Fast fashion retailers are able to get new fashion trends to stores within 2 weeks through short production lead times, leveraging advanced IT systems, and maintaining low inventories. They use retail stores to gauge customer demand and essentially allow customers to "pull" desired products through the design, production, and distribution process. This market-driven approach helps fast fashion retailers produce exactly what customers want.
Forward Fashion: inspiration deck on sustainable clothing initiativesWorksThatWork
An inspiration deck on sustainable clothing initiatives developed for a global retailer, featuring slow fashion, material innovations, inspiring re-use of waste and the future of clothes.
A paradigm shift towards sustainable fashion has recently occurred in the business, with ethical brands leading the way and embracing eco-friendly techniques. This change is not merely a fad; it represents a rise in environmental and ethical awareness regarding the effects of fashion consumption and production on society as a whole. A more responsible approach to fashion is being promoted as consumers become more conscious of the effects of their purchasing decisions. Ethical companies are becoming more well-known, and they are also adopting eco-friendly practices.
Forward Fashion: inspiration deck on sustainable clothing initiativesWorksThatWork
An inspiration deck on sustainable clothing initiatives developed for a global retailer, featuring slow fashion, material innovations, inspiring re-use of waste and the future of clothes.
A paradigm shift towards sustainable fashion has recently occurred in the business, with ethical brands leading the way and embracing eco-friendly techniques. This change is not merely a fad; it represents a rise in environmental and ethical awareness regarding the effects of fashion consumption and production on society as a whole. A more responsible approach to fashion is being promoted as consumers become more conscious of the effects of their purchasing decisions. Ethical companies are becoming more well-known, and they are also adopting eco-friendly practices.
The fast-fashion business model has come under criticism for the exploitation of poor working conditions as well as lack of environmental protection laws in the production countries. Consumers in developed economies are becoming increasingly aware of this dark side of fast-fashion and the major retail brands are addressing their concerns with selective organic clothing collections. Through in-depth interviews incorporating a quasi-experiment this study investigates the underlying rationale of environmentally and socially conscious young Swedish consumers for their consumption choices in fast fashion. The findings demonstrate that the participants tend to prioritize price, quality and how the clothes look, over where they have been produced and under what circumstances, despite scandals on the latter reported periodically on the news media. Future research could investigate how Sweden can take a more pro-active role in educating their citizens about the negative impact on people and environment caused by the overconsumption of disposable fashion.
This presentation is about evolution of Textile Industry from animan skin to most modern performance clothing. It gives overview of past, present & future innovations in Textile Industry.
Customers literally choose from thousands of options – and most of them have very little to do with functionality. However, that doesn’t make these decisions unimportant by any means. The selection of a watch, a bracelet, a pair of glasses or many other items reflects deep-seated values and beliefs about appearance and the consumer’s identity. We can think of the body as a canvas, where the shopper chooses from a “palette” of accessory items, apparel, footwear, cosmetics and other products to paint a picture s/he wants the world to see at a fixed moment in time. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek.
In this presentation, we’ll look at some of the powerful cultural forces that drive fashion statements. Then we’ll focus on the individual consumer and her motivations to accessorize. We’ll examine some of the important factors that influence what that “self-portrait” looks like, including feelings about the body, peer pressure, celebrity endorsements and the messages our culture sends about what men and women need to look like. We’ll also consider how new technologies such as social media communities, wearable computing and augmented reality will color this picture in the near future.
Fashion Cycle
Presented by
Ms.S.MANOHARI- M.Sc
Assistant Professor
Department of Fashion Technology and Costume Designing
Bon secours college for women
Thanjavur
FASHION CYCLE
STYLE
A style is the basic outline of any garment..
Style is always constant.
Its doesn’t change.
The basic garment is modified into a different look this, modification of garment will become fashion, when it is accepted by people.
FASHION
Fashion can be described as when a particular style accepted by group of people.
It is a style and custom prevalent at a given time.
Fashion is currently accepted by a given segment of population.
A style which has the capacity of attract and copy, its called fashion.
FASHION CONTN…
It is a learning of to combine
Color
Style
Pattern
Final effect to right time, right place, right user.
FASHION CYCLE
A period of time or life span during which the fashion exists, moving through the five stages from introduction through obsolescence.
The acceptance leads to the style becoming a fashion.
INTRODUCTION STAGES
Designs and styles previewed at major design centers.
Limited acceptance by consumer.
Higher prices.
Small quantities produced.
RAISED STAGE
Manufacturers adopt designs and styles to produce with less expensive fabrics.
More affordable and more availability.
Acceptance by more people.
Adaptations and changes.
Mass production.
PEAK STAGE
Fashion most popular and accepted.
Variety of fashion versions
Variety of price levels.
Length at this stage determines if fashion becomes a classic.
DECLINE STAGE
Decreasing demand for the fashion
Fashion has “over saturated” or flooded the market.
Consumers won’t pay high price for the fashion.
Retail markdowns occur.
OBSOLESCENCE STAGE
Consumers no longer interested
Low price
Retailers not restocking
Manufacturers not producing.
Supply Chain Management is a practice adopted by companies to get the right product at the right time to the customers, reduce cycle times, keep the inventory as low as possible and still offer superior customer service. Some of the goals of SCM are cut costs, increase profits,improve performance in relationships with suppliers and customers, develop value added services that gives company a competitive edge.
In this presentation we will discuss the supply chain management in e-commerce. The way supply and demand curve operates, it’s benefit and the way in which it dictates the e-market.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
The fast-fashion business model has come under criticism for the exploitation of poor working conditions as well as lack of environmental protection laws in the production countries. Consumers in developed economies are becoming increasingly aware of this dark side of fast-fashion and the major retail brands are addressing their concerns with selective organic clothing collections. Through in-depth interviews incorporating a quasi-experiment this study investigates the underlying rationale of environmentally and socially conscious young Swedish consumers for their consumption choices in fast fashion. The findings demonstrate that the participants tend to prioritize price, quality and how the clothes look, over where they have been produced and under what circumstances, despite scandals on the latter reported periodically on the news media. Future research could investigate how Sweden can take a more pro-active role in educating their citizens about the negative impact on people and environment caused by the overconsumption of disposable fashion.
This presentation is about evolution of Textile Industry from animan skin to most modern performance clothing. It gives overview of past, present & future innovations in Textile Industry.
Customers literally choose from thousands of options – and most of them have very little to do with functionality. However, that doesn’t make these decisions unimportant by any means. The selection of a watch, a bracelet, a pair of glasses or many other items reflects deep-seated values and beliefs about appearance and the consumer’s identity. We can think of the body as a canvas, where the shopper chooses from a “palette” of accessory items, apparel, footwear, cosmetics and other products to paint a picture s/he wants the world to see at a fixed moment in time. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek.
In this presentation, we’ll look at some of the powerful cultural forces that drive fashion statements. Then we’ll focus on the individual consumer and her motivations to accessorize. We’ll examine some of the important factors that influence what that “self-portrait” looks like, including feelings about the body, peer pressure, celebrity endorsements and the messages our culture sends about what men and women need to look like. We’ll also consider how new technologies such as social media communities, wearable computing and augmented reality will color this picture in the near future.
Fashion Cycle
Presented by
Ms.S.MANOHARI- M.Sc
Assistant Professor
Department of Fashion Technology and Costume Designing
Bon secours college for women
Thanjavur
FASHION CYCLE
STYLE
A style is the basic outline of any garment..
Style is always constant.
Its doesn’t change.
The basic garment is modified into a different look this, modification of garment will become fashion, when it is accepted by people.
FASHION
Fashion can be described as when a particular style accepted by group of people.
It is a style and custom prevalent at a given time.
Fashion is currently accepted by a given segment of population.
A style which has the capacity of attract and copy, its called fashion.
FASHION CONTN…
It is a learning of to combine
Color
Style
Pattern
Final effect to right time, right place, right user.
FASHION CYCLE
A period of time or life span during which the fashion exists, moving through the five stages from introduction through obsolescence.
The acceptance leads to the style becoming a fashion.
INTRODUCTION STAGES
Designs and styles previewed at major design centers.
Limited acceptance by consumer.
Higher prices.
Small quantities produced.
RAISED STAGE
Manufacturers adopt designs and styles to produce with less expensive fabrics.
More affordable and more availability.
Acceptance by more people.
Adaptations and changes.
Mass production.
PEAK STAGE
Fashion most popular and accepted.
Variety of fashion versions
Variety of price levels.
Length at this stage determines if fashion becomes a classic.
DECLINE STAGE
Decreasing demand for the fashion
Fashion has “over saturated” or flooded the market.
Consumers won’t pay high price for the fashion.
Retail markdowns occur.
OBSOLESCENCE STAGE
Consumers no longer interested
Low price
Retailers not restocking
Manufacturers not producing.
Supply Chain Management is a practice adopted by companies to get the right product at the right time to the customers, reduce cycle times, keep the inventory as low as possible and still offer superior customer service. Some of the goals of SCM are cut costs, increase profits,improve performance in relationships with suppliers and customers, develop value added services that gives company a competitive edge.
In this presentation we will discuss the supply chain management in e-commerce. The way supply and demand curve operates, it’s benefit and the way in which it dictates the e-market.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Supply chain innovation with iNewtritioninewtrition
At the intersection of supply chain management, political economy, geography, and global governance, research on traders as key sustainability governance actors also provides novel opportunities for interdisciplinary work and stakeholder engagement to support innovation of products, services and technologies.
Responsive supply chain: sensitive to customer requirementsHarender Singh
A responsive supply chain is one that is designed to be sensitive to customer requirements, market changes, and other external factors that can impact the demand for a product or service. This type of supply chain is designed to quickly adapt to changes in demand, which allows businesses to better meet the needs of their customers and stay competitive in their industry.
To create a responsive supply chain, businesses need to implement several key strategies. These include:
Building strong relationships with suppliers: A responsive supply chain relies on a network of reliable suppliers that can quickly adapt to changes in demand. Businesses need to build strong relationships with these suppliers to ensure that they can quickly deliver the materials and products needed to meet customer demand.
Using real-time data and analytics: To be responsive, businesses need to have real-time data on customer demand, inventory levels, and other key factors that impact the supply chain. Using analytics tools can help businesses identify patterns and trends that can inform decisions about inventory management, production planning, and other key areas.
Emphasizing flexibility and agility: A responsive supply chain needs to be flexible and agile to quickly adapt to changes in demand. This means having the ability to ramp up production when demand is high and scale back when demand is low.
Leveraging technology: Technology can play a key role in creating a responsive supply chain. For example, using automation and robotics can help businesses streamline production and reduce lead times, while cloud-based platforms can provide real-time visibility into the supply chain.
Overall, a responsive supply chain is critical for businesses that want to stay competitive in today's fast-paced and ever-changing marketplace. By implementing the right strategies and leveraging technology, businesses can create a supply chain that is sensitive to customer requirements and able to quickly adapt to changes in demand.
Distribution
Direct and Indirect Selling Channels
Types of Intermediaries: Direct Channel
Types of Intermediaries: Indirect Channel
Channel Development
Channel Adaptation
Channel Decisions
Marketing of Industrial Product also called:(B2B)
Definition
Differences Between B2B and B2C
• Products/Services being marketed
• Nature of demand
• How the customer buys
• Communication process
• Economic/Financial factors
• Relationship Marketing
Marketing of Services
What is a service?
Difference between goods and services
Intangibility Inseparability, Heterogeneity and Perishability
Services -
Business Services, Health Services, Professional Services and
Hospitality Services
• The role of marketing in a service firm
Sales and Field Force Management
• Sales Management defined
• Task and goals of the sales
• Sales Management Model
• Sales Management Trends
• Transaction Selling vs Relationship Selling
• Recruiting and Managing the field team
• Time and Territory Management
Personal Selling
The most important promotional tool in B2B marketing
Transaction/relationship is often too complex to consummate without personal interaction between marketer and buyer.
Boundary Spanner
Customers are sophisticated and you need a long-term relationship to be successful.
B2B sales cost more than B2C selling
Want to present your company’s supply chain management review report? Not finding suitable PPT templates for the same. No worries! We are here to help you out. Download our professionally designed supply chain management review PowerPoint presentation slides that will help you in explaining the various aspects of supply chain management. This supply chain analysis PPT presentation includes a slide on introduction, supply chain management process, SCM decision phases, strategic sourcing process, logistics & IT, planning & forecasting, inventory management, inventory management models, performance measures, a common problem with SCM, components of supply chain etc., which will help you leave an impact on your audience. Our research team has researched for the content and our graphics designers have converted it into an impressive presentation. This order fulfilment presentation PPT is suitable for topics like raw-material management, inventory management, supply chain logistics flow, material management, circular supply chain management, goods, and services flow etc. Download our supply chain management review PowerPoint presentation and accomplish your end goals. Want to present your company’s supply chain management review report? Not finding suitable PPT templates for the same. No worries! We are here to help you out. Download our professionally designed supply chain management review PowerPoint presentation slides that will help you in explaining the various aspects of supply chain management. This supply chain analysis PPT presentation includes a slide on introduction, supply chain management process, SCM decision phases, strategic sourcing process, logistics & IT, planning & forecasting, inventory management, inventory management models, performance measures, a common problem with SCM, components of supply chain etc., which will help you leave an impact on your audience. Our research team has researched for the content and our graphics designers have converted it into an impressive presentation. This order fulfilment presentation PPT is suitable for topics like raw-material management, inventory management, supply chain logistics flow, material management, circular supply chain management, goods, and services flow etc. Download our supply chain management review PowerPoint presentation and accomplish your end goals. Camaraderie comes alive due to our Supply Chain Management Review Powerpoint Presentation Slides. Friendly feelings get expressed.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Fast fashion
1. Ram
Rocio
Sherif
FAST FASHION
‘Fast Fashion’
Exploring how retailers get affordable
fashion on to the high street
2. Introduction
Central
Components
Place and
Distribution A fashion is merely a form of ugliness so unbearable
that we are compelled to alter it every six months.
Channel Strategy
& Management --Oscar Wilde
Supply Chain
Management
Postponement
Conclusion
3. Introduction
Central
Components
Traditional Retailer
Place and
Distribution
Channel Strategy Seasonal Autumn Collections Spring Collections
& Management Classification
Supply Chain
Management
Postponement
Production lead times ranged from 6 months to a year
Conclusion
Retailers would buy for their collections a year in advance
5. Introduction
Central
Production lead times ranged from a matter ofto a year
Production lead times reduced to 6 months WEEKS
Components
Place and
Distribution
Channel Strategy
& Management
Supply Chain
Management
Postponement
Conclusion
Retailers would buy for their collections a yearfor advance month
Retailers would only buy their collections in the next
6. Introduction
Central
Production lead times reduced to a matter of WEEKS
Components
Place and
Distribution
Channel Strategy
& Management
Supply Chain
Management
Postponement
Conclusion
Retailers would only buy their collections for the next month
7. Introduction
Central
Production lead times reduced to a matter of WEEKS
Components
Place and
Distribution More
Revenue
Channel Strategy
& Management
More footfall to the stores
Supply Chain (Mostly the same customers)
Management
Postponement More New products
Conclusion
Retailers would only buy their collections for the next month
8. Introduction
Central Traditional
Fast fashion
Components fashion
Place and
Sales Growth
Distribution 12%
Channel Strategy 10%
& Management
8%
Supply Chain
Management 6%
Postponement 4%
Conclusion 2%
0%
Traditional fast
Fashion fashion
Retail market retail market
9. Fast Fashion
It is a new concept adopted by industry pioneers
(e.g. Zara, H&M) which has revolutionized the
fashion retail industry.
10. Introduction
Central
Components
Fast fashion
Place and
Distribution
Channel Strategy
& Management
Excellent Leveraging
Marketing advanced
information
Supply Chain IT systems
systems
Management
Postponement Logistics
operations Excellent
Conclusion communication
& within
Flexible supply chain
production
11. Introduction
Central Excellent Marketing information systems
Components
Place and
Distribution
Channel Strategy
& Management Market Information Systems are information systems
Supply Chain
used in gathering, analyzing and disseminating
Management information about prices and other information
relevant to end users and others involved in handling
Postponement products.
Conclusion
fast
fashion
12. Introduction
Central Logistics operations & Flexible production
Components
Place and
Logistics is the management of the flow of the goods,
Distribution
information and other resources between the point of origin
Channel Strategy and the point of consumption in order to meet the
& Management requirements of customers.
Supply Chain
Management
Postponement
Conclusion
13. Introduction
Central Excellent communication within supply chain
Components
Place and
Distribution A supply chain is a system of organizations, people, technology, activities,
information and resources involved in moving a product or service from supplier to
Channel Strategy customer.
& Management
Supply Chain
Management
Postponement
Conclusion
fast
fashion
14. Introduction
Central Leveraging advanced IT systems
Components
Place and
Distribution
Customer
Experience
Channel Strategy Transformation
& Management
Supply Chain
Management
Postponement
Conclusion
fast
fashion
15. Introduction The 4 P’s of Marketing
Central Product
Components
Price
Place and Promotion
Distribution
Channel Strategy
Place
Supply Chain
Management „Products need to be
available in adequate
Postponement
quantities, in
Conclusion convenient locations
and at times when
customers want to
buy them“.
16. Introduction
Distribution Channel
Central
Components The means by which products are moved from the producer to
the ultimate consumer.
Place and
Consumer Channels of Distribution:
Distribution
Fast Fashion Retailers
Channel
Strategy Producer Consumer
Supply Chain
Management Producer Retailer Consumer
Postponement
Producer Wholesaler Retailer Consumer
Conclusion
Producer Agent Wholesaler Retailer Consumer
Traditional Fashion Retailers
17. Distribution Channel Selection
Product characteristics
(easy to handle, bulky) Buyer expectations may
may affect the dictate that a product be
distribution channel sold in a certain way
selected Product Market
Factors Factors
Own distribution channels
Producer Competitive Retailers may look to see
or outsource to
Factors Factors what their competitors
independent distributors?
are doing, and either use
Push product through the
the same channels as
distribution channel orlet
they are or do
customers „pull“ the
something completely
product through the
different.
channel?
18. Fast Fashion’s Market-Driven Supply
The original business idea was very simple.
Link customer demand to manufacturing,
and link manufacturing to distribution. That
is the idea we still live by.
Jose Maria Castellano Rios,
Inditex CEO
19. Introduction
Fast Fashion’s Market-Driven Supply
Central Fast fashion retailers
Components can move a product
through design,
Place and
production, and the
Distribution
distribution channels
Channel Strategy in as little as TWO
WEEKS
Supply Chain Retail stores are used
Management as gages of what
customers really
Postponement want.
Customers essentially
Conclusion PULL the product
through the retailer‘s
design, production,
and logistics
channels.
20. Introduction
Fast Fashion’s Market-Driven Supply
Central
Components
Merits :
Place and Company produces exactly what customers want
Distribution
80% of items are sold for the full ticket price
Channel Strategy
Pitfalls:
Supply Chain Customers become more demanding and fickle
Management Risk of boredom and alienation
Postponement
Conclusion
21. Introduction
Integration of Distribution Channels
Central
Independent producer and channel
Components
intermediaries
Place and
Distribution
Channel Strategy
Supply Chain
Management
Postponement Ownership: Retailer owns the channels
Conclusion
22. Introduction
Low Inventory Concept
Central
Components
Low Inventory
Place and
Distribution
Channel Strategy
Highly Fast
& Management
Low Lead Time Automated Merchandise
Supply Chain System Flow
Management
Postponement • Benetton rely on fully automated shipping and
Conclusion Information system.
• Manages 110 million item a year with only 24
staff members (4.5 million item / Person).
23.
24. Introduction
Low Inventory Concept
Central
Components
Place and Hybrid Approach
Distribution
Channel Strategy
& Management
Fashion
Supply Chain Basics
Oriented
Management
Postponement
Conclusion Far East Closer Sources
25. Introduction
Central
Components
Place and
Distribution Delayed configuration of final design until the final market
destination and/or customer requirement is known. Once it’s
Channel Strategy
known, the product is assembled or customized.
& Management
Supply Chain Keeping material and styles as generic as possible before final
Management customization
Postponement
Conclusion
30. Postponement
Excellent Marketing Flexible Production
Information System
Design
• Vertical
Retail Production • Sourcing
Integration
Store & Supply
• Outsourcing
• Franchising
Logistics
Excellent
Leveraging Advanced Communication
IT System within the Supply
Chain
Low Inventory