Leon Cruywagen discusses how cloud computing can help businesses address challenges through reduced costs, improved security and resiliency, and increased agility. Cloud computing offers a new consumption and delivery model for IT resources on-demand via the internet. IBM is investing in cloud computing to meet internal and client needs through data centers globally and a portfolio of cloud services across planning, building, and delivering clouds. Working with partners, IBM aims to help businesses optimize their cloud journey and take advantage of the opportunities cloud provides.

1. Leon Cruywagen
Technical Sales Lead – LotusLive
IBM Corp
Cool ways to work Smarter in the
Cloud

2. There is a greater need for IT to help
address the business challenges created by
this complexity.
Doing more with less
Reduce capital expenditures and operational expenses
Reducing risk
Ensure the right levels of security and resiliency
across all business data and processes
Higher quality services
Improve quality of services and deliver new services
that help the business grow and reduce costs
Breakthrough agility
Increase ability to quickly deliver new services to capitalize
on opportunities while containing costs and managing risk

3. Cloud is a shift in the consumption and delivery of IT
with the goal of simplifying to manage complexity more
effectively.
 Cloud is:
◦ A new consumption and delivery model
 Cloud addresses:
◦ Cost reduction
◦ Scale
◦ Utilization
◦ Self-service
◦ IT agility, flexibility and delivery of value
 Cloud represents:
◦ The industrialization of delivery for IT supported
services
 Cloud includes:
◦ Deployment models: public, private, hybrid
◦ Delivery models: Infrastructure as a Service
(IaaS), Platform as a Service (PaaS), Software as a
Service (SaaS) and Business Process as a Service

4. There are three ways to acquire IT
capabilities
Software, hardware
Pre-integrated systems Provided as
and services and appliances services
Cloud computing is a new delivery and
consumption model or methodology
spanning all 3 ways.

5. What is different about cloud computing?
Without cloud computing With cloud computing
 Virtualized resources  Location
 Automated service independent
management  Rapid scalability
 Standardized services  Self-service
 Software
 Software  Hardware
 Hardware  Storage
 Storage  Networking  Software  Storage
 Networking  Hardware  Networking
Note: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions

6. Cloud computing delivers IT and business
benefits
Virtualized
Higher utilization
Economy of scale
benefits
Doing more with less
Lower capital expense
Standardized
Easier access
Flexible pricing Higher quality services
Reuse and share
Easier to integrate
Automated
Faster cycle times Breakthrough agility
Lower operating expenses and reducing risk
Optimized utilization
Improved compliance
Optimized security
End user experience

7. The emerging agenda: the impact of cloud
computing is extending into driving
business transformation
An enabler of business transformation
Business-  Creating new business models
focused  Enabling speed and innovation
 Reengineering business process
 Supporting new levels of collaboration
Transformation
An evolution of information technology
IT-focused  Changing the economics of IT
 Automating service delivery
 Radically exploiting standardization
 Rapidly deploying new capabilities
Efficiencies

8. A systematic approach to cloud computing
can ensure a successful implementation.
Build
 Integrate public cloud services
 Design and construct private clouds
 Quality assurance (test)
Plan  Security and compliance
 Understand strategic direction  Lifecycle management
 Analyze workloads
 Determine delivery model
 Define architecture Deliver
 Build the business case  Pilot
 Deploy
 Consume
 Manage
 Optimize

9. Design a cloud computing deployment as
part of the existing IT optimization
strategy and roadmap
Standardize
and automate
 Standardize services
Virtualize  Reduce deployment
cycles
 Remove physical
 Enable scalability
Consolidate resource boundaries
 Flexible delivery
 Increase hardware
 Reduce infrastructure utilization
complexity  Reduce hardware
 Reduce staffing costs
requirements  Simplify deployments
 Manage fewer things
better
 Lower operational costs

10. Adoption of cloud computing will be
workload driven
Workload characteristics determine standardization
Test for Standardization Examine for Risk Explore New Workloads
 Web infrastructure  Database  High volume, low cost
applications analytics
 Transaction processing
 Collaborative infrastructure  Collaborative Business
 ERP workloads
Networks
 Development and test
 Highly regulated workloads
 Industry scale “smart”
 High Performance
 ... applications
Computing
 ...
 ...

11. Workloads may be at different levels of
readiness for cloud

12. There is a spectrum of deployment
options for cloud computing
Private Public
IT capabilities are provided “as a IT activities / functions are
service,” over an intranet, within the provided “as a service,” over
enterprise and behind the firewall the Internet
Enterprise Users
Enterprise Enterprise Enterprise
data center data center A B A B
Private cloud Managed Hosted private Shared cloud Public cloud
private cloud cloud services services
Third-party Third-party hosted • Free
operated and operated • Register
• Credit Card
• Click to contract
Internal and external service delivery
Hybrid methods are integrated

13. Many large enterprise clients will develop a
hybrid cloud strategy and IBM is investing
in enabling an efficient hybrid model
IDC agrees with this perspective….

14. Public and Private Clouds are preferred for
different workloads
Top private workloads Top public workloads
 Data mining, text mining, or other analytics  Audio/video/Web conferencing
 Security  Service help desk
 Data warehouses or data marts  Infrastructure for training and
 Business continuity and disaster recovery demonstration
 Test environment infrastructure  WAN capacity, VOIP Infrastructure
 Long-term data archiving/preservation  Desktop
 Transactional databases  Test environment infrastructure
 Industry-specific applications  Storage
 ERP applications  Data center network capacity
 Server
Database- and application-oriented Infrastructure workloads
workloads emerge as most appropriate emerge as most appropriate
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090

15. Clients interviewed significantly prefer private clouds over public or
hybrid clouds
Overall, how appealing are the public, private Public vs. Private trade-off considerations
and hybrid delivery models for your company?
Benefits
 Increased Speed
Private 64%  Lower Cost
Security
Public 30%  Insecure or incomplete data deletion
 Isolation failure
 Malicious Insiders
 Management infrastructure compromise
Private 64% Governance
 Resiliency
 Level and source of support
Hybrid 38%  Architectural & management control
 Compliance
Customization / specialization
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090

16. Our cloud portfolio is addressing client
needs with real capabilities and offerings
across the full cloud lifecycle, enabled by
the IBM Cloud platform
Plan Build Deliver
Help our clients to develop a Help our clients to enable Clients can consume
Cloud strategy, assess their enterprise to deliver secure, reliable services “on
workloads or identify pilot Cloud Services the IBM Cloud”
opportunities
The IBM Cloud is:
• An ecosystem platform – capabilities for clients and for our ecosystem
partners
• A delivery platform and architecture for public and private cloud services

17. Leveraging the IBM Cloud
Application, ISV other
partner ecosystems
IBM Delivered Anchor Industry Ecosystem Other IBM /
SaaS Solutions Enablers ISV Plats
Services
Dev/Test …
Platform ISVs
ISVs ISVs
The IBM Cloud
Cloud Common Management Platform
Cloud Reference Architecture

18. A framework for cloud computing
Application infrastructure for Business services
delivering cloud services delivered via the cloud Integrated capabilities
for visibility, control,
IT services that are integrated Cloud-based business
automation and security
with cloud services solutions for industry-
of cloud services
specific processes
S
Existing services and a
Industry-specific services
Business planning / lifecycle
a
management and security
third-party services, S
management services
partner ecosystems
Integrated service
S
a Process Collaboration Analytics
a services services services …
S
P
a Shared middleware services
a
S
I
a Infrastructure services
a
S
Capabilities to define an
Virtualized and optimized enterprise architecture for
systems storage and business planning/alignment
networking and tools for managing the
lifecycle of cloud services

19. Ready-to-consume cloud services from the IBM Cloud
B us ines s is the
cons umer  IBM Federal Community Cloud
 IBM BlueWorks Live
 IBM Smart Business  IBM LotusLive
expense reporting on
the IBM Cloud S
a Industry-specific services
 IBM Smart Business a
S Industry-specific services
Business planning and lifecycle
Select Learning
management and security
S
Services SaaS
management services
a
Integrated service
a Bus. Process Collaboration Analytics …
Process Collaboration Analytics  IBM Managed
S servicesservices
services services …
servicesservices
Security
P Services
a Shared middleware services  IBM Tivoli Live
a
S
I
a Infrastructure services
a
S
 IBM Smart Business Cloud for  IBM Smart Business Desktop on the IBM Cloud
development and test on the  IBM Smart Business End User Support
IBM Cloud
 IBM Testing Services for Cloud -- self-enablement portal
 IBM Rational Load Testing on  IBM Information Protection Services
the IBM Cloud -- managed backup cloud
 Cast Iron Systems IT is the cons umer

20. IBM provides services in support of cloud
computing
Plan Enable
 IBM Strategy and Change Services  IBM Application Development  Resiliency Validation for
for Cloud Adoption Services for Cloud Computing Cloud Computing
 IBM Strategy and Change Services  IBM Deployment Planning and  IBM Software Support
for Cloud Providers Automation (Rational) Services – Enhanced
Technical Support
 IBM Infrastructure Strategy and  IBM Testing Services for Cloud
Planning for Cloud Computing Computing  IBM Managed Support
Services – managed
 IBM Resiliency Consulting Services  IBM Data Center Family™
technical support
 IBM Data Center and Facilities solutions – data center design
services  IBM Software Support
Strategy Services – data center
Services
strategy and plan  Security Consulting Services in
support of Cloud Computing  IBM Hardware
 IBM Network optimization for cloud
Maintenance Services
computing  Express managed e-mail
 IBM Converged Communications security and Express managed
Services for Unified Web security from IBM
Communications as a Service –
strategy and assessment

21. Cloud service management capabilities are
needed to enable visibility, control and
automation of cloud services
Workflow Provisioning
Manage the process Automate provisioning
for approval of usage of resources
Monitoring Metering and rating
Provide visibility Track usage
of performance of of resources
virtual machines

22. Security is among a top concern with cloud
computing...
The IBM Security Framework provides a structure to address this concern
Application and process
People and identity Help keep applications secure,
Mitigate the risks protected from malicious or
associated with user fraudulent use, and hardened
access to corporate against failure
resources
Network, server and end point
Optimize service availability by
Data and information
mitigating risks to network components
Understand, deploy and
properly test controls for
access to and usage of
Physical infrastructure
sensitive data Provide actionable intelligence on the
desired state of physical infrastructure
security and make improvements
Professional Managed services Hardware and
services software

23. IBM is investing in cloud computing to meet internal and client needs
D ublin E hning en
B e ijing S e o ul
I rela nd G erm a ny
C hina S . K o re a T o k yo
S ilic o n V a lley R a leig h
C a lifo rnia N o rth C a ro lina H a no i J a pa n
V ie tna m
B a ng a lo re
I ndia S ing a po re
I B M C lo ud L a bs S ão
I B M C lo ud D a ta C ente rs P a ulo J o ha nne s burg
B ra zil S o uth A fric a
IBM CIO Cloud Implementations:
Analytics Collaboration Development Desktop Storage Business
and Test Services
Blue Insight LotusLive Dev/Test Workplace Network Storage Production
140,000 users 75% of all web Time to build a Cloud Cloud Cloud
growing to conferencing dev/ test Estimated Up to 40% 1,000
200,000 environment savings up to savings in applications
from 1 week to 30% storage costs identified
1 hour

24. Working together with an ecosystem of
IBM Business Partners to accelerate and
optimize your cloud journey

25. Cloud is an opportunity—will you be able
to take advantage?
 Technology is enabling a
smarter planet
 We must face head-on the
challenges to building an
effective IT
 Cloud computing is one key
way to address the challenges
of a smarter planet

26. Thank you for your time today.
For more information:
 http://www.ibm.com/cloud
Contact:
 Leon Cruywagen
 +1-720-342-0465
 leonpc@us.ibm.com