As quickly as fashion trends change, so must your supply chain to ensure you get the right products to the right places at the right time. Real-time insights into your inventory, supply chain, and consumers’ buying behaviors can help you optimize product availability and costs, leading to maximized customer satisfaction and revenue.

1. Material Matters
Are real-time insights keeping you on
top of trends to better manage your
supply chain?
Give consumers the hot summer trends
they want. By aligning your supply chain
to customers’ buying behaviors and
attitudes, you can purchase the optimal
mix of materials. Social media analytics
enables you to use real-time customer
insights to inform your purchase
decisions — and meet consumers’
fashion expectations.
We analyzed more than 175,000 social media
mentions from October 2014 to March 2015 to learn
the top fashion trends around the world. Here’s
what consumers want in your market this summer.
Top three materials per region
North America
Denim – 65%
Leather – 13%
Lace – 12%
Eastern Europe
Fur & Feathers – 87%
Denim – 11%
Lace – 1%
Europe, the Middle
East, and Africa
Denim – 67%
Fur & Feathers – 17%
Leather – 13%
Top Global Consumer
Material Trends
(percentage of mentions)
42%
18%
13%
3%
3%
21%
DENIM
LEATHER
LACE
FUR & FEATHERS
SUEDE
SHEER
Follow @SAP_Retail,
#SAPsupplychain, and #SAPfashion
for more insights.
Top three materials per region

2. 60%
18%
15%
3%
2%
2%
ANIMAL PRINTS
EXOTIC PRINTS
FLORAL PATTERNS
STRIPES
POLKA DOTS
PLAID/TARTAN
Print Shop
Are consumer insights determining
how you should manage your
distribution centers?
Fashion trends are always changing, and
your supply chain has to keep up. Supply
chain management solutions fueled by
real-time insights into consumers’ buying
behaviors lets you accurately forecast
and plan for consumer demands while
keeping your local and global distribution
centers well stocked.
These insights help you maximize
sales through greater product availability,
reduced inventory costs, and decreased
ordering and transport costs due to
optimized logistics.
Top Global Trends
(percentage of mentions)
(percentage of mentions)
Send the right prints to
the right markets:
Top three prints per region
North America
Animal Prints – 57%
Exotic Prints – 18%
Floral Prints – 18%
Europe, the Middle
East, and Africa
Animal Prints – 82%
Exotic Prints – 8%
Floral Prints – 6%
Eastern Europe
Animal Prints – 56%
Floral Prints – 27%
Polka Dots – 13%
Follow @SAP_Retail,
#SAPsupplychain, and #SAPfashion
for more insights.
We analyzed more than 175,000 social media
mentions from October 2014 to March 2015 to learn
the top fashion trends around the world. Here’s
what consumers want in your market this summer.

3. Best Foot
Forward
Is your supply chain agile enough to ship
the right products to the right places?
Consumers know what they want
this summer. Stock up with the right
materials with an optimized supply
chain management system that lets you
manage inventory accurately across
many locations and operate a holistic
logistics network.
With the agility you need to move
products quickly, you can ensure a
fast, seamless, omnichannel customer
experience, at any time and anywhere.
Leather – 9,197
Boots/Booties – 4,616
Lace-up – 2,176
Ankle Straps & Buckles – 721
Gladiators – 460
Top Shoe Trends Worldwide Top Shoe Types Worldwide
(number of mentions from social analytics)
Gladiators:
Europe, the Middle
East, and Africa – 23%
Leather:
Asia Pacific and
Japan – 42%
Lace-up:
Latin America – 80%
Boots and booties:
Eastern Europe – 65%
LEATHER
(number of mentions from social analytics)
ATHLETIC
Athletic – 18,981
Dress – 9,008
Boots – 4,344
Sandals – 3,568
Flats – 3,310
Follow @SAP_Retail,
#SAPsupplychain, and #SAPfashion
for more insights.
We analyzed more than 175,000 social media
mentions from October 2014 to March 2015 to learn
the top fashion trends around the world. Here’s
what consumers want in your market this summer.
Top shoe trend per region

4. Every Season
Has Its Colors
Are your in-store promotions
streamlined for success?
Understanding consumers’ buying
behaviors around key fashion trends,
including color, can help you align your
supply chain procedures to optimize
promotions, prices, and markdowns,
resulting in increased customer
satisfaction and inventory turnover.
BLACK & WHITE
18,242 mentions
Top Color Mentions
BLUES
17,117 mentions
REDS
15,420 mentions
METALLICS
13,074 mentions
Reds:
Greater China
region, Asia Pacific,
and Japan
Metallics:
Eastern Europe
Black and white:
North America
Blues:
North America
Send the right colors to the right markets:
Follow @SAP_Retail,
#SAPsupplychain, and #SAPfashion
for more insights.
(number of mentions from social analytics)
We analyzed more than 175,000 social media
mentions from October 2014 to March 2015 to learn
the top fashion trends around the world. Here’s
what consumers want in your market this summer.
Top color per region

5. Fine-tune your supply chain for the best
possible fit
Consumers’ shopping demands and expectations
are increasing, especially when it comes to fashion.
Integrating real-time insights of customers’ behaviors and
attitudes into your supply chain processes can help you
optimize product availability and costs.
Here are four ways supply chain management solutions
and social media analytics can help you anticipate
demand and get the right products to stores and
customers at the right time.
Real-time inventory visibility, supply chain monitoring, and analysis of
customers’ buying behaviors can lead to maximized customer loyalty and
revenue.
1.
2.
3.
4.
See more insights into how you can better align your supply chain to
changing fashion trends. Visit: http://bit.ly/1bwbkxz
Advanced predictive analytics can help forecast demand and align stock
to distribution centers locally and globally, leading to greater product
availability and reduced inventory costs.
Visibility into inventory values and performance can create synchronized
and orchestrated supply chains across your entire network to ensure
demand is fulfilled optimally from anywhere, enabling you to offer a
quick, seamless, omnichannel customer experience at all times.
Comprehensive customer data combined with detailed supply chain
information can help anticipate consumers’ demands and develop
promotions, assortments, and programs that increase customer
satisfaction and inventory turnover.
Follow @SAP_Retail,
#SAPsupplychain, and #SAPfashion
for more insights.