The document outlines various marketing and communication strategies employed by ClearEdge for different clients, including Xerox, Alexander Group, Efi, ConnectAndSell, and Red-Tie, focusing on achieving competitive advantages and enhancing revenue. Key projects included the Xerox Competitive Knock-Out campaign, which utilized a comic book format to boost engagement, and the re-launch of the Alexander Group's branding, resulting in significant increases in web traffic and revenue. Overall, the document emphasizes the impact of tailored marketing programs and strategies on client success.

1. ClearEdge Projects
Overview & Impact

2. Channel Programs

3. Xerox Competitive Knock-Out Campaign
Requirements
• Non-traditional field-level
communication program for
new global product launch
• Design for all channels and “ClearEdge brings a depth of
regions in multiple languages knowledge that combined with
their creative energy unleashed
• Target competitive install a powerful campaign and
deliverables for our business”
base for net new revenue
opportunities Kara Bosco, Light Production
Monochrome Business Manager, Xerox

4. Xerox Competitive Knock-Out Campaign
Project Impact
• Attention-getting serial comic
book format achieved high
level field engagement
• Multi-episode stories
directed focus to key sales
tools and enablers
• Highlighted peer-to-peer
success stories

5. Marketing Services

6. Alexander Group – Virtual VP Marketing
Requirements
• Perform discovery and make
recommendations to identify
areas for improvement in
marketing effectiveness
"ClearEdge's Linda Jackson has helped
• Create actionable project AGI articulate a clear value proposition
for our clients and build that vision into
plan to implement identity our marketing programs and tools. The
difference this has made to our revenue
makeover, website re-design generation capability has been tangible."
and marketing automation
processes Gary Tubridy, Senior VP, Alexander Group, Inc.

7. Alexander Group – Virtual VP Marketing
Project Impact
• Re-launched the organization
with updated branding and
value proposition
• Over three years, website
traffic and engagement
increased +300%
• Measureable net-new
revenue from web leads total
more than $3.5M

8. EFI – Case Studies
Requirements
• Research and produce a series
of customer success stories to
increase EFI market share
• Complement existing "Partnering with ClearEdge gave
programs and highlight our sales teams a better
understanding on how to
partner applications approach and maximize our sales
reach through the channel."
• Showcase peer-to-peer sales
successes to focus on winning
Frank Malozzi, Senior VP,
sales strategies WW Sales and Marketing, EFI

9. EFI – Case Studies
Project Impact
• Provided a new look at product
positioning for EFI partner OEM
sales teams
• Peer-to-peer success stories
helped sales people learn about
successes in other regions
• Positioned EFI servers against
competitive products to
showcase key differentiators

10. Event Strategy

11. ConnectAndSell – Event Strategy
Requirements
• Define event theme and
develop appropriate
messaging
• Develop plan for customer
“From a playbook with up-to-the-
engagement minute logistics to an innovative way to
• Design collateral and pitch present our solution to the attendees,
ClearEdge allowed our team to focus on
for “Sponsor Session meeting new prospects.”
Tom Grubb, VP of Marketing,
ConnectAndSell

12. ConnectAndSell – Event Strategy
Project Impact
• Kept company executives on
track with personalized play
books
• Creative, 5-minute sponsor
pitch grabbed audience
attention
• Compelling call-to-action
offer yielded significant net
new leads

13. Red-Tie – International Launch
Requirements
• Facilitate launch of UK
company to US market
• Design and implement
audience acquisition strategy
and lead generation tactics
for launch
• Engage media and trade
press to build brand
awareness and attention

14. Red-Tie – International Launch
Project Impact
• Successfully gained media
and end-user attention at
major US trade shows
• Inaugural customer events
created brand awareness
in US market centers

15. Learn More
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