1) Online sales of luxury fashion are expected to surge significantly in major markets like the US, UK, and Germany by 2018, growing from 3% to 17% of the total luxury market.
2) Consumer surveys found that while convenient return policies and free shipping were universally important, preferences varied in each market - Americans valued one-stop department store sites, Brits favored multi-brand sites like Net-a-Porter, and Germans expected high service levels.
3) To increase online sales, brands and retailers should focus on offering exclusive products, competitive pricing, and improving the customer experience through reviews, better websites, and tailored offerings for each market.
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
Showrooming, étude sur l'utilisation du mobile en magasin - Le Mobile Assiste...Bertrand Jonquois
SHOWROOMING AND THE RISE OF THE MOBILE-ASSISTED SHOPPER SEPTEMBER 2013
Une récente étude de la Columbia Business School part d’un constat désormais bien connu : 21% des individus utilisent leur téléphone lors de leurs achats en magasin.
Researchers tlooked at the attitudes, shopping patterns and motivations of 3000 leading-edge consumers in the U.S., UK and Canada. The goal was to better understand how mobile devices are impacting in-store shopping habits by identifying those shoppers most likely to have “showroomed” — visited a store and saw a product they liked, but then purchased it online instead of from the store, and by outlining actions retailers can take, such as loyalty programs, price matching, free shipping and mobile payments to encourage consumers to open their wallets in-store.
The results paint a clear picture of today’s mobile assisted shoppers – or M-shopper – and debunks commonly held assumptions many brick-and-mortar retailers make about retail show roomers. Some of the highlights include:
Showrooming isn’t just for the Millennial Generation: Contrary to popular belief, 74 percent of M-shoppers are older than 29 years old.
Mobile devices can actually improve the chances of an in-store purchase: More than 50 percent of M-Shoppers are more likely to purchase a product in-store when their mobile device helps them find online reviews, information or trusted advice.
Price isn’t always the most important factor: Although “price checking” is the number one action of M-Shoppers, convenience, urgency, and immediacy are the top three reasons why M-Shoppers will buy in-store even if they find the same product cheaper online.
Loyalty programs are worth more than just their points: 48 percent of M-Shoppers say that being a member of a store’s loyalty program makes them more likely to purchase products in-store, despite equal or cheaper prices online.
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
Showrooming, étude sur l'utilisation du mobile en magasin - Le Mobile Assiste...Bertrand Jonquois
SHOWROOMING AND THE RISE OF THE MOBILE-ASSISTED SHOPPER SEPTEMBER 2013
Une récente étude de la Columbia Business School part d’un constat désormais bien connu : 21% des individus utilisent leur téléphone lors de leurs achats en magasin.
Researchers tlooked at the attitudes, shopping patterns and motivations of 3000 leading-edge consumers in the U.S., UK and Canada. The goal was to better understand how mobile devices are impacting in-store shopping habits by identifying those shoppers most likely to have “showroomed” — visited a store and saw a product they liked, but then purchased it online instead of from the store, and by outlining actions retailers can take, such as loyalty programs, price matching, free shipping and mobile payments to encourage consumers to open their wallets in-store.
The results paint a clear picture of today’s mobile assisted shoppers – or M-shopper – and debunks commonly held assumptions many brick-and-mortar retailers make about retail show roomers. Some of the highlights include:
Showrooming isn’t just for the Millennial Generation: Contrary to popular belief, 74 percent of M-shoppers are older than 29 years old.
Mobile devices can actually improve the chances of an in-store purchase: More than 50 percent of M-Shoppers are more likely to purchase a product in-store when their mobile device helps them find online reviews, information or trusted advice.
Price isn’t always the most important factor: Although “price checking” is the number one action of M-Shoppers, convenience, urgency, and immediacy are the top three reasons why M-Shoppers will buy in-store even if they find the same product cheaper online.
Loyalty programs are worth more than just their points: 48 percent of M-Shoppers say that being a member of a store’s loyalty program makes them more likely to purchase products in-store, despite equal or cheaper prices online.
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
At IAB Canada's X-Series: Metrics event on December 4, 2013, TC Media presented an in-depth look at the shopper landscape in Canada. Rich data points can be found within this presentation.
A white paper investigating the "conditional buying" shopping phenomenon and related consumer behaviorial changes and retail innovations in subscription commerce, personal e-stylists, and over-ordering.
Chains that embrace technology fare best in restaurant warsBloomberg LP
Domino’s, Starbucks and Taco Bell are embracing technology
to gain market share over rival restaurant chains that have
been slower to adapt and independents that can’t afford to.
4 Questions About Amazon.com that Every Marketer Must AskOgilvy
4 Questions About Amazon.com that Every Marketer Should Ask
By Sean Muzzy, CEO, NA, Neo@Ogilvy via Ogilvydo
Click here for more about Continuous Commerce™: http://bit.ly/1gKiRXv
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
6 Secrets to Omnichannel and Digital SuccessApplause
With a myriad of digital touchpoints in which customers and brands can interact – in-store, web, mobile and more – organizations must provide a cohesive and holistic experience at every turn of the customer journey. Omnichannel can be tricky to master, but once you do, you'll reap the rewards of customer loyalty, increased sales and an improved customer experience.
Uncover key findings from Applause's Retail Quality Report. We analyzed the digital and omnichannel experiences of over 50 top global retailers, where we discovered more than 3,000 bugs on production ecommerce sites and the cost severe bugs can have on your bottom line.
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Leading media outlet RETHINK Retail interviewed top retail executives and industry thought leaders to share what’s top of mind in today’s current retail climate.
See the full article on RETHINK Retail's website: https://bit.ly/3eMRz6d
You’ll hear from:
Ken Wincko, VP of Marketing at Barnes & Noble College
Carrie Tharp, VP of Retail and Consumer at Google Cloud
Erik Saltvold, Founder of ERIK’S Bike Shop
Oscar Sachs, CEO of Salesfloor
Sucharita Kodali, VP and Principal Analyst at Forrester
Courtney Hawkins, Former VP of Stores at Old Navy
Kate Giovambattista, Founder of Beyond Main
Marie Driscoll, Managing Director of Luxury & Fashion at Coresight Research
Vinod Bidarkoppa, SVP of Technology at Sam’s Club
Effect of voltage on multiple particles and collisions in a single Phase Gas ...IJERA Editor
20% of failures in Gas Insulated Substations are due to the existence of various metallic contaminations in the
form of loose particles. In this paper a single Phase Gas Insulated Bus duct with inner diameter conductor
55mm and diameter of enclosure 150 mm is considered. Three particles of different sizes assumed to be rest at a
position, Power frequency voltages of 100 kV, 132 kV ,145 and 200 kV are applied to single Phase GIS bus.
The motion of the three particles is simulated for different voltages using MATLAB. Effect of the three particles
for power frequency voltage on particle movement are analyzed and time of collisions of the particle at first time
is determined for various voltages. And also the horizontal and vertical distances at which the particles collide
are determined for Particles of aluminum and copper of 10 mm in length and 0.25 mm radius, 10 mm length
and 0.15 mm radius and 7 mm and 0.25 radii. The max displacement of the particles when each particle at a time
is considered (without collision) are compared with the max radial displacements of three particles at a time by
considering the collisions. The results show that the three particle collide at different points depending on the
particles position , the velocity and direction of the particle changes after collisions.. The results show that the
max displacement of particles is higher due to collisions as compared with (without collisions) when each
particle at a time is considered.
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
At IAB Canada's X-Series: Metrics event on December 4, 2013, TC Media presented an in-depth look at the shopper landscape in Canada. Rich data points can be found within this presentation.
A white paper investigating the "conditional buying" shopping phenomenon and related consumer behaviorial changes and retail innovations in subscription commerce, personal e-stylists, and over-ordering.
Chains that embrace technology fare best in restaurant warsBloomberg LP
Domino’s, Starbucks and Taco Bell are embracing technology
to gain market share over rival restaurant chains that have
been slower to adapt and independents that can’t afford to.
4 Questions About Amazon.com that Every Marketer Must AskOgilvy
4 Questions About Amazon.com that Every Marketer Should Ask
By Sean Muzzy, CEO, NA, Neo@Ogilvy via Ogilvydo
Click here for more about Continuous Commerce™: http://bit.ly/1gKiRXv
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
6 Secrets to Omnichannel and Digital SuccessApplause
With a myriad of digital touchpoints in which customers and brands can interact – in-store, web, mobile and more – organizations must provide a cohesive and holistic experience at every turn of the customer journey. Omnichannel can be tricky to master, but once you do, you'll reap the rewards of customer loyalty, increased sales and an improved customer experience.
Uncover key findings from Applause's Retail Quality Report. We analyzed the digital and omnichannel experiences of over 50 top global retailers, where we discovered more than 3,000 bugs on production ecommerce sites and the cost severe bugs can have on your bottom line.
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Leading media outlet RETHINK Retail interviewed top retail executives and industry thought leaders to share what’s top of mind in today’s current retail climate.
See the full article on RETHINK Retail's website: https://bit.ly/3eMRz6d
You’ll hear from:
Ken Wincko, VP of Marketing at Barnes & Noble College
Carrie Tharp, VP of Retail and Consumer at Google Cloud
Erik Saltvold, Founder of ERIK’S Bike Shop
Oscar Sachs, CEO of Salesfloor
Sucharita Kodali, VP and Principal Analyst at Forrester
Courtney Hawkins, Former VP of Stores at Old Navy
Kate Giovambattista, Founder of Beyond Main
Marie Driscoll, Managing Director of Luxury & Fashion at Coresight Research
Vinod Bidarkoppa, SVP of Technology at Sam’s Club
Effect of voltage on multiple particles and collisions in a single Phase Gas ...IJERA Editor
20% of failures in Gas Insulated Substations are due to the existence of various metallic contaminations in the
form of loose particles. In this paper a single Phase Gas Insulated Bus duct with inner diameter conductor
55mm and diameter of enclosure 150 mm is considered. Three particles of different sizes assumed to be rest at a
position, Power frequency voltages of 100 kV, 132 kV ,145 and 200 kV are applied to single Phase GIS bus.
The motion of the three particles is simulated for different voltages using MATLAB. Effect of the three particles
for power frequency voltage on particle movement are analyzed and time of collisions of the particle at first time
is determined for various voltages. And also the horizontal and vertical distances at which the particles collide
are determined for Particles of aluminum and copper of 10 mm in length and 0.25 mm radius, 10 mm length
and 0.15 mm radius and 7 mm and 0.25 radii. The max displacement of the particles when each particle at a time
is considered (without collision) are compared with the max radial displacements of three particles at a time by
considering the collisions. The results show that the three particle collide at different points depending on the
particles position , the velocity and direction of the particle changes after collisions.. The results show that the
max displacement of particles is higher due to collisions as compared with (without collisions) when each
particle at a time is considered.
Sanwari Women Empowerment seeks to bring about a passive change in societal thinking where women impromptu gets what she rightfully deserves. Vision Sanwari would be creating a much needed environment where women are not discriminated on the basis of their being a women
Sanwari aims to ensure a life with dignity for the women. Through our efforts we aim to have respect for women all around and they always feel at ease.
Пособие для неравнодушных собственников
Коммунальная ПРАВДА - Самара ЖКХ Коммуналка
Мы в фейсбуке - https://www.facebook.com/groups
Мы ВКонтакте - https://vk.com/kommunalka63
2 ноября 2015 г. Общественной палате Самарской области состоялась презентация новой редакции брошюры «Это должен знать каждый собственник жилья: Как правильно читать и понимать квитанцию по оплате жилищных и коммунальных услуг?».
Ежемесячно все мы получаем от управляющих организаций квитанции на оплату жилищных и коммунальных услуг. Из каких показателей складываются наши платежи? Почему мы должны платить именно столько? Вот вопросы, на которые пытается ответить автор-составитель брошюры – председатель комиссии Общественной палаты Самарской области по местному самоуправлению, строительству, жилищно-коммунальному хозяйству, руководитель Регионального Центра общественного контроля в сфере ЖКХ Виктор Часовских.
«Порой, получая квитанцию, жители просто платят, не обращая внимания кому и за что. В то же время уже появилось много ответственных, неравнодушных собственников, которые хотят знать, куда же все-таки идут их деньги. Наша задача – помочь им разобраться, – подчеркивает Виктор Часовских. – Структура платежей за жилищно-коммунальные услуги включает в себя четыре составляющих: плату за содержание жилого помещение, плату за текущий ремонт, взнос на капитальный ремонт и плату за коммунальные услуги. Куда, на какие цели должны идти средства, которые получает управляющая организация, – один из основных вопросов, на которые можно получить ответ, ознакомившись с текстом брошюры».
Кроме того, в брошюре приведены действующие сегодня тарифы и нормативы, правила расчета: с помощью этой информации можно самостоятельно проанализировать свои квитанции и самому проверить, правильно ли осуществляются начисления. Если найдены несоответствия, стоит обратиться в соответствующие уполномоченные органы: контактные данные этих органов также приведены в брошюре.
Общественники надеются, что издание поможет гражданам прояснить и другие сложные вопросы, связанные с начислением платы за ЖКХ. Например, больше всего вопросов в последнее время возникает у жителей по оплате за общедомовые нужды; еще одна проб
Pembelajaran Berbasis Masalah yang berasal dari bahasa Inggris Problem Based Learning adalah suatu pendekatan pembelajaran yang dimulai dengan menyelesaikan suatu masalah, tetapi untuk menyelesaikan masalah itu peserta didik memerlukan pengetahuan baru untuk dapat menyelesaikannya.
Pendekatan pembelajaran berbasis masalah (problem-based learning/PBL) adalah konsep pembelajaran yang membantu guru menciptakan lingkungan pembelajaran yang dimulai dengan masalah yang penting dan relevan (bersangkut-paut) bagi peserta didik, dan memungkinkan peserta didik memperoleh pengalaman belajar yang lebih realistik (nyata).
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
Informe Total Retail 2015 sobre el futuro de las compañías del sector #retail y #consumo. Descubre con qué frecuencia y a través de qué canales compran los #consumidores actuales.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
my e-commerce notes of full syllabus is prepare by me...under gidence of mr sachin sir..i am very glad to upload thid dacument in slideshare ...its very helpfull for student...
A story about a young girl who aspires to be really successful, travel the world and experience the best in fashion- just like any other young woman.
The catch. of course, is that she isn't born rich: what's she going to do? How will she live her dreams? How far will she go?
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...Vighnesh Shashtri
In India, financial inclusion remains a critical challenge, with a significant portion of the population still unbanked. Non-Banking Financial Companies (NBFCs) have emerged as key players in bridging this gap by providing financial services to those often overlooked by traditional banking institutions. This article delves into how NBFCs are fostering financial inclusion and empowering the unbanked.
how to sell pi coins at high rate quickly.DOT TECH
Where can I sell my pi coins at a high rate.
Pi is not launched yet on any exchange. But one can easily sell his or her pi coins to investors who want to hold pi till mainnet launch.
This means crypto whales want to hold pi. And you can get a good rate for selling pi to them. I will leave the telegram contact of my personal pi vendor below.
A vendor is someone who buys from a miner and resell it to a holder or crypto whale.
Here is the telegram contact of my vendor:
@Pi_vendor_247
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
How to get verified on Coinbase Account?_.docxBuy bitget
t's important to note that buying verified Coinbase accounts is not recommended and may violate Coinbase's terms of service. Instead of searching to "buy verified Coinbase accounts," follow the proper steps to verify your own account to ensure compliance and security.
Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...beulahfernandes8
The financial landscape in India has witnessed a significant development with the recent collaboration between Poonawalla Fincorp and IndusInd Bank.
The launch of the co-branded credit card, the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card, marks a major milestone for both entities.
This strategic move aims to redefine and elevate the banking experience for customers.
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
how to sell pi coins in South Korea profitably.DOT TECH
Yes. You can sell your pi network coins in South Korea or any other country, by finding a verified pi merchant
What is a verified pi merchant?
Since pi network is not launched yet on any exchange, the only way you can sell pi coins is by selling to a verified pi merchant, and this is because pi network is not launched yet on any exchange and no pre-sale or ico offerings Is done on pi.
Since there is no pre-sale, the only way exchanges can get pi is by buying from miners. So a pi merchant facilitates these transactions by acting as a bridge for both transactions.
How can i find a pi vendor/merchant?
Well for those who haven't traded with a pi merchant or who don't already have one. I will leave the telegram id of my personal pi merchant who i trade pi with.
Tele gram: @Pi_vendor_247
#pi #sell #nigeria #pinetwork #picoins #sellpi #Nigerian #tradepi #pinetworkcoins #sellmypi
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
BYD SWOT Analysis and In-Depth Insights 2024.pptxmikemetalprod
Indepth analysis of the BYD 2024
BYD (Build Your Dreams) is a Chinese automaker and battery manufacturer that has snowballed over the past two decades to become a significant player in electric vehicles and global clean energy technology.
This SWOT analysis examines BYD's strengths, weaknesses, opportunities, and threats as it competes in the fast-changing automotive and energy storage industries.
Founded in 1995 and headquartered in Shenzhen, BYD started as a battery company before expanding into automobiles in the early 2000s.
Initially manufacturing gasoline-powered vehicles, BYD focused on plug-in hybrid and fully electric vehicles, leveraging its expertise in battery technology.
Today, BYD is the world’s largest electric vehicle manufacturer, delivering over 1.2 million electric cars globally. The company also produces electric buses, trucks, forklifts, and rail transit.
On the energy side, BYD is a major supplier of rechargeable batteries for cell phones, laptops, electric vehicles, and energy storage systems.
1. Apparel Fashion & Luxury Practice February 2015
Authored by:
Jennifer Schmidt
Karel Dörner
Achim Berg
Thomas Schumacher
Katrin Bockholdt
The opportunity in
online luxury fashion
Sales are rising, but what
do consumers expect
from a luxury digital
experience?
2. 2 The opportunity in online luxury fashion
The opportunity in
online luxury fashion
With global online sales for women’s luxury fashion
expected to surge, here’s what consumers in the U.S.,
UK and Germany want from their digital experience.
After a slow start, luxury fashion has earned its place in the digital universe. Most brands now
interact with consumers both through their own branded online store and on multi-brand
e-tailers. And even though pure online transactions are currently just a sliver of the total luxury
goods market, this isn’t going to stay the case for very long. Nearly half of luxury goods buying
decisions are already influenced by what consumers hear or see online.
By 2018, global digital sales for women’s luxury fashion are expected to grow from a current
3 percent of the total market to 17 percent, for a total market size of $12 billion. Propelling
this surge is solid market growth in developed, Western markets and exceptional expansion
in China. Annual online sales growth for women’s luxury fashion between now and 2018 is
expected to be 17 percent in U.S., 18 percent in UK, 12 percent in Germany and a whopping
70 percent in China.
Having overcome some of their initial reservations and concerns about exclusivity and control,
many luxury brands are now more comfortable selling and marketing on both their own site and
that of select department store or pure play luxury e-retailer partners in select markets. Brands
have come to accept that these channels are not mutually exclusive, since they target different
shopping occasions and therefore different consumer groups. Multi-brand sites, however, are
expected to capture a greater portion of the growth in online luxury fashion, as single-brand
sites have more limited growth potential.
Multi-brand e-tailers allow large luxury brands the opportunity to reach both time-pressed
consumers who don’t have time to shop around on multiple mono-brand sites and more rural
customers who aren’t easily able to visit urban boutiques. Yet along with this visibility to a wider
audience, multi-brand retail also carries the risk of over-exposure and dilution for luxury brands.
Because brand cache is so important, luxury fashion brands must have a clear strategy of how
to distribute and market offerings across both channels. Most luxury brands still actively steer
the selection of which items they put into multi-brand e-tailing. The “long-running classics” are
often only distributed through their own brand website, rather than multi-brand e-tailers.
Getting it right in multi-channel retail first means understanding what luxury consumers want
from their digital multi-brand experience. To this effect, we completed consumer surveys in
seven markets around the world, using McKinsey’s proprietary Rapid Brand Research survey
in an online panel. This research tool provides quick insights into how a company’s brand
is performing on key dimensions, including brand funnels and attitudinal and demographic
segmentation. Here, we present the distinctive attributes, as well as the commonalities, of three
key online luxury fashion markets – the U.S., the UK and Germany.
3. 3The opportunity in online luxury fashion
Online luxury fashion market development
CAGR
2014-2018
In Percent
Market size online luxury fashion
EUR mn
SOURCE: Euromonitor; team analysis
3,2792,7992,3762,0171,723 17
US
780693598497398
18
UK
496462396357319
12
DE
21
FR
687575476395322
11396856957 19
IT
846771706617547 12
JP
11199877564
2014 1615 201817
15
HK
Jennifer Schmidt is a principal
in McKinsey’s New Jersey
office and Karel Dörner is
a principal in the Munich
office. Achim Berg is a
principal in Frankfurt, Thomas
Schumacher is an associate
principal in Dusseldorf, and
Katrin Bockholdt is a fellow in
Hamburg.
The US: Room for online growth despite department store dominance
U.S. respondents told us that they intend to spend about one-half of their luxury apparel and
accessories spending online over the next year, a figure that is consistent across the UK and
Germany as well. While this puts online activity in these three markets considerably above that
of the global market average, it is not clear how much spending will actually migrate online.
What’s certain, though, is that American luxury shoppers increasingly view online channels as a
legitimate and trusted source for luxury purchases. When buying luxury apparel or accessories
online, most customers (60 percent) say they go directly to an online shop they are familiar with,
whether mono- or multi-brand. Search engines still play a role, though: 46 percent say they use
one to find a specific product; 31 percent use one to find the brand they’re looking for.
The top reason U.S. luxury consumers give for purchasing products online is the ability to buy
whenever it’s most convenient (80 percent say this). The ability to compare and price items
before buying is also highly appealing (76 percent gave this reason), as is the absence of feeling
pressured by salespeople into buying something (63 percent).
In contrast to other categories of online shopping, the price of online luxury apparel and
accessories is not a big reason for consumers to go digital. Only 39 percent of luxury shoppers
say they find less expensive products online and about half say they find better deals and sales
online than in stores – both figures that deviate significantly from behavior in other categories
like consumer electronics.
4. 4 The opportunity in online luxury fashion
In terms of what American consumers expect from their digital luxury experience, a convenient
return policy and free shipping are far and away the most important for the vast majority of
respondents (90 percent). Having access to items not available in the physical store is also
important (60 percent). VIP access that only selected shoppers can access and same day
delivery are relatively unimportant. Yet this isn’t to say that consumers are willing to wait for their
items. Four days until delivery is acceptable, 2.6 is ideal and anything over seven days is an
eternity and thus unacceptable. These expected wait times are similar to those in the UK and
Germany and largely in line with what consumers are used to in other categories.
There are several key areas of potential improvement for online stores. Sixty percent of U.S.
luxury consumers say they would be more likely to buy at an online shop if it offered luxury
brands that no one else sold online. Price, now relatively unimportant, could be more of a
motivator. Forty-one percent say they would be more likely to buy online if they there were
better prices offered. A better web site with stronger functionality and customer reviews and
recommendations would also help inspire customer satisfaction.
(There is no one type of designer product that a majority of shoppers prefer to buy online. Small
leather goods, handbags, silk scarves, jewelry, watches and beauty products are the most
frequently purchased. Items that require trying on – clothes, footwear, sunglasses – are less
likely to be bought online.
All respondents
n=508, Top 2 Box, in %
Question: Please indicate how strongly you agree or disagree with each of the following statements
using the scale below.
13
25
28
39
48
49
53
53
57
61
62
63
76
80
I don't find good service or advice at physical stores or boutiques
I look online for inspiration and then end up buying the product
then and there
I can’t go to the store as it is too far away
I find that products are less expensive online
It's easier to find my size in-stock online than in physical stores
I can find better sales and deals online than in physical stores
I can get products that are only available online
I have direct access to other people's thoughts on the products:
Ican see reviews, style suggestions and recommendations easily
A broader selection of products is available online than in stores
Online buying is less time-consuming than going to a
store to buy
It is easier to nd unique or hard to locate items online
I don't want to be pressured by salespeople to buy something
I like to be able to compare items and prices before I buy
I like being able to buy whenever is convenient for me
SOURCE: McKinsey consumer survey, June 2014
Possibility of purchasing whenever it is convenient is
top reason to purchase online in the US
Reasons for shopping online
5. 5The opportunity in online luxury fashion
Exhibit 1
Question: What would make you more likely to buy at an online shop?
SOURCE: McKinsey consumer survey, June 2014
0 100
They offered additional luxury
categories
They had better product
photography on their site
They had customer reviews and
recommendations
They had more physical store
locations that I could visit
They had a better website with
stronger functionality
They had better prices
They offered luxury brands that
nobody else sold online
28
29
33
37
38
41
60
Necessary changes in online selling in order to
foster larger share
Selected respondents
n=374, Top 2 Box, Percent
In the U.S., department stores dominate in the online luxury fashion market, as these players
continue to expand their offline strengths into online. Nordstrom.com leads, with 71 percent
of all respondents saying they have purchased or considered purchasing from this site in the
last year. Equally revealing is the site’s approval rating. Half of the respondents asked to rate
Nordstrom.com say it is their favorite. Fifty-six percent of U.S. respondents have purchased
from Neiman Marcus and 53 percent from Bloomingdales.com. Brand-owned sites play a
modest role. Sixty-three percent of consumers have shopped there, though this is spread over
numerous properties.
The UK: Multi-brand player Net-a-porter.com stands out
The top site for British luxury shoppers is also a department store – Selfridges.com, where 65
percent of respondents say they have either considered buying or have bought luxury goods.
But here pure-play Internet sites have a bigger role than in the U.S. Net-a-Porter, which 32
percent say they have purchased from, is among consumers’ favorites, staking out firm ground
in its home market. The site, which features an authoritative range of products, a high service
ethic and unique editorial content, counts the UK as its second largest market, after the U.S.
Forty-two percent of British luxury consumers say it is their favorite, ahead of all department
store sites except Selfridges.com, where 54 percent say it is a favorite. Although Farfetch.com,
a marketplace for upmarket independent (brick and mortar) fashion boutiques, garners just a
small share of luxury apparel market, it too has high approval ratings: 36 percent of consumers
rate this site highly. With a commission-based model, Farfetch ships products
6. 6 The opportunity in online luxury fashion
directly from stores and has the same software module installed in each boutique. Brand-
owned online sites play an important role as well. Fifty-six percent of British luxury consumers
say they have shopped with at least one.
British consumers are more likely than Americans to use search engines to find specific
products, providing greater access opportunities for new players. They use search about as
often as they navigate directly to an online shop. When making the decision to buy luxury goods
online, Brits are less motivated by the appeal of 24 hour shopping than they are by a convenient
return policy (75 percent) and free shipping (73 percent). Forty four percent say that having
access to items not available in a store is important. Just as in the U.S., services like VIP access
to select products and same day delivery aren’t big motivators.
British consumers also would be willing to buy more online if there were better prices offered
(48%) and if online shops had exclusive luxury brands that nobody else sold online (41%). They
would appreciate the addition of customer reviews and recommendations, though a better web
site with stronger functionality isn’t as important to them.
Question: When you purchase luxury apparel and accessories online, select the option(s) that best reflects
your typical experience
SOURCE: McKinsey consumer survey, June 2014
0
I typically browse the Internet, not in search of any-
thing specic, and go to an online shop through a
link or platform (e.g., shared by a friend on Facebook)
8
I never look for luxury apparel and accessories online
I typically start at a favorite fashion-related website
(e.g., fashion blog, editorial) and then go to an
online shop through a link
13
I typically use a search engine (e.g.,Google, Bing,
Yahoo) to find the brand
31
50
I typically go directly to the online shop 51
I typically use a search engine (e.g.,Google, Bing,
Yahoo) to find the product
Respondents typically go directly to online shop or use a
search engine to find a product they’re looking for
All respondents
n=504, Percent
Online purchasing behavior for
luxury apparel and accessories
7. 7The opportunity in online luxury fashion
Question: How important are each of the following in your choice of shopping and buying from an online luxury shop?
SOURCE: McKinsey consumer survey, June 2014
100
0
80
60
40
Same day delivery (11%)
Personnel shopper (17%)
Receiving the product in 2 sizes so I can try on and exchange what doesn’t t (46%)
Earlier product availability than in store (38%)
Having access to items not available in store (59%)
VIP access that only selected shoppers can purchase from (17%)
Convenient return policy (74%)
Free shipping (69%)
Has a physical store location that I have previously visited (20%)
Newsletter or on-site editorial content (25%)
20
Convenient return policy and free shipping as most important
factors influencing German/Austrian respondents decision to
shop online
All respondents
n=550, Top 2 Box, Percent
Factors influencing the decision to shop online
Germany: Growing but with a demanding customer base
In Germany, brand-owned online shops lead the market, with 57 percent of luxury consumers
saying they shopped at one in the last year. The Berlin-based German department store
KaDeWe is the strongest multi-brand online shop, with 40 percent of consumers shopping
there. Net-a-Porter and other pure play multi-brand sites like Mytheresa.com, a well-
established Munich-based site known for its curated offer, and Stylebop, which features hard
to find items and designers, are each cited by roughly 15 percent of consumers. The online
shops of US-based department stores Bloomingdales, Barneys and Nordstrom also have a
small presence.
German consumers are generally accustomed to a high service level in online retailing, and
when it comes to luxury, they are even more demanding and discerning. As a result, they do
not have a high level of satisfaction with the luxury fashion sites they frequent most often. Only
34 percent say that KaDeWe is their favorite site. Their highest praise goes to Matches Fashion,
a London-based luxury fashion retailer, and pure play Theoutnet.com, both of which are
frequented by less than 10 percent of luxury consumers.
Germans give similar weight to specific online features as Brits. A convenient return policy
and free shipping are the most important factors influencing online purchasing for 74 percent
and 69 percent respectively, while same day delivery and personal shoppers are relatively
unimportant. Germans are unique in valuing the ability to order a product in two sizes so that
8. 8 The opportunity in online luxury fashion
they can return the one that doesn’t fit, a pattern consistent with what we have seen in lower
and mid-priced online fashion in Germany. This two-size feature is one of the main reasons for
multi-channel e-tailer Zalando’s success in Germany. Forty-six percent of respondents say this
is an important factor in their online purchasing.
Germans say they would be likely to do more online buying if sites had better prices or sold
brands that nobody else sells online. Having customer reviews and recommendations is
somewhat important and a better web site with stronger functionality is somewhat unimportant.
Germans also value the importance of having a localized web site with local payment options,
clothes sizing, and customer service, as well as a German language site. Having local brands,
however, is a less important feature.
Like their British and American counterparts, German luxury consumers buy a wide range of
designer products online, with items that don’t need to be tried on more popular than designer
clothing. These include small leather goods, silk scarves, beauty products, handbags and
fragrances.
¡ ¡ ¡
These findings highlight important execution considerations for luxury players around the
globe. The commonalities among the U.S., UK and German markets reveal that online sites,
whether mono-brand or multi-brand, have a distinct opportunity to drive sales through both
a better approach to pricing and the offer of unique products or brands that aren’t available
elsewhere online.
The differences are also revealing. In the U.S., the fact that brick and mortar department
stores have been able to expand their offline strength into online markets – thanks in part to
the tendency of consumers to go directly to specific web sites – means higher table stakes for
market success, especially for new entrants. To compete, both luxury brands and multi-channel
e-tailers must offer consumers an exceptionally well-designed site and superior customer
experience. In Germany and the UK, we see greater chances for market entry since consumers
tend to find luxury fashion through Google and other search websites. This, however, also
means a higher online marketing spend and greater degree of marketing efficiency. Also in the
German and UK markets, return policies are critical to business success, whereas in the U.S.,
they are barely a differentiating factor.