American Eagle New Media
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American Eagle is a clothing brand founded in 1977 with over 900 locations. Their social media goal is to create a fun presence on platforms like Twitter, Facebook, and Foursquare to engage their target audience. Their social media plan includes updating Twitter and Facebook twice a week with promotions and new items, and sponsoring an organization to entice followers. They will also use Foursquare to offer random deals for check-ins. Measuring success will include tracking the number of followers and using Google Analytics. The proposed budget is $2,210 to set up and administer the social media accounts for one month.
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American Eagle New Media
- 1. American Eagle Katie Knowlton
- 2. Founded in 1977900+ Locations
- 3. Challenge: Standing out among other similar brands
- 4. Social Media History Blog by AE
- 5. Social Media Goal Create a fun social media presence to reach target audience’s expectations
- 6. Social Media Plan Update Twitter & Facebook twice/week Tweet about special promos and new happenings with brand Entice followers by sponsoring an organization
- 7. Social Media Create Foursquare account & give away random deals for check-in’s(Ex: 10-15% off)
- 8. Search Engine Optimization #1 Use Twitter & Facebook accounts to self-promote the AE blog and official website. Will also increase your SEO. Tweet a link to the blog & write something to entice the customers.
- 9. Measuring Success? ? ? ? ? Count # of Twitter/ Facebook Followers after implementing Google analytics ?
- 10. Budget Social Media, Google Analytics = FREE My Hourly Rate = $130/ hr 5 Hours Set up/Revamp Social Media Accounts 3 hrs/week (For one month) administration Total = $2,210 Peak Seasons: Back to School Shopping & The Holiday Season