Sally Vernon is applying for a campaign manager position and has provided her portfolio highlighting her expertise, skills and achievements over 15+ years in marketing communications. Her portfolio outlines experience managing product launches, digital campaigns, and events and includes achievements such as developing a successful product launch strategy, distributing samples that led to orders and sales pipeline for a digital campaign, and generating leads for a new sales team through an event she managed. She believes her ability to hit the ground running, commitment to delivering results, planning and organizational skills, and experience motivating teams makes her a good fit for the position.

1. Sally Vernon
Portfolio

2. Campaign Manager Interview
Sally Vernon Portfolio
Content
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A little bit about me …
My achievements
A good fit for EON?
Questions?

3. Expertise & Skills
EXPERTISE
• Agency management
• Campaign management
• Communications strategy,
planning and execution
• Digital communications
• Events
• Marketing communications
• Product launches
Sally Vernon Portfolio
SKILLS
• 15+ years MC
• Attention to detail
• Creative
• Commercial
• Customer focused
• People manager
• Results driven
• Stakeholder management

4. Achievements
Product Launch
• Developed launch strategy and
communications plan
• Managed creative, event, PR
agencies
• Led communications team
• Produced winning business award
application and post award publicity
• Budget and measurements reporting
for stakeholders
Sally Vernon Portfolio

5. Achievements
Sally Vernon Portfolio
Campaign
• Target EU/NA drug
formulation scientists
• Gain user knowledge
• Managed complete digital
campaign plan and delivery
• 18 samples distributed
• Significant order and fuller
sales pipeline
• Brand awareness

6. Achievements
Event
• Arrived with 8 weeks to manage new
team and deliver flagship event
• Generated leads for new sales team
• Position Novozymes within market
post acquisition
• Drive pre and post show activities
• Co-ordinate round table discussions
with stakeholders and customers
• Manage press conference
• Generate cost effective idea with
partner to promote product and
generate leads
• Personal result …. secured permanent
position at Novozymes
Sally Vernon Portfolio

7. Campaign Manager Interview
Sally Vernon Portfolio
A good fit for EON?
Ability to hit the ground running
Challenging the convention
Committed employee with a ‘can do’ positive attitude
Driven to deliver results
Evaluate results
Excellent planning and organisational skills
Extensive marketing communication experience
Motivate and develop inexperienced and experienced team members
Passionate
Work at all levels of a business

8. Campaign Manager Interview
Questions?
Sally Vernon Portfolio