- The British Library offers space for small business meetings and paid research services for inventors, entrepreneurs, and legal professionals to develop business ideas and check patent novelty. Services are charged at £103.20 per hour with a one hour minimum.
- Social media is a way to connect people through free or low-cost online platforms and mobile apps. It allows businesses to engage with customers, monitor competitors, measure impact, and crowdsource products and services.
- Developing an effective social media strategy involves understanding business goals, creating engaging content, using multiple platforms like Facebook, Twitter, LinkedIn, and Instagram, and measuring results. Consistent posting and responding to customers is important for building relationships and brand awareness.
The British Library offers resources and paid research services to entrepreneurs, academics, creatives, and others. It has space available for small business meetings. Paid research services include helping with patent and intellectual property searches and supporting legal professionals. Services are charged at £103.20 per hour with a one hour minimum.
The document provides an overview of using social media for small businesses. It discusses various social media platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and newer platforms like TikTok and Snapchat. For each platform, it summarizes their purpose and benefits for small businesses, as well as tips on how to use the platform effectively through content marketing, engagement, hashtags, and more. The overall document aims to help small businesses develop a social media strategy and understand how to leverage different social channels.
The document provides information about using social media for small businesses. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube and how small businesses can use them. It emphasizes the importance of having a social media strategy and posting engaging, shareable content regularly. It also provides tips for social media success like being consistent with branding, curating valuable content and having a balance of personal and professional online.
Business & IP Centre - Social Media for Small Business 2022Seema Rampersad
The document provides an overview of using social media for business purposes. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and evaluating them for small businesses. Key tips include developing a social media strategy with goals in mind, regularly posting engaging content across multiple platforms, monitoring analytics and engaging with customers and followers. The document emphasizes using social media to build your brand and develop relationships with your audience.
This document provides information about the author, who is a business marketing student at the University of Nevada, Reno graduating in May 2012 with an interest in event planning. It then discusses internet marketing and its benefits for small businesses in building relationships, communicating with customers, and understanding customer needs. Finally, it outlines strategies for effective online marketing including the importance of search engines, content, social media, calls to action, and tracking progress.
CPD25 Marketing your library using social mediaNeil Infield
The document provides an overview of social media marketing for libraries. It discusses several major social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube and tools like Hootsuite and Buffer. For each platform, it describes how libraries can use it, what type of content to post, and tips for successful engagement. The key highlights are developing a social media strategy aligned with business goals, using content marketing and storytelling to build trust and audience, and measuring results to optimize performance over time.
This document provides information and tips about content marketing. It discusses what content marketing is, types of content, examples of content, trends in content marketing, and tools for creating and sharing content. Key points include that content should be valuable for the target audience and drive business goals; types of content include blogs, videos, photos and more; and content marketing is most effective when supported by a strategy, calendar, promotion on social media, and measurement of results.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
The British Library offers resources and paid research services to entrepreneurs, academics, creatives, and others. It has space available for small business meetings. Paid research services include helping with patent and intellectual property searches and supporting legal professionals. Services are charged at £103.20 per hour with a one hour minimum.
The document provides an overview of using social media for small businesses. It discusses various social media platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and newer platforms like TikTok and Snapchat. For each platform, it summarizes their purpose and benefits for small businesses, as well as tips on how to use the platform effectively through content marketing, engagement, hashtags, and more. The overall document aims to help small businesses develop a social media strategy and understand how to leverage different social channels.
The document provides information about using social media for small businesses. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube and how small businesses can use them. It emphasizes the importance of having a social media strategy and posting engaging, shareable content regularly. It also provides tips for social media success like being consistent with branding, curating valuable content and having a balance of personal and professional online.
Business & IP Centre - Social Media for Small Business 2022Seema Rampersad
The document provides an overview of using social media for business purposes. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and evaluating them for small businesses. Key tips include developing a social media strategy with goals in mind, regularly posting engaging content across multiple platforms, monitoring analytics and engaging with customers and followers. The document emphasizes using social media to build your brand and develop relationships with your audience.
This document provides information about the author, who is a business marketing student at the University of Nevada, Reno graduating in May 2012 with an interest in event planning. It then discusses internet marketing and its benefits for small businesses in building relationships, communicating with customers, and understanding customer needs. Finally, it outlines strategies for effective online marketing including the importance of search engines, content, social media, calls to action, and tracking progress.
CPD25 Marketing your library using social mediaNeil Infield
The document provides an overview of social media marketing for libraries. It discusses several major social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube and tools like Hootsuite and Buffer. For each platform, it describes how libraries can use it, what type of content to post, and tips for successful engagement. The key highlights are developing a social media strategy aligned with business goals, using content marketing and storytelling to build trust and audience, and measuring results to optimize performance over time.
This document provides information and tips about content marketing. It discusses what content marketing is, types of content, examples of content, trends in content marketing, and tools for creating and sharing content. Key points include that content should be valuable for the target audience and drive business goals; types of content include blogs, videos, photos and more; and content marketing is most effective when supported by a strategy, calendar, promotion on social media, and measurement of results.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
Social media allows for open online conversations. It has made word-of-mouth marketing accessible to everyone with an internet connection. While some see it as a way to charge hidden fees or poach employees, it can be used to reach target audiences, build brand awareness, and engage customers when done properly and tied to marketing strategies. Considerations for businesses include allocating sufficient time, participating authentically, focusing efforts on platforms like LinkedIn and Facebook that match target demographics, and ensuring activities provide a return on investment.
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This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
The document provides an overview of epic content marketing strategies. It defines content marketing and discusses why an epic content marketing approach is important. It outlines various types of content that can be created, such as blogs, eBooks, videos, and podcasts. It emphasizes the importance of developing a content platform and social media strategy to distribute content. Key takeaways include determining what existing content you have, assigning someone to coordinate the content process, using a blog as a core communication tool, hiring an editor, focusing on inspiring customers rather than just promoting the company, and being willing to experiment with different content approaches.
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This document discusses various technology tools and strategies for reaching prospects and customers, including social media, email marketing, search engine optimization, mobile optimization, blogging, and more. It emphasizes integrating across platforms for maximum impact and effectiveness. Key recommendations are to identify clear marketing goals, create a cross-platform strategy and content, be authentic in tone, and experiment with different options to see what works best.
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This document discusses how social media has impacted public relations and business. It notes that social media has changed how communication is done, as anyone can now publish information online. It recommends developing a social media strategy that includes objectives, key channels like Facebook, Twitter, LinkedIn, and measuring results. It provides tips for using different social media platforms effectively as part of an overall public relations and marketing strategy.
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In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
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Content strategies to engage your audiencenstaylor
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on-line and how that influences people and search engines.
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How do i start using social media for business - july 2018Neil Infield
This document provides an overview of using social media for business. It discusses the key platforms of Facebook, Twitter, LinkedIn, Instagram and blogging. For each platform, it outlines why businesses should use it, what type of content to post, and tips for success. It emphasizes using social media to build relationships with customers, monitor competitors and trends, and develop brand awareness through content marketing and storytelling.
John Sonnhalter's presentation from the Whizard Summit for building materials manufacturers.
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About the BIPC:
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We have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass you can access all of these resources for free in the centre and get your business ahead of the competition.
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1. Business & IP Centre
Start using social media for small business
Seema Rampersad – 2022
seema.rampersad@bl.uk
Blog - britishlibrary.typepad.co.uk/business
2. 2
bl.uk
The British Library is for who wants to do research – entrepreneurs, academic,
creatives, commercial or personal. Space for small business meetings.
4. 4
bl.uk
Our Research Service
We offer a range of paid services including; priced research and training.
Through these services the expertise and experience of our specialists can be
used to:
• Help inventors and designers to check on their ideas’ novelty when
considering applying for a patent, registered design, or registered trade mark
• Help entrepreneurs to find the information they need to develop a business
idea
• Support legal professionals in the patent litigation process
The service is charged at a rate of £103.20 (+VAT) per hour of
staff time with a minimum one hour research.
5. •I can’t cover everything
•A canter through key areas
•Start on your Social Media Strategy
•My top tips for success
•Question Time
1.5 hours to cover all of Social Media?
6. Source - http://www.sxc.hu/profile/garwee
What is Social Media?
•A fun interactive way of connecting people to
people and people to business
•Free – almost Free or Freemium
•Simple technology on web and mobile
•All the help you need is online…
11. Social Media Statistics – Active Users
• 7.6 billion population in the World
• 4 billion – 60% using the internet
• 3 billion active on social media
• Average of 7.6 social media accounts
• New user every 15 seconds
• 100 billion Google searches a month
12.
13. Slideshare – a form of social media for presentations.
“Discover, Share, and Present presentations and infographics
with the world's largest professional content sharing
community”.
15. What will Social Media do for you?
•Find out what your
• Customers
• Critics
• Fans
…are saying about you online
•Spot trends in your market - industry
•Monitor your competitors
16. What will Social Media do for you?
•Allow you to engage with your
• Customers
• Critics
• Fans
…in a transparent manner
•Measure your impact
•Crowdsource your products and services
17. Developing your Social Media strategy
What are your business goals?
• Increase brand awareness
• Develop brand credibility
• Build a relationship with your audience
• Grow an online community
• Brand Ambassadors & Influencers
18. Social Media Marketing is Content Marketing
Content Marketing is king because:
• Leads are eight times more likely to
convert than outbound leads (Hubspot)
• Dramatically lower cost per lead than
outbound marketing for start ups
• Build a trusting relationship with your
customers - no hard-sell
19. Content Marketing via Storytelling
We all respond to a good story:
• Your brand story is not a sales pitch
• What makes you and your staff special
• What makes your customers special
• What makes your product-service special
20. Content Marketing via Storytelling
• Keep the story simple
• Mistakes you made along the way
• Lessons learned
• Success stories you are proud of
22. Why you should blog
http://blog.hubspot.com/blog/tabid/6307/bid/34209/93-of-Companies-Using-Inbound-Marketing-Increase-Lead-Generation-New-ROI-Data.aspx
23. Why you should blog
•To build trust in your brand
– ‘real’ people vs anonymous business
•To build an audience of regular readers
•To be found
– Google search loves blogs –indexed terms
25. To drive traffic to your
website
To act as your social
media hub
To be seen as an
expert in your field
http://www.sxc.hu/profile/Kurhan
Why you should blog
26. How you should blog
• With passion… and patience
• For your audience
• On your own, or in a team
• Always about things related to your business
• Include a ‘call to action’ if possible
• Always include links to other content
29. In combination with your other social media
channels
Using your web domain
E.G. www.yourwebsite/blog
Measuring using built in tools or Google Analytics
Using this information to guide your future
content
How you should blog?
31. Regularly
Content must be engaging /
surprising / intriguing / even
controversial (but not too much)
Include images and videos
Length must be right for your
readers
How you should blog
http://www.sxc.hu/profile/dspruitt
37. “The time has
passed when
Facebook was a
"good idea" for
businesses to try.
It's now essential
to your inbound
marketing
strategy.”
http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-
With-Video.aspx#ixzz2NMs3aw5H
Facebook for Small Business
38.
39. Daily status updates – but no hard sell
• Peeks ‘behind the scene’
• Photos and videos of your company at work
• Show a keenness to interact – polls, quizzes
• You are allowed to have a point of view
e.g. yoga trainer on diet and exercise
What content should you post?
42. Use tools to save you time
- Buffer or Hootsuite
Use Facebook Insights to measure
Shares are most important
• Followed by comments
• Least useful are Likes
Manage and keep track
43. What content has the biggest impact?
- do more of the same
Are people actually spending money
on your website?
Vanity metrics aren’t good for business
- only your ego
Manage and keep track
44. • Facebook for Business gives you the latest news, tips, and
best practices to help meet your business goals
www.facebook.com/business
• How to set up your business page:
https://www.facebook.com/business/learn/set-up-
facebook-page
• How to post to your page:
https://www.facebook.com/business/learn/facebook-
page-create-posts/
Facebook tips
45. I can resist everything except temptation.
Oscar Wilde (41 chars)
Please accept my resignation.
I don't want to belong to any club that will accept
people like me as a member.
Groucho Marx(109 chars)
Aim for the sky and you’ll reach the ceiling. Aim for
the ceiling and you’ll stay on the floor.
Bill Shankly (95 chars)
47. • Micro blogging – 240 character limit
• A technology without a purpose or vision
• The ‘Marmite’ of Social Media services
• Love it or loath it – it works
• But will it last? …Maybe.
What is Twitter?
48. • Smaller numbers than Facebook
– but bigger spenders
• Unparalleled access to celebrities and decision
makers
• An opportunity to ‘go’ viral, e.g.KiKi Challenge
• The current reigning champion of social media
for business
• 0 to 10,000 followers in one week is possible
Why Tweet?
50. • Short term promotions and special offers
• Invite feedback / market research
• Enhance your reputation
• Improve your customer responsiveness
• Build good relations
• Remember to protect your profile name
How to use Twitter
53. • Find trending topics and experts
• Find evangelists for your brand
• Make sure you separate work and play
• Be careful when re-tweeting (libel laws apply)
• BBC advice:
“Never tweet when you're pissed… or pissed off”
How to use Twitter
54. •Tweet weekly
•Don’t ignore complaints
- they are a test
• Switch to direct message (DM)
instead of email
• Follow key tweeters including your rivals
Twitter top tips
55.
56. • The ‘grown-up’
Social Media channel
• Your virtual CV
• Professional Network
• Job Hunting
• Hubspot survey showed LinkedIn is 3 times
more effective than Twitter or Facebook for
converting website visitors into leads
LinkedIn for Small Business
60. • Good for consultants, trainers and
professions
• Use for Groups, Communities and Company
News
• Research and engage with potential
customers
• Check out your competitors
• Get recommendations
• Link to your other social media activities
LinkedIn for Small Business
61. • Twitter for photo sharing
• No pushy sales messages
• Use it to showcase your brand and
customers
• Stories with videos
Instagram for small business
62. • Research
- then use the best hashtags
• But don’t overdo it
- 10 to 15 hashtags max
• Aim to get the best quality photos you can
• Encourage your customers to share their photos
Instagram for small business
63.
64.
65. Instagram pros and cons
Pros
• Lots of users
• Lots of millennials
• Lots of engagement
• Created for mobile devices,
Live & IGTV videos
• Does integrate well with
other social media
platforms
Cons
•Links in biographies
•Advertising (too much or
too little, depends)
•Younger users
67. Tik Tok…
Photo Source: Ofcom - https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2020/uk-internet-use-surges
68.
69. • Used to create and curate theme-based
image collections
• Browse other pinboards for inspiration
• 're-pin' images, or 'like' photos, ‘Buy it’
• Young upstart… but very rapid growth
e.g. Fashion, Homes etc
Pinterest for Small Business
71. Pinterest pros and cons
Pros
•Images can be linked to
your web pages
•Users can ‘repin’ your
images, share links, Use for
Shopping, Buy it
•‘Pin It’ button makes it easy
for your fans to share content
Cons
• 80% are women
• So only 20% are
men
• Not very
conversational
72. • People love moving images
• Google loves videos
• Demonstrate how things work
• Share your knowledge
YouTube for Small Business
73. Video is taking over social media - Sales
increased by 700% due to YouTube videos
77. 77
bl.uk
Curate content as in other platforms but with shorter life-spans (text,
video, snap messages)
Encourage Participation and Interaction with shares
Get Creative – Share Snaps, Pictures
Call to Action – Project group, Teams, Launches, Events
Build a Following
Encrypted Communication
Source - https://www.socialmediaexaminer.com/how-to-use-snapchat-for-business/
Remember to...
77
83. The new standard for websites and apps...
e.g. Dorothy Perkins, Chatty Feet
84. The new standard for websites… build-in integration, data
and user experience with your social media. Website hub to
social media channels.
85. Influencers – little and large
Source: https://www.socialmediaexaminer.com/how-to-find-social-media-micro-influencers-for-your-small-business/
#1: Find Micro-influencers Among
Your Fans
#2: Research Hashtags to Find
Influential Users
#3: Do a ‘Google’ Search for Local
Bloggers
#4: Use Third-party Tools to Find
People in Your Niche e.g. Twitter
Followerwonk, BuzzSumo, etc.
88. • Aim to limit to 30 minutes a day
• Keep it professional – no bad virals
• Look out for new services
• Measure results and cull
• Posts with photos are viewed 75% more
• Posts with videos are viewed 57% more
My top tips for Social Media success
91. • Have a consistent brand / name
across your social media platforms
• Don’t just lurk on social media
My top tips for Social Media success
• Make sure you contribute valuable content
92. • Be a person online
- but not too personal
• Aim to be ‘marketing lite’
- avoid spamming
• Have fun with it!
My top tips for Social Media success
93. End
Link to Slides –
please email me at
seema.rampersad@bl.uk
Thank you!
Editor's Notes
In this workshop, we will cover:
How to use social media as a business tool
Best platforms for digital marketing
Promoting your business using social media
Session Summary
Q&A
Attendees will leave this session with a better understanding of:
What digital marketing is
How to use social media for business
Avoiding feeling overwhelmed by social media