Hispanic Millennial Attitudes Towards Health & Wellbeing ThinkNow
Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
American Public Opinion Landscape – International AffairsGloverParkGroup
Majorities of Americans disapprove of President Obama's handling of foreign policy issues and think the US should take a less active role in solving world problems. Specifically, seven in ten Americans have an unfavorable view of Russia and Putin, and see Russia as a serious threat. On ISIS, majorities believe the US is losing the fight and things are going badly in Iraq and Syria. Americans support air strikes over ground troops against ISIS but are worried military action could lead to a larger war. Opinion on the Iran nuclear deal varies depending on question wording, and most Americans have little confidence Iran or the US will uphold the agreement. A majority of Americans have heard a lot about the refugee crisis and think the US should do
The document provides an overview of recent public opinion polling data related to the U.S. economy. Several key findings are highlighted:
- Most economic indicators have improved over the last year, but a plurality believe the economy will remain the same in the coming year. Americans credit consumers and businesses more than President Obama for economic improvements.
- While views of the economy are slightly better than last year, most still feel the nation is headed on the wrong track. Gas prices heavily influence family finances.
- Opinions on trade are mixed, though a majority see opportunities over threats. However, Americans are unsure if trade benefits outweigh costs. Most support recent trade agreements but some Western nations are less optimistic.
Americans, Japanese: Mutual Respect 70 Years After the End of WWIIPew Research Center
The document summarizes the results of surveys conducted in the United States and Japan in 2015 regarding views on the relationship between the two countries 70 years after World War 2. Some key findings include:
- Most Americans and Japanese see WWII as the most important event in relations between the countries, though views differ on whether the US atomic bombings were justified.
- There is widespread trust between the two countries, with around two-thirds to three-quarters of those surveyed in both countries saying they can trust the other country at least a fair amount.
- Views have also improved regarding trade, with a majority of Americans now seeing Japan's trade policy as fair compared to only 22% in 1989.
MobiU2013 Seminar: Mobile Hispanics - PresentationKimberly-Clark
Imran Hirani, VP of Media Analytics, provides stats and insights into the mobile behaviors of Hispanics. Presented 6/13/13 at the MobiU2013 Seminar: Mobile Hispanics at Edelman - Chicago.
This document discusses trends in mobile device adoption and usage. It notes that smartphone penetration continues to increase, with Android growing significantly. It finds that the top apps are similar across platforms, and most users are willing to pay for apps. Finally, it provides data on tablet usage, finding that the iPad skews younger and is used mostly at home for media like print and video due to its large screen.
Hispanic Millennial Attitudes Towards Health & Wellbeing ThinkNow
Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
American Public Opinion Landscape – International AffairsGloverParkGroup
Majorities of Americans disapprove of President Obama's handling of foreign policy issues and think the US should take a less active role in solving world problems. Specifically, seven in ten Americans have an unfavorable view of Russia and Putin, and see Russia as a serious threat. On ISIS, majorities believe the US is losing the fight and things are going badly in Iraq and Syria. Americans support air strikes over ground troops against ISIS but are worried military action could lead to a larger war. Opinion on the Iran nuclear deal varies depending on question wording, and most Americans have little confidence Iran or the US will uphold the agreement. A majority of Americans have heard a lot about the refugee crisis and think the US should do
The document provides an overview of recent public opinion polling data related to the U.S. economy. Several key findings are highlighted:
- Most economic indicators have improved over the last year, but a plurality believe the economy will remain the same in the coming year. Americans credit consumers and businesses more than President Obama for economic improvements.
- While views of the economy are slightly better than last year, most still feel the nation is headed on the wrong track. Gas prices heavily influence family finances.
- Opinions on trade are mixed, though a majority see opportunities over threats. However, Americans are unsure if trade benefits outweigh costs. Most support recent trade agreements but some Western nations are less optimistic.
Americans, Japanese: Mutual Respect 70 Years After the End of WWIIPew Research Center
The document summarizes the results of surveys conducted in the United States and Japan in 2015 regarding views on the relationship between the two countries 70 years after World War 2. Some key findings include:
- Most Americans and Japanese see WWII as the most important event in relations between the countries, though views differ on whether the US atomic bombings were justified.
- There is widespread trust between the two countries, with around two-thirds to three-quarters of those surveyed in both countries saying they can trust the other country at least a fair amount.
- Views have also improved regarding trade, with a majority of Americans now seeing Japan's trade policy as fair compared to only 22% in 1989.
MobiU2013 Seminar: Mobile Hispanics - PresentationKimberly-Clark
Imran Hirani, VP of Media Analytics, provides stats and insights into the mobile behaviors of Hispanics. Presented 6/13/13 at the MobiU2013 Seminar: Mobile Hispanics at Edelman - Chicago.
This document discusses trends in mobile device adoption and usage. It notes that smartphone penetration continues to increase, with Android growing significantly. It finds that the top apps are similar across platforms, and most users are willing to pay for apps. Finally, it provides data on tablet usage, finding that the iPad skews younger and is used mostly at home for media like print and video due to its large screen.
ThinkNow Research - Understanding Hispanics' Back-to-School Shopping BehaviorThinkNow
It’s that time of the year again… time for parents to take their children shopping so they can fill up their closets and backpacks with all new back-to-school clothing and supplies. After Christmas shopping, it’s the biggest shopping time of the year.
Interestingly, even though they plan on spending about the same amount of money as each other, Hispanic and non-Hispanics go about back-to-school shopping much differently… with the two biggest differences being WHERE the two consumers groups do their shopping and HOW OFTEN they shop.
Download the study to see the details from a recent nationwide Omnibus study we conducted…
Hispanic consumers tend to start their holiday shopping later than non-Hispanics and are more likely to do it all at once. Both groups plan to spend more this year than last, and bilingual and male Hispanics will spend the most. Hispanics are more inclined than non-Hispanics to take friends and family shopping, use deals and vouchers, and eat out while shopping. They are also more likely to shop on Black Friday, Thanksgiving, and travel over two hours for the holidays, often bringing pets. About 41% of Hispanics celebrate Three Kings Day.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
Fine-tune your fashion supply chain for the best possible fitcfrazier3275
As quickly as fashion trends change, so must your supply chain to ensure you get the right products to the right places at the right time. Real-time insights into your inventory, supply chain, and consumers’ buying behaviors can help you optimize product availability and costs, leading to maximized customer satisfaction and revenue.
This document summarizes the results of a national survey of 502 Hispanic adults in the United States regarding back-to-school shopping plans. Two-thirds of respondents were ages 18-34, and about one-third spoke mostly Spanish. Mass merchants and supercenters were the most popular planned shopping locations, attracting 95% of shoppers. English-dominant Hispanics were more likely than others to shop at these stores. While school supplies were the primary draw, most shoppers also planned to buy clothes and visit other stores. Online shopping was more popular among Spanish-dominant respondents. Over half of online shoppers intended to spend more than the previous year.
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores and add fresh food options to these new locations.
2) McDonald's reported weaker-than-expected sales growth in the US, hurt by rising food costs in restaurants compared to grocery stores. Lower grocery prices are encouraging more eating at home.
3) Pizza chains like Domino's are thriving where other restaurants are struggling, with Domino's reporting accelerated US same-store sales growth of nearly 10% as consumers cut spending.
Position yourself better!
Check out the latest on Consumer, Business, and Media Trends. Use this to target your BEST customers and increase your business.
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores to the new locations and expand product selection to include fresh food.
2) McDonald's reported weaker-than-expected sales growth in the US, hurt by rising labor costs as minimum wages increase that are outpacing lower grocery prices. Other restaurant chains are also struggling with traffic declines.
3) Pizza chains like Domino's are better positioned than other restaurants in a slowing market, as pizza offers value and affordable family meals during economic uncertainty.
Dollar General buys 41 former Walmart Express stores
- Walmart had launched small-format Walmart Express stores in 2011 to compete with dollar stores but closed all 102 locations in January 2016
- Dollar General has bought 41 of the former Walmart Express stores located in 12 states
- Dollar General plans to relocate some existing stores to the larger Walmart Express locations and add fresh produce and meat to shelves
Dollar General buys 41 former Walmart Express stores
- Walmart had launched small-format Walmart Express stores in 2011 to compete with dollar stores but closed all 102 locations in January 2016
- Dollar General has bought 41 of the former Walmart Express stores located in 12 states
- Dollar General plans to relocate some existing stores to the larger Walmart Express locations and add fresh produce and meat to shelves
Dollar General buys 41 former Walmart Express stores
- Walmart abandoned its small-format Walmart Express stores in January 2016, closing all 102 locations
- Dollar General has purchased 41 of the former Walmart Express stores located across almost a dozen states
- Dollar General plans to relocate some existing stores to the larger Walmart Express locations and add fresh produce and meat to shelves
I am pleased to introduce the amazing Mspark Trends Monitor to all of my LinkedIn advertising/marketing contacts. It is a terrific source of information and trends in our industry.
Some key findings from the August issue:
• Survey finds that retail spending is up from 2015.
• Lower grocery prices: good for consumers, bad for fast food.
• Restaurant trends in 2016.
• The Power of Personalized messaging and Targeting your media buy.
• Marketing to millennials.
• And more!
I hope you will enjoy.
Position yourself better!
Check out the latest consumer, business, and marketing trends. Use this information to effectively target your BEST customer and increase your sales.
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores and add fresh food options to these new locations.
2) A survey found that one-third of respondents have already begun holiday planning for 2016. Many plan to save money using cash-back sites, coupons, and dedicated savings accounts.
3) McDonald's reported weaker-than-expected sales growth in the US, as grocery prices rise more slowly than restaurant prices. Lower food costs are drawing more customers to eat at home.
Mspark's Monthly Trends Monitor - Aug 16 issue Frank Boggess
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores and add fresh food options to these new locations.
2) A survey found that one-third of respondents have already begun holiday planning for 2016, with many starting to save in June or earlier. Respondents expect to spend between $100-$1000 on gifts and other holiday expenses.
3) McDonald's reported weaker-than-expected sales growth in the US, partly due to grocery prices rising more slowly than restaurant prices. Lower grocery inflation is encouraging more people to eat at home.
ThinkNow Retail™ Asian Holiday Shopping Trends 2016 [Snapshot]ThinkNow
40% of Asian-American consumers will be spending more during the holidays this year than last, preferring to buy gifts online.
The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to jump 3.6 percent from last year to $655 billion. The NRF’s Holiday Forecast 2016 has non-store sales — 90 percent of which is e-commerce — growing by seven to 10 percent to as much as $117 billion. And one demographic, in particular, is driving a significant amount of that growth: Asian-American consumers, the fastest growing minority segment in the U.S.
In our recent in-depth research series, ThinkNow Retail™ – Total Market Holiday Shopping Trends, we conducted an online survey of 253 Asian, 245 non-Hispanic white, 249 African-American, and 502 U.S. Hispanic consumers. We explored the holiday shopping habits of multicultural consumers in the U.S. to help brands and companies better understand these super holiday consumers and how they compare to the rest of the country. This report highlights the top 5 key holiday shopping habits and behavioral insights we uncovered among the Asian-American cohort.
Asian-American consumers represent $825 billion in consumer buying power — which is expected to rise to $1.1 trillion by 2020. They display unique holiday shopping habits that allow points of entry for marketers to connect with them this holiday season, which is a major factor because almost 40% of Asian-American consumers will be spending more this year than last. A significant portion of those sales will be online. And not only are they purchasing their gifts online, but they are also researching their gift list online, and are more likely to move on to the next item if the gift they are looking for is not available for purchase online.
Download Our Other Reports Here - http://www.thinknowresearch.com/reports/
Almost half of Christmas shoppers do some of their shopping online. Online shopping for Christmas is increasing, with 46% of shopping being done online on average in 2016. Smartphones are playing a bigger role, with over 70% of Australians owning a smartphone and 62% using their smartphone for Christmas shopping tasks like research. Retailers need to have an online and mobile-optimized presence to reach shoppers who are conducting more activities online and on their mobile devices during the holiday season.
Chinese online retail sales are projected to grow over 20% annually through 2016. US retailers are the top destination for Chinese cross-border buyers, outpacing Hong Kong, UK, and Japan. Chinese buyers seek out US retailers for higher quality, authentic American products and good value. They rely on recommendations and major search engines over unfamiliar sites when shopping cross-border. While price is a secondary concern, promotions are noticed through social media and holiday seasons.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
More Related Content
Similar to Thinknow Back-to-School Shopping Behavior 2015 Report
ThinkNow Research - Understanding Hispanics' Back-to-School Shopping BehaviorThinkNow
It’s that time of the year again… time for parents to take their children shopping so they can fill up their closets and backpacks with all new back-to-school clothing and supplies. After Christmas shopping, it’s the biggest shopping time of the year.
Interestingly, even though they plan on spending about the same amount of money as each other, Hispanic and non-Hispanics go about back-to-school shopping much differently… with the two biggest differences being WHERE the two consumers groups do their shopping and HOW OFTEN they shop.
Download the study to see the details from a recent nationwide Omnibus study we conducted…
Hispanic consumers tend to start their holiday shopping later than non-Hispanics and are more likely to do it all at once. Both groups plan to spend more this year than last, and bilingual and male Hispanics will spend the most. Hispanics are more inclined than non-Hispanics to take friends and family shopping, use deals and vouchers, and eat out while shopping. They are also more likely to shop on Black Friday, Thanksgiving, and travel over two hours for the holidays, often bringing pets. About 41% of Hispanics celebrate Three Kings Day.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
Fine-tune your fashion supply chain for the best possible fitcfrazier3275
As quickly as fashion trends change, so must your supply chain to ensure you get the right products to the right places at the right time. Real-time insights into your inventory, supply chain, and consumers’ buying behaviors can help you optimize product availability and costs, leading to maximized customer satisfaction and revenue.
This document summarizes the results of a national survey of 502 Hispanic adults in the United States regarding back-to-school shopping plans. Two-thirds of respondents were ages 18-34, and about one-third spoke mostly Spanish. Mass merchants and supercenters were the most popular planned shopping locations, attracting 95% of shoppers. English-dominant Hispanics were more likely than others to shop at these stores. While school supplies were the primary draw, most shoppers also planned to buy clothes and visit other stores. Online shopping was more popular among Spanish-dominant respondents. Over half of online shoppers intended to spend more than the previous year.
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores and add fresh food options to these new locations.
2) McDonald's reported weaker-than-expected sales growth in the US, hurt by rising food costs in restaurants compared to grocery stores. Lower grocery prices are encouraging more eating at home.
3) Pizza chains like Domino's are thriving where other restaurants are struggling, with Domino's reporting accelerated US same-store sales growth of nearly 10% as consumers cut spending.
Position yourself better!
Check out the latest on Consumer, Business, and Media Trends. Use this to target your BEST customers and increase your business.
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores to the new locations and expand product selection to include fresh food.
2) McDonald's reported weaker-than-expected sales growth in the US, hurt by rising labor costs as minimum wages increase that are outpacing lower grocery prices. Other restaurant chains are also struggling with traffic declines.
3) Pizza chains like Domino's are better positioned than other restaurants in a slowing market, as pizza offers value and affordable family meals during economic uncertainty.
Dollar General buys 41 former Walmart Express stores
- Walmart had launched small-format Walmart Express stores in 2011 to compete with dollar stores but closed all 102 locations in January 2016
- Dollar General has bought 41 of the former Walmart Express stores located in 12 states
- Dollar General plans to relocate some existing stores to the larger Walmart Express locations and add fresh produce and meat to shelves
Dollar General buys 41 former Walmart Express stores
- Walmart had launched small-format Walmart Express stores in 2011 to compete with dollar stores but closed all 102 locations in January 2016
- Dollar General has bought 41 of the former Walmart Express stores located in 12 states
- Dollar General plans to relocate some existing stores to the larger Walmart Express locations and add fresh produce and meat to shelves
Dollar General buys 41 former Walmart Express stores
- Walmart abandoned its small-format Walmart Express stores in January 2016, closing all 102 locations
- Dollar General has purchased 41 of the former Walmart Express stores located across almost a dozen states
- Dollar General plans to relocate some existing stores to the larger Walmart Express locations and add fresh produce and meat to shelves
I am pleased to introduce the amazing Mspark Trends Monitor to all of my LinkedIn advertising/marketing contacts. It is a terrific source of information and trends in our industry.
Some key findings from the August issue:
• Survey finds that retail spending is up from 2015.
• Lower grocery prices: good for consumers, bad for fast food.
• Restaurant trends in 2016.
• The Power of Personalized messaging and Targeting your media buy.
• Marketing to millennials.
• And more!
I hope you will enjoy.
Position yourself better!
Check out the latest consumer, business, and marketing trends. Use this information to effectively target your BEST customer and increase your sales.
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores and add fresh food options to these new locations.
2) A survey found that one-third of respondents have already begun holiday planning for 2016. Many plan to save money using cash-back sites, coupons, and dedicated savings accounts.
3) McDonald's reported weaker-than-expected sales growth in the US, as grocery prices rise more slowly than restaurant prices. Lower food costs are drawing more customers to eat at home.
Mspark's Monthly Trends Monitor - Aug 16 issue Frank Boggess
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores and add fresh food options to these new locations.
2) A survey found that one-third of respondents have already begun holiday planning for 2016, with many starting to save in June or earlier. Respondents expect to spend between $100-$1000 on gifts and other holiday expenses.
3) McDonald's reported weaker-than-expected sales growth in the US, partly due to grocery prices rising more slowly than restaurant prices. Lower grocery inflation is encouraging more people to eat at home.
ThinkNow Retail™ Asian Holiday Shopping Trends 2016 [Snapshot]ThinkNow
40% of Asian-American consumers will be spending more during the holidays this year than last, preferring to buy gifts online.
The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to jump 3.6 percent from last year to $655 billion. The NRF’s Holiday Forecast 2016 has non-store sales — 90 percent of which is e-commerce — growing by seven to 10 percent to as much as $117 billion. And one demographic, in particular, is driving a significant amount of that growth: Asian-American consumers, the fastest growing minority segment in the U.S.
In our recent in-depth research series, ThinkNow Retail™ – Total Market Holiday Shopping Trends, we conducted an online survey of 253 Asian, 245 non-Hispanic white, 249 African-American, and 502 U.S. Hispanic consumers. We explored the holiday shopping habits of multicultural consumers in the U.S. to help brands and companies better understand these super holiday consumers and how they compare to the rest of the country. This report highlights the top 5 key holiday shopping habits and behavioral insights we uncovered among the Asian-American cohort.
Asian-American consumers represent $825 billion in consumer buying power — which is expected to rise to $1.1 trillion by 2020. They display unique holiday shopping habits that allow points of entry for marketers to connect with them this holiday season, which is a major factor because almost 40% of Asian-American consumers will be spending more this year than last. A significant portion of those sales will be online. And not only are they purchasing their gifts online, but they are also researching their gift list online, and are more likely to move on to the next item if the gift they are looking for is not available for purchase online.
Download Our Other Reports Here - http://www.thinknowresearch.com/reports/
Almost half of Christmas shoppers do some of their shopping online. Online shopping for Christmas is increasing, with 46% of shopping being done online on average in 2016. Smartphones are playing a bigger role, with over 70% of Australians owning a smartphone and 62% using their smartphone for Christmas shopping tasks like research. Retailers need to have an online and mobile-optimized presence to reach shoppers who are conducting more activities online and on their mobile devices during the holiday season.
Chinese online retail sales are projected to grow over 20% annually through 2016. US retailers are the top destination for Chinese cross-border buyers, outpacing Hong Kong, UK, and Japan. Chinese buyers seek out US retailers for higher quality, authentic American products and good value. They rely on recommendations and major search engines over unfamiliar sites when shopping cross-border. While price is a secondary concern, promotions are noticed through social media and holiday seasons.
Similar to Thinknow Back-to-School Shopping Behavior 2015 Report (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, however, is not homogeneous. There are significant differences in preferences based on ethnicity, age, income and gender. ThinkNow uncovered some of those differences in our recent Inclusive Beauty Report based on a nationally representative online survey of 2,800 respondents.
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
Black Consumer Project Wave 3 - Health + WellnessThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The third wave of the Black Consumer Project explores the intersections of health, wellness and lifestyle from a mindset and behavioral lens.
Black Consumer Project Wave 2 - Finance + BankingThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The second wave of the Black Consumer Project explores banking behaviors, financial perceptions and aspirations for the future.
Black Consumer Project Wave 1 - Identity + ValuesThinkNow
This document provides a summary of key findings from a survey of Black consumers in the United States. Some of the main findings include:
- There is no universally preferred label for Black identity, though "Black American" emerged as one of the top three preferred names.
- Black Americans are more likely than non-Blacks to believe that their race/heritage defines who they are.
- While family and faith are top values for all Americans, Black Americans more highly rank personal growth as a driving value.
- Around 57% of Black Americans believe in the American Dream, though rates vary by age, geography, and nativity.
- Black Americans define success more in terms of maintaining personal and financial health rather
We surveyed a nationally representative sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care.
Our report findings highlight the persistent challenges faced by the LGBTQ+ community and emphasize the role that acceptance, advocacy and allyship play in fostering their well-being and advancement.
The earth isn’t having a good 21st century. In terms of environmental health, the planet is deteriorating across all metrics, and most governments worldwide have failed to address this issue adequately. Politicians may be more willing to push for substantive policies on issues like climate change if they feel their constituents would support them, but they need the data. So, to commemorate Earth Day and Arbor Day, ThinkNow conducted a nationally representative quantitative consumer research study to identify sustainability policies that Americans support and to highlight their views on environmental concerns.
How America Celebrates Holidays & Traditions: Black AmericansThinkNow
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other demographic groups. This report is one in a series of reports examining how Americans celebrate popular holidays throughout the calendar year.
ThinkNow teamed up with Venci Group to create The Digital Media Buyer's Guide to Zero-Party Data – a complete guide for advertisers who want to get the most out of their campaigns using zero-party data. Inside our guidebook, you will:
# Understand why zero-party data is different
# Get a refresher on the different types of data
# Learn why ZPD has become so effective when targeting multicultural audiences
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
In a time when U.S. viewership of international sporting events like the Olympics is declining, more attention will be placed on the expanding World Cup audience. Americans will be tuning in, or more precisely, logging on. Brands that care about staying relevant need to be there with them.
ThinkNow conducted a nationwide online survey of U.S. adults to understand how people will be engaging with the 2022 World Cup.
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent ReportThinkNow
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Room To Grow
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Most Popular Connected Fitness Equipment
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4. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
Method
Online survey via ThinkNow Research Omnibus Survey.
Survey available in English and Spanish
Sample Size
July 2014
Hispanics: n=505
Non-Hispanics: n=310
July 2015
Hispanics: n=618
Non-Hispanics: n=931
Screening Criteria
• Hispanics: self identify as Hispanic origin
• Non-Hispanics: self identify as Non-Hispanic origin
• 18-64 years of age
Test Area Nationwide
Fieldwork Timing July, 2014 July, 2015
Methodology
4
6. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
• U.S. Hispanic families are younger than average and have more kids in the
home to shop for. 61% state they’ll be partaking in Back-to-School vs. 50% of
non-Hispanics.
• Larger families translate into a higher Household spend for Back-to-School
shopping. Each Hispanic household plans to spend $368 in Back-to-School
purchase this year vs. $330 for non-Hispanic households.
• Nearly 90% of Back-to-School shoppers start in July or August. 10% start
shopping in June.
• 80% of shoppers are done by the end of August. 20% buy still items in
September.
• Lay-away is used by a quarter of Hispanics and a fifth of non-Hispanics.
• Mass-merchants continue to be the most likely channel for back-to-school
purchases.
• Between 20%-40% of Back-to-School shopping is done online. Clothes and
school supplies are most likely to be purchased in physical stores.
Key Findings
6
8. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
Hispanic Households have more children present and are more
likely to engage in Back-to-School shopping
8
61%
50%
Hispanics Non-Hispanics
1.9
1.6
Number of Children per Household % of Households Back-to-School Shopping
Up/down arrows indicate significant difference
between groups at 95% confidence level.
9. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
9%
40%
48%
3%
10%
39%
48%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hispanics - 2015 Non-Hispanics - 2015
When did you or will you Start
Your Back-to-School Shopping?
9
June July August September
More Back-To-School shopping shifted from
About 10% of Shoppers start Back-to-School shopping in June,
40% in July and 50% in August.
Up/down arrows indicate significant difference
between groups at 95% confidence level.
10. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015 10
When did you or will you Finish
Your Back-to-School Shopping?
4%
17%
60%
19%
2%
13%
65%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hispanics - 2015 Non-Hispanics 2015
June July August September
More Back-To-School shopping shifted from
Hispanic shoppers are slightly more likely to finish Back-to-
School shopping in June or July than non-Hispanics.
Up/down arrows indicate significant difference
between groups at 95% confidence level.
11. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
$339 $331
$368
$330
$0
$50
$100
$150
$200
$250
$300
$350
$400
Hispanics Non - Hispanics
July 2014 July 2015
How much do you think you will spend this year
on back-to-school purchases?
11
Hispanics vs. Non-Hispanics
2013
$293
Hispanic shoppers estimated they would be spending almost
9% more this year than last and 25% more than in 2013
Up/down arrows indicate significant difference
from 2014 at 95% confidence level.
12. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
26% 26%26% 21%
July 2014 July 2015
Do you plan on using lay-away services on any of the items on
your back-to-school shopping list?
12
12
Planning to Use Layaway Service
Hispanics Non-Hispanics
Non-Hispanic shoppers were less likely to use Lay-away
services this year. Hispanics stayed steady at 26%
Up/down arrows indicate significant difference
between groups at 95% confidence level.
13. Types of items purchased for Back-to-
School stayed the same for Hispanics
this year vs. last. General school
supplies, clothes and shoes are the
most common items Hispanics
purchased, in 2015. Non-Hispanics will
increase their purchase of clothes,
books and athletic equipment
significantly this year.
13
14. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
90%
78%
75%
47%
45%
35%
84%
79%
77%
46%
45%
34%
July 2014 July 2015
For Your Back-to-School Shopping, What Type of
Items will You be Shopping for?
14
School supplies (notebooks, pencils,
pens, paper, backpacks, etc.)
Clothes (uniforms, school outfits,
seasonal clothing, etc.)
Shoes (sneakers)
Electronics (computers, laptops, tablets,
printers, calculators, etc.)
Books (textbooks)
Athletic equipment/sporting goods
Hispanics Non-Hispanics
87%
76%
76%
46%
30%
26%
91%
85%
79%
41%
43%
39%
Up/down arrows indicate significant difference
from 2014 at 95% confidence level.
15. Mass merchants continue to be the most
important channel for school supplies,
followed by office suppliers.
15
16. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
70%
50%
39%
34%
30%
15%
9%
6%
Type of Store Where These Items will be Purchased
16
School Supplies Books
Note: Only top mentions shown
Mass Merchants/
Supercenters
Office Suppliers
Dollar Stores
Club Stores
Drug Stores
Online Stores
Electronic Stores
Goodwill/ Second-
Hand Stores
71%
55%
39%
35%
28%
21%
9%
5%
Hispanics Non-Hispanics
Mass Merchants/
Supercenters
Online Stores
Office Suppliers
Club Stores
Dollar Stores
Goodwill/Second
Hand Stores
Drug Stores
Will not shop for this
type of item
41%
37%
25%
18%
11%
11%
11%
9%
44%
39%
25%
21%
14%
10%
13%
8%
Hispanics Non-Hispanics
Up/down arrows indicate significant difference
between groups at 95% confidence level.
17. Apparel stores, Departments stores and
Mass merchants are the most popular
retailers for back-to-school clothes
and shoes.
17
18. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
Type of Store Where These Items will
be Purchased
18
Clothes Shoes
Note: Only top mentions shown
Apparel Stores
Department Stores
Mass Merchants/
Supercenters
Online Sites/ Stores
Goodwill/ Second-
Hand Stores/ Garage
Sales
Club Stores
Sporting Goods
Stores
Dollar Stores
57%
53%
52%
20%
17%
15%
13%
5%
63%
57%
60%
26%
22%
12%
13%
9%
Hispanics Non-Hispanics
39%
35%
33%
25%
24%
11%
10%
39%
46%
41%
31%
25%
11%
14%
Hispanics Non-Hispanics
Department Stores
Mass Merchants/
Supercenters
Apparel Stores
Sporting Goods
Stores
Online Sites/ Stores
Goodwill/Second
Hand Stores
Clubs Stores
Up/down arrows indicate significant difference
between groups at 95% confidence level.
20. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
Type of Store Where These Items
will be Purchased
20
Electronics Athletic Equipment
Note: Only top mentions shown
63%
34%
34%
32%
19%
10%
7%
6%
65%
36%
46%
26%
31%
8%
4%
4%
Hispanics Non-Hispanics
59%
34%
28%
16%
15%
14%
12%
7%
63%
32%
21%
19%
9%
21%
13%
8%
Hispanics Non-Hispanics
Electronics Stores
Online Sites/ Stores
Mass Merchants/
Supercenters
Club Stores
Office Suppliers
Drug Stores
Dollar Stores
Goodwill/Second
Hands Stores
Sporting Goods
Stores
Mass Merchants/
Supercenters
Online Sites/ Stores
Club Stores
Department Stores
Apparel stores
Goodwill/ Second-
Hand Stores/ Garage
Sales
Drug Stores
Up/down arrows indicate significant difference
between groups at 95% confidence level.
21. Physical stores are still the primary Back-
to-School mode of purchase for both
Hispanics and Non-Hispanics.
21
22. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
81%
56%
72% 76%
61%
73%
19%
44%
28% 24%
39%
27%
0%
20%
40%
60%
80%
100%
Jul'15 Jul'15 Jul'15 Jul'15 Jul'15 Jul'15
School Supplies Books Clothes Shoes Electronics Athletic
Equipment
78%
56%
74% 75%
60% 69%
22%
44%
26% 25%
40% 31%
0%
20%
40%
60%
80%
100%
Jul'15 Jul'15 Jul'15 Jul'15 Jul'15 Jul'15
22
Please enter the percentage of your purchases you
plan to make online vs. a physical store
HispanicsNon-Hispanics
Online
Physical
Store
Online
Physical
Store
Up/down arrows indicate significant difference
between groups at 95% confidence level.
23. Both targets tend to make at least 3
visits/sessions in average when buying
back-to-school supplies, online or store
purchases.
23
24. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
How many trips to physical stores do you usually need to
complete your back-to-school shopping?
24
Avg. # of Store Visits
3.8
3.23.6 3.5
July 2014 July 2015
Hispanics Non-Hispanics
Up/down arrows indicate significant difference
from 2014 at 95% confidence level.
25. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
How many online shopping sessions do you usually need to
complete your back-to-school shopping?
25
Avg. # of Online Sessions
2.6
2.0
3.0 3.0
July 2014 July 2015
Hispanics Non-Hispanics
Up/down arrows indicate significant difference
from 2014 at 95% confidence level.
27. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
July 2014 July 2015 July 2014 July 2015
Metric
Hispanics
n=505
Non-
Hispanics
n=310
Hispanics
N=618
Non-
Hispanics
N=931 Metric
Hispanics
n=505
Non-
Hispanics
n=310
Hispanics
N=618
Non-
Hispanics
N=931
Male 51% 49% 51% 49% Born in the U.S. 72% 92% 65% 91%
Female 49% 51% 49% 51% Moved here 28% 8% 35% 9%
Age Household Income
18 to 34 47% 35% 46% 36% Less than $30,000 30% 23% 35% 23%
35+ 53% 65% 54% 64% $30,000 to less than $50,000 25% 17% 17% 16%
Mean age 37 42 37 41 $50,000 to less than $70,000 12% 17% 16% 16%
70,000 to less than $100,000 16% 14% 11% 13%
Census
Region
$100,000 or more 13% 25% 13% 26%
Northeast 15% 19% 15% 19% Median income ($000) $53 $65 $50 $65
Midwest 9% 24% 9% 24%
South 36% 37% 37% 37%
West 40% 20% 40% 20%
Sample Profile
27
28. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
July 2014 July 2015 July 2014 July 2015
Metric
Hispanics
n=505
Non-
Hispanics
n=310
Hispanics
N=618
Non-
Hispanics
N=931 Metric
Hispanics
n=505
Non-
Hispanics
n=310
Hispanics
N=618
Non-
Hispanics
N=931
Marital Status Educational Attainment
Married 50% 46% 43% 45% Less than High School 5% 6% 10% 4%
Single 34% 30% 33% 32% High school graduate 17% 17% 25% 23%
Living with partner 9% 8% 10% 10% Some College, but no degree 24% 24% 24% 28%
Separated/divorced 7% 8% 10% 10% Trade or technical school 4% 7% 4% 5%
Widowed 2% 3% 2% 2% Graduated from 2-year College 10% 11% 8% 7%
Graduated from 4-5 year College 33% 28% 23% 22%
Average household size 3.2 2.8 3.3 2.9 Post Graduate Degree 7% 8% 7% 10%
Presence of Children Employment Status
No children <18 present 49% 56% 48% 54% Employed or self employed (net) 65% 56% 65% 60%
Any children <18 present 51% 44% 52% 46% Full-time Homemaker 10% 14% 9% 12%
Currently unemployed 11% 8% 13% 8%
Student, not employed 7% 5% 6% 4%
Unable to work/Disabled 4% 7% 4% 7%
Retired 3% 9% 4% 10%
Sample Profile
28
29. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014, July 2015
Metric
Hispanics
2014
n=505
Hispanics
2015
N=618
Language Spoken at Home
Spanish only 10% 11%
Spanish mostly 32% 21%
Spanish and English equally 25% 33%
English mostly 17% 17%
English only 16% 19%
Country of Origin
Mexican/Mexican American 60% 64%
Puerto Rican 16% 12%
South American 11% 9%
Cuban 9% 8%
Central American 5% 6%
Dominican 4% 3%
Sample Profile
29