The document outlines a structured email marketing campaign plan aimed at acquiring five companies for Udacity's enterprise training by December 2021. It details the progression through three email series: awareness, engagement, and conversion, including themes, subject lines, and calls to action. Additionally, the plan involves A/B testing and strategies for analyzing the effectiveness of the email sends and handling unsubscribed users.

1. Project 7: Email Marketing

2. Part 1
Plan Your Email
Campaign

3. 1. Udacity Enterprise Corporate
Training .

4. Marketing Objective & KPI
● Marketing Objective - is to acquire
5 companies applied for the training
by the end of the year ( December
2021) .
● KPI - Number of companies which
applied for the training by the end of
the year ( December 2021).

5. Back ground :
-Companies which
include digital
marketing and
programmers
departments .
-Employee’s age
range is from
25:40years.
Name :
Electronic
Companies .
Hobbies :
-Technology.
-Programming .
Barriers :
-Time
- How to start it.
-Where to study it
and the resources
.
Goals :
-Launch digital
marketing
campaigns and
track it .
-increase
customers and
users number.
Needs:
-Improve English
level.
-Launch digital
marketing
campaigns .
-Track campaigns.

6. Email Series
Email 1: Know us . ( first step awareness )
Email 2: Learn more ( second step
engagement )
Email 3: Join us ( last step conversion )

7. Part 2
Create Your Email
Campaign

8. Content Plan: Email 1
Overarching Theme: 3-5 Sentences
General The first email is to help customer to be aware of your product or
service . In the first mail we will let customer know more about
Udacity Enterprise training course . We will also explain how will
it affect the company’s employees and the business .
Subject Line 1 Launching successful campaigns . Learn more .
Subject Line 2
(for A/B
testing)
Your stuff will track your campaign’s,learn more.
Preview Text Train your stuff instead of paying money to launch
campaigns.
Body Udacity enterprise training course will help you train your stuff
to launch your business campaigns , track it , set
measurements plans , wide your customer circle and increase
your subscribers numbers . Your stuff will be able to do all of
this instead of paying money to other agencies , stay tuned to
lerm more.
Outro CTA 1 .
Outro CTA 2
(for A/B
testing)
.
Learn more
Engage now

9. Content Plan: Email 2
Overarching Theme: 3-5 Sentences
General The second email is to let the target audience engage with your
email so we need to encourage them to engage with the mail and
to know more about the programme by downloading a free
e-book to know more about it .
Subject Line 1 Download our free e-book.
Subject Line 2 Free online materials .
Preview Text Materials that wil help you improve your stuff skills and help you
business growth .
Body Want to set your expectations about the programme and
compare it with your business need . Here’s our free e-book
you can download it and know more details about the
programme and how it will affect your business .
Outro CTA
Get the free e-book

10. Content Plan: Email 3
Overarching Theme: 3-5 Sentences
General This is the last email to encourage your target audience to make
the conversion step and start the free 7 days trail to learn
more about the programme and apply for it. In this step we
almost achieved the target of the email campaign .
Subject Line 1 How to start the programme
Subject Line 2 Start your free taril
Preview Text Get a free 7days trail to know more about the programme .
Body Now that you knew alot about our programme . you can join us
and start your free 7 days trail to learn more about the
programme and made sure that it will positively affect your
business . join us and let your business grow.
Outro CTA
Enjoy 7 days free trail

11. A/B Test Overview
A/B Testing :
A/B email testing can be used to conduct an a/B test to test
out versions of your email , to understand which version
performs best. A version is the original email and B version
has only one change from the original . we can divide the
email list to two and send each version to a group so we can
analyze which version lead to higher conversion rate and we
can also determine which email performs best .

12. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 1/7/2021
2/7/2021
3/7/2021 4/7/2021 8/7/2021
Email 2 4/7/2021 5/7/2021 8/7/2021 11/7/2021
12/7/2021
Email 3 9/7/2021
10/7/2021
15/7/2021 16/7/2021 18/7/2021
19/7/2021
Week One Week Two Week Three
M T W T F M T W T F M T W T F
7
Color Key Planning
Phase
Testing Send Phase Analyze
Phase
Email 1
Email 2
Email 3

13. Part 3
Build & Send

14. Draft Email :

15. Draft Email

16. Final Email

19. Part 4
Sending & Analyzing
Results

20. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22% 225

21. Results Continued Email #1
Results can be monitored within the first 24 hours of an
email send, after a couple days or even after a week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8% 75 3.3% 30

22. Final Recommendations
How to deal with someone unsubscribed
from my list, I will remove him from my
email list and stop sending emails to the
email address.
With emails 2&3 I need to show the
target audience how special our brand is
, and that it will be a good chance to take
the step and conversion with it . Need to
share special offers to them.