MEF Mobile Apps Privacy Policy Research 2013
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MEF tested the top 100 free mobile apps in the US app stores and found that 28% did not have a privacy policy. Consumers should be able to easily access an app's privacy policy from within the app to make an informed decision about downloading. Developers need to better explain how apps use personal data and why data collection benefits consumers.
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Gemalto Building Trust in Mobile Apps: The Consumer Perspective 1© Gemalto, October 2016
GEMALTO: BUILDING TRUST IN MOBILE APPS
THE CONSUMER PERSPECTIVE
Contributors
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Didier Benkoël-Adechy, Marketing Communication Manager, Gemalto
Guillaume Pierquin, Product Marketing Manager, Mobile Banking, Gemalto
Pascal Di-Girolamo, Product Marketing Manager, Digital Payment, Gemalto
Gemalto Building Trust in Mobile Apps: The Consumer Perspective 2© Gemalto, October 2016
About Gemalto:
Gemalto is a global leader in digital security, bringing trust to an
increasingly connected world. We deliver easy to use technologies
and services to businesses and governments, authenticating
identities and protecting data so they stay safe and enable services
in personal devices, connected objects, the cloud and in between.
Our solutions are at the heart of modern life, from payment to
enterprise security and the internet of things. We authenticate
people, transactions and objects, encrypt data and create value for
software – enabling our clients to deliver secure digital services for
billions of individuals and things.
Foreword 3
Executive Summary 4
PART 1: MOBILE SECURITY SURVEY 5
Fig 1: Most popular apps 5
Fig 2: App attributes 6
Fig 3: Smartphone vulnerabilities 7
Fig 4: App protection 8
Fig 5: Facebook and banking 9
Fig 6: Security perception 9
Fig 7: What makes an app secure 10
Fig 8: Two approaches to app security 11
Fig 9: If security was guaranteed... 12
Fig 10: Would you perform more transactions... 12
PART 2: RECOMMENDATIONS TO BUILD TRUST ... 13
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Strong authentication 14
Layered security 16
Risk Management 16
CONTENTS
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FOREWORD
Today we are witnessing a convergence of industries in
the mobile world as well as the undeniable influence
of mobile on every aspect of our lives. The rise of
handsets, smartphones, tablets, and now wearables
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influenced how we buy products, bank, interact with
brands, and even created an entire industry in the
app economy. Whenever we appreciate an advert
on television, our natural instinct is to reach for our
smartphone or tablet in response. If we want to get
in touch with a friend, it is our mobiles we turn to.
Governments, too, are capitalizing on the mobile
revolution, illustrated by the emergence of mobile ID
initiatives, such as mobile driving licenses in the USA.
Our mobile devices have quickly become the primary
way we engage with the world.
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6Running Head The FBI’s Issue with the Marketing of Privacy.docx
6
Running Head: The FBI’s Issue with the Marketing of Privacy
The FBI’s Issue with the Marketing of Privacy
Nathaniel Ansah
Davenport University
BUSN 520
Professor Lyncheski
September 30th , 2014
Abstract
Effective marketing is an integral part of any company or organization that wishes to become or remain viable. It is for this reason that most organizations invest a tremendous amount of time, effort, money and resources into executing a marketing strategy that will not only maintain or establish good repute, but will ensure that customers will want to begin or continue to patronize their establishment or utilize their services. While a good marketing plan is usually crafted with the intent to gain the favor of the public, there are times where these campaigns can cause certain parties or individuals to take issue due to the intention or the perceived controversial nature of the campaign. In this essay, I will discuss the FBI’s discontent with Apple and Google’s recent efforts to protect the privacy of their consumers, as well as explain why this is indeed an issue of marketing.
Discussion
In the past, both Apple and Google have come under fire for what many consumers and observers alike have rightly perceived as betrayal of trust and privacy. Time and again, both companies have willfully surrendered Smartphone users’ data to magistrates brandishing subpoenas, warrants, and threats of being held in contempt of court should these companies refuse to comply (Greenburg, 2013). Naturally, this has not sat well with many Apple and Google customers, who have been left wondering if their privacy will be next in line for its blatant and deliberate invasion (Bobic, 2014). In an attempt to revamp their reputation and once again earn the trust of their customers, these companies have since taken drastic measures to ensure that they are never again put in a position wherein they are compelled to betray those who devotedly enlist in their services. Apple has since announced that it will no longer be able to unlock encrypted iPhones or iPads, as these devices will no longer allow user passcodes to be bypassed (Bobic, 2014). In other words, if any government faction wishes to gain access to an individual’s smart-device for the sake of unearthing incriminating evidence, they will have to do so by requesting permission from the user himself, who will then be given the choice to comply with the court mandate, or face jail time (Bobic, 2014).
To further display their commitment to preserving user privacy, Apple has embarked on a marketing campaign which has involved the construction of a webpage outlining their new and improved privacy policies. On this page, Apple makes it clear that, “Unlike our competitors, Apple cannot bypass your passcode and therefore cannot access this data. So it’s not technically feasible for us to respond to government warrants for the extraction of this data from devices in their possession running iOS 8.” (Bobic, 201.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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MEF Mobile Apps Privacy Policy Research 2013
- 1. Spotlight on Mobile Privacy Policies 2013 0 - An analysis into how the top 100 free mobile apps inform consumers about their use of personal data.
- 2. Our Global Privacy Report from earlier this year told us that… 1 - An analysis into how the top 100 free mobile apps inform consumers about their use of personal data.
- 3. 2 MEF tested the top 100 free apps in the US across Google Play and Apple’s App store to understand how developers are implementing privacy policies for data collection in apps.
- 4. 3
- 5. 28% don’t have a privacy policy at all 4
- 6. 5
- 7. 6 Simon Bates, MEF’s senior advisor on policy and initiatives Consumers should be able to make an informed decision about whether to download an app. Once its on their device they should be able to access the policy easily, and from within the app. “ ”
- 8. 7
- 9. 8
- 10. 9
- 11. 10 Andrew Bud, MEF global chairman Consumers demand transparency when apps are sharing their data and importantly the app community needs to do a better job of explaining to consumer why its in their interests to do so. “ ”
- 12. MEF has a dedicated consumer trust award at this year’s Meffys – the global awards for mobile content and commerce - which this year will be held in San Francisco (Nov 14th) as part of The MEF Global Forum (#MEFGF13 #Meffys) To enter the Meffys and find out more click here → http://www.meffys.com/ To find out more about the MEF Global Forum click here → http://mefglobalforum.org/ 11