Unit sales were up 21% year-over-year driven by growth in liquids (up 77%) and kits (up 18%), while carts were down 23% and accessories down 5%. Revenue increased 8% year-over-year to £2.9 million. Discount levels have leveled off at 15% after earlier increases. Organic traffic and direct traffic have declined without brand activation, but non-brand traffic increased 22% from SEO improvements. Key performance indicators show new customer growth of 20% but lapsed customer decline of 25%, while conversion rates and leads acquired increased significantly year-over-year.
CEVA reported record revenues of $16.2 million for Q3 2015. Non-GAAP Earnings Per Share was 22 cents, driven by robust licensing and a record 27 million CEVA-powered LTE shipments.
Cox Automotive Market Overview - March 2018Philip Nothard
A high-level helicopter view of the current ‘state of the market’ from across the Cox Automotive UK business - identifying industry trends and key messages.
call for papers - International Journal of Managing Value and Supply Chains (...ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC) ***EBSCO*...ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)***EBSCO***...ijmvsc
The International Journal of Managing Value and Supply Chains ( IJMVSC ) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The journal provides a platform to disseminate new ideas and new research, advance theories, and propagate best practices in the management of value and supply chain management, looking across both product and service-based businesses. This will include works based in service management, logistics and distribution, operations management, process management, flow control, and customer service. The journal offers a forum in which academics, consultants, and practitioners in a variety of fields can exchange ideas to further research and improve practices in all areas of business. The International Journal of Managing Value and Supply Chains ( IJMVSC ) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
CEVA reported record revenues of $16.2 million for Q3 2015. Non-GAAP Earnings Per Share was 22 cents, driven by robust licensing and a record 27 million CEVA-powered LTE shipments.
Cox Automotive Market Overview - March 2018Philip Nothard
A high-level helicopter view of the current ‘state of the market’ from across the Cox Automotive UK business - identifying industry trends and key messages.
call for papers - International Journal of Managing Value and Supply Chains (...ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC) ***EBSCO*...ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)ijmvsc
The International Journal of Managing Value and Supply Chains (IJMVSC) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The International Journal of Managing Value and Supply Chains (IJMVSC) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
International Journal of Managing Value and Supply Chains (IJMVSC)***EBSCO***...ijmvsc
The International Journal of Managing Value and Supply Chains ( IJMVSC ) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of value and supply chain management. The journal provides a platform to disseminate new ideas and new research, advance theories, and propagate best practices in the management of value and supply chain management, looking across both product and service-based businesses. This will include works based in service management, logistics and distribution, operations management, process management, flow control, and customer service. The journal offers a forum in which academics, consultants, and practitioners in a variety of fields can exchange ideas to further research and improve practices in all areas of business. The International Journal of Managing Value and Supply Chains ( IJMVSC ) seek to establish new collaborations, new best practices, and new theories in the management of both product and service-based organizations around the world.
Presentazione risultati dei primi 9 mesi del 2018Italiaonline
RISULTATI AL 30 SETTEMBRE 2018
PROSEGUE LA CRESCITA DEI RICAVI DIGITALI +7%, SUPPORTATA DAL SEGMENTO DIGITAL ADVERTISING (+24,4%)
RICAVI TOTALI A €236,2 MILIONI, -3,5% YoY A PARITA’ DI ELENCHI PUBBLICATI NEI 9M 2017
EBITDA € 60,2 MILIONI, IN CRESCITA DEL +0,6% AL NETTO DEGLI EFFETTI DELL’IFRS 162 E A PARITA’ DI ELENCHI PUBBLICATI
DISPONIBILITA’ LIQUIDE € 93,5 MILIONI, +24,4% RISPETTO AL 31 DICEMBRE 2017
A LUGLIO 2018 È STATO SIGLATO L’ACCORDO CON LE ORGANIZZAZIONI SINDACALI
RISULTATI PRIMO TRIMESTRE 2018
RICAVI1 TOTALI A € 69,5 MILIONI -1,1% SU BASE ANNUA, CRESCONO DEL +6% I RICAVI DIGITALI
EBITDA A € 12,7 MILIONI VS €10,4 MILIONI NEL Q1 2017, AL NETTO DEGLI EFFETTI IFRS 162 EBITDA Q1 2018 PARI A € 10,5 MILIONI (+0,7%)
UTILE NETTO A € 3,9 MILIONI VS €1,6 MILIONI NEL Q1 2017
DISPONIBILITA’ LIQUIDE PARI A € 92 MILIONI, +23% RISPETTO AL 31 DICEMBRE 2017
ITALIAONLINE SI CONFERMA LA PRIMA INTERNET COMPANY ITALIANA CON DATI DI AUDIENCE GIORNALIERA IN CRESCITA DEL +14% SU BASE ANNUA
Corporate Due Dilaigence Powerpoint Presentation SlidesSlideTeam
Introducing Corporate Due Diligence PowerPoint Presentation Slides. This financial due diligence PPT theme gives you a layout to represent technological due diligence, customer due diligence, and other fundamentals. Utilize our readily available stunning infographics of Commercial Due Diligence Process Presentation Slides to consolidate factual information about any organization. Showcase financial reports like P&L, balance sheet, and cash flow statement by easily editing this financial due diligence PPT template. Compile data like highest revenue-generating customers, and customer satisfaction in moments with the help of our commercial analysis PowerPoint deck. Our operational diligence PowerPoint slideshow also offers a layout to emphasize questions that influence technical due diligence. Use this business diligence PowerPoint presentation’s KPI diagrams, line chart, area chart, etc. to present bland stats with visual distinction. Our PPT assists in mergers and acquisitions by addressing vital strategic fit components like business compatibility. You may even present legal highlights such as litigation, and taxation via layouts included in this financial analysis PowerPoint presentation. https://bit.ly/3g4AAjF
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
https://bloomerang.co/resources/webinars/
Ligia Peña, CFRE, MInstF will teach you how to revamp your KPIs, their definitions, and implement a legacy dashboard to better manage and track the evolution of legacy fundraising globally. The tools presented will be easily adaptable to small and large organizations.
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Enterprise Tactics PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fourty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. http://bit.ly/2OJ9ZKk
Child development classTopic Divorce Impact and ConsequeJinElias52
Child development class
Topic: Divorce: Impact and Consequences
4 Pages APA Format
· Research an approved topic in child development and present findings in a 4 paged paper
· Divorce: Impact and Consequences Is the topic I chose.
· The research paper must include at least 3 references from current (in last 10 years) “peer reviewed” psychology journals or books. These articles must be integrated in the paper and reflect relevant research on your chosen topic.
· Newspaper articles (i.e. New York Times, Wall Street Journal, Newsday) or non-professional magazine articles (i.e. Discover, Science, Psychology Today) (may not be used in the paper.)
· All papers must be written in APA (American Psychological Association) format.
· You can find extensive databases along with expert help from our outstanding librarians at : http://www.molloy.edu/library
3303_Cvr.indd 1 4/9/19 1:09 PM
The cover was printed on French Paper Kraft-tone Cover.
Responsibly produced using Hydro Electric power from 100% post-consumer waste.
3303_Cvr.indd 2 4/10/19 2:43 PM
To explore key stories of the past year and find out what’s ahead, visit Target.com/abullseyeview.
You can view our Annual Report online at Target.com/annualreport.
(Note: Reflects amounts attributable to continuing operations. 2017 was a 53-week year.)
Welcome to our
2018 Annual Report
Financial Highlights
Total 2018 Sales: $74,433 Million
Hardlines
17%
Total Revenue
In Millions
’13 ’14 ’15 ’16 ’17 ’18
2018 Growth: 3.6%
Five-year CAGR: 1.1%
$7
1
,2
7
9
$7
2
,6
1
8
$7
4
,4
9
4
$7
0
,2
7
1
$7
2
,7
1
4
$7
5
,3
5
6
Operating Income
In Millions
’13 ’14 ’15 ’16 ’17 ’18
2018 Growth: -2.7%
Five-year CAGR: -3.0%
$
4
,7
7
9
$
4
,5
3
5
$
4
,8
7
8
$
4
,8
6
4
$
4
,2
2
4
$
4
,1
1
0
Net Earnings
In Millions
’13 ’14 ’15 ’16 ’17 ’18
2018 Growth: 0.8%
Five-year CAGR: 1.7%
$2
,6
9
4
$2
,4
4
9
$3
,3
2
1
$2
,6
6
6
$2
,9
0
8
$2
,9
3
0
Diluted EPS
’13 ’14 ’15 ’16 ’17 ’18
2018 Growth: 4.0%
Five-year CAGR: 5.5%
$4
.2
0
$3
.8
3
$5
.2
5
$4
.5
8
$5
.2
9
$5
.5
0
Home Furnishings
& Décor
19%
Apparel &
Accessories
20%
Food & Beverage
20%
Beauty & Household
Essentials
24%
Brian Cornell, Chairman and CEO
Target 2018 Annual Report
Two years ago, we laid out an ambitious investment agenda to
transform our company – by reimagining our stores, reinventing our
supply chain and fulfillment capabilities, repositioning our owned
brand portfolio and investing in our team. And as I look back on our
performance in 2018, I could not be more proud of all that our team
accomplished.
In 2018, comparable sales rose an industry-leading 5 percent,
driven entirely by growth in traffic. We gained market share in every
major category. And we established a record high for our earnings
per share.
Today, I can say with great confidence that the strategy we laid out
two years ago is working. O ...
Chisolm Hunter asked me to look at their current online retail offering and provide some background as to how I would look at campaign management with them - these slides show my approach but also highlight the challenges they face to drive the online offering forward.
Redleafdigital - Notcutts - Ecommerce strategy and recommendations for strate...redleafdigital
A presentation I did recently to show the garden centre company Notcutts how I felt they could improve their online retail trading model and the various changes I would look at making to the site in order to improve their sales
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. Performance – Unit sales
65353
73293
62884 63723
68291
64533
0
10000
20000
30000
40000
50000
60000
70000
80000
January February March April May June
Total
Unit sales
2017 2018
Unit sales up 21% YOY
398k v 321k
Kits + 18%
Liquids + 77%
Carts - 23%
Accessories - 5%
Total unit sales
4. Performance – Revenue
£502,051 £498,690
£475,771 £471,406
£493,205
£460,837
£0
£100,000
£200,000
£300,000
£400,000
£500,000
£600,000
£700,000
£800,000
Jan Feb March April May June
Total Revenue sales
2017 2018
Revenue up 8% YOY
£2.9 mill v £2.7 mill – driven by:
Kits + 20%
Liquids + 78%
Carts - 24%
Accessories - 3%
6. Performance - kits
£0
£5,000
£10,000
£15,000
£20,000
£25,000
Jan Feb March April May June
Kits
2017 2018
Big Photon discounts in early 2018 saw sales of 443 in January,
dropping to 151 in February at full price.
Strong growth in Beginners kits
More advanced kit range in 2018 than early 2017
10. Performance – Discount
Discount levelling off at 15% WOW
Earlier increases – multiple offers
Plan
Discount to 15%
Streamline offers
Loyalty program changes
0%
5%
10%
15%
20%
25%
30%
35%
Discount % 2018
11. Performance – Units per customer
0
2
4
6
8
10
12
Units per customer
All units p order
Total units per customer up 38% YOY (8.5 v 6.1)
Increasing deals, 3 for, 10 for, etc have driven growth
Strong liquid growth primarily driving
13. Performance – Key messages
Unit Sales – up by 21% YOY
Revenue – up by 7% YOY
Units per order – up by 38% YOY
Growth driven by Liquids (77%) and kits (18%)
Discount % pulling back to target 15
Liquids / Kits driving growth
Will not meet target £6.3 mill
16. Channels – SEO
More phrases ranking
More indexed content
More referring links
More visitors can see our terms
Reflected in Non Brand traffic
June 2018
September 2017
17. Channels – Key messages
Brand traffic – has declined YOY without brand activation (-39% YOY)
Direct traffic – continues to decline as per same reasons as brand (-13% YOY)
Non Brand traffic – increase of 22% YOY from decline (Investment)
Non Brand increase is offsetting loss in Brand and Direct traffic
18. KPIs
12 month growth = -25%
6 month growth = 2%
12 month decline = -22%
6 month decline = -34%
12 month decline = -39%
6 month decline = -16%
12 month growth = -33%
6 month growth = -11%
0
2000
4000
6000
8000
10000
12000
14000
July
August
September
October
November
December
January
February
March
April
May
June
Consumers lapsed
2017-18 2016-17
0
200
400
600
800
1000
1200
1400
July
August
September
October
November
December
January
February
March
April
May
June
Consumers placed 2nd order
2017-18 2016-17
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Consumers gained
2017-18 2016-17
0
500
1000
1500
2000
2500
3000
3500
July
August
September
October
November
December
January
February
March
April
May
June
Consumers at risk
2017-18 2016-17
20. KPIs – Key messages
Gaining more new customers YOY
Losing less customers YOY
Increasing conversion rate YOY
Significant Lead increase YOY
Traffic challenge (Brand and Direct)
2nd orders challenge (but improving)
Editor's Notes
Units sales increases up 21% YOY – driven by 77% increase in Liquids sales
Liquids sales – driven by multiple deals / 3 for / 6 for etc – not new product coming through
Less blanket offers vs more targeted offers – greater relevance via CRM
February – multiple promos running to drive biggest MOM increase – impacted discount
April pulled back promos but maintained increase in Units per Order – maintain rev growth
Despite traffic drop
In terms of Revenue growth - *% YOY growth despite drop in traffic to site
We are getting more out of our existing customer base as new customer numbers have dropped
Revenue stabilising MOM as we have pulled back promotions – eg last June running 25% off VIP and 10% off Vaping kits but matching sales (With 33% less traffic to the website)
LiquidsBetter trading – getting more out of existing base
Limited offers in 2017 / better offers increasing Units p order
Unique orders increase of 19,755 – 52%
Unique Customers increase of 5,539 – 28%
Average Orders per customer increase of 0.37 – 19%
First Orders 2017: increase of 2,871 – 78%
Kits
All kits growing aside from Intermediate (eg stopped selling cool fire mini etc) beginner kits up 51%Photon sales strong 2018 v 2017 driving Beginner plus better range for Advanced kits
Beginner
Unique orders 2017: 2,219
Unique orders 2018: 3,528 increased by 1,309 – 59%
First Orders 2018: 1,246 increase by 699 – 127.8%
Intermediate
Unique orders 2017: 846
Unique orders 2018: 627 decrease by 219 – 25.8% (some coolfires discontinued (battery issue – been in warehouse ages)
First Orders 2018: 205 increase by 12 – 6.2%
Advanced
Unique orders 2017: 244
Unique orders 2018: 409 increase by 165 – 67.6%
First Orders 2018: 222 increase by 155 – 231.3%
LiquidsBetter trading – getting more out of existing base
Limited offers in 2017 / better offers increasing Units p order
Unique orders increase of 19,755 – 52%
Unique Customers increase of 5,539 – 28%
Average Orders per customer increase of 0.37 – 19%
First Orders 2017: increase of 2,871 – 78%
Kits
All kits growing aside from Intermediate (eg stopped selling cool fire mini etc) beginner kits up 51%Photon sales strong 2018 v 2017 driving Beginner plus better range for Advanced kits
Beginner
Unique orders 2017: 2,219
Unique orders 2018: 3,528 increased by 1,309 – 59%
First Orders 2018: 1,246 increase by 699 – 127.8%
Intermediate
Unique orders 2017: 846
Unique orders 2018: 627 decrease by 219 – 25.8% (some coolfires discontinued (battery issue – been in warehouse ages)
First Orders 2018: 205 increase by 12 – 6.2%
Advanced
Unique orders 2017: 244
Unique orders 2018: 409 increase by 165 – 67.6%
First Orders 2018: 222 increase by 155 – 231.3%
Carts
Strong discounting last year drove exceptionally high cart sales (33%, 20% off carts)£188k of discount was applied to carts – 33% drove higher than normal Cart sales
Actual drop in carts after removing discount = 13% drop in carts YOY
TPD 24 mg discounting also to May 17 / Pre TPD Warehouse Stock issues May and end Summer – lost some customers Cart % share of categories drop from 60% 2016 to 39% 2018Sales stabilising v LY May / June – first orders stabilising / increasing
AccessoriesLtd range of accessoriesCustomers confused re Compatability (feedback)
Education piece re what goes with what (coils go with Kit, Tanks go with kit)
Compatability Matrix – range review – will see positive YOY increase
Carts
Strong discounting last year drove exceptionally high cart sales (33%, 20% off carts)£188k of discount was applied to carts – 33% drove higher than normal Cart sales
Actual drop in carts after removing discount = 13% drop in carts YOY
TPD 24 mg discounting also to May 17 / Pre TPD Warehouse Stock issues May and end Summer – lost some customers Cart % share of categories drop from 60% 2016 to 39% 2018Sales stabilising v LY May / June – first orders stabilising / increasing
AccessoriesLtd range of accessoriesCustomers confused re Compatability (feedback)
Education piece re what goes with what (coils go with Kit, Tanks go with kit)
Compatability Matrix – range review – will see positive YOY increase
Carts – decline matches drop in brand traffic
Cat mix drop from 2016 – 60% to 39%
Beginning to see recovery post Oct stock issues
Discount now pulled back to target 15% with targeted emails and no blanket sitewide offers
Possible to further pull back with loyalty program changes
Maintaining discount
YTD units purchased per customer has increased by 38% YOY Increasing deals are driving this growth – particularly across liquids
Cart offers also drove increased units per order
Reforecast to £5m with pull back on promos and drop in brand / direct traffic to the website
No brand activation activity to drive growth re brand
Budget plan focus on Increased non brand SEO
AOV increase
Conversion increase
Brand has been in decline and levelling off (looking for VIP)
Non brand has been increasing (Looking for Ecig) – half that of brand so recovery not equal to decline in brand
Direct traffic has declined by 13% YOY BUT stabilised at 10k sessions pm – brand activation will drive traffic up
Directly related to drop in Brand traffic – needs brand activation to get consumers on board
SEO has been improving for non brand – and has offset loss in brand traffic
In 6 months to date Organic search has dropped YOY by 8% BUT first 10 days of July it is now +16% (1st month in 1.5 years its more)
This chart shows: 1 - We have more phrases ranking now than September – plus with outreach / link building, we have more links from high quality sites
2 – We have more indexed content now than September – plan to increase
3- With link building / Outreach, we are getting more links from high DA sites (Note - we review backlink profile of Blu, Ecig and Etobacconist – some spammy links which are not good – we only target quality links)4 – With more phrases ranking, more prospective customers are seeing VIP in search results 5 – With more prospective custoemrs seeing us, we get more traffic (improvement in Non Brand traffic shown earlier) 6 - Focus stage 1 – ecig, e-liquids, carts, vaping – stage 2 further investment in vape terms (with new site redesign, content, revised Vaping sections to get more Vaping tradffic etc)
BUT – this does not offset brand / direct decline
Positive customer growth – despite 33% less traffic
2% growth YOY – vs -45% LY
We are also losing less customers – over 12 months a 22% drop in customers at risk - 34% over 6 months – same with Lapsed
Lapsed spike LY was the result of a PHTONB giveaway the previous Xmas (16) – 88% of orders given free and never came back to shop
2nd orders – improving but still challenge – 4 week ECRM program / shift to in store shopping / E tobacconist
-11% vs – 41% LY – we are getting more customers to place 2nd order
Traffic – Ive explained the drop in traffic but should take positives in Non Brand traffic improvement
Re Orgnanc traffic, in July to date we are 16% up YOY – first month in last 18 months this has happened – achieved by focus on SEO with agency Conversion driven by improved stock levels / better trading / targeted comms / website changes (UX) – 20% growth is strong
Leads – added popup to site July and started improving data capture – this has driven £586k in sales from increase in sign ups