The document outlines Acoora's mission to enhance cloud service consumption for businesses by acting as a cloud services brokerage, integrating and managing diverse cloud service solutions. It highlights the growing market potential, estimating the cloud services brokerage market to reach over $100 billion by 2015 and emphasizes the value-added functions Acoora offers, including risk reduction and streamlined governance. The document also touches on the importance of partnerships and consulting services in optimizing cloud technology adoption.

1. Introduction & Business Model
March 14, 2012

2. Mission Statement
Make it easier, safer and more productive for companies to navigate, integrate, consume, extend
and maintain business application as a service.
The need: the consumer may need to access an array of cloud services from multiple providers to
deliver a complete solution. The actual solution assets may reside within the domain of multiple
cloud services providers.
We do many of the same things that a traditional IT services provider does in a service aggregator
role, but we also address additional complexities.
We will play a crucial role in cloud services consumption delivering value like services functionality
enrichment, mitigation of risk, management of compliance, verification, auditability of a
service, Integrating diverse cloud services and manage services consume.

3. Our Market
Gartner is projecting that the Cloud Services Brokerage (CSB) market will be worth over $100B by
2015, and will be the fastest growing segment within cloud computing overall.
We add value to the services being consumed. That value can take many forms or be delivered in
combinations of services.
• Any cloud service has the potential for needing a cloud brokerage to add value to it.
• Any cloud services consumer has the potential need for a broker to act on its behalf to gain added
value.
• Any combination of cloud services or consumption scenarios potentially needs brokerage to ensure
a level of satisfactory outcome.
Because of these three basic areas of potential need, we acts much like an add-on, or accessory
market for cloud computing.
As is well-known, many markets have shown that more money is to be made selling the accessories
for a given device or service than was made in the original sale.
Our markets benefit from this same equation of opportunity.

4. Offering
We offer combination of various value-added business and technical functions, including, but not
limited to:
 Reducing the risk of consuming services
 Integrating diverse cloud services
 Specific expertise
 Providing exclusivity and transparency centralized cloud services functionality (e.g., service
aggregation, archival and auditability)
 Providing a single point for governance (avoid huge problem when a consumer is encountering
difficulties with multiple cloud services and is trying to figure out exactly where the problem is )
 Offering various IT services to help consumers with cloud adoption
 Keep track of solution assets that build solution and the relationships among these assets
Scouting in solution proliferation
Huge benefit for partner who join the ACOORA Platform to delivery their products/competencies

5. New Cloud Layer

6. Business Model
ECOSYSTM ACOORA PLATFORM MARKET
Play more
SV Cloud Ready (VAR) Active Integration Governance &
Cloud
Technology Layer
Compliance RFQ
Competition
Catalog For SaaS
SaaS Portfolio
Enter the Marketing
SV Worldwide
Active Cloud
Cloud Migration Ecosystem CRM Company (any size)
Business users
ACOORA Software Cloud Self
Cross and Specific
Consulting & Develpment
Adoption
Service
Industry
Platform
SV
Service Layer
Associate Partner BPO Off-shore
Business Engine
Industry Customer Migration
Practice & Tool Consulting
Process
Local Market
Vendor / Technology Adoption Roadmap
Market / Localization
Corporate
Collaboration Business
Information
Application Layer
Ecosystem Benefit CRM – SCM- HR Intelligence Market Benefit
Management
 Brand Evangelist Consulting Services  Indipendent
 Cloud Practice  Active Brokerage
Custom App – End to End Process
 Localization  Tools Free of Charge
 Market Channel SMB Market: ERP – CRM Custom APP  High scalable services

7. Customer Engagement

8. To learn more visit
www.acoora.com
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