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Sampling Terminology
Two Major Types of Sampling
Methods
Uses some form of random
selection.
Requires that each unit have
a known (often equal)
probability of being
selected.
Selection is systematic or
haphazard, but not
random.
Probability sampling
Nonprobability
sampling
Who do you want
to generalize to?
Groups in Sampling
Groups in Sampling
The theoretical
population
What population can
you get access to?
Groups in Sampling
The theoretical
population
Groups in Sampling
The Theoretical
Population
The study
population
How can you get
access to them?
Groups in Sampling
The theoretical
population
The study
population
Groups in Sampling
The theoretical
population
The study
population
The sampling
frame
Who is in your study?
Groups in Sampling
The theoretical
population
The study
population
The sampling
frame
Groups in Sampling
The theoretical
population
The study
population
The sampling
frame
The sample
Where Can We Go Wrong?
The theoretical
population
The study
population
The sampling
frame
The sample
Where Can We Go Wrong?
The theoretical
population
The study
population
The sampling
frame
The sample
Where Can We Go Wrong?
The theoretical
population
The study
population
The sampling
frame
The sample
Where Can We Go Wrong?
The theoretical
population
The study
population
The sampling
frame
The sample

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Sampling terminology

  • 2. Two Major Types of Sampling Methods Uses some form of random selection. Requires that each unit have a known (often equal) probability of being selected. Selection is systematic or haphazard, but not random. Probability sampling Nonprobability sampling
  • 3. Who do you want to generalize to? Groups in Sampling
  • 4. Groups in Sampling The theoretical population
  • 5. What population can you get access to? Groups in Sampling The theoretical population
  • 6. Groups in Sampling The Theoretical Population The study population
  • 7. How can you get access to them? Groups in Sampling The theoretical population The study population
  • 8. Groups in Sampling The theoretical population The study population The sampling frame
  • 9. Who is in your study? Groups in Sampling The theoretical population The study population The sampling frame
  • 10. Groups in Sampling The theoretical population The study population The sampling frame The sample
  • 11. Where Can We Go Wrong? The theoretical population The study population The sampling frame The sample
  • 12. Where Can We Go Wrong? The theoretical population The study population The sampling frame The sample
  • 13. Where Can We Go Wrong? The theoretical population The study population The sampling frame The sample
  • 14. Where Can We Go Wrong? The theoretical population The study population The sampling frame The sample