The document discusses key trends in the consumer packaged goods (CPG) and retail industries for 2016. Some of the main trends highlighted include:
1) Adoption of new technologies like the Internet of Things (IoT) to improve inventory management, demand forecasting, and consumer behavior analysis.
2) Investments in digital technologies like omni-channel retailing to enhance the customer experience across online and offline channels.
3) Increased collaboration between CPG and retail companies, such as CPG companies selling directly through e-commerce sites or retailers creating their own brands.
4) Focus on sustainability goals in response to COP21 and increasing consumer demand for sustainably-produced products.
Consumer Packaged Goods (CPG) Industry - 5 Digital TransformationsNitin Jain
The document discusses five key digital transformations in the consumer packaged goods (CPG) industry: 1) Establishing direct consumer relationships through digital and social media platforms, 2) Harnessing data and predictive analytics to gain insights, 3) Leveraging mobility, social media, and location-based services, 4) Driving demand through digitally-enabled innovations like online ordering and home delivery, and 5) Adapting to consumers' multi-channel shopping behaviors across digital and physical channels. The CPG industry is rapidly adapting to remain relevant in the new digital landscape and directly engage with consumers.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...Instantly
Eighty-five percent of new products fail. How do you beat those odds? Instantly VP of Product Innovation Justin Wheeler and Supermarket Guru Phil Lempert offer up different solutions to make sure your next new product avoids failure.
Click here for the full recording of Wheeler and Lempert during our August 6, 2015 webinar: http://bit.ly/1P7zL2c
IRI BCG Google eCommerce Cobranded_FINAL2Ben Sprecher
This document summarizes a report on how digital technologies are reshaping the consumer packaged goods (CPG) industry in the United States. It finds that digital penetration of the CPG market, currently at 1%, will likely grow to 5% by 2018 and potentially 10% thereafter. This represents a major challenge and opportunity for CPG companies. Traditional retailers also face new competitors from large technology companies and startups. The report recommends that CPG manufacturers develop integrated digital strategies, build their online brand presences, partner with retailers, and test new approaches in order to adapt to the changing landscape and changing consumer purchasing behaviors driven by digital technologies.
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
CPG at the Tipping Point: How Brands Can Win in the New Routes to MarketCognizant
This document discusses how consumer packaged goods companies will need to adapt as online shopping replaces physical shopping in stores. By 2025, 40% of center store volume (products like snacks and cleaning supplies) will be purchased online rather than in stores. Brands will need to focus on transparency, meeting customers' needs online and offline, and engaging directly with consumers to build brand loyalty in the new digital marketplace. Innovation will require input from consumers throughout the product development process.
Consumer Packaged Goods (CPG) Industry - 5 Digital TransformationsNitin Jain
The document discusses five key digital transformations in the consumer packaged goods (CPG) industry: 1) Establishing direct consumer relationships through digital and social media platforms, 2) Harnessing data and predictive analytics to gain insights, 3) Leveraging mobility, social media, and location-based services, 4) Driving demand through digitally-enabled innovations like online ordering and home delivery, and 5) Adapting to consumers' multi-channel shopping behaviors across digital and physical channels. The CPG industry is rapidly adapting to remain relevant in the new digital landscape and directly engage with consumers.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...Instantly
Eighty-five percent of new products fail. How do you beat those odds? Instantly VP of Product Innovation Justin Wheeler and Supermarket Guru Phil Lempert offer up different solutions to make sure your next new product avoids failure.
Click here for the full recording of Wheeler and Lempert during our August 6, 2015 webinar: http://bit.ly/1P7zL2c
IRI BCG Google eCommerce Cobranded_FINAL2Ben Sprecher
This document summarizes a report on how digital technologies are reshaping the consumer packaged goods (CPG) industry in the United States. It finds that digital penetration of the CPG market, currently at 1%, will likely grow to 5% by 2018 and potentially 10% thereafter. This represents a major challenge and opportunity for CPG companies. Traditional retailers also face new competitors from large technology companies and startups. The report recommends that CPG manufacturers develop integrated digital strategies, build their online brand presences, partner with retailers, and test new approaches in order to adapt to the changing landscape and changing consumer purchasing behaviors driven by digital technologies.
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
CPG at the Tipping Point: How Brands Can Win in the New Routes to MarketCognizant
This document discusses how consumer packaged goods companies will need to adapt as online shopping replaces physical shopping in stores. By 2025, 40% of center store volume (products like snacks and cleaning supplies) will be purchased online rather than in stores. Brands will need to focus on transparency, meeting customers' needs online and offline, and engaging directly with consumers to build brand loyalty in the new digital marketplace. Innovation will require input from consumers throughout the product development process.
How Can CPG Companies Become Digital Leaders?Molly Pfister
E-commerce for consumer packaged has finally arrived. But how can companies become digital commerce leaders?
Although many CPG executives understand that a shift to e-commerce is happening, many underestimate the size of the opportunity and the digital innovation needed to get there.
Consumers, who are enjoying the convenience and value of digital services in other aspects of their lives, expect these benefits in grocery. Retailers and suppliers need to understand the shifting retail landscape and build digital commerce capabilities that meet these consumer expectations. Companies not prepared to meet to the new digital consumer risk stagnation, loss of share and even shrinking sales.
The document provides an overview of trends in the in-store consumer shopping experience as it relates to the evolution of point-of-sale (POS) technology and digital/mobile commerce. It notes that consumers are increasingly using mobile technologies like smartphones to research products, compare prices, and make purchases both in-store and online. This has disrupted traditional retail models and benefited online retailers. It also discusses the convergence of coupons, loyalty programs, and payments onto digital platforms and the growth of mobile payments. Retailers face threats from "showrooming" but can counter this with integrated digital offerings that provide personalized deals and experiences to consumers.
This document summarizes the key findings of a 2015 Australian consumer research study on loyalty programs. Some of the main points include:
- Membership in loyalty programs has slightly decreased from 88% in 2013 to 84% in 2015. However, the average number of memberships per person has remained steady at around 4.
- The percentage of actively engaged members, defined as using their membership in the last 12 months, has increased significantly from 28% in 2013 to 59% in 2015.
- Immediate price discounts and point-based redemption programs remain the most important benefits to members, preferred over tiered membership levels.
- The research also identified 9 new insights into what impacts brand loyalty and loyalty program success, such
7-Step D2C Distribution Takeover Approach | FlowprimeFlowprime
Find out how to take over your direct-2-customer distribution and stop being dependent on 3PLs. Flowprime has developed a 7-step strategy for D2C-proof warehouses:
1. Increase picking efficiency by selecting an optimal method for each process.
2. Enable continuous delivery creation.
3. Group orders that should be processed alike.
4. Build a fast lane through your warehouse.
5. Allow real flexibility & transparency for customers.
6. Accelerate the outflow with a pack-and-go process.
7. Build a complete returns process in the warehouse.
Contact us now and we will give you one free consultation:
ARNULF HORNBACH
+49 152 536 742 54
info@flowprime.de
www.flowprime.de
Retail trends in 2016/2017 will see retailers doubling down on omnichannel strategies and social/mobile integration to bridge online and offline experiences. In 2017, social media will become more shoppable and mobile will play a bigger role in the customer journey including fulfillment and loyalty programs. Retailers will also focus on personalization, localization, curation, and unifying online/offline data to improve the customer experience across all channels.
Top 5 Trends For CPG & Retail Industry 2015ITC Infotech
With the CPG & Retail industry gaining fast grounds into an increasingly global market place, businesses are demanding a blend of Strategic Consulting, Operational Consulting and Value Realization through flawless
execution. Glocalisation – phenomenon of the modernized world – has a profound effect in the CPG & Retail industry and has created unprecedented challenges such as, maintaining consistency in customer experience, optimizing supply chains in emerging markets and devising
methods for developing new products more efficiently. We believe that in order to help the industry gear up for success and be future-ready, consulting firms will have to seamlessly blend industry & domain expertise
with management consulting skills, bringing unique capabilities to discover and resolve business concerns of the day.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
This document discusses trends in loyalty programs in the payments industry. It notes that consumer preferences and spending habits have shifted in recent years due to factors like the growth of e-commerce and mobile devices. Loyalty programs now need to offer more practical and relevant rewards to engage consumers. The document also outlines challenges like redemption friction points and the rise of digital competitors. It proposes solutions like expanding the use of merchant offers, improving the rewards experience, and leveraging new technologies like beacons to develop innovative loyalty strategies and programs.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
While digital channels continue to gain ground, the ambivalence isn’t gone.
Many of you feel you don’t have the right tools to measure and compare the
ROI of your ad campaigns across all the channels you use.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
The document discusses emerging trends in retail that are shifting the industry towards a model of "personal utility", where retailers use advanced technology and data to provide highly personalized shopping experiences for customers by anticipating their needs, offering customized recommendations and product access, and building long-term loyalty through rewards programs. It outlines several strategies for delivering personal utility, including inspiring customers, meeting them wherever is convenient, providing optimal service, creating value through rewards, and gaining a deep understanding of customers through data. The future of retail is envisioned as focusing on fulfillment infrastructure and emotional fulfillment for customers through reimagined store formats like fulfillment campuses and connected grocery stores.
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
Accenture Consumer Behavior Research: The value shake-upaccenture
Consumers are spending more time at home due to the pandemic, shifting the center of gravity for consumption. This has led many consumers to adapt their homes for working, learning, exercising and socializing remotely. As a result, new opportunities are emerging for consumer goods companies in areas like home improvement, home entertainment and e-commerce. To capitalize on these opportunities, companies need to innovate new products and services for the home, re-evaluate their channel strategies to prioritize local stores, and build more agile operating models and supply chains.
Collaboration to improve retail performanceMatt Lloren
This document provides an overview of Workplace for Retail, focusing on trends shaping the future of retail and how collaboration tools can help retailers address rising customer expectations. The key trends identified are promiscuous purchasing behavior, reflective buying based on brand values, and blended shopping across online and offline channels. This places emphasis on delivering great customer experiences through empowered retail employees. The document explores how tools like Workplace can enable "customer-centric collaboration" by providing shared workspaces, video calling, and integration with email apps. Case studies show how retailers like DFS and Miroglio have used Workplace to better communicate benefits information and ensure brand consistency across stores. The conclusion provides a checklist for digital transformation, stressing the importance of
RETAILING DISRUPTED: FIVE WAYS TO GROW YOUR BUSINESS IN A RAPIDLY CHANGING RE...SPS Commerce
In today's consumer choice economy, customers demand simple fulfillment, immediate payment, and convenient returns. They expect an engaging shopping experience, whenever and however they shop - across all their shopping channels.
Is your company ready to tackle these challenges?
2ND ANNUAL IN-STORE DIGITAL RETAIL STUDY: EXPLORING THE REALITY OF THE DIGITA...aeinhorn2
How does your brand respond to the challenge of the digitally-connected customer? SapientNitro recently conducted a study to find out which brands are responding to this challenge, and the results were surprising.
1) The retail industry in Mexico has undergone significant changes with the rise of digital technologies and ecommerce, though many retailers have failed to fully leverage the potential of digital channels.
2) Digital devices are increasingly influencing consumer purchasing behaviors both online and in stores.
3) Retailers need to integrate their digital and physical shopping experiences and properly address consumer needs and wants in order to close the "new digital divide".
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
This document discusses emerging trends in the Indian food retailing sector, including the rise of neighborhood stores, supermarkets, hypermarkets, and cash-and-carry stores. It notes key developments like the consideration of foreign direct investment, entry of corporate players, and retailers expanding into unbranded foods. Emerging trends include large retailers growing larger, increasing focus on organic and private label foods, and the food industry becoming more technology-intensive. In conclusion, organized food retailing is poised for growth and will provide opportunities for existing and new players.
How Can CPG Companies Become Digital Leaders?Molly Pfister
E-commerce for consumer packaged has finally arrived. But how can companies become digital commerce leaders?
Although many CPG executives understand that a shift to e-commerce is happening, many underestimate the size of the opportunity and the digital innovation needed to get there.
Consumers, who are enjoying the convenience and value of digital services in other aspects of their lives, expect these benefits in grocery. Retailers and suppliers need to understand the shifting retail landscape and build digital commerce capabilities that meet these consumer expectations. Companies not prepared to meet to the new digital consumer risk stagnation, loss of share and even shrinking sales.
The document provides an overview of trends in the in-store consumer shopping experience as it relates to the evolution of point-of-sale (POS) technology and digital/mobile commerce. It notes that consumers are increasingly using mobile technologies like smartphones to research products, compare prices, and make purchases both in-store and online. This has disrupted traditional retail models and benefited online retailers. It also discusses the convergence of coupons, loyalty programs, and payments onto digital platforms and the growth of mobile payments. Retailers face threats from "showrooming" but can counter this with integrated digital offerings that provide personalized deals and experiences to consumers.
This document summarizes the key findings of a 2015 Australian consumer research study on loyalty programs. Some of the main points include:
- Membership in loyalty programs has slightly decreased from 88% in 2013 to 84% in 2015. However, the average number of memberships per person has remained steady at around 4.
- The percentage of actively engaged members, defined as using their membership in the last 12 months, has increased significantly from 28% in 2013 to 59% in 2015.
- Immediate price discounts and point-based redemption programs remain the most important benefits to members, preferred over tiered membership levels.
- The research also identified 9 new insights into what impacts brand loyalty and loyalty program success, such
7-Step D2C Distribution Takeover Approach | FlowprimeFlowprime
Find out how to take over your direct-2-customer distribution and stop being dependent on 3PLs. Flowprime has developed a 7-step strategy for D2C-proof warehouses:
1. Increase picking efficiency by selecting an optimal method for each process.
2. Enable continuous delivery creation.
3. Group orders that should be processed alike.
4. Build a fast lane through your warehouse.
5. Allow real flexibility & transparency for customers.
6. Accelerate the outflow with a pack-and-go process.
7. Build a complete returns process in the warehouse.
Contact us now and we will give you one free consultation:
ARNULF HORNBACH
+49 152 536 742 54
info@flowprime.de
www.flowprime.de
Retail trends in 2016/2017 will see retailers doubling down on omnichannel strategies and social/mobile integration to bridge online and offline experiences. In 2017, social media will become more shoppable and mobile will play a bigger role in the customer journey including fulfillment and loyalty programs. Retailers will also focus on personalization, localization, curation, and unifying online/offline data to improve the customer experience across all channels.
Top 5 Trends For CPG & Retail Industry 2015ITC Infotech
With the CPG & Retail industry gaining fast grounds into an increasingly global market place, businesses are demanding a blend of Strategic Consulting, Operational Consulting and Value Realization through flawless
execution. Glocalisation – phenomenon of the modernized world – has a profound effect in the CPG & Retail industry and has created unprecedented challenges such as, maintaining consistency in customer experience, optimizing supply chains in emerging markets and devising
methods for developing new products more efficiently. We believe that in order to help the industry gear up for success and be future-ready, consulting firms will have to seamlessly blend industry & domain expertise
with management consulting skills, bringing unique capabilities to discover and resolve business concerns of the day.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
This document discusses trends in loyalty programs in the payments industry. It notes that consumer preferences and spending habits have shifted in recent years due to factors like the growth of e-commerce and mobile devices. Loyalty programs now need to offer more practical and relevant rewards to engage consumers. The document also outlines challenges like redemption friction points and the rise of digital competitors. It proposes solutions like expanding the use of merchant offers, improving the rewards experience, and leveraging new technologies like beacons to develop innovative loyalty strategies and programs.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
While digital channels continue to gain ground, the ambivalence isn’t gone.
Many of you feel you don’t have the right tools to measure and compare the
ROI of your ad campaigns across all the channels you use.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
The document discusses emerging trends in retail that are shifting the industry towards a model of "personal utility", where retailers use advanced technology and data to provide highly personalized shopping experiences for customers by anticipating their needs, offering customized recommendations and product access, and building long-term loyalty through rewards programs. It outlines several strategies for delivering personal utility, including inspiring customers, meeting them wherever is convenient, providing optimal service, creating value through rewards, and gaining a deep understanding of customers through data. The future of retail is envisioned as focusing on fulfillment infrastructure and emotional fulfillment for customers through reimagined store formats like fulfillment campuses and connected grocery stores.
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
Accenture Consumer Behavior Research: The value shake-upaccenture
Consumers are spending more time at home due to the pandemic, shifting the center of gravity for consumption. This has led many consumers to adapt their homes for working, learning, exercising and socializing remotely. As a result, new opportunities are emerging for consumer goods companies in areas like home improvement, home entertainment and e-commerce. To capitalize on these opportunities, companies need to innovate new products and services for the home, re-evaluate their channel strategies to prioritize local stores, and build more agile operating models and supply chains.
Collaboration to improve retail performanceMatt Lloren
This document provides an overview of Workplace for Retail, focusing on trends shaping the future of retail and how collaboration tools can help retailers address rising customer expectations. The key trends identified are promiscuous purchasing behavior, reflective buying based on brand values, and blended shopping across online and offline channels. This places emphasis on delivering great customer experiences through empowered retail employees. The document explores how tools like Workplace can enable "customer-centric collaboration" by providing shared workspaces, video calling, and integration with email apps. Case studies show how retailers like DFS and Miroglio have used Workplace to better communicate benefits information and ensure brand consistency across stores. The conclusion provides a checklist for digital transformation, stressing the importance of
RETAILING DISRUPTED: FIVE WAYS TO GROW YOUR BUSINESS IN A RAPIDLY CHANGING RE...SPS Commerce
In today's consumer choice economy, customers demand simple fulfillment, immediate payment, and convenient returns. They expect an engaging shopping experience, whenever and however they shop - across all their shopping channels.
Is your company ready to tackle these challenges?
2ND ANNUAL IN-STORE DIGITAL RETAIL STUDY: EXPLORING THE REALITY OF THE DIGITA...aeinhorn2
How does your brand respond to the challenge of the digitally-connected customer? SapientNitro recently conducted a study to find out which brands are responding to this challenge, and the results were surprising.
1) The retail industry in Mexico has undergone significant changes with the rise of digital technologies and ecommerce, though many retailers have failed to fully leverage the potential of digital channels.
2) Digital devices are increasingly influencing consumer purchasing behaviors both online and in stores.
3) Retailers need to integrate their digital and physical shopping experiences and properly address consumer needs and wants in order to close the "new digital divide".
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
This document discusses emerging trends in the Indian food retailing sector, including the rise of neighborhood stores, supermarkets, hypermarkets, and cash-and-carry stores. It notes key developments like the consideration of foreign direct investment, entry of corporate players, and retailers expanding into unbranded foods. Emerging trends include large retailers growing larger, increasing focus on organic and private label foods, and the food industry becoming more technology-intensive. In conclusion, organized food retailing is poised for growth and will provide opportunities for existing and new players.
The document discusses new rules and strategies for retailers in an evolving customer relationship landscape. It notes there are now 56 touchpoints between a customer's moment of inspiration and transaction. It then discusses components of digital transformation like customer experience management, cross-channel order orchestration, and building a single customer view. The document outlines how retailers can create customer connections and profiles by leveraging enterprise data. It also discusses the need for customer engagement in stores through technologies like self-scanning and mobile payments. Finally, it discusses how front-end store technologies can empower associates and optimize processes.
Questa ricerca, costruendo un parallelo con il mondo del fashion, racconta l'evoluzione e il futuro del food.
È stata presentata durante la Social Media Week 2015 insieme ad un’analisi di Squadrati sul target e le tendenze del mondo del food.
How PepsiCo's Big Data Strategy is Disrupting CPG Retail AnalyticsHortonworks
Like all consumer packaged goods (CPG) companies, PepsiCo relies on huge volumes of data to accurately replenish its retailers with the appropriate amount and type of product. Across the CPG industry, most analysts exclusively rely on Excel and Access for data wrangling, but as PepsiCo’s data surpassed the capabilities of those tools, they knew they needed a better way.
https://www.brighttalk.com/webcast/9573/227935
Anche nell'ambito delle Ferramenta e del comparto DIY specializzato , il visual merchandising può dare valore aggiunto allo spazio STORE ed alla shopping experience.
Durante il convegno annuale Bricoday & Hardware Forum 2015 a Milano, abbiamo presentato questo breve seminario con riflessioni e case history.
Our latest consumer product industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market. For more information, read our new report: https://www2.deloitte.com/us/en/pages/consumer-business/articles/consumer-products-industry-outlook.html
Past investments in digital strategies by retailers are poised to pay off in 2016. Retailers that consistently invested in digital marketing, operations, supply chain, and other areas over the last decade will be able to make strides in supply chain transformation, data-driven decision making, and creating an omnichannel customer experience. Continuing evolution of technology will help enable this.
DEFINING THE FUTURE READY ORGANISATION
Shopping is potentially the area of human behaviour that has been most widely changed by digital technology. Today’s shopper expects their experience to be invisibly shaped around them, at any time, at their fingertips. This report explores how.
The digital cpg value opportunity: seen but unrealizedFoodInnovation
- Conventional wisdom suggests CPG is slow growth, but disruptors have grown rapidly by adopting new business models and engaging consumers directly through technology. Traditional leaders have been left behind.
- For CPG incumbents to recapture growth, they must create hyper-responsive engagement with consumers, develop hybrid traditional/new business models, and adopt a modern intelligent enterprise for agility.
- Disruptive business models are changing the landscape as the lines between makers, sellers, and consumers blur. CPG incumbents are lagging disruptors in digital performance across planning, production, sales, and management.
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
The document discusses the role of analytics in the consumer packaged goods (CPG) industry. It notes that analytics can help CPG companies with pricing strategies, optimizing marketing mix, portfolio optimization, inventory management, and other areas. Analytics provides insights into profit drivers, demand elasticity, trade spend effectiveness, and more. It concludes that CPG companies must invest in analytics to stay competitive as consumer behavior changes rapidly.
Forrester: CPG Consumer Engagement in a Digital Worldaccenture
This document summarizes a study conducted by Forrester Consulting on digital transformation opportunities in the consumer packaged goods (CPG) industry. The study found:
1) CPG marketing leaders anticipate significant investment in digital capabilities to target global consumer segments, increase consumer lifetime value, and accelerate new product introductions.
2) Leaders expect sales through their own digital channels and e-retailers to grow substantially over the next 5 years, outpacing traditional retail channels.
3) However, leaders also perceive barriers to digital transformation from local cultural attitudes, privacy regulations, and logistical challenges to direct-to-consumer commerce.
1) Digital assistants like Alexa and Siri will become the new gatekeepers between brands and consumers as they control the information consumers receive.
2) For marketers, success will depend on learning how to market not just to consumers but to the machines to ensure brands are relevant and delivered in responses.
3) Only the most hyper-relevant brands that truly understand individual consumer needs and behaviors will be able to ensure their brand is the one the digital assistant selects and delivers to the consumer.
Digital Transformation Company of the FutureRids Vazi
Digital transformation has rewritten the rules of competition across industries. Now, the consumer products sector is in digital’s crosshairs as web-connected digitized products deployed at massive scale become a major competitive force.
Download this white paper to learn about the role your products play as the central pillar of digital transformation.
Digital transformation has rewritten the rules of competition across industries. Now, the consumer products sector is in digital’s crosshairs as web-connected digitized products deployed at massive scale become a major competitive force.
Download this white paper to learn about the role your products play as the central pillar of digital transformation.
Relevance @ Scale: Accenture's New Narrative for Consumer Goodsaccenture
As new brands continue to emerge and grab market share, large CPG companies must focus on accelerating growth to stay relevant with the consumer—or risk ceasing to exist.
Consumer trends like 24/7 connectivity and social media use are increasing consumer expectations for transparency in supply chains on a 24/7 basis. New technologies are also raising consumer expectations around products, availability, and services while creating new opportunities through developments like mobile commerce, big data, and digitization. Future trends related to sustainability, legislation, and disruptive technologies like 3D printing and the internet of things may significantly impact supply chain structures and require flexibility.
Cisco Systems ranked number one in the Gartner Supply Chain Top 25 for 2021 due to considerable revenue growth, strength in ESG initiatives, and recognition as a supply chain leader. Colgate-Palmolive retained the number two spot by transforming its supply chain through customer segmentation, embracing new business models, and investing in digital capabilities. Johnson & Johnson remained number three due to demonstrating supply chain resilience during the pandemic, making progress on sustainability goals, and leveraging partnerships and 3D printing to address ventilator shortages.
This document summarizes a report on the future of retail for consumer industries. It finds that over the next decade, retail will be transformed by empowered consumers demanding more choice and control, and disruptive technologies. Key drivers of success will be understanding consumers, adopting new technologies rapidly, embracing transformative business models online and offline, and building capabilities in partnerships, last-mile delivery, and data sciences. While opportunities exist, challenges include the high costs of new technologies and slow cultural changes within organizations. The physical store will remain important but evolve to focus on discovery, engagement and experiences through technology.
Shaping the Future of Retail for Consumer IndustriesHaroldo Duarte
A World Economic Forum project in collaboration with Accenture
- Retail Industry Vision 2026
- Trends Driving the Future of Retail
The empowered consumer
Disruptive technologies
Transformative business models
- Future Capabilities Required
The partnership mindset
Last-mile delivery
Advanced data sciences
- Societal Implications
Impact of physical retail evolution on communities
Impact of new technologies on the workforce
Impact of last-mile delivery on sustainability
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
The newsletter discusses the growth of online education and marketing analytics. It notes that the global eLearning market is expected to grow from $35.6 billion in 2011 to $51.5 billion in 2016. Drivers of this growth include budget constraints, the need to train dispersed workforces quickly, and changing demographics. Marketing analytics is also in high demand as it allows companies to improve marketing ROI through data-driven decision making. The newsletter explores these topics through several articles and cases.
The ultimate guide to the new buyers journeyMarketBridge
At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up.
These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020,
The document discusses how big data can help retailers in the apparel industry analyze consumer behavior and trends to improve business strategies. It describes how retailers can use big data to optimize pricing, promotions, inventory, product assortments, store layouts and more. Specifically, big data can help retailers with customer segmentation, cross-selling, analyzing the effectiveness of marketing campaigns, and gaining insights from omnichannel shopping behaviors. Implementing big data analytics allows retailers to better understand customers and adapt to changing preferences and market conditions.
Similar to Global trend report for CPG Retail 2016_Final (20)
2. Adoption of evolving new technologies will be
the theme for the year. Such as IoT, which is on
radar of organizations for different aspects it can
serve, be it, Inventory Management through
incremental demand driven approach or
Prediction based proactive applied decision
science across value chain or influencing
irrational & impulsive Consumer buying
behaviour by increasing the perceived value
through clustering of products across categories.
As per Retail Systems Research’s recent report,
The Internet of Things in Retail: Great
Expectations, 80 percent of retailers believe that
the IoT will highly impact Consumer Goods and
the way companies do business in the next three
years. Plug & Play APIs coupled with advances in
data analytics will drive the transformation of the
CPG &Retail industry through seam less
information transfer and setting the stage for
crowd sourcing based innovations . Investments
in niche supply chain tools in areas such as the
likes of Network design, S&OP, Logistics is the
call of the day to improve & optimize fundamental
metrics like Lead time variability & Out of stock
at every nodal point from farm to shelf.
Re-invention of retail through investments in
digital technologies will continue to be one of the
biggest themes for the year. This encompasses
the world of omni-channel. To compete with the
reach of e-commerce, traditional retail companies
have been investing in omni-channel initiatives to
stay relevant. This has opened up a new avenue
for them where the physical store connected to
all channels becomes a universal center to
provide a differentiated customer experience. A
gamut of digital technologies and better
understanding of customer preferences will help
retailers to service customers well across all
channels. Investments in Big Data will ride high
to support these digital initiatives making retail
truly seamless.
Evolution of new technologies to
drive business growth
Blurring of Boundaries between CPG & Retail
2015 saw a lot of activity in the CPG & Retail
space in the field of M&A and transformation.
2016 will certainly take this trend forward
leading to further blurring of boundaries between
CPG & Retail. In order to chase growth and
predict consumer behaviour, CPG companies are
engaging directly with and reaching out to end
consumers. This can be seen in the form of
interaction and innovative marketing on social
media or gauging the success of a new product
by launching it directly on a non-traditional
channel such as an e-commerce marketplace.
This on-going trend is also visible from the fact
that many brands are opening company operated
restaurants.
CPG companies have backed initiatives by
Amazon where it has moved some products on a
fulfilment model, where a press of specially
designed physical Dash buttons, orders product
on Amazon in case these items are recurring
orders such as toothpaste, dish soap etc.
Similarly, retailers too don’t want to be left
behind in reaching out to their consumers and
grabbing a bigger pie of the consumption story.
This has resulted in backward integration in the
supply chain (generally associated with creating
private brands) in the form of JVs and
collaborations with brands with high traction
looking for development of sales channels.
3. With COP21 just concluded, efforts from the CPG
& Retail industry will focus on achieving their
previously set sustainability goals and setting up of
new targets. As most of these corporations are
global in nature, they need to evaluate the new
realities and commitments of each base of
operation and come out with comprehensive
action plans.
CPG & Retail has always been at the forefront of
setting up and reaching ambitious goals in the field
of sustainability and this move is expected to be
carried forward in the coming year as well.
Presence of CPG & Retail majors in RE100, a
coalition of businesses intent on converting to
100% renewable energy, is a proof of this
commitment. Taking into view consumer health
concerns, Target has expanded the list of
prohibited chemicals in its products. Similar moves
as part of self-regulation are expected to be taken
by the entire CPG & Retail industry in 2016.
Another area that will see a boost in 2016 due to
focus on sustainability will be new product
development as consumer preferences will move
to goods that are sustainably produced, sourced
and can be disposed-off/recycled with minimal
damage to the environment.
Sustainability
(moving towards a green and lean supply chain)
With different studies pointing out deficiencies in promotion management being undertaken by different
CPG companies, the coming year will bring into focus an evaluation of trade promotion strategies adopted.
Slowdown in demand and changing market dynamics will put additional burden on companies to focus on
cost efficiencies. For the last few years, CPG & Retail companies have been playing catch up with market
disruptions and investing in new channels of sales and marketing. Some of these initiatives have resulted in
positive gains while some have been struggling. 2016 will be the year where companies will evaluate the
performance of their initiatives and invest in course correction. In a nutshell, CPG companies have to come
up with an aligned Optimization based Trade Promotion strategy which is more agile and can adapt to the
challenges posted by not only the major global competitors but also from small, yet nimble & aggressive
regional niche players.
Re-interpretation of trade
management and evaluation of ROI
Counter to Slowdown
CPG companies will enter into businesses that promise high growth as traditional sectors are slowing down
due to economic slowdown and increased competition. One such segment that will see heightened activity
is healthcare. Nestle plans to invest in nutritional therapy and Indian FMCG giant HUL is reviving its
Ayurveda based health supplement brand – Lever Ayush. Other big names are also expected to follow suit.
Another example of companies moving to big business segments is Pepsi Co India Snack business Frito Lay
competing directly with Indian traditional snack companies by launching namkeens under its brand name
Kurkure.
4. The following snapshot highlights the gamut of areas CPG & Retail
industry is looking to work on to adopt and adapt to the above
highlighted trends.
Figure 1: CPG Industry Landscape
Figure 2: Retail Industry Landscape
We believe that, in order to build next generation innovation and be able to ride this change wave,the
CPG & Retail Industry should invest heavily in the following strategic initiatives in collaboration with their
IT partners.
! PLM Implementations
! Product Quality & Factory Compliance
! NPI Optimization
! Digital Transformation
! Internet of Things (IOT)
! CPG Analytics, Advanced Analytics & Big Data
! ERP Implementations
! Middleware/EAI Intergration
! Master Data Management
! Sustainability Solutions
! Infrastructure Services, Helpdesk & Store Field Services
! IT Cost Reduction
! Trade Promotion Optimization
! Outlet Segmentation & Retail Order
Recommendation
! Sales-force effectiveness
! New Product Launch Analytics
! Pricing Analytics
! Demand Planning
! Distribution
! Inventory & Stock-Flow Management
! S & OP
! Network Design
! Transportation & Route
! Lean Fulfilment Services
! Purchase Order Processing
! Trading Platforms - Commodity and Currency
! Supplier Risk Management
! Sourcing & Contract Management
! Consumer Promotion Optimization
! Coupon Effectiveness Analytics & Optimization
! POS Data Analytics
! Social Media Analytics
! Throughput Inprovement
! Capacity Augmentation Analysis
! Production Inventory Tracking
! Product Traceability
! Manufacturing Compliance
Deeper Consumer
Engagement
Cross Channel
Strategy
Rapid Product
Innovation
Cost
Efficiencies
Value Chain
Integration
Information &
Performance
Visibility
Retail
Technology
Innovation
Compliance
& Sustainability
Campaign
& Loyalty
Solutions
Omni-Channel
CX Improvement
Framework
Customer
Value
Management
& SVOC
"IOT" for
CX Solutions
CX
PLM
Product, Vendor
& Factory
Compliance
Integrated
Design
Sourcing &
Global Buy
NPD Value
Ready
Solutions
Managed
Process
Services
SCM
"IOT" for
Supply Chain
Supply Chain
Excellence
Supply Chain
Visibility &
Integration
SC Design &
Optimization
DATA
Retain
Enterprise
Performance
Management
MDM
(IDI/SVOC/
SVOI)
Big Data
Use Cases
Advanced
Analytics
Use Cases
ADM /
Infra
Business
IT Alignment
Target IT
Operation
Model Design
IT Cost
Reduction &
Optimization
WorkEZ
ManageNXT
CloudSHYFT
! Electronic & Mobile Application Development
! Integrated Supply Chain strategy to service Direct to Customers
! Building Advance analytics solutions using consumer data for informed
decision making
Focus on
Digital Commerce
Create Enterprise
Information
Management Platform
Move towards Cloud
based Master Data
Platforms
Create Farm to Shelf
Supply Chain Visibility
& Integration
Managed Supply
chain Services
Next Gen IT
Consumer
Connect
Research & Product
Development
Procurement
Manufacturing
Integrated
SupplyChain
Trade &
Marketing
! Customised Performance management frameworks ( Strategic, Tactical &
Operational levels) to help CPG companies move from Descriptive BI to
Diagnostic BI
! Creating complete BI Analytics service bureau approach & Developing
deep domain expertise to advise CXOs on integrated organizational
dashboards highlighting key KPIs at every level
! Partnering with Master data experts to facilitate cloud based solutions to
Increase data quality and efficiency by meeting all the needs in data
migration, data analysis, data archiving, data cleansing and standardization
with one single tool
! Development of partner ( Vendor & Customer) portals enabling the ease
of doing business by creating transparent reporting dashboards & real
time information systems
! Aimed at assisting Organizations in not only carrying out their day to day
Supply chain Operations with increased efficiency and accuracy but
create an intelligence power house that can help them identify process
gaps and areas of improvement in their existing supply chain planning and
operations practices.