Mobile applications need to offer innovative solutions to remain competitive as basic capabilities are no longer sufficient. Businesses use mobile to provide improved services and the mobile landscape is constantly evolving, requiring a focus on security, performance, and APIs. Key trends include location-based services, near field communication, and mobile smart objects. Developers must strengthen competencies like security, performance optimization, and API development to ensure apps can scale with trends. While native device access remains important, mobile apps also increasingly connect to backend services and data sources.