S.M.L.C is a Lebanese bottling company for PepsiCo products since 1952. The executive summary proposes developing S.M.L.C's social media presence to enhance brand awareness, promote products, and attract new talent. It analyzes the company's current limited social media operations and lack of strategy. Goals are defined for social media including increasing sales, awareness, and applications. Key performance indicators and a social media management framework are proposed. A strategy is outlined involving building an online presence, product promotion, and talent acquisition. Target audiences and responsibilities for departments are discussed. Appendices provide examples for implementing the recommended strategy.
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Portfolio includes Clients Social Media Strategy, Campaigns, Policy and Content Process. Clients include Oando PLC (Oil & Gas), CIEE (Non-profit), American University Washington (Higher Ed), Utah Health University (Higher Ed), Mount Sinai (Healthcare).
Slides from "Developing and Maintaining a Social Brand Persona" given to the Rensselaer County Chamber of Commerce in September 2012. The presentation focused on how to build and maintain an online personality consistent with your company’s core traits and values, specific engagement strategies, and strategies for optimizing your social content. Tactics discussed include creating content, providing customer service, conducting market research, and building loyalty.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
The CISI’s Qualifications and Membership FrameworkSharmila Ghoghe
CISI membership is a compelling marker of professionalism in the financial services industry. Whatever stage of your career you are at, CISI membership highlights to colleagues, clients and the wider industry a commitment to professionalism and the highest standards of knowledge, skills and behaviour. We now have over 40,000 members in 110 countries who take advantage of membership.
Cáceres, Espacios naturales dic 2013 - Jornada presencial: Gestión de un dest...Isabel ST
Dentro del curso ESPACIOS NATURALES, la Diputación de Cáceres incluye una jornada presencial de un caso de éxito de gestión de un destino turístico: Gredos Norte.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Portfolio includes Clients Social Media Strategy, Campaigns, Policy and Content Process. Clients include Oando PLC (Oil & Gas), CIEE (Non-profit), American University Washington (Higher Ed), Utah Health University (Higher Ed), Mount Sinai (Healthcare).
Slides from "Developing and Maintaining a Social Brand Persona" given to the Rensselaer County Chamber of Commerce in September 2012. The presentation focused on how to build and maintain an online personality consistent with your company’s core traits and values, specific engagement strategies, and strategies for optimizing your social content. Tactics discussed include creating content, providing customer service, conducting market research, and building loyalty.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
The CISI’s Qualifications and Membership FrameworkSharmila Ghoghe
CISI membership is a compelling marker of professionalism in the financial services industry. Whatever stage of your career you are at, CISI membership highlights to colleagues, clients and the wider industry a commitment to professionalism and the highest standards of knowledge, skills and behaviour. We now have over 40,000 members in 110 countries who take advantage of membership.
Cáceres, Espacios naturales dic 2013 - Jornada presencial: Gestión de un dest...Isabel ST
Dentro del curso ESPACIOS NATURALES, la Diputación de Cáceres incluye una jornada presencial de un caso de éxito de gestión de un destino turístico: Gredos Norte.
Power Dissipation of VLSI Circuits and Modern Techniques of Designing Low Pow...IJSRD
This paper focus on the various sources of power dissipation in modern VLSI circuits. This paper also discuss the importance of designing low power VLSI circuits along with various techniques of power reduction and its advantages and disadvantages. It is basically a comparative study between various power reduction techniques in modern VLSI circuits.
Wind Turbine Generator Tied To Grid Using Inverter Techniques and Its DesignsIJSRD
This paper proposes a method of using small sizes WTG of 300W low capacity turbine in small grid channel with inverter techniques. Power can be fed directly to grid by improving durability and eliminating battery usage, using WTG inverter technique. The proposed wind tied with grid by PMG includes boost converter and three phase inverter. For tracking wind speed with variations of wind power MPPT method is used. Interleaving technique is adopted for different frequency variables to improve power capacity. Final result proves WTG helps in improving wind power application as shown in simulation result.
Portfolio of branding and logo work created for clients in the creative, environmental and charity sectors.
To see more of my work please visit my website carys-ink.com
Le modèle de boîte CSS définit les boîtes rectangulaires qui sont générées pour les éléments de la structure HTML.
Présentation de la propriété box-sizing issue de la spécification CSS3.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
Digital Marketing Nanoedegree - Run a Facebook CampaignImad Mawlawi
Created, managed, and monitored an advertising campaign on Facebook for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Digital Marketing Nanoedegree - SEM Part 2Imad Mawlawi
Created, executed, and monitored a search engine marketing campaign on AdWords for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Digital Marketing Nanoedegree - SEO AuditImad Mawlawi
Performed an audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Your Path to YouTube Stardom Starts HereSocioCosmos
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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2. Executive Summary
• Introduce Client
• Analyze operations & Social Media Framework
• Define the goals for social media & Their KPIs
• Enhance brand awareness
• Promote Products & Company
• Implement an interactive content based strategy
3. Client Background
• PepsiCo’s Holder & Bottler in Lebanon since 1952
• HQ: Choueifat Industrial Area
• SM Presence: Twitter and YouTube
• Achievements:
• 1989: PepsiCo’s “Hall of Fame Award”
• 2009: PepsiCo’s “Bottler of the Region”
• 2010: PepsiCo’s “Bottler of the Year”
5. Social Media Presence
17 Followers
Tweets: 121
Last post: 12/11/2013
2 Subscribers
Managed by: Pepsi International
1 Video
Appendix 1
6. Why should SLMC go online?
Promote products
Enhance Brand awareness
Communicate with the Youth
Attract new Talents
Engage with the community
Gather Data & Key Customer insights
7. Current SM Operations
Coordination
• SLMC has no coordination between
its social media team and the rest.
• It’s goals are not translated on
social media at all
Scrutiny & Accountability
Although SLMC has presence on
some social media platforms, it is
not investing properly in them and
does not have a strategy at all
Data Management
Not enough Data to manage &
analyze
Scalability & Consistency
When SMLC implements a clear
social media strategy, it should
scale it’s performance in order to
remain consistent towards its
followers
8. Social Media Management Framework
Context
No strategy or set of goals it wants to
achieve through social media.
Culture
Culture is not translated on its social
media platforms.
Process
SLMC does not have a concrete
process to manage social media
across the organization.
9. Metrics
SMLC does not have clear metrics on
its social media platforms. They will be
defined in the KPI section
People
PepsiCo Lebanon already has a
marketing team and a Pepsi Lebanon
Instagram account. It has the
knowledge and skills to handle the job
Policies No clear policy analyzed
10. Goals
Business Social Media
Increase Growth Sales for all products
• Improve User targeting
• Increase Conversion Rate
Increase Brand Awareness
• Increase # of followers
• Increase conversation reach
• Create visibility social media
platforms
Attract new talent
Increase access to the best
candidates
11. Predictors Of Customer Health
• Signs that indicate customers feeling & behavior toward Firm
• Helps in defining KPIs.
1. What Customers tell company
• Feedback shows users sentiments
2. What Customers tell others
• Conversation among users about products
3. What Customers show others
• Consumers attitude toward competitors
4. What Customers show company
• Consumers interaction & behavior towards us & our products
12. KEY PERFORMANCE INDICATORS
• Offline
• Growth sales
• Market share
• New job applicants
• Online
• Response time i.e.: 30 minutes
• Engagement Rate
• Reach of posts
• Online Visibility: # Followers
• Sentiment-Topic Analysis: Positive or Negative?
• Results should be monitored for a period of 3 month in order to
analyze gathered data & examine results
13. SM Platforms Main Role
• Connect with the older generation
• Company’s main page on social
media
• Promote Products
• News Forum
• Live coverage channel
• Engage with consumers
• Connect with the youth
• Hold competitions
• Derive UGC
• Empower Employees
• Recruit New talents
• Promote organization
Check Appendix 10: When to post
14. Personas
Pipo is 10 years old. Everyday his mum
packs him a Labneh Sandwich with a juice
to eat for breakfast & a snack to enjoy
during his second school recess. He enjoys
eating a lot of chips & cookies. He has an
Instagram account
Jean-Luke is a Junior student. He likes to
eat a lot of junk food and enjoys mixing soft
drinks with alcoholic drinks. Every morning,
he eats a man2oushe on Bliss Street. He’s
on Facebook, Instagram, Twitter &
LinkedIn
Carlos: A 40-50 year old married man with
3 kids (2 girls & 1 boy). He eats healthy
food and tend to drink water with his meals.
His children & wife follow his path.
However, when he’s playing cards with his
friends he likes to eat some snacks &
consume a beverage with them. He’s on
Facebook & LinkedIn
15. Social Media Strategy
Themes:
1. Build an online presence
• SLMC’s online presence is non-existent. For it to start communicating with it
consumers & push its products in the market it should create a solid online
presence.
2. Promotion
• SLMC produces a set of beverages & snacks however not all products have a
strong market share. Through Social Media, the company can increase each
product’s revenue.
3. Talent Acquisition
• For SLMC to stay competitive in the market it needs to attract new talents every now
& now. Thus, it is essential to maintain an online channel where it can seek and
recruit new employees
16. Build Online Presence
• Goal: - Increase Brand Awareness
- Increase Sales
• Steps
• Promote platforms: Invest $
• Contents: Should be Two way Communication
1. Competitions: Hold a competition for each product (I.e.: Mr. Juicy)
2. VOC: Listen to consumers’ wants & needs
3. UGC: Repost followers content to inform & interact with them
4. Communicate Offline Activities: I.e.: Distribute different Mr. Juicy
Sample Flavors around Universities campuses & share it online
Appendix 2,3 & 4
17. • Engagement Rate:
• At least 10 shared images/posts using a unified hash tag
• At least 25 likes on Facebook & 50 Likes on Instagram
• 5 comments/post on Facebook & Instagram
• Visibility:
• 50 followers/week on Instagram
• 25 organic likes/week on Facebook
• Reach:
• 15 Organic View/ post on Facebook
• 3 tags/post on Instagram
18. Target Segments & Responsibilities
• Reason:
• Gives followers the incentive to engage with page.
• Interacting with consumers has proved to be a cost effective way to
increase fan base
• Appendix 5
• Departments involved:
• Marketing Department: Responsible for the whole build up. They
should coordinate with the Finance department to allocate a budget
for rewards
• Finance Department: Coordinates with the Marketing Department
to allocate a budget
• Targeted Personas:
• Pipo & Jean Luke: Tend to consume beverages & snacks on daily
bases. Content should young people enjoying their daily lives
19. Promotion
• Goals: - Increase Growth Sales
- Expand Market Shares
• Steps:
1. Promote products through user
2. Offer an incentive to purchase
I.E.: With every $ spent on Lays, firm donates 0.50 $ to charity
3. New product: Introduce it through a contest or create a buzz
around it, i.e.: Create a hash tag for it
4. Create Conversations around Products
Appendix 5,7 & 8
20. • Offline:
• 2% Increase in demand in supermarkets
• 5% Increase in total Market Share
• Online:
• Conversation Reach:
• Instagram
• Mentions per post: 5
• Hash tag: 25 photos every 2 week
• Likes: 50 likes per post
• Facebook
• Mentions/post: 5
• Likes: 30 likes/post
• Comments: 10 comments/post
• Views: 20 Organic views/post
• Twitter
• Retweets: At least 5 retweets/post
• Likes: At least 10/ post
21. Target Segments & Responsibilities
• Departments Involved:
• Sales & Marketing: Promote new & current products to customers
as well as supermarkets.
• Transportation: Makes sure that market demand is met on time
• Factory: Makes sure that expected quality is met & should know
how much to produce
• Targeted Personas:
• Pipo will be more influenced if images contained someone
his own age or a school student
• Jean-Luke will be persuaded to consume our products if
content shared is relevant to his lifestyle
• Carlos will be encouraged to buy our beverages if contents
brought back good old memories
22. Talent Acquisition
• Goals: - Recruit New employees
- Promote Organization
• Steps:
• Identify employees who are connectors in their professional and
personal lives.
• Develop a great employee referral program that rewards employees
for actively sharing information about job openings.
• Publicize through LinkedIn job vacancies
• Empower Employees on LinkedIn page
• Promote Organizations culture, activities & accomplishments
Appendix 9,10 & 11
23. • Work Opportunities:
• Internships: 10 applications for summer Internship
• Job Vacancy: 20 applications/ Job
• Visibility:
• At least 250 followers within 3 month
• 50 organic views/ post
• Engagement Rate:
• 10 Likes/post
• 5 comments/post
24. Target Segments & Responsibilities
• Departments Involved:
• Marketing: Responsible for promoting the organization & its culture
• H.R: Responsible for setting up job vacancies & accepting new
talents
• Targeted Personas:
• Jean Luke has a required summer internship. He’ll
definitely be interested. Internships are an efficient way for seeking
new employees
• Carlos might have a job however, he might be looking for a
better position or he might be helping his relatives to find a job.
Keeping him on the loop is essential
25. Recommendations
• SLMC should begin by building its online presence
• Goals should be set for a short period of time
• Enables company to analyze properly its actions
• Within 1st trial period listen to VOC & gather insights
• Offer incentives = Motivates users to follow you
• Create an online community for every Persona
• Allows you to target more efficiently
• Engage with consumers
• Seek to post interactive contents