Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.

1. SAQ
MARKET AND CATEGORY
PERSPECTIVES

2. 2
QUEBEC
SAQ SALES
3,5 18,1
BILLIONS $ MILLIONS STD CS GROWTH CS
+8,7%
2
Mat 13 periods, March2018 – Std cs

3. 3
QUEBEC
A WINE MARKET!
70 %
VINE SPIRITS AND OTHERS BEERS
29 % 1 %
SALES OF WINES - SAQ
Wines represent 2,3 billions $ and 13,3M std cs
Growth std cs: +8,5%
Mat 13 periods, March2018 – Std cs

4. 4
QUEBEC
A CURIOUS AND EXPERIENCED CONSUMER
57,8 %
Red wine
+5,4%
30,6 %
White
wine
+12,4%
4,6 %
Sparkling
+17,4%
1,5 %
Dessert wine
+1%
4,5%
Rosé wine
+4,1%
Mat 13 periods, March2018 – Std cs

5. 5
ITALY
At the SAQ
3,2
millions
std cs
532
millions $
retail
3741
skus
+11%
Growth (vol)
8
Categories
68%
Italian wines sales
in Canada

6. 60 countries
On the shelves of the SAQ
Market share
Growth
Red wine, white and rosé
All types of listings,
MAT 13 periods / March 2018
28.0%
25.1%
10.1%
8.7%
6.3%
4.8% 3.8% 2.8% 2.7% 2.6% 1.7%
7.4%
11.0%
-0.3%
11.3%
16.0%
5.3%
-0.6%
-14.8%
4.3%
9.3% 9.4%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
3.78 M
cs
3,18 M
cs
1,40 M
cs
1,09M
cs
0,79 M
cs
0,60 M
cs
0,49 M
cs
0,36 M
cs
0,35 M
cs
0,34 M
csM$
0,23 M
cs

7. TOP CATEGORIES
All types of listings,
MAT 13 periods
ITALY #1 RED WINE CATEGORY IN $ AT THE SAQ
FOR THE FIRST TIME EVER IN MARCH 2018!
176 $
381 $
397 $
- $
50 $
100 $
150 $
200 $
250 $
300 $
350 $
400 $
450 $
FY 2015 FY 2016 FY 2017 FY 2018 (March)
Millions
Spain United States France Italy
ITALY
FRANCE
SPAIN
US

8. TOP CATEGORIES
All types of listings,
MAT 13 periods / Jan 2018
ITALY
FRANCE
CANADA
US
242 $
125 $
65 $
- $
50 $
100 $
150 $
200 $
250 $
FY 2015 FY 2016 FY 2017 FY 2018 (March)
Millions
France Italy United States Canada New Zealand
NZ
ITALY #2 WHITE WINE CATEGORY IN $ AT THE SAQ
WITH THE FASTEST GROWTH OVER THE PAST 4 YEARS

9. 27.5%
19.2%
9.7%
8.2%
3.8%
4.9%
18.1%
8.6%
7.2%
21.8%
9.5%
-5.2%
6.1% 5.3%
12.4%
7.3%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Veneto red Tuscany red Italy North
red
Italy South
red
Piemonte red Sicily red Veneto white Italy Other
regions white
9
ITALY
STILL WINES (std cs)
Market share std cs
Growth %
112 M$
613 000 cs
106M$
428 000 cs
61 M$
403 000 cs
49 M$
216 000 cs
33 M$
183 000cs
35 M$
193 000 cs
22 M$
85 000 cs
19 M$
110 000 cs
All types of listings,
MAT 13 periods / Jan 2018

10. SAQ
CATEGORY BUYERS PROFILE

11. INSPIRE
CATEGORY BUYER PROFILE

12. INSPIRE
CATEGORY BUYER PROFILE

13. ITALY
CATEGORY BUYER PROFILE

14. GRAZIE!