2. Company Overview
The company was formed with a view of bringing together individuals with
diverse talents in various fields who had already been working together
informally.
The company directors are:
Charles M. Njue – Renowned Skin Consultant & Marketer
Renson Mwenda – Experienced in Supply & Logistics
Patrick G. Gicheha – IT Expert & Adept Graphic Designer
3. Mission Statement
, orchestrates and delivers tailored,
comprehensive marketing services for a total
marketing solution all through the supply chain.
4. Services Offered
Skin Consultations
Procurement
Linking Manufacturers to
Distributors
Linking Distributors to
Retailers
Linking Retailers to Users
Online Sales
Social Media Promotions
Sales Training Facilitation
Shop Layout & Design
Sales & Marketing Strategies
5. Identified Market Gaps
• No marketing strategy
• No time to implement – too busy running a business
• No resources allocated – sales and product development come first
• No in-house marketing resources
• No time to coordinate marketing programs
6. Why ?
• You have an urgent need for marketing support
• You are ready to take over the market and need help getting started
• You need to update your sales and marketing collateral
• You need a marketing team with experience in the market
• You are ready to take your business to the next level
8. Proposed Activities
Three Beauty Talks
Golf/Country Club Setting
Exclusive, High Profile Guest List
RSVP Only Events
Very High Profile Speakers
9. Proposed Activities
Four Open Consultations
Activities run throughout a weekend
General Invite Events
In-store Events
High Brand Visibility - In The Entire Mall and In The Store
Sales Opportunity
Open Social Media Invitation
10. In-store Branding• Exterior Light Boxes
• Back to Wall Units Branding
• Customized Brand Fittings
• Sales Counter Branding
• Standees and Banners
• Packing Bags
• T-Shirts
• Fliers
• Shelf Talkers
