The document discusses how mobile devices like the iPad are increasingly being used in enterprises and how this poses challenges for content management. It notes that users now have the best mobile technology through personal devices and want to use them for work. However, IT needs to focus on securing access to corporate content rather than the devices themselves. The document advocates providing access to content through a robust content management platform combined with open standards and custom applications. This allows users to access content securely from any device while giving IT control over intellectual property rather than the devices.

1. Alfresco’s guide to(or, how mobile is changing content management forever)John Masters, Director of MarketingEMEA & APAC

2. Mobile Device Adoption2007iPhone launchedDismissed as unsecure and unsuitable for the enterprise2010 iPad 1, April 3 on sale. By May 3, 1M sold15M sold in first yearOne of 50 Best inventions in 2010 - Time Magazine

3. iPad AdoptionApple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010.USA TodayBy 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device.Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011Media tablet sales are expected to reach 208 million units by 2014From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011.85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them. Gartner Infrastructure and Operations Conference, December 2010

4. Enterprise iPad Adoption by IndustryHealthcare Medtronic - 5,000 iPads to sales reps Financial Services JP Morgan Chase –iPad trial Torus (Londoninsurance firm) - iPads replacing 1,600-page executive packs.Automotive Mercedes-Benz - 400 iPads in dealerships for salesAirlines Alaska Airlines - replacing bulky flight manualsFinnair - FOC iPads in lounges, & selected flights Malaysia Airlines iPads in a kiosk mount as self-service check-in devices.Restaurant/Hospitality Replacing paper wine lists and menus with iPad interactive versions.

6. Why is it so hard to accessmy corporate contentfrom my mobile device?

7. Angry CEO wants to dine on contentJust wants to access hisdocuments from his iPadAccess to most current information will speed their decision making abilityAccess secure content in the boardroom on your tabletRead the latest version online, eliminate need to printRemove the dependency on out of date email attachments

8. Angry Lawyer wants no leaksDealing with issues of data leaks and confidential documents being released to public sitesTrying to increase work flexibility without compromising security.Comment on contract revisionsCheck key document information – Who changed What and WhenAccess consistent content from your desktop, tablet or both

9. Angry Sales wants fresh content, anywhereTrying to get the latest access to sales related docs & presosNeeds to be more responsive to the customer.Find and send the latest content to your customers directly from your tabletUpdate meeting notes and documents on the roadShare and collaborate with other team members

10. Angry Marketing wants up-to-date contentTired of watching old content getting used again since the company can’t access the latestNeeds to be able to collaborate better with stakeholdersAlways have access to the latest marketing collateral and presentationsInstantly access key documents such as branding guidelines, corporate presentation and campaign materialIncrease productivity with more effective collaboration between marketing teams and external agencies

11. Angry IT Guy wants to keep things safeNeeds to provide access to content while adhering to security policyUsers are deploying their own solutions to solve their mobile needsEnable your users without loosing controlProvide secure mobile access to content No additional funding for mobile client access licenses or apps

12. What does it mean for the organisation?The Smart Phone and Tablet are parts of the corporate IT landscape – get used to itBut this device revolution is different than the PC revolution:Users will have the best technology (tablets & smartphones) BEFORE the enterprise buys it for them… and will want to use them for workIT will never get their hands on the devices

13. What does it mean for the organisation?Stop worrying about securing and controlling devices…Start making sure you can secure and control access to your corporate content (your intellectual property)

14. Who owns what in this new world?AppsMobile AppsFor accessing contentContentDocumentsFilesWeb ContentImages/VideoDevicesTabletsSmartphones(maybe PC’s one day?)Corporation, OrganizationApp Ownershipis determined by yourneed for secure access control and content policies.End User

15. What about Applications?Your security needs will determine your comfort with content appsContent store vs. content viewer? Do you need your own app?Allowing access to other apps through open standards, like WebDAV or CMIS?Browser access vs. app access?Your users will likely download content anyway (and use DropBoxor other file syncing tools) – so it’s best to enable them in the way your company would like them to use contentThen, measure user satisfaction with your mobile content enablement strategy

16. Alfresco’s Approach to MobileThe right content to the right person on the right deviceDevices controlled by users, content access controlled by companyApps controlled by users and/or company, depending on security needsPLATFORMA robust, secure contentmanagement platformOPEN STANDARDSTo provide app choice – WebDAV & CMISAPPSAlfresco apps for easy access to content & collaboration features; open source apps for customization++Alfresco EnterpriseAlfresco Team

17. How to not be AngryMobile devices are a growing part of the IT landscape – and users own themFocus on enabling and securing your content through your platform, protocols and/or apps – stop worrying about the devicesFuture-proof through open source & open content standards