Sam James is a pop singer-songwriter similar to Ed Sheeran and Olly Murs. Images from his music video for "Thinking Out Loud" show him dressed in a casual yet smart style, which is common for pop artists as it shows their fun personality. Sam takes center stage in the video and uses his guitar and calm demeanor to connect with audiences and establish his star persona within the pop genre.

1. Star
Construction

2. Sam James
Sam James is a conventional English
singer/song-writer similar to likes of Ed Sheeran
and Olly Murs. The genre Sam James sings and
performs is pop, mixed with blue eyed soul music.
These images are from Sam James music video
‘Thinking Out Loud’. As Sam James is a pop
artist, we immediately get the impression of how
he dresses and the style he prevails.
Furthermore, he is dressed in a casual and smart
style which tells his audience about his persona
and image. This casual, smart style from Sam
James is a common convention in the pop genre
as it reveals the unique, fun side of the genre.

3. Settings &
Persona
Sam James is a natural
performer as he likes to
take the central stage. In
his music video ‘thinking
Out Loud’ he is always
central and convenient,
making the audience
aware that he is the main
focus and attraction, this
builds a emotional
connection with his target
audience.
Sam James uses a guitar to insinuate his
persona, his calm style helps him to capture the
essence of his music which is really effective.
This helps to establish his star persona.
Sam James casual, smart style is a common
convention is the pop genre as it reveals his
star persona. The pop genre consists the
authentic look and style which is what Sam
James reveals with his characteristics.