Marketing is a fast-paced changing industry that requires constantly looking for new and improved ways to attract people to your business. Become a lead generation expert with our lead generation marketing course. Enroll our Lead generation course & build brands, businesses, etc.
[PPC Hero Summit] When and How to Pivot Your PPC StrategyHanapin Marketing
With Associate Director of Services, Carrie Albright, and Sr. Analyst Jacob Fairclough, learn what steps you can take when your current PPC efforts are tapped or proving ineffective. They’ll discuss the different reasons for when you need to pivot your advertising and give you valuable tactics on how to approach each situation.
Develop your School Growth Strategy (in a month) | LaunchpadAnupam Kaushik
This 4 weeks action-packed program will help School Principals and School Owners in growing the school brands. With lots of videos, activities and exercises, school leaders will find it very supportive.
[PPC Hero Summit] When and How to Pivot Your PPC StrategyHanapin Marketing
With Associate Director of Services, Carrie Albright, and Sr. Analyst Jacob Fairclough, learn what steps you can take when your current PPC efforts are tapped or proving ineffective. They’ll discuss the different reasons for when you need to pivot your advertising and give you valuable tactics on how to approach each situation.
Develop your School Growth Strategy (in a month) | LaunchpadAnupam Kaushik
This 4 weeks action-packed program will help School Principals and School Owners in growing the school brands. With lots of videos, activities and exercises, school leaders will find it very supportive.
Driving the Right Conversions from Facebook Ads: Your 60-Minute MasterclassHanapin Marketing
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
Learning Objectives:
- Developing a living Marketing Plan
- Implementing marketing strategies
that drive results
- Making the Marketing Plan a cohesive part of the Business Plan
- Leveraging Marketing analytics for continuous improvement
Effective Marketing is realized when the rubber hits the road
Modern Marketing Principles and Video Case StudiesStukent Inc.
The combination of Modern Marketing Principles and Video Case Studies let students put their learning to the test as they face real marketing problems experienced by actual businesses. The 13 video case studies present a wide range of issues to solve, including dilemmas with product creation, packaging design, social media marketing planning, retail store layout, pricing, and more.
Author Kinda Wilson shows off the courseware, including textbook, video case studies, teacher resources, and many more!
Building a Digital Strategy Presentation for UNC School of Journalismnewmediaclay
This is a presentation from an Introduction to Marketing class at UNC-Chapel Hill's School of Journalism. The aim of the lecture was to educate students on how to build a digital strategy for clients and how that differs from traditional ad strategy. The lecture touches on the difference between tactics and strategy and looking at how to implement specific tactics to accomplish the overall strategy.
Sales Transformation: A Practical ChecklistDSG Consulting
How is that New Year’s Resolution going? Many people find that without support, it is difficult to keep momentum throughout the year - resulting in a bounty of abandoned resolutions.
In over twenty years experience consulting, DSG has seen similar struggles with sustaining sales transformation “big ideas” that come from the C-suite at the beginning of a year or quarter.
For instance, having the accountability of a personal trainer is likely to keep a fitness goal on track; otherwise, life gets busy, and things get in the way of even the most well-intentioned resolutions. By the end of January, 1 in 3 people abandon his or her New Year’s Resolutions.
If an organization does not create a compressive sales playbook for implementing an executive’s “big idea,” it may fall to the wayside just like a resolution to “eat healthier” or “go the the gym more.” Don’t let that happen with your “big idea” for 2014.
We complied insights from our veteran DSG sales consultants with steps for creating a successful sales transformation with your team in 2014. Check out the infographic below and show initiative by passing the Sales Transformation Checklist on to your CMO or VP of Sales.
11 Digital Marketing Certifications to Jumpstart Your Career in 2017Jointviews
Here are 11 digital marketing certifications that you can add to your job portfolio in 2017. Some of the certifications include HubSpot, Google, Facebook, and Optimizely.
Source URL - http://www.jointviews.com/blog/digital-marketing-certifications/
Case studies highlighting success JEMC has had building awareness, attracting new customers and driving down marketing costs for our clients.
For more information contact James Egan at 631.287.0850.
www.jemcinc.com
Sales Management is important for businesses since sales are the basis for measuring the success of any profit-oriented organisations. You can learn through this course how to be an effective and successful sales expert. Learning the language of sales is the first step to make an effective sales pitch. You will learn to handle any sales objections that may come in your way. Through this course, you will learn to seal a deal and follow up on your sales projects. More importantly, you will learn how to set sales goals, manage sales data and use a prospect board to improve the sales of your business.
Sales Management is important for businesses since sales are the basis for measuring the success of any profit-oriented organisations. You can learn through this course how to be an effective and successful sales expert. Learning the language of sales is the first step to make an effective sales pitch. You will learn to handle any sales objections that may come in your way. Through this course, you will learn to seal a deal and follow up on your sales projects. More importantly, you will learn how to set sales goals, manage sales data and use a prospect board to improve the sales of your business.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Driving the Right Conversions from Facebook Ads: Your 60-Minute MasterclassHanapin Marketing
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
Learning Objectives:
- Developing a living Marketing Plan
- Implementing marketing strategies
that drive results
- Making the Marketing Plan a cohesive part of the Business Plan
- Leveraging Marketing analytics for continuous improvement
Effective Marketing is realized when the rubber hits the road
Modern Marketing Principles and Video Case StudiesStukent Inc.
The combination of Modern Marketing Principles and Video Case Studies let students put their learning to the test as they face real marketing problems experienced by actual businesses. The 13 video case studies present a wide range of issues to solve, including dilemmas with product creation, packaging design, social media marketing planning, retail store layout, pricing, and more.
Author Kinda Wilson shows off the courseware, including textbook, video case studies, teacher resources, and many more!
Building a Digital Strategy Presentation for UNC School of Journalismnewmediaclay
This is a presentation from an Introduction to Marketing class at UNC-Chapel Hill's School of Journalism. The aim of the lecture was to educate students on how to build a digital strategy for clients and how that differs from traditional ad strategy. The lecture touches on the difference between tactics and strategy and looking at how to implement specific tactics to accomplish the overall strategy.
Sales Transformation: A Practical ChecklistDSG Consulting
How is that New Year’s Resolution going? Many people find that without support, it is difficult to keep momentum throughout the year - resulting in a bounty of abandoned resolutions.
In over twenty years experience consulting, DSG has seen similar struggles with sustaining sales transformation “big ideas” that come from the C-suite at the beginning of a year or quarter.
For instance, having the accountability of a personal trainer is likely to keep a fitness goal on track; otherwise, life gets busy, and things get in the way of even the most well-intentioned resolutions. By the end of January, 1 in 3 people abandon his or her New Year’s Resolutions.
If an organization does not create a compressive sales playbook for implementing an executive’s “big idea,” it may fall to the wayside just like a resolution to “eat healthier” or “go the the gym more.” Don’t let that happen with your “big idea” for 2014.
We complied insights from our veteran DSG sales consultants with steps for creating a successful sales transformation with your team in 2014. Check out the infographic below and show initiative by passing the Sales Transformation Checklist on to your CMO or VP of Sales.
11 Digital Marketing Certifications to Jumpstart Your Career in 2017Jointviews
Here are 11 digital marketing certifications that you can add to your job portfolio in 2017. Some of the certifications include HubSpot, Google, Facebook, and Optimizely.
Source URL - http://www.jointviews.com/blog/digital-marketing-certifications/
Case studies highlighting success JEMC has had building awareness, attracting new customers and driving down marketing costs for our clients.
For more information contact James Egan at 631.287.0850.
www.jemcinc.com
Sales Management is important for businesses since sales are the basis for measuring the success of any profit-oriented organisations. You can learn through this course how to be an effective and successful sales expert. Learning the language of sales is the first step to make an effective sales pitch. You will learn to handle any sales objections that may come in your way. Through this course, you will learn to seal a deal and follow up on your sales projects. More importantly, you will learn how to set sales goals, manage sales data and use a prospect board to improve the sales of your business.
Sales Management is important for businesses since sales are the basis for measuring the success of any profit-oriented organisations. You can learn through this course how to be an effective and successful sales expert. Learning the language of sales is the first step to make an effective sales pitch. You will learn to handle any sales objections that may come in your way. Through this course, you will learn to seal a deal and follow up on your sales projects. More importantly, you will learn how to set sales goals, manage sales data and use a prospect board to improve the sales of your business.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
How to Increase Nonprofit Revenue with a Marketing PlanBloomerang
https://bloomerang.co/webinars-events/
Want to plan marketing activities that support your organization’s mission and programs?
In this webinar, we share the process we use with our clients to create an effective and efficient marketing strategy.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
Learn how a holistic integrated media strategy including social, display, search, and shopping can help your brand conquer its Q4 goals. Discover how the power of data, media mix modeling, and Mobius – Tinuiti’s proprietary suite of marketing intelligence and media activation technology has led to client success.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
CEOs Discuss: Collecting Client Feedback and Using it to Grow Your BusinessClearEdge Marketing
How to get more of what you want:
• High survey response rates
• Identifying potential issues or problem accounts
• Actionable data to update marketing and sales messages
• Testimonials
• Strong relationships with promoters to advocate for your brand
Inside Look: How Top Brands Drive Revenue from InstagramTinuiti
Instagram is a visually appealing platform, traditionally used for organic growth opportunities. While the platform was originally designed for organic engagement, brands should also leverage Instagram’s advertising capabilities to capitalize on revenue opportunity. Learn powerful advertising tactics to drive conversions and maximize ROI on Instagram.
How to Launch a New School Program: Online Marketing to Stand Out and Bring S...Higher Education Marketing
Since the end of the pandemic, the online landscape for education options can oftentimes feel more crowded and competitive than ever before. In situations like this, how do you ensure that your latest program or course offering that you're looking to launch receives the attention it deserves from the prospective students you need?
HEM will walk you through the best practices and the top tips for promoting new programs in the webinar, "How to Launch a New School Program: Online Marketing to Stand Out and Bring Students In." We'll cover the groundwork of what you need before you start advertising, what channels and strategies your school should consider, and how to take your offerings to the next level and stand out. We'll also clear up common misconceptions about when it's the right time to advertise.
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Creating Moments of Delight: Strategically Utilizing Creative Across Lifecycl...Tinuiti
Email alone is not enough in your customer messaging strategy. Consumers don’t see channels. They see the brand and their relationship to it. So instead of messaging in silos, tackle your business goals with an integrated messaging approach that prioritizes the customer and provides a comprehensive and personalized communication journey.
The good news? We are evolving too. Join us, plus partners and experts across lifecycle marketing: marketing automation platform Klaviyo, conversion optimization platform Justuno, SMS marketing platform Postscript, email service provider Sailthru, and cross-channel marketing platform Iterable, – plus our client City Mattress – to learn everything about the cycle of activation, nurturing, loyalty and reactivation.
Customer Success Webinar Series: How Automation is revolutionizing Customer S...Gainsight
As companies grow they inevitably have multiple customer segments to manage. The truth is, not all customers should be treated the same. A Customer Success strategy that scales uses technology to extend the reach of the Customer Success team in a way that still drives value for the customer. Embracing automation and 1:Many strategies is becoming a cornerstone of any mature Customer Success strategy.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Be a Social Media Rockstar and Engage Your Customers!Blytheco
4 Take-a-Ways
1. Why Social Media is helping companies engage with their customers?
2. The strategy being customer engagement & why it is important to your bottom line
3. How to gauge where you are with customer engagement?
4. Examples of how people are engaging with their customers
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Similar to Generating Leads Through Digital Marketing : The Masterclass (20)
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Developers Guide To Blockchain, Bitcoin and CryptocurrenciesSam Dias
Learn the core concepts of cryptocurrency and its underlying Blockchain technology by implementing it in JavaScript.
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Learn web development with the famous Angular framework from scratch in this Angular 6 online training tutorial.
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Learn HTML5 and JavaScript fundamentals with this unique project based course. Learn HTML5 Programming with step by step Tutorial. Get hands - on experience while learning HTML5 programming by building 10 projects which include apps and games.
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A complete guide to master machine learning concepts and create real world ML solutions. Learn to build real world machine learning solutions across different verticals. Master professional machine learning.
Machine Learning for Beginners : https://goo.gl/FGnGXA
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A complete guide for building machine learning and deep learning solutions using Tensorflow. This TensorFlow tutorial is designed for newbies and advanced users in which they will learn basics & difficult concepts of Tensorflow from scratch. Enroll now and let’s take a step into the future with TensorFlow!
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From 0 to Hero : Machine Learning Complete GuideSam Dias
Learn to build real world machine learning solutions across different verticals. Master professional machine learning. A complete guide to master machine learning concepts and create real world ML solutions
Machine Learning for Beginners : https://goo.gl/D3XhBu
Projects in Machine Learning : https://goo.gl/4hGZky
Learn to build real world apps in Enterprise Java using Spring, Spring Boot, Hibernate, Struct and much more. Enroll now and start building your own Java applications from scratch!
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Learn everything about Blockchain and Cryptocurrencies (Bitcoin, Ethereum, Ripple, Litecoin, Bitcoin Trading, Mining). You will receive all the knowledge to use and leverage the powerful technology behind these amazing and wonderful platforms.
Become a complete developer by learning front-end and back-end technologies in this Full Stack Web Developer Course. These are just a few of the 40 different apps that are part of this brilliant course. With this course, you will not only learn a whole lot of different technologies, but also become a complete developer.
So, what are you waiting for? Let’s become a Master Developer with this Full Stack Web Development Bundle Course.
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If you aren’t sure what you should start learning or you are torn between the next technology you should get your hands on, then you can take our Best Sellers bundle and start learning the latest popular technologies that are currently out there.
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Web Development with VueJS : The Complete GuideSam Dias
Master Vue framework fundamentals including directives, interpolation, data binding in this Vue JS app tutorial course. Vuejs 2 Tutorial is a frontend programming frameworks that helps learning from basics and it is the combination of angular 2 and Reactjs frameworks.
Complete Introduction to Business Data AnalysisSam Dias
Beginner course on Business data analysis will help users breakdown the different techniques of data analysis with ease. As an entrepreneur or a business man or even a manager, you need to know data. Data plays an important role when it comes to making decisions about your business.
The Ultimate iOS 11 Course Learn to Build AppsSam Dias
Become an iOS app developer with this iOS 11 tutorial that helps develop multiple apps from scratch using XCode and Swift 4. If you are tired of searching for different courses or tutorials that can help you become a master iOS developer and then getting disappointed because all it does is teach you how to copy and paste code from one file to another, then you are in luck! We’ve got THE iOS comprehensive bible that you have been looking for!
Projects In Laravel : Learn Laravel Building 10 ProjectsSam Dias
Projects In Laravel : Learn Laravel Building 10 Projects
Learn Laravel 5, top PHP framework, including how to install Laravel 5 framework & fundamentals in this Laravel 5 tutorial. This is why you need something to help you learn a technology quickly and easily! Our course does exactly that!
https://www.eduonix.com/courses/Web-Development/projects-in-laravel-learn-laravel-building-10-projects
Learn the core fundamentals of HTML and CSS in this beginner Course & develop your own website independently. HTML & CSS can be a complicated language to understand, but it doesn’t have to! HTML & CSS are core components when it comes to development and are often required as a per-requisite for learning any language or technology.
Learn web development with the famous Angular framework from scratch in this Angular 4 online training tutorial. Angular 4 is basically the latest version of Angular 2, but it is completely different from the latter, in terms of syntax, terminology, commands, etc.
Become The AWS Certified Solution Architect AssociateSam Dias
Get AWS certification with our AWS certified solution architect associate course which is designed for an AWS Developer.
Enroll now and let’s get started studying!
Hadoop and Big Data for Absolute BeginnersSam Dias
Learn analyzing Big Data from scratch, step by step with Hadoop and Amazon EC2 in this Big Data tutorial for beginners. Here’s where you can learn both of these amazing technologies! From installation to configuration and to actually tackling big data, our EPIC course covers it all.
Icon Design Masterclass : Learn Icon Design PrinciplesSam Dias
Design creative and colorful icons from scratch, from sketching and execution, in our Icon Design Beginners Course.We have become more visual creatures, where having bright colors and images help us interact more with a website.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Introduction
A Lead is a person who has indicated
interest in your company's product or
service in some way.
Lead Generation is the process of
attracting and converting strangers and
prospects into those leads we just
talked about.
3. Benefits of Leads Generation:
● Increase in Sales and Profit
● Contributes to a Positive ROI
● Target Desired Customers
● Costs less than Print, TV and Billboard Ads
4. Lead Generation Techniques
Optimizing Your Website To Generate Leads
Getting Ranked for the Right Keywords on
Search Engines
Leveraging on Paid Advertising
Leveraging on Social Media
Techniques
5. Transformation of Marketing
Represent the Company Represent the Customer
Finding Customers Being Found
Mass Advertising 1:1 Targeting
Demographic Behavioral
Mission
Customer
Intelligence
THEN
THEN
NOW
NOW
6. Transformation of Marketing Contd..
Point in Time Blasts Continuous Relationships
Few / Isolated Channels Exploding / Integrated Channels
3rd
Party Data Owned, Big Data
Intuitive Decision Making Fact Based Decision Making
Mechanics & Tactics
Measurement
THEN
THEN
NOW
NOW
7. 4 Digital Marketing Strategies to Boost Leads
● Focus on Traffic from Social Media
● Continue to use Email
● Solve Problem with Content
● Engage People Directly
8. Eduonix Introduces
Generating Leads Through Digital Marketing : The Masterclass @ $15
To Get this Course at $15 Use Coupon Code : YT15
● Lectures: 24
● Video: 04 hours
● Language: English
● Includes: 30 day money back
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Certificate of
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Reference Link : https://goo.gl/YnTS76
9. Table of Contents
● SECTION 1 : Introduction
● SECTION 2 : What is Lead and Lead Generation
● SECTION 3 : Need of Lead Generation
● SECTION 4 : Different Lead Generation Techniques
● SECTION 5 : Cycle of Prospects & Sale
● SECTION 6 : Understand Your Sales Funnel
10. Table of Contents Contd..
● SECTION 7 : Helping Customers & Knowing Competition
● SECTION 8 : Exceeding Customer Expectations
● SECTION 9 : Generating More Sales through Existing Customers
● SECTION 10 : Importance of Measuing & Analyzing
● SECTION 11 : Optimizing Your Results & Different Tools for Lead
Generation
● SECTION 12 : Important tips & tricks with Conclusion