Salesforce Einstein is an AI integrated into the Salesforce platform that enhances productivity in sales, marketing, community, and service clouds by making predictive analytics and recommendations. It allows users to collect data for machine learning purposes and provides various functionalities, including lead scoring, opportunity insights, and sentiment analysis. Einstein aims to improve customer relationship management by automating tasks and providing tailored insights to teams.

1. Everything
You Need
To Know About
Salesforce Einstein

2. Fundamentals
of Einstein
Einstein is Artificial Intelligence in the
Salesforce Platform.
2
Einstein works smarter in less time. It thinks
like humans and gives appropriate predictive
results. It uses machine learning language
which has algorithms written to make
predictions.

3. What makes
Einstein different?
LEARNS FROM THE DATA
-Einstein is a series of events
to collect, discover, classify,
automate, recommend and
predict.
-The user just has to collect
the data and push it to Einstein
3
BUILT-IN FUNCTIONALITIES
& API
-Einstein provides built in
functionalities as well as API
to be consume from anywhere
and make predictions.
-It is easy to use and powerful
to work and secure to trust

4. “
How is Salesforce Einstein
going to help in CRM?
4

5. Einstein
has been introduced in Salesforce clouds, making
them smarter to help customers, sales team,
marketing team as well as developers.
5
1. Sales Cloud Einstein
2. Marketing Cloud Einstein
3. Community Cloud Einstein
4. Service Cloud Einstein

6. 6
1. Sales Cloud Einstein
2. Marketing Cloud Einstein
3. Community Cloud Einstein
4. Service Cloud Einstein
● Increase the productivity of Sales team
● Recommends the best leads and
opportunities
Einstein Activity capture
- Connect email & calendar with Salesforce
Einstein Lead Scoring
- Recommend the best leads to the Sales team
Einstein Opportunity Insights
- Provide updates about opportunities

7. 7
1. Sales Cloud Einstein
2. Marketing Cloud Einstein
3. Community Cloud Einstein
4. Service Cloud Einstein
● Increase the productivity of Sales team
● Recommends the best leads and
opportunities
Einstein Account Insights
- Inform factors which affects customer
relationship with respect to business development
Einstein Automated Contacts
- Log customer data automatically
Einstein Reports and Dashboards

8. 8
1. Sales Cloud Einstein
2. Marketing Cloud Einstein
3. Community Cloud Einstein
4. Service Cloud Einstein
● AI help marketers to fulfil the
customer’s expectation.
Einstein Recommendation
- Recommend the best product, content, or
offer for each customer
Einstein Sentiment Insights ( Social Studio )
- Analyze the strength and sentiments for
better customer conversion
Einstein Language Insights (Social Studio)
- Detects and classify the language of the post
Einstein Spam Detection Insights (Social Studio)
- Identify and block spam sites
Einstein Post Classification (Social Studio)
- Classify & route the customer’s social posts
to right team

9. 9
1. Sales Cloud Einstein
2. Marketing Cloud Einstein
3. Community Cloud Einstein
4. Service Cloud Einstein
● It help to the community members by
providing needful service to them.
Einstein Self-Service
- Help community members to find answers faster
Einstein Personalized Recommendations
- Recommend interest based files, records and
groups to follow
Einstein Business Insights
- Recommendation by analyzing the keyword and
topic phrases

10. 10
1. Sales Cloud Einstein
2. Marketing Cloud Einstein
3. Community Cloud Einstein
4. Service Cloud Einstein
● Provide solutions to the customers
Resolve customer issues
- Recommend solution to customer as per
their query
Deliver the right answer to the customer
- Quick answers to customer's questions using case
content and history
Empower your team with insights about
case resolution times
- Prioritizing the cases based on time needed and
to resolve it

11. We hope this helps you understand different
Salesforce Einstein features.
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13. Zen4orce Team
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