Better Management via the Cloud

Sven Denecken – VP Cloud Strategy, SAP AG   @SDenecken
Frankfurt, November, 2012




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                                                 RNA
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What does Cloud stand for?
Cloud steht in Unternehmen für




                                       Velocity

©  2012 SAP AG. All rights reserved.              3
How do things look at the
enterprise level?
85%                                        47%
                                              believe Cloud computing will                             see Cloud computing as a
 Drivers                                      change their business and/or
                                                        industry
                                                                                                       driver for Innovation and
                                                                                                            Differentiation




                                        21%                                        18%
                                                                                                           have implemented
Execution                                      have minimal to no points
                                              of contact with Cloud topics
                                                                                                      extensive to complete Cloud
                                                                                                               solutions




Cloud is more real to the enterprise than one might
think
 ©  2012 SAP AG. All rights reserved.
                                                                     Source: SAP Performance Benchmarking (https://valuemanagement.sap.com)
                                                                                                                                              5
37%                                       77%
                                               deploy Cloud solutions for                                deploy an integrated suite of
Influence                                     minimal andr/or non mission
                                                   critical business
                                                                                                          solutions in order to fill the
                                                                                                           majority, or all, business
                                                     requirements                                                requirements




Prognosis                               68%                                       65%
                                              assume the Cloud will have an
                                                 extensive influence on                              see the Cloud as an accelerator
                                              company performance within                                 and reinforcer of future
                                                   the next five years                                  technology megatrends



Cloud is more relevant to the enterprise than one
might think
 ©  2012 SAP AG. All rights reserved.
                                                                      Source: SAP Performance Benchmarking (https://valuemanagement.sap.com)
                                                                                                                                               6
Cloud is more necessary to the enterprise than one might think.




                                       By 2014, 47% of users will
                                       have been born after 1980



©  2012 SAP AG. All rights reserved.                                7
Cloud ist in Unternehmen notwendiger als man denkt
              By 2016, ≥ 75 % of new IT expenditures
    will be for Cloud based, or hybrid, systems




Source: Saugatuck Technology, 2012 Cloud Business Solution Survey, Global, N-228 (Feb 2012)

©  2012 SAP AG. All rights reserved.                                                          8
What does this mean for the
enterprise?
The Cloud provides a value add when …




          User friendly                analytical   fast   mobile
©  2012 SAP AG. All rights reserved.                                10
The Cloud achieves a value add when it …

                           Unifies
  The right allocation of tasks
         to employees                                                 optimizes
                                                                 Identify and promote the
                                                                     right employees


                                           accelerates
                                          Ensure enterprise
                                       objectives are achieved


©  2012 SAP AG. All rights reserved.                                                        11
The Cloud achieves a value add when it …
            5.5%	
                                            1	
  –	
  8+	
                                                                              13.7%	
  
        More	
  &me	
  for	
                               Weeks	
  savings	
  
                                                          when	
  rolling	
  out	
  
                                                                                                                4.9%	
                                    Increase	
  in	
  full	
  
                                                                                                                                                           filling	
  internal	
  
                                                                                                                                                                                                         5.4%	
  
      strategic	
  ac&vi&es	
                                                                              Increase	
  in	
  High-­‐                                                              Increase	
  in	
  employee	
  
                                                         strategic	
  ini&a&ves	
                                                                             posi&ons	
  
                                                                                                              Performers	
                                                                             produc&vity	
  



                                                                                                                                          17%	
  
                                  13.8%	
                                                                                           Increase	
  in	
  training	
                             14%	
  
                                       Less	
                                          15.2%	
                                           efficiency	
                                    Increase	
  in	
  project	
  
                                Low-­‐Performers”	
  	
                               less	
  fluctua&on	
                                                                                  comple&on	
  



    Quelle:	
  	
  Top	
  3	
  Strategy	
  Consul4ng	
  firm	
  survey	
  	
  of	
  CxO’s	
  at	
  500+	
  SAP	
  Cloud	
  Customers	
  




©  2012 SAP AG. All rights reserved.                                                                                                                                                                                               12
The Cloud should be hybrid because …
               virtualization




ON-PREMISE                             HYBRID   CLOUD



©  2012 SAP AG. All rights reserved.                    13
The German path to the Cloud?
Customers get to decide how they manage their IT
und their business



                                                          Public Cloud

                                       Virtual Servers


                                                          Private Cloud

          Physical Servers             Physical Servers



The Cloud must transform …
©  2012 SAP AG. All rights reserved.                                      15
The Cloud must be secure because …




                                                  SOC2 Privacy
                                                  Trust Criteria




                                                                         Secure
                                       Platform               BS10012

                Scalable                                       Global   Portable
©  2012 SAP AG. All rights reserved.                                               16
Better Management via the Cloud

          User Friendly                                                       Increase
          user interface                                   context sensitive decisions




         Greater Agility                 Cloud
                                       Advantages

                                                                      Efficient and Transparent
                                                                            data exchange
          Better Consolidation
          of IT and business requirements

                                                          Rapid Adoption
©  2012 SAP AG. All rights reserved.                of customer requirements               17
Thank You!
Contact Details:

Sven Denecken
Vice President
Cloud Strategy and Head of Co-Innovation, SAP AG

           @SDenecken
Better Management via the Cloud

Sven Denecken – VP Cloud Strategy, SAP AG   @SDenecken
Frankfurt, November, 2012




                                             INTE
                                                 RNA
                                                     L
© 2012 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the         Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,
express permission of SAP AG. The information contained herein may be changed without prior notice.             Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice,
                                                                                                                Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.
Some software products marketed by SAP AG and its distributors contain proprietary software components
of other software vendors.                                                                                      INTERMEC is a registered trademark of Intermec Technologies Corporation.
Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of     Wi-Fi is a registered trademark of Wi-Fi Alliance.
Microsoft Corporation.
                                                                                                                Bluetooth is a registered trademark of Bluetooth SIG Inc.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z,
                                                                                                                Motorola is a registered trademark of Motorola Trademark Holdings LLC.
System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems,
POWER7, POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage,                       Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.
Storwize,
                                                                                                                SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork,
XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere,
Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation.                SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are
                                                                                                                trademarks or registered trademarks of SAP AG in Germany and other countries.
Linux is the registered trademark of Linus Torvalds in the United States and other countries.
                                                                                                                Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions,
Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe         Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as
Systems Incorporated in the United States and other countries.                                                  their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business
                                                                                                                Objects is an SAP company.
Oracle and Java are registered trademarks of Oracle and its affiliates.
                                                                                                                Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and
UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.
                                                                                                                services mentioned herein as well as their respective logos are trademarks or registered trademarks of
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or              Sybase Inc. Sybase is an SAP company.
registered trademarks of Citrix Systems Inc.
                                                                                                                Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AG
HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web                       in Germany and other countries. Crossgate is an SAP company.
Consortium, Massachusetts Institute of Technology.
                                                                                                                All other product and service names mentioned are the trademarks of their respective companies. Data
Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri,   contained in this document serves informational purposes only. National product specifications may vary.
and Xcode are trademarks or registered trademarks of Apple Inc.
                                                                                                                The information in this document is proprietary to SAP. No part of this document may be reproduced,
IOS is a registered trademark of Cisco Systems Inc.                                                             copied,
                                                                                                                or transmitted in any form or for any purpose without the express prior written permission of SAP AG.
RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry
Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registered
trademarks of Research in Motion Limited.

 ©  2012 SAP AG. All rights reserved.                                                                                                                                                                                    20

SAP Cloud Strategy Keynote Sven Denecken

  • 1.
    Better Management viathe Cloud Sven Denecken – VP Cloud Strategy, SAP AG @SDenecken Frankfurt, November, 2012 INTE RNA L
  • 2.
    What does Cloudstand for?
  • 3.
    Cloud steht inUnternehmen für Velocity ©  2012 SAP AG. All rights reserved. 3
  • 4.
    How do thingslook at the enterprise level?
  • 5.
    85% 47% believe Cloud computing will see Cloud computing as a Drivers change their business and/or industry driver for Innovation and Differentiation 21% 18% have implemented Execution have minimal to no points of contact with Cloud topics extensive to complete Cloud solutions Cloud is more real to the enterprise than one might think ©  2012 SAP AG. All rights reserved. Source: SAP Performance Benchmarking (https://valuemanagement.sap.com) 5
  • 6.
    37% 77% deploy Cloud solutions for deploy an integrated suite of Influence minimal andr/or non mission critical business solutions in order to fill the majority, or all, business requirements requirements Prognosis 68% 65% assume the Cloud will have an extensive influence on see the Cloud as an accelerator company performance within and reinforcer of future the next five years technology megatrends Cloud is more relevant to the enterprise than one might think ©  2012 SAP AG. All rights reserved. Source: SAP Performance Benchmarking (https://valuemanagement.sap.com) 6
  • 7.
    Cloud is morenecessary to the enterprise than one might think. By 2014, 47% of users will have been born after 1980 ©  2012 SAP AG. All rights reserved. 7
  • 8.
    Cloud ist inUnternehmen notwendiger als man denkt By 2016, ≥ 75 % of new IT expenditures will be for Cloud based, or hybrid, systems Source: Saugatuck Technology, 2012 Cloud Business Solution Survey, Global, N-228 (Feb 2012) ©  2012 SAP AG. All rights reserved. 8
  • 9.
    What does thismean for the enterprise?
  • 10.
    The Cloud providesa value add when … User friendly analytical fast mobile ©  2012 SAP AG. All rights reserved. 10
  • 11.
    The Cloud achievesa value add when it … Unifies The right allocation of tasks to employees optimizes Identify and promote the right employees accelerates Ensure enterprise objectives are achieved ©  2012 SAP AG. All rights reserved. 11
  • 12.
    The Cloud achievesa value add when it … 5.5%   1  –  8+   13.7%   More  &me  for   Weeks  savings   when  rolling  out   4.9%   Increase  in  full   filling  internal   5.4%   strategic  ac&vi&es   Increase  in  High-­‐ Increase  in  employee   strategic  ini&a&ves   posi&ons   Performers   produc&vity   17%   13.8%   Increase  in  training   14%   Less   15.2%   efficiency   Increase  in  project   Low-­‐Performers”     less  fluctua&on   comple&on   Quelle:    Top  3  Strategy  Consul4ng  firm  survey    of  CxO’s  at  500+  SAP  Cloud  Customers   ©  2012 SAP AG. All rights reserved. 12
  • 13.
    The Cloud shouldbe hybrid because … virtualization ON-PREMISE HYBRID CLOUD ©  2012 SAP AG. All rights reserved. 13
  • 14.
    The German pathto the Cloud?
  • 15.
    Customers get todecide how they manage their IT und their business Public Cloud Virtual Servers Private Cloud Physical Servers Physical Servers The Cloud must transform … ©  2012 SAP AG. All rights reserved. 15
  • 16.
    The Cloud mustbe secure because … SOC2 Privacy Trust Criteria Secure Platform BS10012 Scalable Global Portable ©  2012 SAP AG. All rights reserved. 16
  • 17.
    Better Management viathe Cloud User Friendly Increase user interface context sensitive decisions Greater Agility Cloud Advantages Efficient and Transparent data exchange Better Consolidation of IT and business requirements Rapid Adoption ©  2012 SAP AG. All rights reserved. of customer requirements 17
  • 18.
    Thank You! Contact Details: SvenDenecken Vice President Cloud Strategy and Head of Co-Innovation, SAP AG @SDenecken
  • 19.
    Better Management viathe Cloud Sven Denecken – VP Cloud Strategy, SAP AG @SDenecken Frankfurt, November, 2012 INTE RNA L
  • 20.
    © 2012 SAPAG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads, express permission of SAP AG. The information contained herein may be changed without prior notice. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation. Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance. Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, Motorola is a registered trademark of Motorola Trademark Holdings LLC. System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH. Storwize, SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Linux is the registered trademark of Linus Torvalds in the United States and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as Systems Incorporated in the United States and other countries. their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Oracle and Java are registered trademarks of Oracle and its affiliates. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. services mentioned herein as well as their respective logos are trademarks or registered trademarks of Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or Sybase Inc. Sybase is an SAP company. registered trademarks of Citrix Systems Inc. Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AG HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web in Germany and other countries. Crossgate is an SAP company. Consortium, Massachusetts Institute of Technology. All other product and service names mentioned are the trademarks of their respective companies. Data Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri, contained in this document serves informational purposes only. National product specifications may vary. and Xcode are trademarks or registered trademarks of Apple Inc. The information in this document is proprietary to SAP. No part of this document may be reproduced, IOS is a registered trademark of Cisco Systems Inc. copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG. RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registered trademarks of Research in Motion Limited. ©  2012 SAP AG. All rights reserved. 20