New Look is the second largest women's clothing retailer in the UK, with over 940 stores. It aims to offer great fashion at great prices through a fast fashion model that is highly reactive to trends. New Look uses a two-tier approach, categorizing products as either high fashion or fashion continuity. High fashion prioritizes newness with a short lifecycle, while fashion continuity focuses on availability. New Look implemented a replenishment system from Quantum Retail to better allocate scarce inventory based on demand forecasts and maximize profits. This led to improved like-for-like sales, margins, and market share.