This document summarizes the results of a survey conducted by Wine Opinions on U.S. consumer awareness, purchases, and perceptions of Italian wines. Some key findings include:
1) Italian wine is purchased more frequently by respondents than wines from other import countries besides California and France. Approximately half of respondents most frequently purchase Italian wines priced $15-25.
2) Respondents who typically spend more on Italian wine ($25+) purchase through fine wine shops and direct from wineries more, while those spending less ($15 or less) purchase more through wine chains and are influenced more by sales.
3) Half of respondents would choose a California wine priced $10-20 for a casual home
Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...Stevie Kim
The Wine Opinions Vinitaly Survey, commissioned by Vinitaly International and presented at VINO2017, event organised by ITA Italian Trade Agency in NYC, analyses the preliminary findings to Italian Wines and American Palate with a focus on the purchasing process, consumption, competitors and general awareness of Italian wine, divided by age brackets.
This document proposes a new concept for merchandising wine in Waitrose stores. It analyzes the current approach of organizing wine by type, country of origin, and price. This can lead to choice overload and reliance on heuristics for customers. The new concept reorganizes wine into sections based on type, body/weight, and common taste notes/aromas. It uses visual icons on bottles to highlight dominant flavors, making comparisons easier. This simplifies decisions and changes customers' decision-making framework, reducing heuristics and cognitive biases. It has the potential to engage more customer segments and improve satisfaction.
The document summarizes key findings from a research study on social media and wine consumers. Some of the main findings include:
- Integrated social media marketing strategies are gaining importance for wine brands, particularly for targeting younger, high-involvement consumers.
- Opinion leaders on social media can influence larger audiences, so engaging these influential users is important.
- Traditional print advertising is being used less and American consumers highly value online word-of-mouth and information searching.
The study analyzed survey responses from over 500 wine consumers, mostly American males aged 36-45, to understand their social media usage, purchasing behaviors, and how social influences affect their wine choices.
This document summarizes trends in the craft beer market based on consumer insights. It finds that millennials currently make up almost half of regular craft beer drinkers and will continue driving growth. While most craft beer drinkers are currently male, brewers are looking to attract more female drinkers. The term "craft" can mean different things to consumers and brands need to ensure their interpretation aligns with their target audience. The document also notes trends like the rise of sessionable and lower alcohol craft beers, as well as increasing cross-border collaborations between craft brewers.
Beer is widely consumed in the US, with 37% of adults drinking beer in the past month. This document from Anheuser-Busch provides an overview of beer shopper demographics and purchasing behaviors, highlighting that beer shoppers are primarily male consumers who buy beer at grocery stores. The beer industry is projected to grow steadily due to increases in key demographic segments that drive beer sales.
Oregon Winery Visitor Profile Research Report - 2019Oregon Wine Board
Research on Oregon wine visitors conducted by University of Oregon and sponsored by the Oregon Wine Board and Travel Oregon. Includes deep dive into Rogue Valley, Umpqua Valley and Columbia Gorge visitors and 19 personas based on visitor segments.
No longer niche, the craft beer market is growing at a remarkable rate. Brands of all sizes can not only coexist, but prosper, by strategically tapping into an influential audience ready to purchase, drink,
and spread the word.
This study compared aspects of the sugary drink retail environment in 6 New York City neighborhoods with disparate self-reported sugary drink consumption patterns based on a community health survey. In-store audits were conducted at 883 stores in 12 zip codes throughout NYC. Results showed that sugary drinks had a more prominent presence in stores located in higher-consumption neighborhoods compared to lower-consumption neighborhoods. Specifically, stores in higher-consumption neighborhoods had a greater variety of sugary drinks available, more sugary drink advertising, and several sugary drinks were priced lower. These findings suggest that neighborhoods with higher sugary drink consumption expose shoppers to sugary drinks to a greater extent through the retail environment.
Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...Stevie Kim
The Wine Opinions Vinitaly Survey, commissioned by Vinitaly International and presented at VINO2017, event organised by ITA Italian Trade Agency in NYC, analyses the preliminary findings to Italian Wines and American Palate with a focus on the purchasing process, consumption, competitors and general awareness of Italian wine, divided by age brackets.
This document proposes a new concept for merchandising wine in Waitrose stores. It analyzes the current approach of organizing wine by type, country of origin, and price. This can lead to choice overload and reliance on heuristics for customers. The new concept reorganizes wine into sections based on type, body/weight, and common taste notes/aromas. It uses visual icons on bottles to highlight dominant flavors, making comparisons easier. This simplifies decisions and changes customers' decision-making framework, reducing heuristics and cognitive biases. It has the potential to engage more customer segments and improve satisfaction.
The document summarizes key findings from a research study on social media and wine consumers. Some of the main findings include:
- Integrated social media marketing strategies are gaining importance for wine brands, particularly for targeting younger, high-involvement consumers.
- Opinion leaders on social media can influence larger audiences, so engaging these influential users is important.
- Traditional print advertising is being used less and American consumers highly value online word-of-mouth and information searching.
The study analyzed survey responses from over 500 wine consumers, mostly American males aged 36-45, to understand their social media usage, purchasing behaviors, and how social influences affect their wine choices.
This document summarizes trends in the craft beer market based on consumer insights. It finds that millennials currently make up almost half of regular craft beer drinkers and will continue driving growth. While most craft beer drinkers are currently male, brewers are looking to attract more female drinkers. The term "craft" can mean different things to consumers and brands need to ensure their interpretation aligns with their target audience. The document also notes trends like the rise of sessionable and lower alcohol craft beers, as well as increasing cross-border collaborations between craft brewers.
Beer is widely consumed in the US, with 37% of adults drinking beer in the past month. This document from Anheuser-Busch provides an overview of beer shopper demographics and purchasing behaviors, highlighting that beer shoppers are primarily male consumers who buy beer at grocery stores. The beer industry is projected to grow steadily due to increases in key demographic segments that drive beer sales.
Oregon Winery Visitor Profile Research Report - 2019Oregon Wine Board
Research on Oregon wine visitors conducted by University of Oregon and sponsored by the Oregon Wine Board and Travel Oregon. Includes deep dive into Rogue Valley, Umpqua Valley and Columbia Gorge visitors and 19 personas based on visitor segments.
No longer niche, the craft beer market is growing at a remarkable rate. Brands of all sizes can not only coexist, but prosper, by strategically tapping into an influential audience ready to purchase, drink,
and spread the word.
This study compared aspects of the sugary drink retail environment in 6 New York City neighborhoods with disparate self-reported sugary drink consumption patterns based on a community health survey. In-store audits were conducted at 883 stores in 12 zip codes throughout NYC. Results showed that sugary drinks had a more prominent presence in stores located in higher-consumption neighborhoods compared to lower-consumption neighborhoods. Specifically, stores in higher-consumption neighborhoods had a greater variety of sugary drinks available, more sugary drink advertising, and several sugary drinks were priced lower. These findings suggest that neighborhoods with higher sugary drink consumption expose shoppers to sugary drinks to a greater extent through the retail environment.
The document provides an overview, SWOT analysis, target audiences, and communications strategy for the California Wine Institute. The Institute aims to increase sales and recognition of mid-range ($10-25) California wines. Their strengths include a large selection of mid-range wines and market leadership in the US. Target audiences are restaurants/bars, retailers, and male/female wine drinkers aged 21+, focusing on Millennials and Gen X. The communications strategy involves promoting mid-range wines through media relations, social media, and highlighting California tourism.
This document analyzes how to target female consumers for a new craft brewery called Underhill Brewery opening in Long Island City. It conducted interviews and a conjoint analysis to understand what attributes appeal most to women regarding craft beer products and promotions. The major findings showed that women prefer promotions emphasizing health and social aspects over aggressive marketing, and products featuring fruit flavors, lower alcohol content, and variety packs over traditional styles. The recommendations advise Underhill Brewery to develop products and promotions targeting these preferences to attract more female customers.
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
This document discusses trends in the tobacco industry, including opportunities and challenges in various tobacco categories. It covers topics such as health and wellness issues like e-cigarettes; pricing and affordable products; evolving consumer landscapes including growing Muslim influence; branding and consumer comfort; individualism and innovative packaging; sensory experiences; and sustainability. The summaries focus on key insights around emerging products like e-cigarettes facing regulation threats, the role of hookahs in social settings, high snus usage in Sweden, and Lucky Strike's elaborate packaging enhancing authenticity.
This document discusses research into barriers to wine consumption in bars, pubs, and nightclubs and how to increase it. It summarizes findings from surveys that show millennials prefer dry red wine but also drink more at home than in bars. While price is not the main deterrent, economic hardship is causing people to cut back on discretionary spending like wine in bars. The image of sophisticated wine drinkers contrasts with research indicating young consumers are less concerned with cost. Increasing education may help integrate wine into casual social settings and boost consumption levels.
Fox Run Vineyards is a family-owned winery located in the Finger Lakes region of New York. Their marketing plan aims to target young, cultured, locally-driven, and environmentally conscious consumers. Their value proposition focuses on the high quality and variety of their cool-climate wines which are produced sustainably. Their marketing strategies include expanding their wine club, promoting special events, and increasing social media and online presence to build loyalty with their target audience.
BeverageTradeNetwork.com Interviews Jon Reynolds who has 32 plus years of beer sales experience and talks about how craft breweries need to market and covers craft beer distribution strategy and craft beer marketing plan. BTN covers the challenges that craft breweries face in distribution today.
The global wine market faces challenges of oversupply, fragmentation, and changing consumer behavior. Global wine production has increased from 25 billion liters in 2000 to the same level in 2012, coming from more sources. The wine industry is fragmented with no concentration in production or offerings. Consumer behavior is also fragmented, with more people drinking less alcohol. Opportunities exist in emerging markets, online sales, and on-premise consumption. The wine industry must adapt to growing diversity in global consumption trends.
This document provides a marketing recommendation for Smooth Ambler Spirits to focus on visits and trips catering to college alumni groups. College alumni groups are an ideal target market as they tend to be younger drinkers who are well educated. Targeting groups within a 4 hour radius would be beneficial. Weekend trips incorporating visits to Smooth Ambler Spirits and other local attractions would appeal to alumni groups. The document also analyzes Smooth Ambler's target market of millennials aged 21-34, the spirits industry, and potential competitors.
2019 Wineworld Xplorer HK Wine Consumer and Market Evolution Survey InsightsWineworld Xplorer
The survey of 551 regular wine drinkers in Hong Kong found that the majority were male aged 36-55 who consume wine weekly. Red wine was the most popular style while French and Italian wines were most consumed. Respondents preferred collecting wines from Bordeaux and Burgundy to drink within 5 years and cited rarity, ageability and returns as important attributes of collectible wines. Social media platform preferences for sharing wine notes were led by Facebook and Vivino. The survey provided insights into consumption trends and preferences to help platforms like WineWorld Xplorer adapt services to consumers' evolving interests.
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...the Hartsook Letter
This document is a presentation summarizing the findings of the Merrill Research LLC Wine Club Satisfaction and Segmentation Study from April 2016. The study assessed consumer satisfaction with winery and non-winery wine clubs to provide an industry benchmark. It examined factors influencing wine club membership, perceptions of clubs, and identified consumer segments. Key findings included that direct-to-consumer wine sales increased significantly in recent years and represent a major sales channel for many wineries. The research also analyzed membership tenure, average bottles purchased, and prices paid through wine clubs.
This presentation will provide a recap of the Oregon Wine Board’s 2018 education initiatives and will shine a light on the program’s 2019 focus and opportunities for educating your team in the coming year.
The Grapes & Grain Opinion Panel, with over 10,000 members, is the largest consumer panel in North America dedicated to wine and spirits drinkers.
The panel was created by Merrill Research in the summer of 2011 and new respondents are continuously added. Participants remain highly engaged as they are not inundated with surveys and are only surveyed about wine or spirits by Merrill Research.
Objectives
Insight was sought about core (weekly+) wine drinkers in order to provide guidance to wine producers and resellers.
Study objectives were to gain the following information about core wine drinkers:
– Wine consumption and purchase behavior
– Price and value attitudes
– Initial understanding of wine brand advocates
– Restaurant purchase and consumption dynamics
– Path-to-Purchase , including digital and social media behavior
Silicon Valley Bank 2015 State of the Wine Industry PresentationSilicon Valley Bank
The Silicon Valley Bank 2015 State of the Wine Industry Presentation is a companion to the report of the same name. The presentation identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 600 West Coast wineries.
• According to the surveys of urban and suburban customers, we concluded which features and the feature combination could make Dominick's become a strong player in Fresh Produce.
• Used perceptual mapping to find Dominick's market place and which factors that customers are concerning when purchasing. We found Dominick's should place itself between Trader Joe's and Farmer's Markets.
• Then we utilized SPSS to make conjoint analysis, and we found more information could help us make good feature combination.
• Combined the results of two tools, we made a feature combination that can help Dominick's get bigger market share from 32% to 46%. We provided effective recommendations.
The document discusses how evolving consumer lifestages are influencing spending intentions. It covers trends across adolescence and adulthood, coupling and marriage, parenthood, and senior years/retirement. Key points include children demonstrating individualism in their brand choices and exerting "pester power" over household purchases; more single-person households as adults delay marriage and couples cohabitate; shifting influence of female consumers as motherhood becomes detached from marriage; and more seniors remaining in the workforce due to longer lifespans and financial responsibilities. The document examines these trends from various industry perspectives and implications for marketers.
Conducted marketing research for the upcoming Brewpub, Academia, in Athens, GA. Provided managerial suggestions for the company based off the marketing research that was conducted.
1) The Chinese wine market presents opportunities for Australian businesses but many make common mistakes in their marketing strategies by failing to understand Chinese consumers.
2) Specifically, many businesses focus on the government market but are now missing out as consumers become more important; they overestimate Chinese knowledge of wine and focus on heritage rather than lifestyle; and they fail to establish an effective online presence in China.
3) To succeed, wine producers need a clear understanding of the Chinese market and flexibility to address challenges; they should target middle-class consumers and leverage online sales and digital marketing while ensuring their websites are locally hosted and optimized for Chinese users.
Know your Audience: Learning Panel Research Techniques with Brandwatch DataBrandwatch
The first half of this session will focus on building consumer panels, proving a how-to with tips and tricks from the Brandwatch Research team. After this, we’ll dive into a practical example of audience research focusing on the US Whiskey industry.
Fruit Beer Market By Flavour (Peach, Raspberry, Cherries, Blueberry, Plums And Others), By Distribution Channel (Departmental Stores, Bars And Restaurants, Supermarkets, Speciality Stores And Online Retailers)
Napa Technology Seminar: Increasing Profits With Wines By The GlassAngelsmith, Inc.
For any restaurant or retailer who sells wines by the glass, squeezing out profit on each wine bottle is critical to success. This presentation is great for food and beverage managers who are responsible for profit and loss. This slide presentation on increasing wine profit provides tips and how tos to achieve maximum value out of each bottle.
Both grocers and wine retailers are looking for a way to capitalize and expand on the shifting behaviors of consumers who aren’t just crossing ‘wine’ off a shopping list, but rather looking for an experience they haven’t had before.
Sampling is the key to an experience-driven customer and the foundation for increased sales of both bottles and cases of wine.
For off-premise businesses things that used to be an afterthought are turning into focal points.
Consumers are looking for easy, memorable experiences in the wine section of grocery stores and on the shelves of specialty shops.
The document provides an overview, SWOT analysis, target audiences, and communications strategy for the California Wine Institute. The Institute aims to increase sales and recognition of mid-range ($10-25) California wines. Their strengths include a large selection of mid-range wines and market leadership in the US. Target audiences are restaurants/bars, retailers, and male/female wine drinkers aged 21+, focusing on Millennials and Gen X. The communications strategy involves promoting mid-range wines through media relations, social media, and highlighting California tourism.
This document analyzes how to target female consumers for a new craft brewery called Underhill Brewery opening in Long Island City. It conducted interviews and a conjoint analysis to understand what attributes appeal most to women regarding craft beer products and promotions. The major findings showed that women prefer promotions emphasizing health and social aspects over aggressive marketing, and products featuring fruit flavors, lower alcohol content, and variety packs over traditional styles. The recommendations advise Underhill Brewery to develop products and promotions targeting these preferences to attract more female customers.
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
This document discusses trends in the tobacco industry, including opportunities and challenges in various tobacco categories. It covers topics such as health and wellness issues like e-cigarettes; pricing and affordable products; evolving consumer landscapes including growing Muslim influence; branding and consumer comfort; individualism and innovative packaging; sensory experiences; and sustainability. The summaries focus on key insights around emerging products like e-cigarettes facing regulation threats, the role of hookahs in social settings, high snus usage in Sweden, and Lucky Strike's elaborate packaging enhancing authenticity.
This document discusses research into barriers to wine consumption in bars, pubs, and nightclubs and how to increase it. It summarizes findings from surveys that show millennials prefer dry red wine but also drink more at home than in bars. While price is not the main deterrent, economic hardship is causing people to cut back on discretionary spending like wine in bars. The image of sophisticated wine drinkers contrasts with research indicating young consumers are less concerned with cost. Increasing education may help integrate wine into casual social settings and boost consumption levels.
Fox Run Vineyards is a family-owned winery located in the Finger Lakes region of New York. Their marketing plan aims to target young, cultured, locally-driven, and environmentally conscious consumers. Their value proposition focuses on the high quality and variety of their cool-climate wines which are produced sustainably. Their marketing strategies include expanding their wine club, promoting special events, and increasing social media and online presence to build loyalty with their target audience.
BeverageTradeNetwork.com Interviews Jon Reynolds who has 32 plus years of beer sales experience and talks about how craft breweries need to market and covers craft beer distribution strategy and craft beer marketing plan. BTN covers the challenges that craft breweries face in distribution today.
The global wine market faces challenges of oversupply, fragmentation, and changing consumer behavior. Global wine production has increased from 25 billion liters in 2000 to the same level in 2012, coming from more sources. The wine industry is fragmented with no concentration in production or offerings. Consumer behavior is also fragmented, with more people drinking less alcohol. Opportunities exist in emerging markets, online sales, and on-premise consumption. The wine industry must adapt to growing diversity in global consumption trends.
This document provides a marketing recommendation for Smooth Ambler Spirits to focus on visits and trips catering to college alumni groups. College alumni groups are an ideal target market as they tend to be younger drinkers who are well educated. Targeting groups within a 4 hour radius would be beneficial. Weekend trips incorporating visits to Smooth Ambler Spirits and other local attractions would appeal to alumni groups. The document also analyzes Smooth Ambler's target market of millennials aged 21-34, the spirits industry, and potential competitors.
2019 Wineworld Xplorer HK Wine Consumer and Market Evolution Survey InsightsWineworld Xplorer
The survey of 551 regular wine drinkers in Hong Kong found that the majority were male aged 36-55 who consume wine weekly. Red wine was the most popular style while French and Italian wines were most consumed. Respondents preferred collecting wines from Bordeaux and Burgundy to drink within 5 years and cited rarity, ageability and returns as important attributes of collectible wines. Social media platform preferences for sharing wine notes were led by Facebook and Vivino. The survey provided insights into consumption trends and preferences to help platforms like WineWorld Xplorer adapt services to consumers' evolving interests.
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...the Hartsook Letter
This document is a presentation summarizing the findings of the Merrill Research LLC Wine Club Satisfaction and Segmentation Study from April 2016. The study assessed consumer satisfaction with winery and non-winery wine clubs to provide an industry benchmark. It examined factors influencing wine club membership, perceptions of clubs, and identified consumer segments. Key findings included that direct-to-consumer wine sales increased significantly in recent years and represent a major sales channel for many wineries. The research also analyzed membership tenure, average bottles purchased, and prices paid through wine clubs.
This presentation will provide a recap of the Oregon Wine Board’s 2018 education initiatives and will shine a light on the program’s 2019 focus and opportunities for educating your team in the coming year.
The Grapes & Grain Opinion Panel, with over 10,000 members, is the largest consumer panel in North America dedicated to wine and spirits drinkers.
The panel was created by Merrill Research in the summer of 2011 and new respondents are continuously added. Participants remain highly engaged as they are not inundated with surveys and are only surveyed about wine or spirits by Merrill Research.
Objectives
Insight was sought about core (weekly+) wine drinkers in order to provide guidance to wine producers and resellers.
Study objectives were to gain the following information about core wine drinkers:
– Wine consumption and purchase behavior
– Price and value attitudes
– Initial understanding of wine brand advocates
– Restaurant purchase and consumption dynamics
– Path-to-Purchase , including digital and social media behavior
Silicon Valley Bank 2015 State of the Wine Industry PresentationSilicon Valley Bank
The Silicon Valley Bank 2015 State of the Wine Industry Presentation is a companion to the report of the same name. The presentation identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 600 West Coast wineries.
• According to the surveys of urban and suburban customers, we concluded which features and the feature combination could make Dominick's become a strong player in Fresh Produce.
• Used perceptual mapping to find Dominick's market place and which factors that customers are concerning when purchasing. We found Dominick's should place itself between Trader Joe's and Farmer's Markets.
• Then we utilized SPSS to make conjoint analysis, and we found more information could help us make good feature combination.
• Combined the results of two tools, we made a feature combination that can help Dominick's get bigger market share from 32% to 46%. We provided effective recommendations.
The document discusses how evolving consumer lifestages are influencing spending intentions. It covers trends across adolescence and adulthood, coupling and marriage, parenthood, and senior years/retirement. Key points include children demonstrating individualism in their brand choices and exerting "pester power" over household purchases; more single-person households as adults delay marriage and couples cohabitate; shifting influence of female consumers as motherhood becomes detached from marriage; and more seniors remaining in the workforce due to longer lifespans and financial responsibilities. The document examines these trends from various industry perspectives and implications for marketers.
Conducted marketing research for the upcoming Brewpub, Academia, in Athens, GA. Provided managerial suggestions for the company based off the marketing research that was conducted.
1) The Chinese wine market presents opportunities for Australian businesses but many make common mistakes in their marketing strategies by failing to understand Chinese consumers.
2) Specifically, many businesses focus on the government market but are now missing out as consumers become more important; they overestimate Chinese knowledge of wine and focus on heritage rather than lifestyle; and they fail to establish an effective online presence in China.
3) To succeed, wine producers need a clear understanding of the Chinese market and flexibility to address challenges; they should target middle-class consumers and leverage online sales and digital marketing while ensuring their websites are locally hosted and optimized for Chinese users.
Know your Audience: Learning Panel Research Techniques with Brandwatch DataBrandwatch
The first half of this session will focus on building consumer panels, proving a how-to with tips and tricks from the Brandwatch Research team. After this, we’ll dive into a practical example of audience research focusing on the US Whiskey industry.
Fruit Beer Market By Flavour (Peach, Raspberry, Cherries, Blueberry, Plums And Others), By Distribution Channel (Departmental Stores, Bars And Restaurants, Supermarkets, Speciality Stores And Online Retailers)
Napa Technology Seminar: Increasing Profits With Wines By The GlassAngelsmith, Inc.
For any restaurant or retailer who sells wines by the glass, squeezing out profit on each wine bottle is critical to success. This presentation is great for food and beverage managers who are responsible for profit and loss. This slide presentation on increasing wine profit provides tips and how tos to achieve maximum value out of each bottle.
Both grocers and wine retailers are looking for a way to capitalize and expand on the shifting behaviors of consumers who aren’t just crossing ‘wine’ off a shopping list, but rather looking for an experience they haven’t had before.
Sampling is the key to an experience-driven customer and the foundation for increased sales of both bottles and cases of wine.
For off-premise businesses things that used to be an afterthought are turning into focal points.
Consumers are looking for easy, memorable experiences in the wine section of grocery stores and on the shelves of specialty shops.
The 2015 Survey of Alcoholic Beverage Preferences in Restaurantsuncorkdmenus
We created and distributed a survey composed of beverage related questions to help us uncover consumer habits and insight when dining out. The responses came from across the United States and were representative of various age groups 21 and older, both genders and multiple income levels. Our findings can be used to understand the consumer and the areas that need improvement within the restaurant and bar industry.
2019 Oregon Wine Symposium | Outlook on the Wine Sector: Managing the Changin...Oregon Wine Board
If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.
The document discusses how the economy may impact wine sales in 2008. It reviews historical data showing a weak negative correlation between economic indicators like unemployment and wine sales. Academic research shows income elasticity of demand is below 1.0 for wine volume but mixed for higher-end wines. The core wine-drinking demographic tends to be older, wealthier consumers, but a recession may still reduce their spending. Several factors like channels of purchase and business spending are uncertain and require monitoring in terms of effects on the wine industry.
Wine Opinions Vinitaly Survey: preliminary findings to Italian Wines and Amer...Vinitaly International
This survey from Wine Opinions summarizes preliminary findings from a survey of over 1,400 American wine consumers about their familiarity with and purchase habits regarding Italian wines. Some key findings include:
- Italian wines are frequently purchased, with 30% purchasing them frequently and 34% making several purchases in the past year.
- Younger consumers aged 20-30 are more familiar with Italian wines and purchase them more often than older consumers.
- Popular Italian wine varieties that consumers are most familiar with and have tried include Chianti, Pinot Grigio, and Prosecco. Less known varieties include Aglianico and Greco di Tufo.
The document discusses a study on biodynamic wine and millennial consumers. It found that while over half of millennial respondents were familiar with organic wine, less than 20% were familiar with biodynamic wine and only 8% had tasted it. The study also surveyed 68 biodynamic wine producers. It found that most pursued biodynamic practices in both vineyards and wineries. Producers cited reasons like environmental stewardship and increasing wine quality. While producers felt consumers lacked awareness of biodynamic wines, millennials expressed openness to purchasing organic and biodynamic wines.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
GenWine is looking to establish its first location in Peninsula Town Center in Hampton, Virginia to provide customers a modern and sophisticated wine lounge experience. The business aims to capitalize on the untapped millennial market by offering unique wines and appetizers at affordable prices. GenWine's location in a popular town center with a large millennial population combined with its marketing efforts should attract customers. The business plans to monitor trends, get customer feedback, and introduce new products over five years to strengthen its brand and remain relevant in the wine industry.
Purchase Habits of people 35 years old and younger: an analysis of American a...Davide Fanesi
I. The research found that wine consumption is increasing in the US but decreasing in Italy among people 35 and younger.
II. In the US, wine sales have grown consistently over the last 17 years, with younger generations adopting wine faster than previous generations. However, in Italy domestic wine consumption is declining despite total sales increasing with strong export growth.
III. Surveys found that Italians drink wine more often than Americans, but many younger Americans do not find wine refreshing and see it as not "cool", while Italians feel wine does not match new health conscious diets and lifestyles.
This document is a research report on UK wine consumption. It begins by acknowledging those who provided assistance and references. The abstract provides an overview of the report's focus on analyzing industry figures and reports to discuss trends in UK wine consumption and implications for the hospitality and events industry. The introduction presents the research questions. The methodology explains that existing industry surveys and reports will be used rather than conducting original primary research. Subsequent sections discuss findings from various reports on topics like consumption trends, consumer preferences and behaviors, market classifications, and implications of tax. Recommendations are provided for how the hospitality industry can react to shifts in consumption. The conclusion reiterates that consumption is increasing and changes are occurring in preferred varieties.
The document summarizes Emiliana's company milestones and sustainability practices. It highlights that in 1998 Emiliana began implementing organic agriculture and has since received various organic and biodynamic certifications. It also notes Emiliana's focus on social responsibility through programs that provide education and economic opportunities for workers and their communities. Finally, it discusses Emiliana's target consumers and positive market trends for organic and sustainable wines.
Analysing Wine Buying Behaviour In Hungarian HypermarketsAmy Roman
This document analyzes wine buying behavior in Hungarian hypermarkets based on surveys of 578 consumers. It identifies 4 segments of wine buyers: 1) "Drinking with Friends" who consume wine socially but buy infrequently, 2) "Trendy Guests" who are the largest segment and buy wine regularly for social occasions, 3) "Cognoscente" who are very knowledgeable about wine and focus on quality, and 4) "Average Friends of Wine" who buy wine occasionally for meals or guests. The study aims to help wine producers and hypermarkets better understand consumers and target their marketing accordingly.
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
- The document discusses how changing consumer tastes and alcohol consumption patterns in China have impacted the domestic alcoholic beverage Baijiu. Rising incomes have led Chinese middle class consumers to prefer imported wines over Baijiu.
- Baijiu producers have struggled with this change and tried unsuccessfully to market Baijiu internationally. However, the document argues that rather than abandoning the Chinese or American markets, Baijiu should re-enter these markets with a modified approach such as through Baijiu cocktail mixes or bars to potentially regain popularity.
This document provides a marketing plan for ChocolatRouge chocolate wine. It includes a situation analysis that discusses the wine market size and trends, competitive landscape, target consumers, and advertising history. The plan recommends targeting millennials, especially women, through social media, TV ads, and events. It proposes partnering with hotels and promoting the brand at wine and chocolate festivals to increase awareness and sales of ChocolatRouge.
U.S. Wine Market: Disrupting the SystemBevology Inc.
Insightful analysis of how the web has democratized wine marketing permitting smaller wineries to compete on an even playing field with the big guys with big budgets. Presented by Steve Raye of Bevology Inc. at Vinitaly 2015, Verona, Italy.
Immix is launching a new ready-to-drink wine cocktail called Immix. The product is a blend of sparkling wine, flavored liqueur, and water with an alcohol content of 11%. It will come in four varieties based on the liqueur flavor. The marketing plan aims to introduce Immix to its target market of social female millennials through promotions at bars, clubs and music events, and a strong social media presence. The goals for the first year are to generate $2.2 million in revenue and have Immix available in 65% of bars and clubs in the Greater Toronto Area.
Similar to 2017 Consumer Report Final Version Wine Opinions Vinitaly International Survey (20)
"L'Arte dello Storytelling del Vino" by Attilio Scienza (Taormina Gourmet 201...Vinitaly International
"L'Arte dello Storytelling del Vino" by Attilio Scienza
In this talk Vinitaly International Academy Chief Scientist Prof. Attilio Scienza discusses interdisciplinary modes of storytelling applied to the wine world.
This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"L'Origine dei Vitigni" by Attilio Scienza (Taormina Gourmet 2019 - VIA Incom...Vinitaly International
In this presentation, Vinitaly International Academy Chief Scientist Attilio Scienza discusses how vine genetics and DNA research operate to trace the origin of grapes. This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"Mount Etna and its wines" by Attilio Scienza (Taormina Gourmet 2019 - VIA In...Vinitaly International
In this presentation, Vinitaly International Academy Chief Scientist discusses the impact of Mount Etna in Taormina, Sicily, on local viticulture. The talk explores the impact of volcanic soils on viticulture, local grape varieties such as Minnella, Carricante, Nerello Mascalese, Nerello Cappuccio, Catarratto, and the wines deriving from them.
This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"La Vigna di Leonardo: Cronaca di Una Scoperta" by Attilio Scienza (Taormina ...Vinitaly International
"La Vigna di Leonardo: Cronaca di Una Scoperta" by Attilio Scienza (Vinitaly International Academy Chief Scientist).
In this talk, Attilio Scienza discusses the discovery and retrieval of Leonardo Da Vinci's vineyard in Milan. This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
VIA Field Trip to Bolgheri - Prof. Attilio Scienza: Viticultural Models, Blen...Vinitaly International
26-28 September 2019, Bolgheri, Tuscany
Prof. Attilio Scienza
Viticultural Models, Blends, Grape Varieties, Complantation
Guado al Melo’s CRISEO and JASSARTE
World viticulture has been characterized by a great diversity in climate and terroirs. Through climatic cycles which characterized viticulture in the last 1,000 years, very original viticultural expression developed. The terminology for these is “viticultural model. Even if environmental conditions are the most important ones, cultural aspects nonetheless also had some weight in the selection of a certain “viticultural model”. The foundations of all these models are territory-based viticulture and grape-based viticulture. The basic criteria in deciding which vines must be grown in the same vineyard is climate. In the examples which will be illustrated in this presentation, a fundamental distinction has been made between continental climates and mediterranean climates: in the first case, temperatures can be limiting factors, whereas in the second case rain frequency can also influence the selection of either one vine only so that it can be best adapted to a temperate-cold climate or several vines which will allow a more varied compositional structure in sugar, acidity, color, aromas in order to produce complex wines that are more suitable for ageing. In Italy, viticultural models in the Northern regions are affected by both climate and cultural aspects and feature predominantly single-varietal wines (with the exception of Valpolicella), whereas in the centre of Italy, these models are plurivarietal. In the South of Italy and the islands, the tradition is characterized by the production of wines for blending to correct the weaker Northern wines: hence, the consequence of this tradition has been the choice of single-varietal cultivation in order to maximize alcohol and color contents. In the New World, the various viticultural regions used the name of the grape variety a lot in their communication and developed mostly single-varietal vineyards, choosing also a guiding vine for their viticulture. Why is complantation—a term used to define the composition of a vineyard with several vines that are often vinified together—is back in fashion? Because it represents an effective tool to mitigate the dramatic effects of climate change and to facilitate the production of wines that naturally have a great ageing potential and complex flavor and aromatic profiles without the necessity of using corrective enological techniques. Criseo and Jassarte, which are produced at Guado al Melo and are getting increasingly more attention from consumers, are an example of this viticultural model.
VIA Field Trip to Bolgheri - Prof. Attilio Scienza: Bolgheri and its Signatur...Vinitaly International
26-28 September 2019, Bolgheri, Tuscany
Prof. Attilio Scienza
BOLGHERI AND ITS SIGNATURE WINES: THE STORY OF A SMALL TERRITORY AND ITS WINES
Bolgheri can be defined the home land of “Supertuscan” wines. The man behind the great revolution is Mario Incisa della Rocchetta, who had the intuition that Bolgheri had a vocation for the iconic French grape varieties Cabernet and Merlot; so he copied Bordeaux’s viticultural techniques, which were culturally very innovative at that time in Italy, and also introduced the use of barrique in the cellar. The legendary Sassicaia gained its official acclaim in 1978, when the wine magazine “Decanter” published the results of a comparative tasting of Cabernet wines in the world; at that tasting Sassicaia won the highest recognition. Afterwards, Sassicaia’s 1985 vintage competed in a tasting organized by Grand Jury Européen, with Bordeaux’s Grands Crus, obtaining again the highest recognition. That vintage, however, wasn’t an isolated case, and starting from the 1990s, Sassicaia was joined by numerous other vintages from other wineries in the area that had also obtained prestigious international recognition. Climate conditions play a decisive role in the delicacy of Bolgheri wines. As such, most of the Bolgheri vineyards are in a great natural amphitheatre which opens up towards the sea but it is sheltered by the hills leading to Monti Metalliferi. This particular orographic condition is responsible for a considerable difference in temperature from day to night, that contributes to enhance the grapes’ aromatic assets. These factors affect the breezes, or winds which have a thermic origin and are, therefore, the result of different temperature variations coming from the sea rather than from the land. Soil is also crucial for these wines. The area is located on a soil which dates back to the Pliocenic era, that formed 5 million years ago; upon this layer, large terraces of marine and eolic origin formed, which are characterized by different geologic characteristics: a lower terrace, between 20 and 35 meters on the sea level, and an upper terrace, between 35 and 130 meters on the sea level. The further we go from the sea and the higher in altitude, the percentage of sand decreases and the percentage of calcareous and clayey soil increases, and we found for instance the ancient marine sediments. All these elements together throughout time gave origin to very varied environments in an enclosed space, and this is the real and original asset of this territory. The oldest soils are made of schistoid flysch from the Eocene which characterize the highest spots of the appellation.
GUADO AL MELO was born in 1999 from Caterina and Attilio Scienza, who come from wine growing families from Trentino-Alto Adige. The vineyard in the lower part is located at the foot of the Segalari hill and develops along the Bolgheri Fossa. The initial size of the estate was of approximately 10 hectares. The winery was completed
Irpinia represents the winemaking heritage of one of the most interesting and authentic provinces of Southern Italy. "WI-FI - Wines from Irpinia" is the fil rouge that links the province of Avellino to Vinitaly International Academy, to present to the VIA world a rich territory with its three Docg (Fiano di Avellino, Greco di Tufo and Taurasi) and numerous others appellations of excellence. This seminar cum tasting was held during Vinitaly 2019 in Verona, Italy, in collaboration with WI-FI Wines from Irpinia association and Vinitaly International Academy.
Native Grape Odyssey: "The progeny of Sangiovese: Gaglioppo, Frappato, Nerell...Vinitaly International
The document discusses a campaign financed by the European Union to promote high quality agricultural products from the EU. It announces two seminars on Italian grape varieties and wines - one on the progeny of Sangiovese including Gaglioppo, Frappato, Nerello Mascalese and Foglia Tonda grapes, and another on old vines of Italy. Both seminars will take place in Verona and feature European experts discussing the genetic history and wine examples of these indigenous Italian varieties.
This tasting explores wines made from old vines which are more than 100 years old and ungrafted. The production areas featured in this tasting are: Trentino Alto Adige, Veneto, Sardinia, Campania, Sicily, and Valle d'Aosta.
Prof. Attilio Scienza - Lynne Sherriff MW
Veronafiere together with Vinitaly and with the contribution of leading magazine “Wine Spectator” are proud to present OperaWine, "Finest Italian Wines: 100 Great Producers selected by Wine Spectator", 2019 edition.
OperaWine offers international wine professionals the opportunity to taste and get to know the best Italian wines presented by Italy’s 100 greatest producers according to Wine Spectator.
"Native Grape Odyssey - Europe. Quality. Wine." is an educational project aiming to educate the spokespeople of European wine in the world, aware of its distinctive features today, its origins and its evolution over time. This presentation was held in Verona, Italy, on April 6th, 2019, in front of buyers and wine lovers from Canada, Japan and Russia.
Stevie Kim - L'importanza di essere ambasciatore del vino italiano nel mondoVinitaly International
Seminario di venerdì 1 marzo 2019 nell'ambito del progetto PoViEno dell'Università del Salento. Stevie Kim - Managing Director di Vinitaly International - spiega l'importanza degli ambasciatori del vino nel mondo e l'impegno della Vinitaly International Academy nella formazione di queste figure professionali. La conferenza è organizzata dall'Ateneo in collaborazione con Regione Puglia e Assoenologi.
The document appears to be a program for the Wine2wine 2018 conference held in Verona, Italy from November 26-27, 2018. It thanks the Italian Trade Agency for collaborating to promote Italian wine internationally. It provides an agenda of sessions and speakers for the conference, highlights new features including livestreaming and a networking area, and provides logistical details on the conference app.
This document appears to be the agenda for a 2018 press conference celebrating the 40th anniversary of Wine Spectator's iconic Coperine tasting event in Italy. It lists the dates and locations of past Coperine events from 1978 to 2018 and includes names and titles of speakers from Wine Spectator, Vinitaly International, Veronafiere, E. & J. Gallo Winery, and Unicredit Banca.
Barbara Philips MW | British Columbia Wine Market @ VINITALY 2018 Vinitaly International
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.