SlideShare a Scribd company logo
The Opportunity in the
Wine Market
Managing A Life Lived Well
Jennifer Williams-Bulkeley AIWS
20 Park Plaza, Suite 400
Boston, MA 02116
617 990 6840
617 948 2147
#wineassetmgr
jwb@aocadvisors.com
Copyright 2015 AOC Investment
Advisors - All rights reserved
www.wineassetmanagement.com
Lifestyle
Asset
Demand
0
5
10
15
20
25
30
35
40
North
America
Asia-Pacific
ex. Japan
Japan Europe Latin America Middle East
and Africa
Global
Average
ALLOCATIONS TO INVESTMENTS OF PASSION
(%)
Other Collectibles - Wine, Coins, Antiques
Alternatives Sports Investments
Alternatives Art
Alternatives Luxury Collectibles
Alternatives Jewelry, Gems & Watches
2
Art Market
$58 billion
Collectible
Cars $12
billion
Investment
Grade Wine
Market $10
billion
31 year change Q3 ‘12 to Q3 ’13, Art, -3%, Furniture -2%, Chinese 3%, Jewelry 3%, Watches 4%, Wine 3%,
Cars 28%, Stamps 5%, Coins 10%, Index 8%
Lifestyle Asset
Supply
Wine – Growing
Demand, Rare and
Regulated
4
Global wine market
is valued at $200
billion
Lack of transparency,
barriers to entry,
specialist knowledge
Auction house
revenues for wine
$400 million
US demand for wine
up 34% since 2000
Source: International Organization of Vine and Wine, IWSR. Demeter Group
5
THE
OPPORTUNITIES
Exposure to the
MarKET
6
Direct
Investing
Private
Equity Funds
Vineyards
Public
Markets
Actionable
Analysis
Content
Applications
Luxury/
Lifestyle
What Wine is Fine?
% of Wines Offered by Region on Liv-ex
Argentina Portugal Bordeaux Red
Bordeaux White Burgundy Red Bugundy White
USA Aus Rhone
Italy Spain Champagne
Chile NZ SFR
Germany Alsace
7
Burgundy,
Bordeaux, Italy
Champagne, Niche
Rhone, California
The further from
the vine, the
lesser the wine
Most liquid and
transparent wines,
UK, France or
exchange traded
Current and back
vintages
Investment
Grade Wine
8
Source:Liv-ex
At a cyclical low point in
traditional five year cycle
Supply diminishing, 2010 the last
great vintage in Bordeaux,
Burgundy at historical low yields
Shift in market focus from
Bordeaux to Italy, Champagne,
California
Market as measured by the Liv-
ex 100 peaked in June 2011 and
has since pulled back
New trading platforms emerging
helping transparency
80
100
120
140
160
180
200
220
240
260
280
300
320
340
360
380
Jan-03
Jan-04
Jan-05
Jan-06
Jan-07
Jan-08
Jan-09
Jan-10
Jan-11
Jan-12
Jan-13
Index Value
(Dec 03 = 100)
Investables
S&P 500
Liv-ex Investables vs. S&P 500
Trading
Exchanges
Advice and Access
10
11
Property /
private equity
TECHNOLOGY
12
Actionable
Analysis
Picture
Processing
Product
Point of
Sale
APIs
Direct to
Consumer
Market
OUTLOOK 2016
Year of the consumer
App, apps and more apps
Actionable analysis and
content
Lifestyle assets
Life IS short, live well
Regional diversification
continues
2015 Bordeaux vintage
surprises to the upside
2006 vintage turns 10,
sleeper, drinking well now
13
14
FINE WINE
VALUATION AND
PERFORMANCE
15
SAMPLE STATEMENT
16
Lafite Rothschild
2009
17
DRC, romanee Conti
1999
18
Dom perignon
1988
19
Vega sicilia
2004
20
Domaine Leflaive
2001
21
Screaming eagle
2005
• Wine and Spirits
Education Trust Diploma
graduate - 2012
• Wine investor – 10 +
• Portfolio manager – 5+
• Research analyst – 10+
• Investment banker – 3+
• Lived in London for 13
years
22
JWB’s ExpErtisE
23
Jennifer Williams-Bulkeley AIWS
20 Park Plaza, Suite 400
Boston, MA 02116
617 948 2147
@tangiblemgmt
www.tangiblemgmt.com
jwb@tangiblemgmt.com

More Related Content

Similar to BSAS2015

Is My Wine Fine?
Is My Wine Fine?Is My Wine Fine?
Wine Investment Presentation by James Miles,Liv-Ex
Wine Investment Presentation by James Miles,Liv-ExWine Investment Presentation by James Miles,Liv-Ex
Wine Investment Presentation by James Miles,Liv-Ex
Kam Loong Low
 
James Miles of Liv-ex at the Wine Industry Conference, HKIWSF 2014
James Miles of Liv-ex at the Wine Industry Conference, HKIWSF 2014James Miles of Liv-ex at the Wine Industry Conference, HKIWSF 2014
James Miles of Liv-ex at the Wine Industry Conference, HKIWSF 2014
Liv-ex Ltd
 
Luxury Goods Market in 2016
Luxury Goods Market in 2016Luxury Goods Market in 2016
Luxury Goods Market in 2016
Euromonitor International
 
Wine Investment
Wine InvestmentWine Investment
Wine Investment
Liv-ex Ltd
 
Investing in fine wine
Investing in fine wineInvesting in fine wine
Investing in fine wine
Liv-ex Ltd
 
The global wine market
The global wine marketThe global wine market
The global wine market
Damien Wilson
 
Minuty - US Market Implementation
Minuty - US Market ImplementationMinuty - US Market Implementation
Minuty - US Market Implementation
Pierre-Adrien Fischer
 
Chateau des Vaults - International Market Entry Strategy
Chateau des Vaults - International Market Entry StrategyChateau des Vaults - International Market Entry Strategy
Chateau des Vaults - International Market Entry Strategy
Natalie DeNike
 
Market Research Report : Beer Market in China 2010
Market Research Report : Beer Market in China 2010Market Research Report : Beer Market in China 2010
Market Research Report : Beer Market in China 2010
Netscribes, Inc.
 
Investment Presentation170212
Investment Presentation170212Investment Presentation170212
Investment Presentation170212
Paulington50
 
Pouring Wine to Your Investment Portfolio - Returns on a High!
Pouring Wine to Your Investment Portfolio - Returns on a High!Pouring Wine to Your Investment Portfolio - Returns on a High!
Pouring Wine to Your Investment Portfolio - Returns on a High!
Vikas Sharan
 
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
Aranca
 
HEC MBA Wine & Spirits Club Introduction
HEC MBA Wine & Spirits Club IntroductionHEC MBA Wine & Spirits Club Introduction
HEC MBA Wine & Spirits Club Introduction
Navin Mangalat
 
CIADE Intro
CIADE IntroCIADE Intro
CIADE Intro
yunboyang
 
Zonin in Brazil
Zonin in BrazilZonin in Brazil
Zonin in Brazil
Giovanni Brusegan
 
Zonin in Brazil
Zonin in BrazilZonin in Brazil
Zonin in Brazil
Giovanni Brusegan
 
Decade of Rum report - WIRSPA
Decade of Rum report - WIRSPADecade of Rum report - WIRSPA
Decade of Rum report - WIRSPA
Rum Barrel
 
Intro seminar b xuwei wang (vinitaly)
Intro seminar b xuwei wang (vinitaly)Intro seminar b xuwei wang (vinitaly)
Intro seminar b xuwei wang (vinitaly)
Vinitaly International
 
China symposium, Cultural bridge building for successful business relationships
China symposium, Cultural bridge building for successful business relationships China symposium, Cultural bridge building for successful business relationships
China symposium, Cultural bridge building for successful business relationships
heinkoegelenberg
 

Similar to BSAS2015 (20)

Is My Wine Fine?
Is My Wine Fine?Is My Wine Fine?
Is My Wine Fine?
 
Wine Investment Presentation by James Miles,Liv-Ex
Wine Investment Presentation by James Miles,Liv-ExWine Investment Presentation by James Miles,Liv-Ex
Wine Investment Presentation by James Miles,Liv-Ex
 
James Miles of Liv-ex at the Wine Industry Conference, HKIWSF 2014
James Miles of Liv-ex at the Wine Industry Conference, HKIWSF 2014James Miles of Liv-ex at the Wine Industry Conference, HKIWSF 2014
James Miles of Liv-ex at the Wine Industry Conference, HKIWSF 2014
 
Luxury Goods Market in 2016
Luxury Goods Market in 2016Luxury Goods Market in 2016
Luxury Goods Market in 2016
 
Wine Investment
Wine InvestmentWine Investment
Wine Investment
 
Investing in fine wine
Investing in fine wineInvesting in fine wine
Investing in fine wine
 
The global wine market
The global wine marketThe global wine market
The global wine market
 
Minuty - US Market Implementation
Minuty - US Market ImplementationMinuty - US Market Implementation
Minuty - US Market Implementation
 
Chateau des Vaults - International Market Entry Strategy
Chateau des Vaults - International Market Entry StrategyChateau des Vaults - International Market Entry Strategy
Chateau des Vaults - International Market Entry Strategy
 
Market Research Report : Beer Market in China 2010
Market Research Report : Beer Market in China 2010Market Research Report : Beer Market in China 2010
Market Research Report : Beer Market in China 2010
 
Investment Presentation170212
Investment Presentation170212Investment Presentation170212
Investment Presentation170212
 
Pouring Wine to Your Investment Portfolio - Returns on a High!
Pouring Wine to Your Investment Portfolio - Returns on a High!Pouring Wine to Your Investment Portfolio - Returns on a High!
Pouring Wine to Your Investment Portfolio - Returns on a High!
 
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
 
HEC MBA Wine & Spirits Club Introduction
HEC MBA Wine & Spirits Club IntroductionHEC MBA Wine & Spirits Club Introduction
HEC MBA Wine & Spirits Club Introduction
 
CIADE Intro
CIADE IntroCIADE Intro
CIADE Intro
 
Zonin in Brazil
Zonin in BrazilZonin in Brazil
Zonin in Brazil
 
Zonin in Brazil
Zonin in BrazilZonin in Brazil
Zonin in Brazil
 
Decade of Rum report - WIRSPA
Decade of Rum report - WIRSPADecade of Rum report - WIRSPA
Decade of Rum report - WIRSPA
 
Intro seminar b xuwei wang (vinitaly)
Intro seminar b xuwei wang (vinitaly)Intro seminar b xuwei wang (vinitaly)
Intro seminar b xuwei wang (vinitaly)
 
China symposium, Cultural bridge building for successful business relationships
China symposium, Cultural bridge building for successful business relationships China symposium, Cultural bridge building for successful business relationships
China symposium, Cultural bridge building for successful business relationships
 

BSAS2015