Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.

1. Italian Wine Opportunities in
New Brunswick
Prepared By:
Leah Anderson- Wine Category Manager

2. The New Brunswick Market

3. 2017-2018 Sales
Country Volume. Revenue.
% Change
from LY
% Share 9L Cases
6875287 $96,547,031.85 6% 763920.77
Canada 2360301 $26,386,932.54 6% 27% 262255.66
Australia 1029742 $13,577,276.21 8% 14% 114415.74
United States 913381.1 $14,708,608.46 4% 15% 101486.79
Italy 731800.3 $12,006,174.20 12% 12% 81311.15
Chile 530041.3 $7,233,377.50 8% 7% 58893.47
Argentina 443458.5 $6,650,306.88 8% 7% 49273.17
France 275735.5 $6,020,947.95 0% 6% 30637.28
Spain 219832.6 $3,201,019.05 3% 3% 24425.84
New Zealand 113620.1 $2,641,907.19 9% 3% 12624.46
Germany 109134.3 $1,824,874.10 3% 2% 12126.03
South Africa 94278 $1,349,546.44 -1% 1% 10475.33
Portugal 32797.63 $644,583.46 10% 1% 3644.18
Romania 16347 $223,933.01 108% 0% 1816.33
Hungary 4818 $77,544.86 11% 0% 535.33

4. Share of Market by Channel
9%
71%
9%
11%
Grocery
Corporate
On-Premise
Agency

5. Vision
Grow the confidence of
the NB wine consumer
and create a culture
where wine is part of
everyday life.

6. ANBL’s Wine Bundle Program

7. ANBL’s Wine Thematics

8. ANBL’s Experience Program

9. Coming soon…. Expérience by ANBL

11. Grocery
• Expanding to 65 stores in May 2018
• 75 Skus
• Italian wines currently represent 5% of total
sales
• F19 projection is $10,000,000
• Opening up to all ship locations July 2018