* Vintage 2015 by tonnes and variety
* Total value of export
* Top 8 NZ wine importer countries
* The main marketing targets
* The key goals of the marketing strategy
Wine Importers want better communication and support from the Wineries they represent. Here is their view and demands.
Only wine Producers who listen to their Customers will survive
* Vintage 2015 by tonnes and variety
* Total value of export
* Top 8 NZ wine importer countries
* The main marketing targets
* The key goals of the marketing strategy
Wine Importers want better communication and support from the Wineries they represent. Here is their view and demands.
Only wine Producers who listen to their Customers will survive
China's Wine and Spirits report by daxue consulting X SopexaDaxue Consulting
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes in depth on spirits, which make up 47.8% of China’s alcohol revenue, and wine, which is 8.2% of the alcohol market revenue.
Key stats on China’s wine and spirit market:
- France is the top alcohol exporter to China, making 31% of imported alcohol value in the first half of 2022
- Brandy is the largest imported spirit in China, making 68% of the imported spirits market in 2021
- 94% of Chinese survey respondents in 2020 reported drinking red wine in the last year
- China’s domestic wine production is on the decrease, falling at a CAGR of -18* from 2016 to 2020
- Tequila is experiencing the highest growth among liquor imports, with a 66% import volume increase from 2020 to 2021.
- Besides Baijiu, Vodka is the most consumed liquor, with Absolut Vodka being the top brand, at 53% Vodka market share.
What you can learn from the report:
- How foreign brands localize to the Chinese wine market while keeping a foreign identity
- How the lockdowns have impacted China’s alcohol consumption and drinking habits
- According to our social listening, at what occasions do Chinese consumers drink wine and spirits
- What are the drivers for Chinese to consume wine and spirits
- What countries are rising in favor as importers, and which are facing challenges
- How wine and spirits brands should market their products in China
OIV world vitiviniculture situation in 2012Jose Martos
Presentación "World Vitiviniculture situation in 2012" del XXXVI Congreso Mundial de la Viña y el Vino, celebrado en Burcarest en junio del 2013, patrocinado por la Organización Internacional de la Viña y el Vino (OIV).
This document contains a useful overview of Argentina´s wine industry that thru its unique terroir, tradition and innovative culture has been growing for the last decade due to the advantegous international market needs.
This document was produced by ProsperAr, Argentina´s Investment Development Agency.
If you need further assistance contact us at info@prosperar.gov.ar or use our website www.prosperar.gov.ar
Euromonitor International’s presentation from VINfo Tasmania discusses key megatrends that will have the most impact on Australian wine industries through to 2030.
In 2014 we joined a number of like minded Associates and formed the Navigate China Wine Intelligence Division. Each of our team have/do live in China (myself the least only 6 years), speak fluent Mandarin as a minimum and have worked in the wine trade extensively since 2004. My role helping clients like Pernod-Ricard, Penfolds, and Moet and Chandon was focused on helping developing the optimum positioning in the minds of the target consumers. Other teams members have come from extensive trade marketing backgrounds, yet others with a wealth of alcoholic drinks consumer and trade research experience. We've developed a proprietary market entry process we call Vinibrand but are happy to customise our approach to your needs. If anything the presentation may give you some new ideas about the wine market in China. Enjoy
"L'Arte dello Storytelling del Vino" by Attilio Scienza (Taormina Gourmet 201...Vinitaly International
"L'Arte dello Storytelling del Vino" by Attilio Scienza
In this talk Vinitaly International Academy Chief Scientist Prof. Attilio Scienza discusses interdisciplinary modes of storytelling applied to the wine world.
This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"L'Origine dei Vitigni" by Attilio Scienza (Taormina Gourmet 2019 - VIA Incom...Vinitaly International
In this presentation, Vinitaly International Academy Chief Scientist Attilio Scienza discusses how vine genetics and DNA research operate to trace the origin of grapes. This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
China's Wine and Spirits report by daxue consulting X SopexaDaxue Consulting
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes in depth on spirits, which make up 47.8% of China’s alcohol revenue, and wine, which is 8.2% of the alcohol market revenue.
Key stats on China’s wine and spirit market:
- France is the top alcohol exporter to China, making 31% of imported alcohol value in the first half of 2022
- Brandy is the largest imported spirit in China, making 68% of the imported spirits market in 2021
- 94% of Chinese survey respondents in 2020 reported drinking red wine in the last year
- China’s domestic wine production is on the decrease, falling at a CAGR of -18* from 2016 to 2020
- Tequila is experiencing the highest growth among liquor imports, with a 66% import volume increase from 2020 to 2021.
- Besides Baijiu, Vodka is the most consumed liquor, with Absolut Vodka being the top brand, at 53% Vodka market share.
What you can learn from the report:
- How foreign brands localize to the Chinese wine market while keeping a foreign identity
- How the lockdowns have impacted China’s alcohol consumption and drinking habits
- According to our social listening, at what occasions do Chinese consumers drink wine and spirits
- What are the drivers for Chinese to consume wine and spirits
- What countries are rising in favor as importers, and which are facing challenges
- How wine and spirits brands should market their products in China
OIV world vitiviniculture situation in 2012Jose Martos
Presentación "World Vitiviniculture situation in 2012" del XXXVI Congreso Mundial de la Viña y el Vino, celebrado en Burcarest en junio del 2013, patrocinado por la Organización Internacional de la Viña y el Vino (OIV).
This document contains a useful overview of Argentina´s wine industry that thru its unique terroir, tradition and innovative culture has been growing for the last decade due to the advantegous international market needs.
This document was produced by ProsperAr, Argentina´s Investment Development Agency.
If you need further assistance contact us at info@prosperar.gov.ar or use our website www.prosperar.gov.ar
Euromonitor International’s presentation from VINfo Tasmania discusses key megatrends that will have the most impact on Australian wine industries through to 2030.
In 2014 we joined a number of like minded Associates and formed the Navigate China Wine Intelligence Division. Each of our team have/do live in China (myself the least only 6 years), speak fluent Mandarin as a minimum and have worked in the wine trade extensively since 2004. My role helping clients like Pernod-Ricard, Penfolds, and Moet and Chandon was focused on helping developing the optimum positioning in the minds of the target consumers. Other teams members have come from extensive trade marketing backgrounds, yet others with a wealth of alcoholic drinks consumer and trade research experience. We've developed a proprietary market entry process we call Vinibrand but are happy to customise our approach to your needs. If anything the presentation may give you some new ideas about the wine market in China. Enjoy
"L'Arte dello Storytelling del Vino" by Attilio Scienza (Taormina Gourmet 201...Vinitaly International
"L'Arte dello Storytelling del Vino" by Attilio Scienza
In this talk Vinitaly International Academy Chief Scientist Prof. Attilio Scienza discusses interdisciplinary modes of storytelling applied to the wine world.
This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"L'Origine dei Vitigni" by Attilio Scienza (Taormina Gourmet 2019 - VIA Incom...Vinitaly International
In this presentation, Vinitaly International Academy Chief Scientist Attilio Scienza discusses how vine genetics and DNA research operate to trace the origin of grapes. This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"Mount Etna and its wines" by Attilio Scienza (Taormina Gourmet 2019 - VIA In...Vinitaly International
In this presentation, Vinitaly International Academy Chief Scientist discusses the impact of Mount Etna in Taormina, Sicily, on local viticulture. The talk explores the impact of volcanic soils on viticulture, local grape varieties such as Minnella, Carricante, Nerello Mascalese, Nerello Cappuccio, Catarratto, and the wines deriving from them.
This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"La Vigna di Leonardo: Cronaca di Una Scoperta" by Attilio Scienza (Taormina ...Vinitaly International
"La Vigna di Leonardo: Cronaca di Una Scoperta" by Attilio Scienza (Vinitaly International Academy Chief Scientist).
In this talk, Attilio Scienza discusses the discovery and retrieval of Leonardo Da Vinci's vineyard in Milan. This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
VIA Field Trip to Bolgheri - Prof. Attilio Scienza: Viticultural Models, Blen...Vinitaly International
26-28 September 2019, Bolgheri, Tuscany
Prof. Attilio Scienza
Viticultural Models, Blends, Grape Varieties, Complantation
Guado al Melo’s CRISEO and JASSARTE
World viticulture has been characterized by a great diversity in climate and terroirs. Through climatic cycles which characterized viticulture in the last 1,000 years, very original viticultural expression developed. The terminology for these is “viticultural model. Even if environmental conditions are the most important ones, cultural aspects nonetheless also had some weight in the selection of a certain “viticultural model”. The foundations of all these models are territory-based viticulture and grape-based viticulture. The basic criteria in deciding which vines must be grown in the same vineyard is climate. In the examples which will be illustrated in this presentation, a fundamental distinction has been made between continental climates and mediterranean climates: in the first case, temperatures can be limiting factors, whereas in the second case rain frequency can also influence the selection of either one vine only so that it can be best adapted to a temperate-cold climate or several vines which will allow a more varied compositional structure in sugar, acidity, color, aromas in order to produce complex wines that are more suitable for ageing. In Italy, viticultural models in the Northern regions are affected by both climate and cultural aspects and feature predominantly single-varietal wines (with the exception of Valpolicella), whereas in the centre of Italy, these models are plurivarietal. In the South of Italy and the islands, the tradition is characterized by the production of wines for blending to correct the weaker Northern wines: hence, the consequence of this tradition has been the choice of single-varietal cultivation in order to maximize alcohol and color contents. In the New World, the various viticultural regions used the name of the grape variety a lot in their communication and developed mostly single-varietal vineyards, choosing also a guiding vine for their viticulture. Why is complantation—a term used to define the composition of a vineyard with several vines that are often vinified together—is back in fashion? Because it represents an effective tool to mitigate the dramatic effects of climate change and to facilitate the production of wines that naturally have a great ageing potential and complex flavor and aromatic profiles without the necessity of using corrective enological techniques. Criseo and Jassarte, which are produced at Guado al Melo and are getting increasingly more attention from consumers, are an example of this viticultural model.
VIA Field Trip to Bolgheri - Prof. Attilio Scienza: Bolgheri and its Signatur...Vinitaly International
26-28 September 2019, Bolgheri, Tuscany
Prof. Attilio Scienza
BOLGHERI AND ITS SIGNATURE WINES: THE STORY OF A SMALL TERRITORY AND ITS WINES
Bolgheri can be defined the home land of “Supertuscan” wines. The man behind the great revolution is Mario Incisa della Rocchetta, who had the intuition that Bolgheri had a vocation for the iconic French grape varieties Cabernet and Merlot; so he copied Bordeaux’s viticultural techniques, which were culturally very innovative at that time in Italy, and also introduced the use of barrique in the cellar. The legendary Sassicaia gained its official acclaim in 1978, when the wine magazine “Decanter” published the results of a comparative tasting of Cabernet wines in the world; at that tasting Sassicaia won the highest recognition. Afterwards, Sassicaia’s 1985 vintage competed in a tasting organized by Grand Jury Européen, with Bordeaux’s Grands Crus, obtaining again the highest recognition. That vintage, however, wasn’t an isolated case, and starting from the 1990s, Sassicaia was joined by numerous other vintages from other wineries in the area that had also obtained prestigious international recognition. Climate conditions play a decisive role in the delicacy of Bolgheri wines. As such, most of the Bolgheri vineyards are in a great natural amphitheatre which opens up towards the sea but it is sheltered by the hills leading to Monti Metalliferi. This particular orographic condition is responsible for a considerable difference in temperature from day to night, that contributes to enhance the grapes’ aromatic assets. These factors affect the breezes, or winds which have a thermic origin and are, therefore, the result of different temperature variations coming from the sea rather than from the land. Soil is also crucial for these wines. The area is located on a soil which dates back to the Pliocenic era, that formed 5 million years ago; upon this layer, large terraces of marine and eolic origin formed, which are characterized by different geologic characteristics: a lower terrace, between 20 and 35 meters on the sea level, and an upper terrace, between 35 and 130 meters on the sea level. The further we go from the sea and the higher in altitude, the percentage of sand decreases and the percentage of calcareous and clayey soil increases, and we found for instance the ancient marine sediments. All these elements together throughout time gave origin to very varied environments in an enclosed space, and this is the real and original asset of this territory. The oldest soils are made of schistoid flysch from the Eocene which characterize the highest spots of the appellation.
GUADO AL MELO was born in 1999 from Caterina and Attilio Scienza, who come from wine growing families from Trentino-Alto Adige. The vineyard in the lower part is located at the foot of the Segalari hill and develops along the Bolgheri Fossa. The initial size of the estate was of approximately 10 hectares. The winery was completed
Irpinia represents the winemaking heritage of one of the most interesting and authentic provinces of Southern Italy. "WI-FI - Wines from Irpinia" is the fil rouge that links the province of Avellino to Vinitaly International Academy, to present to the VIA world a rich territory with its three Docg (Fiano di Avellino, Greco di Tufo and Taurasi) and numerous others appellations of excellence. This seminar cum tasting was held during Vinitaly 2019 in Verona, Italy, in collaboration with WI-FI Wines from Irpinia association and Vinitaly International Academy.
Native Grape Odyssey: "The progeny of Sangiovese: Gaglioppo, Frappato, Nerell...Vinitaly International
This tasting explores the genetic ties among five of the red grapes of Italy. The event is supported by the educational project Native Grape Odyssey as part of the incoming program for wine professionals from Canada, Russia and Japan.
This tasting explores wines made from old vines which are more than 100 years old and ungrafted. The production areas featured in this tasting are: Trentino Alto Adige, Veneto, Sardinia, Campania, Sicily, and Valle d'Aosta.
Prof. Attilio Scienza - Lynne Sherriff MW
Veronafiere together with Vinitaly and with the contribution of leading magazine “Wine Spectator” are proud to present OperaWine, "Finest Italian Wines: 100 Great Producers selected by Wine Spectator", 2019 edition.
OperaWine offers international wine professionals the opportunity to taste and get to know the best Italian wines presented by Italy’s 100 greatest producers according to Wine Spectator.
"Native Grape Odyssey - Europe. Quality. Wine." is an educational project aiming to educate the spokespeople of European wine in the world, aware of its distinctive features today, its origins and its evolution over time. This presentation was held in Verona, Italy, on April 6th, 2019, in front of buyers and wine lovers from Canada, Japan and Russia.
Stevie Kim - L'importanza di essere ambasciatore del vino italiano nel mondoVinitaly International
Seminario di venerdì 1 marzo 2019 nell'ambito del progetto PoViEno dell'Università del Salento. Stevie Kim - Managing Director di Vinitaly International - spiega l'importanza degli ambasciatori del vino nel mondo e l'impegno della Vinitaly International Academy nella formazione di queste figure professionali. La conferenza è organizzata dall'Ateneo in collaborazione con Regione Puglia e Assoenologi.
Presentation for OperaWine 2018 Press Conference with Alison Napjus and Bruce Sanderson of Wine Spectator.
Operawine is the annual opening event solely by invitation only for Vinitaly.
Barbara Philips MW | British Columbia Wine Market @ VINITALY 2018 Vinitaly International
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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• Four (4) workplace discipline methods you should consider
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3. Mr. Shao Li, First Secretary, Department of Foreign
Trade, Ministry of Commerce of the People’s
Republic of China
Mr. Xuwei Wang, Secretary General, China
Association for Importers & Exporters of Wine &
Spirits
Professor Giorgio Prodi, University of Ferrara (ALMA
Graduate School)
Pierpaolo Cielo, Marketing & Export Manager of Cielo
e Terra S.p.a.
Mr. Anthony Zhang, Manager Hoonay Wines
5. Brief Introduction on CAWS
Imported wine in China
Chinese Wine Market in 2012
Directory
6. Ministry of Commerce
CFNA-Only National Association for
Imp & Exp of Food and Drink
CAWS-China Association for
Importers & Exporters of Wine & Spirits
CAWS
7. Approved by Ministry of Civil Affairs
Established in Nov 2012
Only National Association for
Imp & Exp of Wine & Spirits
CAWS
8. Leading Wine Importers in China:
C&D, Grand Echo, Utran, etc.
Leading Wine & Spirits distributors:
Beijing Sugar, Tobacco & Alcohol
Leading Wine E-Commerce:
Jiuxian, Yesmywine, etc.
Main Members of CAWS
9. Imported Wine in China
葡萄酒 口进 势
迅猛头
Characteristics
Concentration
Ratio Increase
Main Supplier
More Market
Share
Rapid
Growth
Bigger Scale
Higher
Import Price
10. Import Grows Rapidly
266 million liter,
10.4% growth ；
USD1.38 billion ，
8.1% growth
• 4 ， 424 importers
• 16.9% growth
• Average Price
USD5.17/liter
• 2% lower
volume & value grows, number of importers increases,
average import price lower
Bottled Wine in 2012:
13. Smaller Scale, Lower Import Price
Bottled wine 2012 for
example ， USD 10 million+,
average price USD 8.52/L ，
65% higher than average ；
USD 10 million-, lower than
average.
0
2
4
6
8
10
averageaverage 10million+10million+
(unit: $)
Bottled Wine Import in 2012
5.17
8.52
65%
14. Main Supplier, More Market Share
Bottled wine from 54 countries in 2012, 12 countries above USD 10 million, including France,
Australia, Chile, Spain, Italy, USA, New Zealand, South Africa, Argentina, Germany, Portugal
and Canada.
127 million liter and USD728 million from France, 48% of total volume and 53% of total value; 19
million liter and USD78 million from Italy.
France
USD 78 million
Australia Chile Spain
USD728 million 127 million liter
0
New
Zealand
USAItaly GermanyArgentinaSouth
Africa
Portugal
19 million liter
Canada
16. 2008 Countries Distribution Diagram of
China Import Volume of Wine
9%
Australia
9%
Spain
6%
Italy
5%
United
States
3%
South
Africa
16%
Argentina
17%
France
32%
Chile
2%
Others
1%
Germany
17. 2009 Countries Distribution Diagram of
China Import Volume of Wine
22%
Australia
5%
4%
Italy 6%
United
States
3%
South
Africa
3%
Argentina
26%
France
28%
Chile
2%
Others
1%
Germany
Spain
18. 2010 Countries Distribution Diagram of
China Import Volume of Wine
20%
Australia
7%
Italy 4%
United
States
1%
South
Africa
1%
Argentina
26%
20%
Chile
2%
Others
1%
Germany
France
17%
Spain
19. 2011 Countries Distribution Diagram of
China Import Volume of Wine
12%
Australia
8%
Italy
4%
United
States
1%
South
Africa
1%
Portugal 34%
12%
Chile
4%
Others
1%
Germany
France
20%
Spain
20. 2012 Countries Distribution Diagram of
China Import Volume of Wine
11%
Australia
8%
Italy
4%
United
States
1%
South
Africa
1%
Portugal
36%
16%
Chile
4%
Others
1%
Germany
France
18%
Spain
21. 2008 Countries Distribution Diagram of
China Import Value of Wine
16%
Australia
5%
Spain
7%
Italy
5%
United
States
1%
South
Africa
5%
Argentina
36%
France
15%
Chile
8%
Others
3%
Germany
22. 2009 Countries Distribution Diagram of
China Import Value of Wine
22%
Australia
4%
Spain
5%
Italy 6%
United
States
2%
South
Africa
2%
New
Zealand
41%
France
12%
Chile
4%
Others
2%
Germany
23. 2010 Countries Distribution Diagram of
China Import Value of Wine
19%
Australia
6%
Spain
6%
Italy
5%
United
States
1%
South
Africa
1%
New
Zealand
45%
France
10%
Chile
5%
Others
2%
Germany
24. 2011 Countries Distribution Diagram of
China Import Value of Wine
15%
Australia
6%
Italy 4%
United
States
1%
South
Africa
1%
New
Zealand
51%
France
7%
Chile
5%
Others
1%
Germany
7%
Spain
25. 2012 Countries Distribution Diagram of
China Import Value of Wine
15%
Australia
6%
Italy
5%
United
States
1%
South
Africa
2%
New
Zealand
49%
France
10%
Chile
4%
Others
1%
Germany
7%
Spain
26. Import Volume of Wine to China
2006 - 2012
2006 2007 2008 2009
10.98 14.73
18.16
2010 2011
0
10
20
30
40
50
17.12
30.49
36.16
Unit ： 10 million liters
38.80
2012
27. Imported Bottled Wine
Top 4 in imported bottled wine ： France, Australia, Chile and Spain.
It can be seen from the statistics that the average price of the imported
bottled wine was $5.17/liter in 2012, which decreased by $0.11/liter
compared with $5.28/liter in 2011, with an decrease by 2%.
In 2012, the largest supplier of imported bottled wine was France, and the
import volume was 127 million liters, which had a year increase of 8%
and accounted for 48% of the total imports of bottled wine; the import
amounted to $720 million, which had a year increase of 3.19% and
accounted for 53% of the total import of imported bottled wine.
28. Imported Bulk Wine
Top 3 in imported bulk wine: Chile, Spain, Australia.
In 2012, China‘s largest bulk wine importing country was Chile. The import
amount was USD 61 million, which had a year increase of 74% and
accounted for 42% of the total imports of bulk wine; the import volume is
40 million liters, which had a year increase of 55% and accounted for 33%
of the total imports of bulk wine. It exceeded Spain and back to the top.
From the import prices, the average price of imported bulk wines was
$1.18/liter, which increased by 14.3% when compared with $1.04/liter in 2011.
29. The consumers education has a rapid development,
professional consumers increase substantially.
The business of wine educational institutions increases fast.
Wine and Spirit Education Trust (WSET) increases the business
in China. By the end of 2012, the enrollment in mainland China
and Hong Kong of China exceed that in the UK, becoming the
biggest market of WSET.
30. The consumers education has a rapid development,
professional consumers increase substantially.
Consumers are eager for more wine knowledge.
corporate executives
+
"returnees“
corporate executives
+
"returnees“
+
government officials
corporate executives
+
"returnees"
+
government officials
+
urban white-collars
+
high-income people
Early professional
consumers
Medium-term
professional
consumers
Current
professional
consumers
Wine companies show increasingly high demand for employees.
31. Conclusion
The Chinese market is a truly international wine market, and it is full of
passion, competition, and hope;
We welcome promotion, cooperation and exchanges of wine from the
world in China, so as to jointly promote the healthy and sustainable
development of Chinese wine industry and market;
We hope that Chinese and foreign wines create a healthy and sincere
business environment in this market so as to provide diverse and high-
quality wine products for Chinese consumers;
At the same time, we expect Chinese wine to go to the world more!
