o Understand the meaning of ‘Supply Chain Collaboration’ and to what extent is it applied in fashion industry. o Investigate the key areas where collaboration may benefits the fashion industry. o Analyse the barriers of effective Supply Chain Collaboration in 21st Century. o Evaluate whether the project management methods are applied in the supply chain in fashion industry, and which methods are the most popular ones.

1. Performance Improvement of
Fashion Industry Through the
Supply Chain Collaboration
Course: M.Sc. Project management
By: Sannidhi
Supervisor: Phil Arch

2. Presentation Content
1) INTRODUCTION
Aim and Objectives
What Is Fashion
History Of Fashion
Supply Chain Management
Supply Chain Collaboration
Why SCM Is Important In Fashion Industry
Comparison between Project Management and Supply Chain Management
2) LITERATURE REVIEW
Types Of Supply Chain Collaboration
Benefits and Barriers Of Supply Chain Collaboration
Project Management Maturity Cycle
3) RESEARCH METHODOLOGY
Qualitative and Quantitative Data Approaches
Data Collection Method
Selected Organisations
Sample Size
Selected Sample Vs. Responses Received
Type Of Statistical Data
Research Findings
Collaboration In Supply Chain Management
Benefits and Barriers Of Supply Chain Collaboration
Project Management
Project Management Methods
4) CONCLUSION
5) RECOMMENDATIONS
6) REFERENCES

3. AIM AND OBJECTIVES
AIM
— To provide recommendations to the fashion industry on how to
improve performance through the supply chain.
OBJECTIVES
— Understand the meaning of ‘Supply Chain Collaboration’ and
to what extent is it applied in fashion industry.
— Investigate the key areas where collaboration may benefits the
fashion industry.
— Analyse the barriers of effective Supply Chain Collaboration
in 21st Century.
— Evaluate whether the project management methods are applied
in the supply chain in fashion industry, and which methods are
the most popular ones.

4. WHAT IS FASION
Fashion is the trends and
styles of modern clothing.
(Christopher et. al, 2004 )
(Google Images)

5. HISTORY OF FASHION
1900-1920’s: S- 1940’s: world-war II (shortage 1960’s: Hippie style
shaped clothes of fabric) shorter skirts, more Or Youth movement
synthetic
21st century’s: More casual and 1980’s: Power look for working
free style fashion women, athletic clothing
(Google Images)

6. SUPPLY CHAIN MANAGEMNT
Supply Chain
Management
“SCM is the relations
and integrated business
processes across the
supply chain that
produces products,
services and information
that add value for the end
user”
(Jespersen and Lasen,
2005)
(Google Image)

7. SUPPLY CHAIN COLLABORATION
Collaboration
In Supply
Chain
Management
Collaboration is the
process of working
together toward a
common purpose or
goal.
(Jagdev et. al.
2003)
(Google Image)

8. WHY SCM IS IMPORTANT IN
FASHION INDUSTRY
SCM helps
Achieve Quick
Reducing Track of
Response
Inventories Suppliers
(QR*)
Lessen Compress
Enhance asset
operational order cycle
productivity
cost time

9. PROJECT MANAGEMENT
Project management is a
carefully planned and
organized effort to
accomplish a successful
project.
A project is a one-time
effort that produces a
specific result, for
example, a building or a
major new computer
(Google Images) system.

10. PROJECT MANAGEMENT METHODS
PRINCE 2
Project Cost
Accounting
System BS 6079
Risk
Identificatio Gantt Chart
n
Communic Microsoft
ation Plan PM
Methods Project
Work
Breakdown Network
Structure Diagram
(WBS)
Graphical Program
Evaluations Evaluation Critical Path
and review & Review Method
Techniques Techniques (CPM)
(GERT) (PERT)

11. SUPPLY CHAIN MANAGEMENT
AND PROJECT MANAGEMNT
Project Management Supply Chain
Management
Defined beginning Defined beginning
Defined Ending Defined Ending
Defined scope Defined scope
Time associated Time associated
Defined cost
Defined inputs Defined inputs
Systems view Systems view
Customer focused Customer focused

12. Literature Review

13. TYPES OF SUPPLY CHAIN
COLLABORATION
• the organizations involved recognize each other as
TYPE I partners and, on a limited basis, coordinate
activities and planning.
TYPE • the organisations involved progress beyond
II coordination of activities to integration of activities.
• the organisations share a significant level of
TYPE integration and each party views the other as an
III extension of its own firm.
Suggested by Lambert and Stock (2001)

14. BENEFITS AND BARRIERS OF
SUPPLY CHAIN COLLABORATION
Benefits of SCC*
More Demanding Unique Product
Customers
Services
Greater Competitive Fast RD Cycle Times
Intensity
Superior Quality
Shifting Channel Cost Competitiveness
Power
Shift towards SCC* Shorter Order Cycles
Economic Flexible Customer
Globalisation
Responses
Tighter Alliance Enhance Delivery
Relationships
Compressed Barriers of SCC* Performance
Better Asset
Product Cycles
Management
Continued Merger Lack of Top Management Support
Superior Channel
Activity
Nonaligned Strategic and Operating
Relationship
New Technology
Inability/ Unwillingness to Share Information
Shifting Competitive Information
(Robins, 1998; Koloszyc,
Focus Lack of Trust Among Supply Chain Members
1998; Mentzer et al., 2000;
An Unwillingness to Share Risks and Rewards
Barratt and Oliveira, 2001;
Inflexible Organisational System and Processes
Dr. Mentzer, 2010)
Cross-functional Conflicts
Inconsistent/Inadequate Performance Measures
Resistance to Change
Lack of Training for New Mindset and Skills
Barratt and Oliveira, 2001; Mentzer et al., 2000
* Supply Chain Collaboration

15. PROJECT MANAGEMENT MATURITY
CYCLE
5.
Continuous
Improvement
4.
Benchmarking
3.
Similar
Methodology
2.
Common
Processes
1.
Common
Language
Figure 2.6. Kerzenr Project Management Maturity Model (PMMM) levels. Adopted from: Kerzner
(2001).

16. Research Methodology

17. QUALITATIVE AND QUANTITATIVE
DATA APPROACHES
Quantitative approach: Qualitative approach:
1. It is categorized with descriptive 1. It includes historical research
research, correlational research, and qualitative research;
causal-comparative research and 2. It collects narrative data to gain
experimental research; insights into phenomena of
2. It collects numerical data in interest;
order to explain, predict and or 3. Data analysis includes the
control phenomena of interest; coding of the data and production
3. Data analysis is mainly of a verbal synthesis.
statistical. (Google Image)

18. DATA COLLECTION METHOD
Documents (print and
electronic sources)
Secondary data
Journals, textbooks,
company reports,
government publication,
newspaper articles
Data analysis using
Research Question Limitations and Results and statistical analysis
Recommendations Conclusion discussion
Recording the answers
in excel
Questionnaire Email pilot
Primary data prepared, using questionnaire and Final questionnaire Collecting filled
secondary data decide sample size send by e-mail questionnaire

19. ORGANISATIONS SELECTED

20. SAMPLE SIZE
INDIA: Delhi, Chandigarh, UK: Birmingham, Stirling and
Bangalore, Hyderabad, Mumbai, London
Pune.
(Google Images)

21. SELECTED SAMPLE (150) Vs.
RESPONSES RECEIVED (75)
INDIA United Kingdom

22. TYPES OF STATISTICAL TESTS
Tests appropriate for this study: T-test and chi-square

23. RESEARCH FINDINGS
P-values and statistical significance of respondent’s against the given hypothesis.

24. BENEFITS AND BARRIERS OF
SUPPLY CHAIN COLLABORATION

25. II. PROJECT MANAGEMENT
In India majority of respondents (almost 82%) said that in their organisation the
project management is poorly managed, but excellent project management
techniques are being followed by most of the UK based organisations (approx.
73%).
Reasons:
Ø Not much attentiveness/ knowledge about the benefits of using project
manager
Ø Vague role definition
Ø Company is not ready for additional expenses
Ø The team is an unorganised grouping of people
Ø No common ground exists other than to meet periodically to work

26. PROJECT MANAGEMENT METHODS

27. CONCLUSION
UNITED
INDIA
KINGDOM
Integration of
Recognise each
activities
other as partners Supply Chain
Exits theoretically, Exits theoretically, Collaboration
not practised much not practised much
Poorly Managed Excellent
Project
Stick to few
Management
Methods

28. Recommendations

29. RECOMMENDATION FOR FUTURE
STUDY
— Supply chain management plays a very important part in fashion industry. It would be
recommended by future research to study what supply chain technique is practised more in
fashion industry.
— Project management is considered to be a part of business process. However it has been
recommended to future researcher to do a detailed study on project management method are
lacking in India.
— The further work in the area of project management methods being practised in fashion industry
will be beneficial and even to the research field in finding the profound benefits. Apart from this
any further study would focus on why there is a difference in practical and theoretical aspect of
collaboration in supply chain management. The industry does not work according to the
rulebook. However it will be advantageous to find what are the possible future research reasons
behind it.
— Future research may discuss in detail why project management techniques are lacking in India.
— In future research triangulation methods (Denzin, 1970) can be opted (commonly known as
‘mixed method research’ i.e. the combination of qualitative and quantitative research
methodologies), to obtain a broader and more rounded picture of the current situation.
— Any further study should have equal sample size if using statistical analysis, to avoid error while
calculating the significance of hypothesis (supported or rejected).

30. Thank you

31. References

32. REFERENCES
1. Christopher M, Lowson R, Pack H (2004). Creating Agile Supply Chain in the
Fashion Industry. International J Retail Distribution Management 32(8). p367.
2. Jespersen, B.D and Larsen, T.S. (2005). Supply Chain Management: In Theory and
Practice. Denmark: Copenhagen Business School Press. p10-14.
3. Jagdev H. S., Wortmann J. C.,Pels H. J. (2003). Collaborative systems for production
management. USA: Kluwer Academic Publisher. p277-285.
4. Barrat, M.A. and Oliveira, A. (2001). Exploring the experiences of collaborative
planning: the enablers and inhibitors. International Journal of Physical Distribution
Logistics Management, Vol. 31 (No. 2), 266-89.
5. Mentzer, J.T., Foggin, J.H. and Golicic, S.L. (2000), “Collaboration: the enablers,
impediments, and benefits”, Supply Chain Management Review, Vol. 4 No. 4, pp.
52-8.
6. Robins, G. (1998). CPFR collaborative pilots started. RIS News, June, 1998.

33. 7. Koloszyc, G. (1998). Retailers, suppliers push joint sales forecasting. Stores, Vol. 80, No. 6,
pp.28-31.
8. Dr. Mentzer, J. . (2010). Managing Supply Chain Collaboration. Available:
http://bus.utk.edu/dsi/readings/Managing%20SC_Collaboration.pdf. . Last accessed 5th
September 2011.
9. Henrie, M. (1999). Project Management: The Supply Chain View.Available: http://
www.asapm.org/asapmag/articles/PM_WorldView.pdf