Satellite Marketing: Using Social Media to Create Engagement by Kevin Popovic
Order online: http://www.crcpress.com/product/isbn/9781482256147
Learn more: http://satellitemarketing.com/
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
This project aims to prepare a product to market by implement marketing objectives, KPI, the value proposition to describe the product, making interviews with potential customers to creating an empathy map, and use it to imagine target persona to be prepared for conquer the market.
This project was part of Udacity Digital Marketing nanodegree program.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
In this webinar, Hanapin experts Tanner Schroeder and Connor Regan will take a stroll down the good ol’ memory lane of 2017 and show you which updates from this last year are worth your time and effort.
How to Efficiently Manage Your Social Media in 1 Hour a DayPotluck Consulting
Your company’s social media strategy has been planned out, but now you need to know how to implement it efficiently without wasting time and money. This 'How to Manage Social Media for Small Business in 1 Hour a Day' presentation provides an understanding of time management for social media, a list of new tools, how to use them to save time and get better insights, and what the priorities really are when implementing your social media strategy.
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
6th European CMO Conference: Gain sustainable business value from social mediaKamales Lardi
Presentation at the 6th European CMO Conference in Zurich, 4th October 2013, focused on the theme ''Hardwire: marketing that delivers against goals''. The presentation focused on how marketing teams should link social media initiatives to business goals for sustainable returns.
This project aims to prepare a product to market by implement marketing objectives, KPI, the value proposition to describe the product, making interviews with potential customers to creating an empathy map, and use it to imagine target persona to be prepared for conquer the market.
This project was part of Udacity Digital Marketing nanodegree program.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
In this webinar, Hanapin experts Tanner Schroeder and Connor Regan will take a stroll down the good ol’ memory lane of 2017 and show you which updates from this last year are worth your time and effort.
How to Efficiently Manage Your Social Media in 1 Hour a DayPotluck Consulting
Your company’s social media strategy has been planned out, but now you need to know how to implement it efficiently without wasting time and money. This 'How to Manage Social Media for Small Business in 1 Hour a Day' presentation provides an understanding of time management for social media, a list of new tools, how to use them to save time and get better insights, and what the priorities really are when implementing your social media strategy.
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
6th European CMO Conference: Gain sustainable business value from social mediaKamales Lardi
Presentation at the 6th European CMO Conference in Zurich, 4th October 2013, focused on the theme ''Hardwire: marketing that delivers against goals''. The presentation focused on how marketing teams should link social media initiatives to business goals for sustainable returns.
Social media strategy - my personal brandMatthew Clark
Social media strategy for my personal brand on various social media platforms. Focuses on creating and sharing content that relates to digital marketing and related services.
Social Media Marketing Agency Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Marketing Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3gzzWbc
Presentation: Allianz Global Investors Empowers its Sales Force with Social Media
Presented by: Erin Meijer, Social Media Manager, Allianz Global Investors
In a world where financial professionals are constantly bombarded with emails, news and communications, Allianz Global Investors has given its sales teams the edge by rolling out a robust social business program centered around an engaging content strategy. Since social media is built on the power of relationships the sales teams at AllianzGI are harnessing the power of social media as an effective business communication tool to bring in new business, shorten sales cycles, and strengthen existing customer relationships.
www.bdionline.com
Proposal On Social Media Consulting Services PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal On Social Media Consulting Services PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34DfNgF
Social Networking Consulting Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Networking Consulting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34cHTPn
I am glad to share my 2nd (#TASK1) internship task at The Sparks Foundation for batch #GRIPOCT21. The task was aimed to create a marketing plan for The Sparks Foundation. I have created a general digital marketing plan which is purely assumption-based. I strongly believe that the exact execution of this plan will bring long-term success & sustainability to The Sparks Foundation.
Social Media Post Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Post Management Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fAO1nn
Slides from "Developing and Maintaining a Social Brand Persona" given to the Rensselaer County Chamber of Commerce in September 2012. The presentation focused on how to build and maintain an online personality consistent with your company’s core traits and values, specific engagement strategies, and strategies for optimizing your social content. Tactics discussed include creating content, providing customer service, conducting market research, and building loyalty.
Learn how to acquire new customers on Facebook, plus the 3 things EVERY company should be doing on Facebook.
*Originally used for a presentation at the Varick Street Incubator.
Social Media Insights for Media and Entertainment BrandsJumpwire Media
Since 2009 Jumpwire Media has built social media ecosystems for media companies around the world.
This slide share will give you an overview of our philosophy as well as our strategic thinking around effective social media programs for media brands.
Why social media is important for your media business in 2015:
Industry credibility
Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.
Data collection & analysis
New business & lead generation
Reinforcing your brand online
Audience feedback & engagement
Marketing opportunities & trend analysis
Employee recruitment & retention
I've uploaded this presentation for aspiring social media practitioners looking for guidance in building their program from scratch.
Use this as a template to create your own process and daily workflow.
Getting Market Ready: How Best Practices in Communications Leads to ROIKevin Popović
How prepared is your business to compete in an overcrowded marketplace? How prepared is your business to communicate with customers to create sales?
Many businesses have a subjective perspective of what it takes to compete today, but what if they had access to best practices, strategic trends and data points that measured their market readiness?
Join Kevin Popovic, Founder of Ideahaus, for candid conversation on communications and what it takes to get "market ready."
Learn more at http://MarketReadyIndex.com
An Introduction to "Satellite Marketing: Using Social Media to Create Engagement." a book by Kevin Popovic. Learn more at http://satellitemarketing.com.
ZIP Idea Lab @ SDSU - Design Thinking WorkshopKevin Popović
The Introduction to Design Thinking Workshops helps introduce the concept and process of Design Thinking. Developed by Kevin Popovic, Director of the Idea Lab at San Diego State University.
The Design Thinking Workshop contains the process and methods of design thinking adapted for the entrepreneurial environment. It offers new ways for entrepreneurs to be intentional and collaborative as they design solutions for their company, empowering participants to create impactful solutions for complex challenges.
Businesses all over the globe are using Design Thinking to create new solutions for their customers, companies and communities—using empathy to help develop programs, engaging people in helping to design their solutions and working with each other to create new tools and processes for tech-based challenges. These efforts are helping entrepreneurs become agents of change within their companies, generating new ideas and driving new small- and large-scale innovations.
Based on the Design Thinking workshops from D School at Stanford. Learn more http://dschool.stanford.edu/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
3. Kevin Popović | @SatelliteMktg
Identifying Goals
If you don't know where you're going, how will you know
when you get there?
4. Kevin Popović | @SatelliteMktg
Identifying Goals
- Start with “why?”
- “Identify the purpose, cause, or belief that inspires you
to do what you do.” – Simon Sinek
- Why social?
5. Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- I’m investing in social media to create a contemporary
perception of my brand, to increase the reach of my
message and to generate new customers.
6. Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 1. Create social media profiles for my business that
perpetuate my existing branding
- 2. Build my social network from the users of select
social media sites
- 3. Use the social network to generate leads that turn
into clients
7. Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 1. Create social media profiles for my business that
perpetuate my existing branding
- Pass or Fail
8. Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 2. Build my social network from the users of select
social media sites
9. Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 3. Use the social network to generate leads that turn
into clients
10. Kevin Popović | @SatelliteMktg
Identifying Goals : Rubric
- 4898 connections
- 32,816 points
- Average 6.2
18. Kevin Popović | @SatelliteMktg
Identifying Goals : SMART Example
- Specific – My company will invest to create a social media platform on Facebook, LinkedIn,
and Twitter.
- Measurable – We will share one message a day for three months to build an audience of 1,000
people for each social media network. The audience will consist of 50% Decision Makers, 25%
Influencers and 25% Referrals.
- Achievable – I am responsible for the direction of the content, my assistant is responsible for
developing it, posting according to a communications plan and engaging with the community.
We will both review the performance of each site twice a month and make corrections to the
communications plan.
- Realistic – We have set a goal of five new retainer clients generating $500,000 in new
revenue.
- Timely– We will repeat this process for 12 months and measure the value of the social media
network. We will also report the revenue generated from new conversations from social media.
20. Kevin Popović | @SatelliteMktg
Identifying Goals : Group Exercise
- Organize into groups of 5.
- Discuss and select a purpose, cause, or belief that
inspires you.
- Create 3 goals.
- Identify how you will measure your goals.
Intro
Class Discussion: What is your purpose, cause or belief?
Class Discussion: Why do you want to use social media? What do you think you can accomplish?
I'll give you an example. My reason for using social media for my business is: I’m investing in social media to create a contemporary perception of my brand, to increase the reach of my message and to generate new customers.
It's nothing complicated, it's nothing extraordinary, and it's easy to understand. It's the same as many businesses using social media, and it would be difficult for anyone to argue these weren't realistic and achievable.
Based on my statement for using social media, I have three distinct goals to achieve:
Create social media profiles for my business that perpetuate my existing branding
Build my social network from the users of select social media sites
Use the social network to generate leads that turn into clients
Each of the goals is clear in its direction, and each is measurable, albeit in different units of measurement.
Pass/Fail
Goal No. 1 is either done or it isn’t, like a to-do. I can identify when a social media profile is complete: all the fields are completed, and I have some content in all the places where content goes. I can confirm that it has maintained established guidelines for my company branding: the logo is in place, sized appropriately, and the current tagline is included. Using these guidelines, when I meet the criteria, I will have reached this goal.
Quantitative
Goal No. 2 measures numbers. Cumulatively, I can count and organize my social media network. The audience of each social media profile is quantifiable – the system tells me how many friends, followers, connections, subscribers, et al. that I have. It will tell me their names, where they are located, their job titles and other data. I even can get peripheral data, like how many connections my connections have (LinkedIn) or how many people my post reached (Facebook).
We can also measure the numerical activity on social media like number of posts, re-tweets, recommendations, reviews, links – more data. Each social media site provides some type of quantitative information to users about their profiles and pages ("likes," fans, followers, posts, comments, etc.) - you just have to look for the data. Third-party tools and services can access profiles to interconnect social media (using API's and Open Source) to show cumulative data across multiple platforms then generate reports (so you don't have to) for a complete social media network.
Qualitative
Goal No. 3 is qualitative. Some people are more valuable to you in reaching your goals than others depending on who they are, what they do and what type of relationship you can generate with them. The types of people in a social network are a critical yet frequently overlooked part of the ROI equation. When you don't account for the value of a connection, you're not providing an accurate measurement of your success.
In reaching my last goal - using the social network to generate leads that turn into clients - an audience of Decision Makers (CEO’s, CMO’s, VP’s) is more likely to generate the clients I want than an audience of Influencers (Directors, Managers) or Referrals (Staff, Consultants). Decision Makers are motivated to improve the status of the company or to increase sales, and they have both the budget and the authority to hire a company that can provide services to do so. Influencers bring ideas to the table but don’t have the authority to engage my company. Referrals can introduce me to an Influencer or Decision Maker, but the distance to authority and from budget reduces their value in my evaluation of their contribution toward my goals (nothing personal).
By using a simple rubric – a measurement tool that rates my connections -– I can generate a quantitative value for the quality of my connections. Rubrics are used by educators to apply consistent criteria for grading assignments and can be appropriately applied to the evaluation of a social network.
Each connection is a unique element that comprises my social network. Being able to identify them, understand their characteristics and measure their individual weights gives you a very different understanding of what you have achieved.
In this Social Network Evaluation Rubric, I have identified three types of people: a Referral, an Influencer and a Decision Maker. It's a simple progression of the types of people we meet in business with one other notation: whether or not they have a budget (i.e., the money to hire my company). I considered each of these people and distributed the weight accordingly – Decision Makers with Budget were the most valuable because they can sign a contract and cut a check.
Using this metric, I can review each connection and assign points based on what I know about them today. Based on my 4,898 LinkedIn connections, my social network is worth 32,816 points, and my average connection is a 6.2 (at least an Influencer with their company). I can also measure the sales that have come from my connections to, ultimately, answer the questions I started with: Why am I looking to social media? What do I hope to accomplish? And how will I know when I have accomplished my goal(s)?
Being SMART About Your Goals
In 1981, George T. Doran wrote an article in Management Review addressing “the importance of objectives and the difficulty of setting them.*” He introduced “a S.M.A.R.T. way to write management's goals and objectives” that has become a mainstay in management and marketing.
SMART is a mnemonic acronym to remember that goals must be:
Specific – Target a specific area for improvement
Measurable – Quantify an indicator of progress
Assignable – Specify who will do it
Realistic – State what realistic results can be achieved
Timely– Specify when the results can be achieved
Specifics
A specific goal has a much greater chance of being accomplished than a general goal. Vague or generalized goals don't provide sufficient direction. Stating, “We want to be successful using social media” isn’t a very clear goal. However, stating, “We want to sell 100 products in three months” is crystal clear. It has a quantity and a time limit. Get where you want to go by defining precisely where you want to end up.
To set a specific SMART goal, you must answer the six "W" questions:
Who: Who is involved?
What: What do I want to accomplish?
Where: Identify a location.
When: Establish a time frame.
Which: Identify the requirements and constraints.
Why: Provide specific reasons for accomplishing the goal.
My company would answer the question as follows:
Who: Myself and my assistant
What: Generate five new clients and $500,000 in new revenue
Where: Facebook, LinkedIn and Twitter
When: 12 months
Which: Clients must be generated from social media activity, or from Past clients
Why: To meet revenue goals for the year
Remember, your goals are determining the “what." The how is a strategy you will develop later.
Measurable: Goals should be measurable so you have tangible evidence you accomplished the goal. Invest the time to develop a process you will use to measure your progress toward the attainment of your objectives. Usually, the entire goal statement is a measure for the project, but there are usually several short-term or smaller measurements built into the goal. Establish concrete criteria for measuring the progress toward the attainment of each goal. Include the number of fans, followers, amounts, dates and the like in your goals so you can measure your degree of success. When you measure your progress, you stay on track, you reach your target dates, and you do what is required to reach your goal.
To determine if your goal is measurable, ask yourself:
How much?
How many?
How will I know when I accomplish my goal?
Your answers should be quantifiable. If you can't answer this question, you can't measure the progress toward accomplishing the goal.
Achievable: You must believe you can achieve your goals. You can attain most any goal when you plan your steps and establish a time frame that allows you to execute those steps. Goals that may have seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them. At the same time, make sure it's possible to achieve the goals you set. If you set a goal you have no hope of achieving, you will only demoralize yourself and erode your confidence. By setting realistic yet challenging goals, you hit the balance you need. These are the types of goals that require you to "raise the bar," and they bring the greatest personal satisfaction.
You must be able to answer the question: "How will this goal be achieved?"
question, you can't measure the progress toward accomplishing the goal.
Relevant: To be relevant, a goal will represent what needs to be accomplished. Relevant goals set direction, motivate the team, and move the organization forward. A goal that supports or that is in alignment with other goals would be considered a relevant goal. Setting inconsistent and unconnected goals only wastes your time and resources. Goals should measure outcomes, not activities.
A relevant goal can answer "yes" to these questions:
Does this seem worthwhile?
Is this the right time?
Does this match our other efforts/needs?
Are you the right person?
Is it applicable in the current socio-economic-technical environment?
Some have argued the “R” in S.M.A.R.T. should be "Realistic." This means that logically — given your time, money, resources and level of skill — you will be able to achieve these goals successfully. If any of these is lacking, then you either need to improve your time, financial situation, skills and resources or simply set a different set of goals.
Timely: A goal should fall within a time frame. With no time frame tied to it, there's no sense of urgency. Your goal is probably realistic if you truly believe you can accomplish it. Additional ways to know if your goal is realistic are to determine if you have accomplished anything similar in the past or to ask yourself what conditions would have to exist to accomplish this goal.
A time-based goal will usually answer the questions:
When?
What can I do today?
What can I do six weeks from now?
What can I do six months from now?
set of goals.
Specific: SMART goals should be simplistically written and should clearly define what you are going to do and when you are going to do it. This means you must point out with clarity and detail exactly what it is that you would like to achieve (the more detail, the better).
Using my company goals, my SMART goals would be:
Specific – My company will invest to create a social media platform on Facebook, LinkedIn, and Twitter.
Measurable – We will share one message a day for three months to build an audience of 1,000 people for each social media network. The audience will consist of 50% Decision Makers, 25% Influencers and 25% Referrals.
Achievable – I am responsible for the direction of the content, my assistant is responsible for developing it, posting according to a communications plan and engaging with the community. We will both review the performance of each site twice a month and make corrections to the communications plan.
Relevant – We have set a goal of five new retainer clients generating $500,000 in new revenue.
Timely– We will repeat this process for 12 months and measure the value of the social media network. We will also report the revenue generated from new conversations from social media.
This example is a simple demonstration, and that's intentional. I have read pages and pages of blah-blah-blah that was difficult to understand and that was open for interpretation. By all means, say what needs to be said and address what needs to be addressed. You can go into detail and depth, as necessary, but I’ve found less is more.
Side Note: There's a saying I tell my writers, "The more words you use, the less important each one is." It's always a challenge to get people who are paid to write to do less of it, but I find it to be effective. My designers are taught to take away as many elements as you can while still communicating what you need to. Both get them to the same place.
Choose SMART Goal Setting
Draft a first pass at SMART Goals (yes, by yourself – for now). Follow the process described in this chapter until it is completed. Do not take shortcuts, do not improvise (you’re not making up a process, you’re using one)
2. Document Your Goals
Type out everything you think and organize the information in an outline that follows the model you've chosen. If you're reading this on a plane with no battery power left, you can write it out. However, you end up moving so much of the information around that it is much more efficient in a Word document.
From everything you’ve written, organized and understood, identify and prioritize your goals. Depending on how many goals you’ve identified and what’s required to achieve them, you may consider addressing goals in separate phases: a different time, a different budget, perhaps a different market. The point is, you don't have to address your goals all at once. You should only address those you know you can achieve.
3. Confirm the metrics used to measure the progress toward your goals.
Each goal will have a different opportunity for measurement. Address each goal and confirm what you will use to measure the progress based on the metrics you have available. Consider the activity necessary to achieve your goals as you set benchmarks.
Congratulations, you now have real goals and a way to know how you’re doing.