The document discusses lead generation, highlighting its importance in converting interested individuals into potential customers, resulting in increased sales and positive ROI. It presents various techniques for lead generation such as optimizing websites, utilizing social media, and employing digital marketing strategies. Additionally, it introduces a masterclass on generating leads through digital marketing, including course details and a reference link.

1. LEAD GENERATION

2. Introduction
A Lead is a person who has indicated
interest in your company's product or
service in some way.
Lead Generation is the process of
attracting and converting strangers and
prospects into those leads we just
talked about.

3. Benefits of Leads Generation:
● Increase in Sales and Profit
● Contributes to a Positive ROI
● Target Desired Customers
● Costs less than Print, TV and Billboard Ads

4. Lead Generation Techniques
Optimizing Your Website To Generate Leads
Getting Ranked for the Right Keywords on
Search Engines
Leveraging on Paid Advertising
Leveraging on Social Media
Techniques

5. Transformation of Marketing
Represent the Company Represent the Customer
Finding Customers Being Found
Mass Advertising 1:1 Targeting
Demographic Behavioral
Mission
Customer
Intelligence
THEN
THEN
NOW
NOW

6. Transformation of Marketing Contd..
Point in Time Blasts Continuous Relationships
Few / Isolated Channels Exploding / Integrated Channels
3rd
Party Data Owned, Big Data
Intuitive Decision Making Fact Based Decision Making
Mechanics & Tactics
Measurement
THEN
THEN
NOW
NOW

7. 4 Digital Marketing Strategies to Boost Leads
● Focus on Traffic from Social Media
● Continue to use Email
● Solve Problem with Content
● Engage People Directly

8. Eduonix Introduces
Generating Leads Through Digital Marketing : The Masterclass @ $15
To Get this Course at $15 Use Coupon Code : YT15
● Lectures: 24
● Video: 04 hours
● Language: English
● Includes: 30 day money back
guarantee!
Certificate of
Completion.
Lifetime Access.
Reference Link : https://goo.gl/YnTS76

9. Table of Contents
● SECTION 1 : Introduction
● SECTION 2 : What is Lead and Lead Generation
● SECTION 3 : Need of Lead Generation
● SECTION 4 : Different Lead Generation Techniques
● SECTION 5 : Cycle of Prospects & Sale
● SECTION 6 : Understand Your Sales Funnel

10. Table of Contents Contd..
● SECTION 7 : Helping Customers & Knowing Competition
● SECTION 8 : Exceeding Customer Expectations
● SECTION 9 : Generating More Sales through Existing Customers
● SECTION 10 : Importance of Measuing & Analyzing
● SECTION 11 : Optimizing Your Results & Different Tools for Lead
Generation
● SECTION 12 : Important tips & tricks with Conclusion

11. Connect with us on Social Platform
Thank You!!!