This document contain short survey result about Champagne consumption in Korea. 175 answers collected by Google cloud service and very simple analysis to the data. I will do more survey for this result more. Hope to helpful to all readers.

1. Champagne consuming in Korea,
short survey
한국 샴페인 소비 간략 조사
Mar. 2019.
By Jesse Jeong
All rights Jesse Jeong reserved.

2. Contents
Champagne consuming in Korea, short survey..................................................................................................1
I. Preface..................................................................................................................................................................1
1. Emerging Korean sparkling wine market...................................................................................................1
2. Purpose of this document...........................................................................................................................1
3. copyright......................................................................................................................................................1
II. Sparkling wine market until 2018 in Korea........................................................................................................1
III. Survey result........................................................................................................................................................8
1. Analysis.........................................................................................................................................................8
2. Detailed result..............................................................................................................................................9
Figures
FIG. 1 SPARKLING WINE VOLUME AND VALUE TRENDS BY YEAR(UNIT: THOUSAND DOLLARS,
HECTOLITERS).........................................................................................................................3
FIG. 2 SPARKLING WINE 9LITER(1BOX) AVERAGE PRICE PER YEAR(UNIT: US DOLLARS)...........3
FIG. 3 SPARKLING WINE VOLUMES PER YEAR BY COUNTRIES (UNIT: HECTOLITERS)................4
FIG. 4 SPARKLING WINE COUNTRIES VOLUME MARKET SHARE TRENDS BY YEAR...................5
FIG. 5 SPARKLING WINE VALUES PER YEAR BY COUNTRIES (UNIT: THOUSAND DOLLARS)......6
FIG. 6 SPARKLING WINE COUNTRIES VALUE MARKET SHARE TRENDS BY YEAR.......................7
Tables
TABLE 1 SPARKLING WINE MARKET CHANGE AND CAGR .........................................................1
TABLE 2 SPARKLING WINE BASIC STATISTICS................................................................................2
TABLE 3 SPARKLING WINE TRENDS...............................................................................................2
TABLE 4 SPARKLING WINE VOLUMES PER YEAR BY COUNTRIES (UNIT: HECTOLITERS).............4
TABLE 5 SPARKLING WINE COUNTRIES VOLUME MARKET SHARE TRENDS BY YEAR...............5
TABLE 6 SPARKLING WINE VALUES PER YEAR BY COUNTRIES (UNIT: THOUSAND DOLLARS)...6
TABLE 7 SPARKLING WINE COUNTRIES VALUE MARKET SHARE TRENDS BY YEAR...................7

3. 변경이력
일자 버전 내용
2019.03.04 V0.5 1차 버전 완료
2019.03.08 V1.0 1차 배포용 버전 완료

4. 1
I. Preface
1. Emerging Korean sparkling wine market
한국의 스파클링 와인 시장은 다른 나라에 비해서도 빠른 속도로 성장하고 있습니다. 특히 그 시장의 성장은
샴페인이 주도하고 있습니다. 전체 수입 물량의 20%가 되지 않는 프랑스산 스파클링 와인이 금액에서는 60%
이상을 차지하는 것에서 그 이유를 알 수 있습니다.
샴페인은 고급, 우아함, 사랑, 연인과 같은 단어들이 연상됩니다. 그렇기 때문에 한국의 샴페인 시장은
해외에서도 주목을 받고 있습니다.
(Google Translation) Korea's sparkling wine market is growing faster than other countries. In particular, the
growthofthemarketisledbychampagne.Frenchsparklingwines,whichdonotaccountfor20%ofthetotal
imports, account for more than 60% of the value.
Champagne is reminiscent of words like luxury, elegance, love and lover. That is why the Korean champagne
market is attracting attention overseas.
2. Purpose of this document
이 문서는 2019년 3월 4일~5일 2일간 이루어진 온라인 기반 설문조사 결과를 토대로 소비자들의 샴페인에
대한 이미지, 그리고 구매 패턴에 대한 것을 간략하게 정리한 것입니다.
(Google Translation) This article is a summary of consumers' champagne images and buying patterns based
on the results of an online-based survey conducted between March 4 and 5, 2019.
3. copyright
본 문서에 대한 저작권은 정휘웅에게 있으며 본 문서의 전부/일부의 상업/비상업적 배포를 희망할 경우에는
반드시 저작권자의 서면 동의를 받아야 합니다. 관련 문의는 hwjeong101@naver.com, +82-10-2851-5521
으로 해 주시기 바랍니다.
AllofcopyrightsforthisdocumentisownedtoJesseJeong.Ifyouwanttouse(commercialornon-commercial)
this documents part or whole contents, please contact hwjeong101@naver.com, +82-10-2851-5521 for
confirmation.
II. Sparkling wine market until 2018 in Korea
본 내용은 한국수입와인시장 분석 보고서 7.0에서 발췌되었습니다.
(Google Translation) This article is excerpted from Korea Imported Wine Market Analysis Report 7.0.
Table 1 sparkling wine market change and CAGR
item Volume (hectoliter) Value(thousand dollars)
2018 compare to 2000 18.98 times 55.01 times
CAGR(2000~2018) 17.8% 10.2%
CAGR(2014~2018) 10.2% 15.5%

5. 2
Table 2 sparkling wine basic statistics
year volume value Volume
growth ratio
Value
growth ratio
Volume
ranking
Value
ranking
2000 2,656 802 17 19
2001 2,192 811 -17.48% 1.12% 19 18
2002 3,274 1,393 49.35% 71.76% 14 17
2003 2,762 1,463 -15.62% 5.03% 15 16
2004 2,712 2,115 -1.82% 44.57% 16 15
2005 2,533 2,780 -6.60% 31.44% 18 14
2006 3,283 4,589 29.59% 65.07% 13 13
2007 5,687 7,891 73.24% 71.95% 12 12
2008 7,336 9,169 28.99% 16.20% 11 11
2009 10,318 9,357 40.65% 2.05% 10 10
2010 12,419 10,359 20.37% 10.71% 9 9
2011 18,983 15,092 52.85% 45.69% 8 8
2012 25,565 18,536 34.67% 22.82% 7 7
2013 30,088 21,358 17.69% 15.22% 6 6
2014 34,194 24,777 13.65% 16.01% 5 5
2015 42,368 28,849 23.90% 16.43% 3 4
2016 40,216 32,010 -5.08% 10.96% 4 3
2017 44,825 39,967 11.46% 24.86% 2 2
2018 50,406 44,122 12.45% 10.40% 1 1
Total 341,817 275,440
Table 3 sparkling wine trends
Year volume
(hl)
bottles
(750ml)
cases
(12btls)
Avg. price
per case
(USD)
growth
(USD)
Price
growth
ratio
2000 2,656 354,199 29,517 27.17
2001 2,192 292,269 24,356 33.30 6.13 22.55%
2002 3,274 436,496 36,375 38.30 5.00 15.01%
2003 2,762 368,324 30,694 47.66 9.37 24.46%
2004 2,712 361,618 30,135 70.18 22.52 47.25%
2005 2,533 337,757 28,146 98.77 28.58 40.73%
2006 3,283 437,695 36,475 125.81 27.04 27.38%
2007 5,687 758,257 63,188 124.88 -0.93 -0.74%
2008 7,336 978,107 81,509 112.49 -12.39 -9.92%
2009 10,318 1,375,699 114,642 81.62 -30.87 -27.44%
2010 12,419 1,655,905 137,992 75.07 -6.55 -8.03%
2011 18,983 2,531,092 210,924 71.55 -3.52 -4.69%
2012 25,565 3,408,679 284,057 65.25 -6.30 -8.80%
2013 30,088 4,011,740 334,312 63.89 -1.37 -2.10%
2014 34,194 4,559,167 379,931 65.21 1.33 2.08%
2015 42,368 5,649,019 470,752 61.28 -3.93 -6.03%

6. 3
Year volume
(hl)
bottles
(750ml)
cases
(12btls)
Avg. price
per case
(USD)
growth
(USD)
Price
growth
ratio
2016 40,216 5,362,113 446,843 71.64 10.35 16.89%
2017 44,825 5,976,649 498,054 80.25 8.61 12.02%
2018 50,406 6,720,815 560,068 78.78 -1.47 -1.83%
Total 341,817 45,575,600 3,797,967 72.52
Fig. 1 Sparkling wine volume and value trends by year(unit: thousand dollars, hectoliters)
Fig. 2 sparkling wine 9liter(1box) average price per year(Unit: US dollars)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
0
10000
20000
30000
40000
50000
60000
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
VALUE
VOLUME
Vol. Val.
20.4 19.8
22.1
26.2 27.3
30.4
35.4
45.1
52.3
42.7
38.6
42.3 42.4
45.6
50.1
44.2 45.9
48.3 50.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

7. 4
Table 4 sparkling wine volumes per year by countries (unit: hectoliters)
Year Argentina Australia Chile France Germany Italy South Africa Spain USA (Others)
2000 9 5 1,367 51 99 87 970 60 9
2001 6 1,553 36 152 39 388 17 0
2002 16 13 2,416 36 53 9 611 65 56
2003 169 34 1,675 172 115 1 553 19 25
2004 48 38 2,026 32 174 2 317 10 65
2005 0 41 18 1,675 113 443 89 120 9 25
2006 2 136 70 1,814 331 458 126 266 35 43
2007 14 321 68 2,861 366 990 412 529 117 9
2008 21 296 113 2,710 345 2,397 673 588 157 38
2009 56 756 128 2,571 242 3,402 2,002 615 341 205
2010 24 438 210 2,759 569 4,986 2,182 834 245 172
2011 37 491 106 3,677 513 8,609 3,363 1,533 499 155
2012 36 667 261 4,133 525 10,416 6,600 2,347 552 28
2013 33 387 225 4,113 525 11,732 9,610 2,515 894 53
2014 46 1,000 685 4,391 537 10,939 12,677 2,907 908 104
2015 25 1,059 426 5,556 2,356 14,099 13,034 4,345 1,042 426
2016 94 1,376 685 6,457 1,031 13,084 11,045 5,103 1,108 233
2017 166 775 931 8,440 2,346 14,072 9,856 6,926 1,017 76 219
2018 70 917 809 9,472 1,535 16,502 10,500 8,218 955 24 1,405
Total 634 8,903 4,822 69,668 11,659 112,722 82,307 39,683 8,050 100 3,269
Fig. 3 sparkling wine volumes per year by countries (unit: hectoliters)
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
Argentina Australia Chile France
Germany Italy South Africa Spain
USA New Zealand (Others)

8. 5
Table 5 sparkling wine countries volume market share trends by year
Year Argentina Australia Chile France Germany Italy South Africa Spain USA New
Zealand
(Others)
2000 0.34% 0.17% 0.00% 51.47% 1.91% 3.74% 3.28% 36.51% 2.26% 0.33%
2001 0.00% 0.30% 0.00% 70.85% 1.62% 6.95% 1.79% 17.69% 0.80% 0.00%
2002 0.00% 0.48% 0.40% 73.79% 1.10% 1.61% 0.28% 18.66% 1.98% 1.70%
2003 0.00% 6.13% 1.24% 60.64% 6.22% 4.15% 0.02% 20.00% 0.68% 0.91%
2004 0.00% 1.77% 1.41% 74.71% 1.17% 6.43% 0.07% 11.67% 0.37% 2.40%
2005 0.00% 1.60% 0.73% 66.14% 4.48% 17.47% 3.53% 4.72% 0.34% 0.98%
2006 0.05% 4.16% 2.12% 55.26% 10.10% 13.96% 3.84% 8.12% 1.08% 1.31%
2007 0.24% 5.64% 1.20% 50.31% 6.43% 17.41% 7.24% 9.31% 2.06% 0.15%
2008 0.29% 4.03% 1.54% 36.94% 4.70% 32.67% 9.17% 8.01% 2.13% 0.52%
2009 0.54% 7.32% 1.24% 24.92% 2.34% 32.97% 19.41% 5.96% 3.31% 1.99%
2010 0.20% 3.52% 1.69% 22.22% 4.58% 40.15% 17.57% 6.72% 1.98% 1.38%
2011 0.20% 2.59% 0.56% 19.37% 2.70% 45.35% 17.71% 8.08% 2.63% 0.82%
2012 0.14% 2.61% 1.02% 16.17% 2.05% 40.74% 25.82% 9.18% 2.16% 0.11%
2013 0.11% 1.28% 0.75% 13.67% 1.74% 38.99% 31.94% 8.36% 2.97% 0.18%
2014 0.13% 2.92% 2.00% 12.84% 1.57% 31.99% 37.08% 8.50% 2.66% 0.30%
2015 0.06% 2.50% 1.01% 13.11% 5.56% 33.28% 30.76% 10.25% 2.46% 1.01%
2016 0.23% 3.42% 1.70% 16.06% 2.56% 32.54% 27.46% 12.69% 2.75% 0.58%
2017 0.37% 1.73% 2.08% 18.83% 5.23% 31.39% 21.99% 15.45% 2.27% 0.17% 0.49%
2018 0.14% 1.82% 1.60% 18.79% 3.04% 32.74% 20.83% 16.30% 1.89% 0.05% 2.79%
Total 0.19% 2.60% 1.41% 20.38% 3.41% 32.98% 24.08% 11.61% 2.36% 0.03% 0.96%
Fig. 4 sparkling wine countries volume market share trends by year
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
Argentina Australia Chile France Germany Italy
South Africa Spain USA New Zealand (Others)

9. 6
Table 6 sparkling wine values per year by countries (unit: thousand dollars)
Year Argentina Australia Chile France Germany Italy South Africa Spain USA (Others)
2000 6 6 494 10 16 14 224 30 2
2001 2 670 12 41 5 78 3 0
2002 4 8 1,152 12 20 3 157 25 12
2003 44 22 1,091 42 55 0 189 3 17
2004 23 19 1,803 13 98 1 113 5 40
2005 0 27 16 2,401 28 227 13 53 2 13
2006 1 90 48 3,864 101 282 19 125 40 19
2007 5 208 21 6,433 152 658 62 246 89 17
2008 10 196 34 6,591 173 1,600 117 294 106 48
2009 27 353 37 6,003 100 1,887 418 315 155 62
2010 14 244 79 6,708 179 2,145 451 326 151 62
2011 24 320 83 8,649 199 4,192 685 563 325 52
2012 20 415 123 10,273 252 4,899 1,410 785 333 26
2013 14 249 97 11,295 249 5,998 2,025 970 409 52
2014 25 526 224 13,212 246 6,044 2,688 1,245 468 99
2015 18 461 193 15,901 838 6,504 2,805 1,447 473 209
2016 44 546 335 19,749 351 6,026 2,453 1,764 488 254
2017 71 487 518 25,937 933 6,569 2,235 2,530 454 55 178
2018 31 527 417 28,595 629 7,846 2,322 2,826 515 16 398
Total 310 4,728 2,274 170,821 4,519 55,107 17,726 14,250 4,074 71 1,560
Fig. 5 sparkling wine values per year by countries (unit: thousand dollars)
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
Argentina Australia Chile France
Germany Italy South Africa Spain
USA New Zealand (Others)

10. 7
Table 7 sparkling wine countries value market share trends by year
Year Argentina Australia Chile France Germany Italy South Africa Spain USA New
Zealand
(Others)
2000 0.75% 0.75% 0.00% 61.60% 1.25% 2.00% 1.75% 27.93% 3.74% 0.25%
2001 0.00% 0.25% 0.00% 82.61% 1.48% 5.06% 0.62% 9.62% 0.37% 0.00%
2002 0.00% 0.29% 0.57% 82.70% 0.86% 1.44% 0.22% 11.27% 1.79% 0.86%
2003 0.00% 3.01% 1.50% 74.57% 2.87% 3.76% 0.00% 12.92% 0.21% 1.16%
2004 0.00% 1.09% 0.90% 85.25% 0.61% 4.63% 0.05% 5.34% 0.24% 1.89%
2005 0.00% 0.97% 0.58% 86.37% 1.01% 8.17% 0.47% 1.91% 0.07% 0.47%
2006 0.02% 1.96% 1.05% 84.20% 2.20% 6.15% 0.41% 2.72% 0.87% 0.41%
2007 0.06% 2.64% 0.27% 81.52% 1.93% 8.34% 0.79% 3.12% 1.13% 0.22%
2008 0.11% 2.14% 0.37% 71.88% 1.89% 17.45% 1.28% 3.21% 1.16% 0.52%
2009 0.29% 3.77% 0.40% 64.16% 1.07% 20.17% 4.47% 3.37% 1.66% 0.66%
2010 0.14% 2.36% 0.76% 64.76% 1.73% 20.71% 4.35% 3.15% 1.46% 0.60%
2011 0.16% 2.12% 0.55% 57.31% 1.32% 27.78% 4.54% 3.73% 2.15% 0.34%
2012 0.11% 2.24% 0.66% 55.42% 1.36% 26.43% 7.61% 4.24% 1.80% 0.14%
2013 0.07% 1.17% 0.45% 52.88% 1.17% 28.08% 9.48% 4.54% 1.91% 0.24%
2014 0.10% 2.12% 0.90% 53.32% 0.99% 24.39% 10.85% 5.02% 1.89% 0.40%
2015 0.06% 1.60% 0.67% 55.12% 2.90% 22.54% 9.72% 5.02% 1.64% 0.72%
2016 0.14% 1.71% 1.05% 61.70% 1.10% 18.83% 7.66% 5.51% 1.52% 0.79%
2017 0.18% 1.22% 1.30% 64.90% 2.33% 16.44% 5.59% 6.33% 1.14% 0.14% 0.45%
2018 0.07% 1.19% 0.95% 64.81% 1.43% 17.78% 5.26% 6.40% 1.17% 0.04% 0.90%
Total 0.11% 1.72% 0.83% 62.02% 1.64% 20.01% 6.44% 5.17% 1.48% 0.03% 0.57%
Fig. 6 sparkling wine countries value market share trends by year
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
Argentina Australia Chile France Germany Italy
South Africa Spain USA New Zealand (Others)

11. 8
III. Survey result
1. Analysis
⚫ 한국 시장에서 샴페인의 이미지는 고급, 맛있다, 사랑 등의 의미로 많이 받아들여지고 있으며 본
조사에서도 그러한 사항은 상당 부분 확인되었음
⚫ 소비 형태에 있어서는 흥미로운 결과들이 나타났었는데, 남녀 혼성인 경우와 동성인 경우에 따라 남녀의
대응 방법에 큰 차이점을 보여주었으며, 구매 성향에 있어서도 브랜드에 대한 선호도 보다는
샴페인이라는 자체의 이미지에 더 큰 선호를 보여주는 것으로 나타남
⚫ 예산 제약이 없을 경우에 스파클링 와인에 대한 선호도는 남성 여성 모두 큰 차이가 없으며, 예산 제약이
없으면 대부분 스파클링은 샴페인에 대해서 77%로 압도적 선호도를 나타냄
⚫ 예산 제약이 있을 경우에는 약간 다른 형태를 보여주었는데, 여성은 예산 제약이 있을 경우 샴페인 선택
비중이 상대적으로 떨어지나 남성은 상대적으로 좀 더 높은 비율을 차지하고 있다는 점임
⚫ 다만 예산이 한정적일 경우에는 이탈리아나 스페인 와인 선택 가능성이 보다 높은 것으로 나타남
⚫ 모임이 있을 때 남성은 남녀 혼성일 때 샴페인을 갖고 가겠다는 비율이 여성이 더 높은 것으로 나타나며,
주로 레드 와인에 대한 선호도가 더 높게 나타남
⚫ 특히 여성의 경우에는 잘 모르는 자리에는 거의 샴페인을 가지고 가지 않고 남성은 샴페인을 갖고
가겠다는 비율이 상대적으로 높았음. 이는 여성의 환심을 사기 위한 형태로서 좀 더 이러한 수치가 나온
것으로 판단됨
⚫ 동성간에 모이는 자리에는 남녀 모두 샴페인을 거의 가지고 가지 않는다고 답변함. 동성끼리는 와인을 잘
오픈하지 않음. 그러나 여성의 경우 30대 중반 까지의 젊은 여성들은 친구들과 모이는 경우에 샴페인을
갖고 가겠다고 40%가 응답함
⚫ 이는 샴페인이 갖고 있는 럭셔리, 그리고 사적인 모임, 스몰 럭셔리, 어느정도 자신의 과시욕 등이 반영된
결과라고 판단됨.
⚫ 남성은 여성에 대한 자신의 마음을 표현하는 관점에서 샴페인을 내고 여성은 동성간 자리에서 자신의
위치를 드러내기 위한 상징적 요소로 샴페인을 선택한다는 것을 시사함.
⚫ 남녀 모두 둘의 만남에서 와인 두 병을 주문할 경우에는 샴페인을 주문하겠다는 경우가 거의 70%에
육박하게 나타남. 반면 동성과 가는 경우에는 샴페인을 선택하지 않겠다는 비율이 더 크게 나타남.
⚫ 1병만 시키는 경우라고 제약을 두기는 하였으나 샴페인은 동성 보다는 이성간 관계에서 더 중요한
위치를 차지함을 시사함
⚫ 샴페인 선택에 대한 부문에 있어서는 이름보다는 샴페인이라는 전체적인 브랜드 자체에 대한 프리미엄
이미지가 강함. 따라서 대부분의 소비자들은 일단 샴페인이면 가격이 저렴해도 자신의 지위를 나타내는
어떤 특징적 요소로 샴페인을 받아들이는 경우가 많은 것으로 파악됨
(Google Translation)
⚫ The image ofchampagne in the Korean market has been widelyaccepted in terms of high quality, good
taste, and love.
⚫ There were interesting results in terms of consumption patterns. There was a big difference between
men and women in the case of male and female hybridity and homosexuality, and in the purchase
propensity, Showing preference

12. 9
⚫ In the absence of budget constraints, preference for sparkling wines is not much different for men and
women, and without budget constraints, sparkling is overwhelmingly 77% for champagne.
⚫ In the case of budget constraint, it showed a slightly different form, with women having a relatively low
proportion of champagne choices when there is a budget constraint, but a relatively higher proportion
of men
⚫ However, if the budget is limited, the likelihood of choosing Italian or Spanish wines is higher
⚫ When a meeting was held, it was found that women were more likely to take champagne when they
were male and female, and their preference for red wine was higher
⚫ Especially for women, it was relatively uncommon for men to have almost no champagne and to have
champagne. This is a form for buying women's favor.
⚫ Both men and women answered that they do not have champagne at the same place. The same sex
does not open the wine well. But for women, young women in their mid-thirties responded that they
would bring champagne if they were meeting with friends.
⚫ This is a reflection of Champagne's luxury, private gatherings, small luxury, and some degree of self-
interest.
⚫ Men suggest champagne in terms of expressing their minds about women and women choose
champagne as a symbolic element to reveal their position in same sex.
⚫ When two bottles of wine are ordered from both men and women, the order to order champagne is
almost 70%. On the other hand, the proportion of those who do not choose champagne is higher in
the same sex.
⚫ Althoughtherewasarestrictionontheuseofonebottle,Champaignsuggested thatitoccupiedamore
important place in the inter-sex relationship than the same sex
⚫ In the category of champagne selection, premium image is stronger than the name itself rather than the
name itself. Most consumers, therefore, find that champagne is one of the characteristic features of
champagne, even if the price is low.
2. Detailed result
Q1: 스파클링 와인에 대한 구매 선호도(만약 예산에 제약이 없다면)
Purchasing preference for sparkling wine (if there is no budget constraint)
Gender Age Champagne Crémant SpanishCava ItalianSpumante Nofavoritething Total
남 ~36/37 86.67% 0.00% 0.00% 6.67% 6.67% 100.00%
37/38~52/53 73.75% 3.75% 3.75% 7.50% 11.25% 100.00%
53/54~62/63 80.00% 13.33% 0.00% 6.67% 0.00% 100.00%
Malesummary 76.36% 4.55% 2.73% 7.27% 9.09% 100.00%
여 ~36/37 88.24% 0.00% 5.88% 5.88% 0.00% 100.00%
37/38~52/53 72.73% 2.27% 0.00% 15.91% 9.09% 100.00%
53/54~62/63 100.00% 0.00% 0.00% 0.00% 0.00% 100.00%
Femalesummary 78.46% 1.54% 1.54% 12.31% 6.15% 100.00%
Total 77.14% 3.43% 2.29% 9.14% 8.00% 100.00%

13. 10
Q2: 스파클링 와인에 대한 구매 선호도(예산에 제약이 있을 경우, 일반적으로 5만원)
Purchasing preference for sparkling wine (if there is budget limitation, below 45 dollars)
Gender Age Champagne Cremant SpanishCava ItalianSpumante Nofavoritething Total
Male ~36/37 26.67% 6.67% 20.00% 26.67% 20.00% 100.00%
37/38~52/53 17.50% 10.00% 27.50% 35.00% 10.00% 100.00%
53/54~62/63 26.67% 26.67% 20.00% 6.67% 20.00% 100.00%
MaleSummary 20.00% 11.82% 25.45% 30.00% 12.73% 100.00%
Female ~36/37 17.65% 29.41% 17.65% 29.41% 5.88% 100.00%
37/38~52/53 18.18% 18.18% 25.00% 20.45% 18.18% 100.00%
53/54~62/63 0.00% 50.00% 0.00% 0.00% 25.00% 100.00%
FemaleSummary 16.92% 23.08% 21.54% 21.54% 15.38% 100.00%
Total 18.86% 16.00% 24.00% 26.86% 13.71% 100.00%
Q3: 모임에 갈 때 5명이 모입니다. 가급적 어떤 와인을 가져가겠습니까?(남녀 혼성, 고급)
Five people gather when we go to a wine dinner. What kind of wine would you bring? (Mixed gender,
advanced/expensive case)
Gender Age red NoIdea Champagne
Othersparkling
exceptChampagne
White Total
남 ~36/37 40.00% 6.67% 40.00% 0.00% 13.33% 100.00%
37/38~52/53 47.50% 6.25% 30.00% 5.00% 11.25% 100.00%
53/54~62/63 66.67% 0.00% 33.33% 0.00% 0.00% 100.00%
Malesummary 49.09% 5.45% 31.82% 3.64% 10.00% 100.00%
여 ~36/37 47.06% 0.00% 23.53% 5.88% 23.53% 100.00%

14. 11
Gender Age red NoIdea Champagne
Othersparkling
exceptChampagne
White Total
37/38~52/53 31.82% 4.55% 50.00% 4.55% 9.09% 100.00%
53/54~62/63 50.00% 0.00% 0.00% 0.00% 50.00% 100.00%
Femalesummary 36.92% 3.08% 40.00% 4.62% 15.38% 100.00%
Total 44.57% 4.57% 34.86% 4.00% 12.00% 100.00%
Q4: 모임에 갈 때 5명이 모입니다. 가급적 어떤 와인을 가져가겠습니까?(남녀 혼성, 보통)
Fivepeoplegatherwhenwegotoawinedinner.Whatkindofwinewouldyoubring?(Mixedgender,general
case)
Gender Age red NoIdea Champagne
Othersparkling
exceptChampagne
White (noanswer) Total
남 ~36/37 40.00% 13.33% 13.33% 0.00% 33.33% 0.00% 100.00%
37/38~52/53 56.25% 6.25% 15.00% 6.25% 15.00% 1.25% 100.00%
53/54~62/63 60.00% 0.00% 20.00% 6.67% 13.33% 0.00% 100.00%
Malesummary 54.55% 6.36% 15.45% 5.45% 17.27% 0.91% 100.00%
여 ~36/37 58.82% 5.88% 5.88% 5.88% 23.53% 0.00% 100.00%
37/38~52/53 47.73% 9.09% 4.55% 13.64% 25.00% 0.00% 100.00%
53/54~62/63 25.00% 0.00% 25.00% 25.00% 25.00% 0.00% 100.00%
Femalesummary 49.23% 7.69% 6.15% 12.31% 24.62% 0.00% 100.00%
Total 52.57% 6.86% 12.00% 8.00% 20.00% 0.57% 100.00%

15. 12
Q5: 모임에 갈 때 5명이 모입니다. 가급적 어떤 와인을 가져가겠습니까?(동성, 잘 모르는 사이)
Five people gather when we go to a wine dinner. What kind of wine would you bring? (same gender, not
familiar people)
Gender Age red NoIdea Champagne
Othersparkling
exceptChampagne
White Total
남 ~36/37 53.33% 0.00% 13.33% 20.00% 13.33% 100.00%
37/38~52/53 67.50% 15.00% 2.50% 5.00% 10.00% 100.00%
53/54~62/63 73.33% 0.00% 13.33% 0.00% 13.33% 100.00%
Malesummary 66.36% 10.91% 5.45% 6.36% 10.91% 100.00%
여 ~36/37 29.41% 5.88% 11.76% 17.65% 35.29% 100.00%
37/38~52/53 34.09% 13.64% 4.55% 22.73% 25.00% 100.00%
53/54~62/63 25.00% 0.00% 0.00% 25.00% 50.00% 100.00%
Femalesummary 32.31% 10.77% 6.15% 21.54% 29.23% 100.00%
Total 53.71% 10.86% 5.71% 12.00% 17.71% 100.00%
Q6: 모임에 갈 때 5명이 모입니다. 가급적 어떤 와인을 가져가겠습니까?(동성, 잘 아는 사이)
Five people gather when we go to a wine dinner. What kind of wine would you bring? (same gender, close
friends)
Gender Age red NoIdea Champagne
Othersparkling
exceptChampagne
White Total
남 ~36/37 66.67% 6.67% 13.33% 6.67% 6.67% 100.00%
37/38~52/53 62.50% 6.25% 16.25% 3.75% 11.25% 100.00%
53/54~62/63 86.67% 0.00% 6.67% 0.00% 6.67% 100.00%
Malesummary 66.36% 5.45% 14.55% 3.64% 10.00% 100.00%
여 ~36/37 11.76% 0.00% 41.18% 17.65% 29.41% 100.00%
37/38~52/53 36.36% 4.55% 13.64% 13.64% 31.82% 100.00%
53/54~62/63 25.00% 0.00% 0.00% 25.00% 50.00% 100.00%
Femalesummary 29.23% 3.08% 20.00% 15.38% 32.31% 100.00%
Total 52.57% 4.57% 16.57% 8.00% 18.29% 100.00%

16. 13
Q7: 남녀 두 사람이 레스토랑에서 와인을 주문해서 마십니다.(각1병) 본인이 모두 낸다고 할 경우 한 병은
샴페인으로 할 의향이 있습니까?
ManandWomanordertwobottlesofwineinarestaurant.Ifyoupayforall,doyouhaveanintentiontoorder
Champagne one of them?
Gender Age No Yes, I will Total
남 ~36/37 26.67% 73.33% 100.00%
37/38~52/53 26.25% 73.75% 100.00%
53/54~62/63 60.00% 40.00% 100.00%
Male summary 30.91% 69.09% 100.00%
여 ~36/37 23.53% 76.47% 100.00%
37/38~52/53 34.09% 65.91% 100.00%
53/54~62/63 50.00% 50.00% 100.00%
Female summary 32.31% 67.69% 100.00%
Total 31.43% 68.57% 100.00%
Q8: 동성 친구와 둘이서 와인 바에 갔습니다. 와인 한 병만 마신다면 샴페인으로 할 의향이 있습니까?
You go to wine bar with a same gender friend. If you choice a bottle, do you have an intention to order
Champagne?
Gender Age No Yes (no answer) Total
남 ~36/37 80.00% 20.00% 0.00% 100.00%
37/38~52/53 77.50% 21.25% 1.25% 100.00%
53/54~62/63 80.00% 20.00% 0.00% 100.00%

17. 14
Gender Age No Yes (no answer) Total
Male summary 78.18% 20.91% 0.91% 100.00%
여 ~36/37 47.06% 52.94% 0.00% 100.00%
37/38~52/53 43.18% 54.55% 2.27% 100.00%
53/54~62/63 25.00% 75.00% 0.00% 100.00%
Female summary 43.08% 55.38% 1.54% 100.00%
Total 65.14% 33.71% 1.14% 100.00%
Q9: 샴페인을 고른다면 어떤 와인을 선호하시겠습니까?
If you select Champagne generally, what is your favorite select?
Gender Age RM
(1)
FamousNM
(2)
Nobrand,priceisimportant
(3)
Total
남 ~36/37 46.67% 26.67% 26.67% 100.00%
37/38~52/53 41.25% 25.00% 33.75% 100.00%
53/54~62/63 20.00% 0.00% 80.00% 100.00%
Malesummary 39.09% 21.82% 39.09% 100.00%
여 ~36/37 52.94% 29.41% 17.65% 100.00%
37/38~52/53 22.73% 27.27% 50.00% 100.00%
53/54~62/63 25.00% 0.00% 75.00% 100.00%
Femalesummary 30.77% 26.15% 43.08% 100.00%
Total 36.00% 23.43% 40.57% 100.00%
(1) 내가 원하는 특별한 작은 포도원 중심의 샴페인(RM, 특별한 퀴베, 특별한 빈티지 등)
I want my own special RM houses
(2) 이름이 유명한 와인(모에샹동, 뵈브끌리꼬, 돔페리뇽 등 NM 계열)
Favorite NM Champagne houses(Moet Chandon, Dom Perignon etc.)
(3) 이름이 잘 알려지지 않았지만 가격만 적당하다면 무엇이든(브랜드 무관)
If price is reasonable, anything is good(I don’t care about the Champagne house’s brand)

18. 15
Q10: 샴페인 하면 어떤 이미지가 떠오릅니까?
What is your image about Champagne?
우아하다: Luxury
맛있다: Tasty
비싸다: Expensive
동경의 대상이자 마시고 싶다: want to drink
비싸기만 하고 이름값은 못한다: It doesn’t have enough quality compare to price.