Brian Mistretta is a Senior Director of Product and Solution Marketing with over 16 years of experience in IT, technology services, and telecommunications. He has expertise in marketing strategy, cross-functional collaboration, and implementing tactical plans. At his current role at CenturyLink, he leads a team in developing marketing content, sales enablement tools, and thought leadership assets. Previously, he launched marketing programs and products at Savvis, where he was also a top-performing proposal manager.

1. Brian W. Mistretta
800 North Overlook Drive
Alexandria, VA 22305
(703) 379-0055
brian_mistretta@yahoo.com
https://www.linkedin.com/in/brian-mistretta-5659471
Executive Summary
An innovative Product and Solution Marketing specialist with over 16 years of experience working in the
Information Technology, Technology Services, and Telecommunications industries. Expertise in both
marketing and sales, including product marketing strategy formulation & execution, cross-functional
collaboration, and tactical implementation. Ability to “Tell a Story" that transforms product & service technical
features into narratives with market context that resonate with a variety of potential buyers. Formulating
strategies and developing unique and compelling value propositions that build leading brands through
heightened brand awareness and cutting-edge thought leadership. Driving market growth and increasing
brand revenues by empowering the sales team with effective tools, resources, training, and marketing
collateral.
Competencies
• Team Management & Leadership
• Product Competitive Positioning
• Full-cycle Product Marketing Strategy
• Cross-functional Collaboration
• Strategy Formulation and Execution
• Multi-channel Marketing
• Production Implementation
• Sales and Client Support
• Data and Analytics
• Writing Content & Messaging
• Pubic Speaking & Webcasts
• Instructional Product Training
• SD-WAN, SDN, and NFV
• Big Data, & Cloud Computing
Experience
CenturyLink Herndon, VA 2012 - Present
Senior Director, Product & Solution Marketing
• Driving lead generation for global sales via inbound and outbound campaigns and events
enhancing customer engagement and improving operational and business performance
• Crafting and executing strategic marketing plans that stitch together product and service with
vertical industry and persona
• Developing content & customer communications, sales enablement, and gathering competitive
intelligence for the Managed Workload, Hosting, Applications, Security and Storage service lines
• Developing content for product and solutions including, web-facing content, customer
presentations, sales enablement pieces and collateral
• Ensuring necessary marketing programs are cross-pollinated horizontally and vertically through
partnership with sales leaders, analysts and product management
• Defining high value programs and gaining consensus and buy-in across the organization
• Building programs to address a broad range of horizontal solutions, vertical industry pain points,
and business drivers
• Hiring, training, managing, and leading a team of seven Senior Marketers
• Collaborating with the Product Management team to develop content, build marketing campaigns,
provide sales enablement tools and resources, and create thought leadership assets
• Identifying promotional opportunities, participating in tradeshows & events, and engaging with
booth visitors and media to enhance brand awareness
• Define top line messaging and create brand voice that drives content for tradeshows and events
consistent with corporate strategy
• Writing tradeshow and event scripts for the executive’s presentation
• Acting as Executive Ambassador engaging with customers and leading on-site customer meetings

2. Brian W. Mistretta
800 North Overlook Drive
Alexandria, VA 22305
(703) 379-0055
brian_mistretta@yahoo.com
https://www.linkedin.com/in/brian-mistretta-5659471
Savvis Herndon, VA 2006-2011
Director, Product & Vertical Marketing
• Promoted to Director after proposing a solution-oriented go-to-market strategy, which created a
strong pull through of individual products and gave specific industry context to front line sellers to
drive informed discussions that transcend product
• Successfully launched 2009 “Savvis Consumer Brand Solutions,” products & services portfolio for
brands in Retail, Consumer Packaged Goods, and Travel & Hospitality vertical industries, reaching
revenue goals for Q1 2010
• Managed and implemented the Solution Marketing program for Savvis Consumer Brand & Media
vertical solution lines
• Provided Product Marketing support for the Managed Dedicated Hosting, Co-location, Managed
Applications, and Digital Media Management product lines
• Created compelling product and vertical marketing collateral, developed internal & external web
content, wrote customer communications, authored sales training presentations and FAQ
documents
• Defined, crafted, & refined unique value propositions for product & service launches
• Indirectly drove revenues by supporting the sales teams by acting as a subject matter expert for
product-specific customer inquiries and assisting with the RFP responses
• Managed product collateral libraries as enhancements to existing products
• Identified and gathered data and intelligence on target prospects
• Promoted product marketing programs internally through participation in a nationwide roadshow
Savvis Herndon, VA 2004-2006
Proposal Manager
• Top revenue-producing Proposal Manager in company with over $50 million in sales revenue
• Featured in “Mach RFP” article in Network Computing Magazine in December 2005 for submitting
a Mach RFP to vendors evaluating the market landscape of Managed Hosting, in which Savvis was
ranked # 1 in industry
• Reviewed and responded to RFPs and RFIs from multiple organizational sales channels
• Compared and assessed RFP requirements against company service portfolio offerings to
determine the probability of winning the bids
• Consulted with the Response Teams and recommended creative strategies to win the bid
• Developed the overall project plan and chaired the team Kick-off meetings
• Managed project, assigned tasks, & tracked deliverables through Pink, Red & Gold Team reviews
• Built and maintained knowledge database of corporate, product, & FAQ product information
Education & Training
Radford University, Radford, Virginia 1996
Bachelor of Science Degree
Communications / Broadcast Journalism & Media Studies
Pragmatic Marketing Foundations 2016
Technology Expertise: SD-WAN, SDN, NFV, MPLS, Big Data, & Cloud Computing, Colocation