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LEAD GENERATION
Introduction
A Lead is a person who has indicated
interest in your company's product or
service in some way.
Lead Generation is the process of
attracting and converting strangers and
prospects into those leads we just
talked about.
Benefits of Leads Generation:
● Increase in Sales and Profit
● Contributes to a Positive ROI
● Target Desired Customers
● Costs less than Print, TV and Billboard Ads
Lead Generation Techniques
Optimizing Your Website To Generate Leads
Getting Ranked for the Right Keywords on
Search Engines
Leveraging on Paid Advertising
Leveraging on Social Media
Techniques
Transformation of Marketing
Represent the Company Represent the Customer
Finding Customers Being Found
Mass Advertising 1:1 Targeting
Demographic Behavioral
Mission
Customer
Intelligence
THEN
THEN
NOW
NOW
Transformation of Marketing Contd..
Point in Time Blasts Continuous Relationships
Few / Isolated Channels Exploding / Integrated Channels
3rd
Party Data Owned, Big Data
Intuitive Decision Making Fact Based Decision Making
Mechanics & Tactics
Measurement
THEN
THEN
NOW
NOW
4 Digital Marketing Strategies to Boost Leads
● Focus on Traffic from Social Media
● Continue to use Email
● Solve Problem with Content
● Engage People Directly
Eduonix Introduces
Generating Leads Through Digital Marketing : The Masterclass @ $15
To Get this Course at $15 Use Coupon Code : YT15
● Lectures: 24
● Video: 04 hours
● Language: English
● Includes: 30 day money back
guarantee!
Certificate of
Completion.
Lifetime Access.
Reference Link : https://goo.gl/YnTS76
Table of Contents
● SECTION 1 : Introduction
● SECTION 2 : What is Lead and Lead Generation
● SECTION 3 : Need of Lead Generation
● SECTION 4 : Different Lead Generation Techniques
● SECTION 5 : Cycle of Prospects & Sale
● SECTION 6 : Understand Your Sales Funnel
Table of Contents Contd..
● SECTION 7 : Helping Customers & Knowing Competition
● SECTION 8 : Exceeding Customer Expectations
● SECTION 9 : Generating More Sales through Existing Customers
● SECTION 10 : Importance of Measuing & Analyzing
● SECTION 11 : Optimizing Your Results & Different Tools for Lead
Generation
● SECTION 12 : Important tips & tricks with Conclusion
Connect with us on Social Platform
Thank You!!!

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Generating Leads Through Digital Marketing : The Masterclass

  • 2. Introduction A Lead is a person who has indicated interest in your company's product or service in some way. Lead Generation is the process of attracting and converting strangers and prospects into those leads we just talked about.
  • 3. Benefits of Leads Generation: ● Increase in Sales and Profit ● Contributes to a Positive ROI ● Target Desired Customers ● Costs less than Print, TV and Billboard Ads
  • 4. Lead Generation Techniques Optimizing Your Website To Generate Leads Getting Ranked for the Right Keywords on Search Engines Leveraging on Paid Advertising Leveraging on Social Media Techniques
  • 5. Transformation of Marketing Represent the Company Represent the Customer Finding Customers Being Found Mass Advertising 1:1 Targeting Demographic Behavioral Mission Customer Intelligence THEN THEN NOW NOW
  • 6. Transformation of Marketing Contd.. Point in Time Blasts Continuous Relationships Few / Isolated Channels Exploding / Integrated Channels 3rd Party Data Owned, Big Data Intuitive Decision Making Fact Based Decision Making Mechanics & Tactics Measurement THEN THEN NOW NOW
  • 7. 4 Digital Marketing Strategies to Boost Leads ● Focus on Traffic from Social Media ● Continue to use Email ● Solve Problem with Content ● Engage People Directly
  • 8. Eduonix Introduces Generating Leads Through Digital Marketing : The Masterclass @ $15 To Get this Course at $15 Use Coupon Code : YT15 ● Lectures: 24 ● Video: 04 hours ● Language: English ● Includes: 30 day money back guarantee! Certificate of Completion. Lifetime Access. Reference Link : https://goo.gl/YnTS76
  • 9. Table of Contents ● SECTION 1 : Introduction ● SECTION 2 : What is Lead and Lead Generation ● SECTION 3 : Need of Lead Generation ● SECTION 4 : Different Lead Generation Techniques ● SECTION 5 : Cycle of Prospects & Sale ● SECTION 6 : Understand Your Sales Funnel
  • 10. Table of Contents Contd.. ● SECTION 7 : Helping Customers & Knowing Competition ● SECTION 8 : Exceeding Customer Expectations ● SECTION 9 : Generating More Sales through Existing Customers ● SECTION 10 : Importance of Measuing & Analyzing ● SECTION 11 : Optimizing Your Results & Different Tools for Lead Generation ● SECTION 12 : Important tips & tricks with Conclusion
  • 11. Connect with us on Social Platform Thank You!!!