Kendra Wright| Saffire Events
BUTTS IN SEATS!
TOP 10 ONLINE TIPS TO GET
Share your card -
I’ll send you slides
NO NEED FOR NOTES
HISTORY
Over 120 Events, Venues & Destinations trust Saffire!
MOST IMPORTANT FOR BUTTS
YOUR BRAND
YOUR LAND?
INCREMENTAL REVENUE
EVERY PART
Your online presence affects
of your marketing strategy.
THE SAD TRUTH
40-60% of the people who visit your website will
only visit the homepage before leaving your website.
98% of...
GREAT HOMEPAGE CHECKLIST
• Clear navigation
• Relevant content
• Calls to action
• Good search
• Fast load
• Clean layout
...
LAYOUT
Clean
1
THE GOOD
COMPARE&
CONTRAST
TO USERS:
THE CAPITAL “F”
Imagery
Compelling
2
WHAT IS A WEB WITHOUT IMAGERY?
GREAT IMAGERY
Clearly
is key.
EVER TAKEN
10% of photos
were taken in the last 12 months.
Interactivity
Enticing
3
2INTERACTIVITY
VISITED
WHAT’S THE MOST
BESIDES HOMEPAGE?
EVENT SCHEDULE
PHOTO INTERACTIVITY
PHOTO UPLOADS
12 TIMES
Video watchers are
more likely to purchase.
VIDEOS NEAR BUYING OPPS
GIVE AWAY FREE STUFF
BOOTH #2244
Interactivity
The Ultimate
4
TICKETS
DO YOU SELL
ONLINE?
GET TICKETS HERE BUY TICKETS TICKETS & DEALS
WHICH DOOR WOULD YOU CLICK?
1 2 3
BUTTON NAMES
STEAL OF A DEAL
• Bundle tickets together for one show.
• Family 5-pack
BUNDLE TICKETS
One big show with three smaller ones
ADD COUNTDOWN TO TIX
Content
Managing Your
5
IS THIS HOW YOU MANAGE YOURS?
YOU MUST BE IN CONTROL
OF YOUR WEBSITE CONTENT.
MANAGE YOUR CONTENT
…BUT ALSO HERE…
…AND HERE!
MOBILE
Great
6
Presence
MOBILE
How many have a
optimized website?
Really Old Days
Fairly Old Days
Now
SOFA
MAXIMIZEthe
MOBILE PURCHASE
DON’T FORGET TABLET!
Email
7
Strategy
EMAIL
How many of you
your customers?
MOST PREDICTAVE OF A SALE
EVEN ON MOBILE
ANATOMY OF SUCCESS
Big Email List
Lots Opened
Lots Clicked
$$$
Get a big email LIST
Get started, and keep it going
EMAIL SIGNUP ON ALL PAGES
Get lots of OPENS
Good subject line + Sent atright time
SUBJECT LINE BEST PRACTICES
• Subject recognizable
• Action words
• Not too spammy
• Also From name
Get lots of CLICKS
Good content & images
DON’T TELLTHE WHOLE STORY
WHY GET THEM TO YOUR SITE?
CONSIDER A PYRAMID
one main
story
two smaller
features
TEST AGAINST
EACH OTHER
two smaller
features
SOCIAL
8
Strategy
ADVERTISE
How many of you
on Facebook?
FOCUS ON FACEBOOK
Free Facebook is Dwindling.
BUT YOUMAYHAVE HEARD…
THE OLD WORLD
THE NEW WORLD
In September, Facebook made a change to its algorithm, drastically
reducing the reach of business posts.
In ...
WHY?
USER EXPERIENCE
& CA$H
NEW FACEBOOK STRATEGIES
1. Re-evaluate your Facebook investment.
2. Optimize posts for sharing.
3. Engage your fans elsewh...
FACEBOOK AD TARGETING
• Your Facebook followers & (potentially) their friends
• Your email list & (potentially) “look-alik...
HOW FAR DOES YOUR MONEY GO?
TESTING,
9
Testing…
GOOGLE HEAT MAP
GO TO: BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR
FACEBOOK ADS
With your emails and social media, it has never been cheaper or
easier to see what gets results.
EMAIL LAYOUT & CONTENT
THEN APPLY EVERYWHERE!
PUT IT HERE
…AND HERE
AND MOST IMPORTANTLY…
ORGANIZED
10
Get
EDITORIAL CALENDAR
www.SaffireEvents.com/calendar
ONLINE + YOU
Don’t forget to drop off your
business cards.
FREE ONLINE MARKETING TIPS
Website www.saffireevents.com
The Amplifier www.saffireevents.com/podcast
Facebook Saffire Even...
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
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IAVM 2014-Top 10 Online Tips to Get Butts in Seats

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IAVM 2014-Top 10 Online Tips to Get Butts in Seats

  1. 1. Kendra Wright| Saffire Events BUTTS IN SEATS! TOP 10 ONLINE TIPS TO GET
  2. 2. Share your card - I’ll send you slides NO NEED FOR NOTES
  3. 3. HISTORY
  4. 4. Over 120 Events, Venues & Destinations trust Saffire!
  5. 5. MOST IMPORTANT FOR BUTTS
  6. 6. YOUR BRAND YOUR LAND?
  7. 7. INCREMENTAL REVENUE
  8. 8. EVERY PART Your online presence affects of your marketing strategy.
  9. 9. THE SAD TRUTH 40-60% of the people who visit your website will only visit the homepage before leaving your website. 98% of anonymous online prospects enter a website looking for something, yet still leave anonymous.
  10. 10. GREAT HOMEPAGE CHECKLIST • Clear navigation • Relevant content • Calls to action • Good search • Fast load • Clean layout • Compelling imagery • Interactivity
  11. 11. LAYOUT Clean 1
  12. 12. THE GOOD
  13. 13. COMPARE& CONTRAST
  14. 14. TO USERS:
  15. 15. THE CAPITAL “F”
  16. 16. Imagery Compelling 2
  17. 17. WHAT IS A WEB WITHOUT IMAGERY?
  18. 18. GREAT IMAGERY Clearly is key.
  19. 19. EVER TAKEN 10% of photos were taken in the last 12 months.
  20. 20. Interactivity Enticing 3
  21. 21. 2INTERACTIVITY
  22. 22. VISITED WHAT’S THE MOST BESIDES HOMEPAGE?
  23. 23. EVENT SCHEDULE
  24. 24. PHOTO INTERACTIVITY
  25. 25. PHOTO UPLOADS
  26. 26. 12 TIMES Video watchers are more likely to purchase.
  27. 27. VIDEOS NEAR BUYING OPPS
  28. 28. GIVE AWAY FREE STUFF BOOTH #2244
  29. 29. Interactivity The Ultimate 4
  30. 30. TICKETS DO YOU SELL ONLINE?
  31. 31. GET TICKETS HERE BUY TICKETS TICKETS & DEALS WHICH DOOR WOULD YOU CLICK? 1 2 3
  32. 32. BUTTON NAMES
  33. 33. STEAL OF A DEAL • Bundle tickets together for one show. • Family 5-pack
  34. 34. BUNDLE TICKETS One big show with three smaller ones
  35. 35. ADD COUNTDOWN TO TIX
  36. 36. Content Managing Your 5
  37. 37. IS THIS HOW YOU MANAGE YOURS? YOU MUST BE IN CONTROL OF YOUR WEBSITE CONTENT.
  38. 38. MANAGE YOUR CONTENT
  39. 39. …BUT ALSO HERE…
  40. 40. …AND HERE!
  41. 41. MOBILE Great 6 Presence
  42. 42. MOBILE How many have a optimized website?
  43. 43. Really Old Days Fairly Old Days Now
  44. 44. SOFA MAXIMIZEthe
  45. 45. MOBILE PURCHASE
  46. 46. DON’T FORGET TABLET!
  47. 47. Email 7 Strategy
  48. 48. EMAIL How many of you your customers?
  49. 49. MOST PREDICTAVE OF A SALE
  50. 50. EVEN ON MOBILE
  51. 51. ANATOMY OF SUCCESS Big Email List Lots Opened Lots Clicked $$$
  52. 52. Get a big email LIST Get started, and keep it going
  53. 53. EMAIL SIGNUP ON ALL PAGES
  54. 54. Get lots of OPENS Good subject line + Sent atright time
  55. 55. SUBJECT LINE BEST PRACTICES • Subject recognizable • Action words • Not too spammy • Also From name
  56. 56. Get lots of CLICKS Good content & images
  57. 57. DON’T TELLTHE WHOLE STORY
  58. 58. WHY GET THEM TO YOUR SITE?
  59. 59. CONSIDER A PYRAMID one main story two smaller features TEST AGAINST EACH OTHER two smaller features
  60. 60. SOCIAL 8 Strategy
  61. 61. ADVERTISE How many of you on Facebook?
  62. 62. FOCUS ON FACEBOOK Free Facebook is Dwindling. BUT YOUMAYHAVE HEARD…
  63. 63. THE OLD WORLD
  64. 64. THE NEW WORLD In September, Facebook made a change to its algorithm, drastically reducing the reach of business posts. In December, they did it again. Now an estimated only 3% of your followers will see your posts if you don’t advertise. If you are posting, you must “pay to play.”
  65. 65. WHY? USER EXPERIENCE & CA$H
  66. 66. NEW FACEBOOK STRATEGIES 1. Re-evaluate your Facebook investment. 2. Optimize posts for sharing. 3. Engage your fans elsewhere. 4. Pay up. (cheap… for now)
  67. 67. FACEBOOK AD TARGETING • Your Facebook followers & (potentially) their friends • Your email list & (potentially) “look-alikes” • People who went to your website • People who are interested in related organizations
  68. 68. HOW FAR DOES YOUR MONEY GO?
  69. 69. TESTING, 9 Testing…
  70. 70. GOOGLE HEAT MAP GO TO: BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR
  71. 71. FACEBOOK ADS With your emails and social media, it has never been cheaper or easier to see what gets results.
  72. 72. EMAIL LAYOUT & CONTENT
  73. 73. THEN APPLY EVERYWHERE!
  74. 74. PUT IT HERE
  75. 75. …AND HERE
  76. 76. AND MOST IMPORTANTLY…
  77. 77. ORGANIZED 10 Get
  78. 78. EDITORIAL CALENDAR
  79. 79. www.SaffireEvents.com/calendar
  80. 80. ONLINE + YOU
  81. 81. Don’t forget to drop off your business cards.
  82. 82. FREE ONLINE MARKETING TIPS Website www.saffireevents.com The Amplifier www.saffireevents.com/podcast Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio Questions?

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