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WHO AM I,
WHAT I DO AND
HOW I DO IT
Winelaw and WineMarketing Conference 2018 @steviekim222
WHO AM I
@steviekim222 | Budapest, March 1st 2018
WHAT I DO
https://www.youtube.com/watch?v=KLyx26ipdl0
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
Is an educational initiative
aimed at simplifying the vast
diversity of Italian grape
varietals by explaining,
divulging and broadcasting the
characteristics of Italian wine
around the world
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
9
Italian Wine Experts
122
Italian Wine Ambassadors
@steviekim222 | Budapest, March 1st 2018
WHAT IS WSET,
DO YOU SPEAK WINE ENGLISH?
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
Tools to facilitate your study:

ITALIAN WINE PODCAST
disponibile su:
@steviekim222 | Budapest, March 1st 2018
Tools to facilitate your study:

ITALIAN WINE UNPLUGGED
Grape by Grape
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
#OPENBARSTEVIE @steviekim222 | Budapest, March 1st 2018
HOW I DO IT
How can we communicate?
@steviekim222 | Budapest, March 1st 2018
ADVERTISING
TRADITIONAL
NATIVE
VS
@steviekim222 | Budapest, March 1st 2018
TRADITIONAL ADV
PRODUCER MEDIATOR
TARGET
AUDIENCE
*
@steviekim222 | Budapest, March 1st 2018
TRADITIONAL ADV
PRODUCER MEDIATOR
TARGET
AUDIENCE
*
*PR AGENCY, MAGAZINE, EXPO
@steviekim222 | Budapest, March 1st 2018
NATIVE ADV
PRODUCER MEDIATOR
TARGET
AUDIENCE
CONTENT
@steviekim222 | Budapest, March 1st 2018
NATIVE ADV
@steviekim222 | Budapest, March 1st 2018
“ABOUT 0,90 CENTS OF EVERY
DOLLAR SPENT ONLINE, GOES
TO GOOGLE OR FACEBOOK”
MORGAN STANLEY
@steviekim222 | Budapest, March 1st 2018
Revenue	in	billion	U.S.	dollars
153.65153.65
260.36260.36
Global	internet	advertising	revenue	in	2015	and	2020	(in	billion	U.S.	dollars)
Additional	Information:
Worldwide;	PwC;	forecast
2015 2020
Source
PwC
©	Statista	2018
0
50
100
150
200
250
300
@steviekim222 | Budapest, March 1st 2018
Spending	in	billions	of	U.S.	dollars
16.4616.46
23.6923.69
30.9930.99
Social	advertising	spending	worldwide	from	2014	to	2016	(in	billion	U.S.
dollars)
Additional	Information:
Worldwide;	Magnaglobal;	2014;	includes	desktop-based	and
mobile-based	advertising
2014 2015* 2016*
Sources
Magnaglobal;	Campaign	Asia
©	Statista	2018
0
5
10
15
20
25
30
35
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
Mobile	broadband	subscriptions	in	millions
268
422
615
807
1,184
1,550
1,959
2,660
3,297
3,864
4,220
Number	of	active	mobile	broadband	subscriptions	worldwide	from
2007	to	2017	(in	millions)
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
Source
ITU
©	Statista	2017
0
1,000
2,000
3,000
4,000
5,000
Additional	Information:
Worldwide;	ITU;	2007	to	2017
@steviekim222 | Budapest, March 1st 2018
Share	of	users
38%
37%
31%
30%
29%
29%
26%
25%
32%
34%
30%
31%
34%
31%
32%
29%
18%
18%
20%
21%
20%
20%
21%
22%
9%
8%
13%
12%
11%
13%
14%
15%
4%
3%
7%
6%
6%
7%
7%
9%
Age	distribution	of	active	social	media	users	worldwide	as	of	3rd
quarter	2014,	by	platform
16-24 25-34 35-44 45-54 55-64
Source
GlobalWebIndex
©	Statista	2017
Tumblr
Instagram
YouTube
Twitter
Pinterest
Google+
LinkedIn
Facebook
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 110%
Additional	Information:
Worldwide;	GlobalWebIndex;	3rd	quarter	2014;	16-64	years;
Active	social	network	and	active	app	users,	excluding	China
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
@steviekim222 | Budapest, March 1st 2018
2010 2011 2012 2013 2014 2015 2016 2017 2018 t
OperaWine
Vinitaly International
VIA
Italian Wine Unplugged
5starwines
Wine2wine
Wine2digital
Italian Wine Podcast
Italian Wine Academy
Product
OUR SOCIAL MEDIA EVOLUTION
@steviekim222 | Budapest, March 1st 2018
https://youtu.be/58s48k0GDIQ?t=1m25s
@steviekim222 | Budapest, March 1st 2018
GRAZIE
@steviekim222 | Budapest, March 1st 2018

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