High-level view of shoppers and how they differ if they are interested in buying apparel vs. consumer electronics for example

1. Percent increase of retail sales during Christmas 2015
Eyeota Retail publishers see a peak in users
from September to October globally
Brands are cashing in on this opportunity
in-market shopping users in Q4
Consistent peak in volume of
37% from quarterly average in 2016
with volumes up
online shoppers similarly peak in Q4
Demand from brands targeting
49% of spend in 2016
with spend in Q4 representing
Loyalty Card Users
Interested in Blogs
& Social Media
Begin research as as early as September: especially for
big ticket electronics products and party outfits for
Christmas
Look for lowest price but also influenced by ethics,
convenience, reviews
Black Friday shoppers passion points%
Consumer Electronics
Consumer Electronics is the product category with the highest online affinity -
with online sales values growing by 25% YoY in 2016. The category includes a wide
range of products, from computers and laptops to mobile phones and cameras.
Female 39%
Apparel
From shoes, to clothes and accessories, Apparel has seen a tremendous shift
towards online retail, with sales values growing 40% YoY in 2016.
peak shopping time
Nov-Dec
to shop at online retail stores
2.7X more likely
sales event affinity
1st highest
peak shopping time
Oct-Dec
to shop at online retail stores
2.9X more likely
sales event affinity
3rd highest
Male 61%
Audience Profile:
Consumer Electronics Shoppers
35-44
Average Age Group
Top Interests Top Products
Travel Enthusiasts
Blog & Social Media
Food Enthusiasts
Sports
Tech Enthusiasts
Mobile phone &
accessories
Computers/Laptops
Software
Female 53%Male 47%
Audience Profile:
Apparel Shoppers
25-34
Average Age Group
Top Interests Top Products
Family & Relationships
Blog & Social Media Fashion & Beauty
Entertainment - Movies
Jewellery &
Watches
Apparel/Clothing
Women’s Fashion
Health & Fitness
Of shoppers
prefer researching
purchases online
vs in-store
Multi-category
online retailers
Tend to shop60%
Shopping – Fashion – Apparel/Clothing
Shopping - Fashion - Shoes
Experian - Reach - Propensity Models - Online Retail - Apparel / Accessories
UK Mastercard - Frequent Transactor - Family Apparel/Luxury Women’s Apparel
Intent
Travel Enthusiasts
Family and Relationships
Health and Fitness
Entertainment – Blogs and Social Media
Interest
Inferred Gender – Female
Inferred Age – 25-34/35-44
Demographic
DE Experian - Mosaic - Type - C07 Lifestyle Professionals
UK Experian - Mosaic - Group - G Domestic Success
UK CACI - Acorn - Group - B Executive Wealth
US Experian - Reach - Mosaic - Group - B Flourishing Families
Sociodemographic Profiles
Cyber Monday Shoppers
Black Friday Shoppers
Christmas - Gift Buyers Shoppers
Seasonal
Consumer Electronics Segment Suggestions
Shopping – Consumer Electronics
Shopping – Consumer Electronics – Mobile Phones, Cell Phones and PDAs
Experian - Reach - Propensity Models - Online Retail - Electronics and Gadgets
UK Mastercard - Frequent Transactor - Consumer Electronics, Appliances, Accessories
Intent
Tech Enthusiasts
Travel Enthusiasts
Entertainment – Blogs and Social Media
Interest
Inferred Gender – Male
Inferred Age – 25-34/35-44
Demographic
NL Whooz - Mosaic Group - A - Young Digitals
US Experian - Reach - Mosaic - Type - G25 Urban Edge
US Experian - Reach - Mosaic - Type - O51 Digital Dependents
UK CACI - Acorn - Category - 02 Rising Prosperity
Sociodemographic Profiles
Cyber Monday Shoppers
Black Friday Shoppers
Christmas – Gift Buyers Shoppers – Mobile and Consumer Electronics
Seasonal
Online department
stores
Tend to shop
Boost shopper engagement with data insights
Online retailers are increasing their customer engagement strategies as eCommerce and mCommerce rapidly shift
to the next level. Eyeota delivers insights about the online shopper’s behavior and passion points to help brands
effectively engage them.
eyeota
Online retail sales totalled
(Souce: eMarketer)
$1.92 trillion globally
growing 23.7% YoY
of global purchases were
(Source: Fortune)
In 2015, 51%
made online
(Souce: PWC)
to find inspirations for purchases
made an online purchase in the
39% of global shoppers use
Social Networks
(Source: Nielsen, 2016)
57% of consumers
past six months
from an overseas retailer
Apparel Segment Suggestions
Eyeota - The Global Leader in Audience Data www.eyeota.com
Get recommendations from our data experts
datadesk@eyeota.com
With more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, Eyeota is the global leader in audience data. Eyeota’s data empowers
marketers, advertisers and agencies to deliver targeted campaigns and engage with the right audiences on a personal level, while enabling publishers and data
suppliers to monetize their audiences more widely. Certified by numerous data privacy associations around the world, including the NAI, IAB and EDAA, Eyeota ensures
its data is trusted and accredited for the highest quality and security. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York,
Singapore, Sydney and Tokyo. For more information, visit www.eyeota.com.
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Insights
2010 12 14 16 2010 12 14 16
160
140
120
100
80
2010 12 14 16
Japan Britain United States*
35%
Italy
18%
Japan
25%
France
24%
Britain
15%
Germany
20%
US
Retail sales, Jan 2010=100
Retail sales are driven by seasonal events
Top product categories with online affinity
Retail Audience Data Cheat Sheet
(Source: Economist)
(Sources: Haver Analytics; National Statistics)
*Excludes car sales
Retail brands increasingly reach consumers online using audience data
Retail spend on video campaigns
more than doubled from 2015
X2
YoY increase in number of
campaigns in 2016
54%
Demand for purchase
intent segments in 2016
1.5X
Increase in number of brands
using audience data in 2016
65%
(Sources: Eyeota)
Online retail is growing in sales and popularity