Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.

1. THE BRITISH COLUMBIA WINE MARKET
Presented by Barbara Philip MW
Category Manager – Wines of Europe. Sparkling and Fortified
British Columbia Liquor Stores (BCLS) Vinitaly 2018
Verona, Italy

2. BC WINE MARKET OVERVIEW
Distribution: (BCLDB) for all imported wines and spirits
Retail: Mixed model. BC Liquor Stores, Independent
stores
Restaurants & Bars: Key for Italian wines
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4. Italian Wine at BC Liquor Stores
FY 18
Tier # SKUs Unit Sales $ Sales Sales Mix LY $ Sales
vs LY %
Growth
Good 63 1,322,085 $15,674,171 30.22% $16,092,402 -2.6%
Better 88 1,227,292 $20,489,713 39.51% $17,633,639 16.2%
Best 92 320,764 $7,388,692 14.25% $ 7,308,457 1.1%
Prestige 339 133,154 $6,600,890 12.73% $ 6,211,858 6.3%
Total 582 3,091,538 $51,860,491 100% $48,772,781 6.3%

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Italian Wine at BC LIQUOR STORES
Key Drivers:
• Prosecco
• Classic reds
• Interesting whites