The document discusses the consistency in Sam Smith's image across his album cover, poster, and music video. Some consistent elements include a black and white color scheme, Smith not looking at the camera and having his eyes closed or head down, casual but neat clothing, and a plain background allowing the focus to be on Smith. These consistencies convey the emotional soul genre of Smith's music and help establish his signature image and style.

1. • Generally a black and white theme
• Doesn’t look at the camera in the album cover,
poster and the video.
• His eyes remain closed in the album front cover
and the video of the acoustic version of his song
• Dressed casually/formally to suit his genre of soul
as this genre is interpreted with a lot of emotion.
Therefore, as he’s dressed simply, he is consistent
with his genre.
• Plain background in the album cover, poster and
video which makes him stand out to the
audience. This also enhances the genre of Sam
Smith’s music as its soul.
• The black and white may link to his emotions
which explains his facial expressions on the album
cover, in the video and the poster.
• Stylish, modern haircut all throughout to appeal
to a certain audience of young adults.
• The font is consistent, bold and quite plain
• His name seems to be his logo and it allows the
audience to identify his music.
Sam Smiths CD cover, advert and video show clearly
what his consistencies are.
• The text used
• His hair
• His style
• The colour scheme
• His eyes remain closed in all shots of him
• All these consistencies foreshadow the type of
music he sings

2. • Has his head down which shows his vulnerability. He is
entangled within his own music.
• Casual but neat clothing which tells us he cares about his
appearance.
• The text used on this CD cover is consistent in comparison to
the media forms(advert&video) – its simple which allows the
audience to focus more on the image of him on the CD. This
enables the audience to focus on his emotion of the image
used of him on the album cover.
• The dull and dark background colour used in this conveys
there is a mystery to his music which isn’t unleashed on the
cover.

3. • In this Sam Smith video (Nirvana), the image used on his
media forms of him remains consistent as he has his head
down.
• Once again, a dark background is used allowing the
audience to focus on Sam Smith and his voice which is how
he is identified as we can interpret it is what he chooses to
show off most about himself.
• Here he wears smart clothing which isn’t too different from
the album cover and advert. This illustrates he is well
presented and chooses a simpler but smart way to dress.

4. • On his advert the text remains consistent in comparison
to his album cover which conveys he has his own
personal image as he keeps it the same. The way in
which his name is written on the advert is how it would
be written on most media forms which present him. This
then automatically makes it a text that only him as an
artist would use to present his name which then we as
an audience would identify him.