Sales Funnel.pptx
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The document discusses different stages of the sales and marketing funnel. It describes the top, middle, and bottom of the funnel stages as attracting and engaging prospects at different levels of interest and qualification. It also maps out common audience types from cold to warm and how they progress from awareness to advocacy. Finally, it outlines key metrics and dashboards used to measure performance at each stage of the funnel.
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- 1. TOP OF FUNNEL (TOF) Unqualified prospects – attract visitors, Generate traffic, offer valuable lead magnets, call to actions that lead to landing pages to increase conversations. MIDDLE OF FUNNEL (MOF) Qualifying prospects – tripwires (second offer at a low price), build trust in you & your offer, lead nurturing sequences. BOTTOM OF FUNNEL (BOF) Qualifying prospects – lead nurturing sequence, direct sales contact, free consultations, discounts & promotions COLD AUDIENCE Stranger, Awareness of Problem HOT AUDIENCE Friend, Acquisition of choice WARM AUDIENCE Acquaintance, Consideration of options (research - comparison) Sales Funnel
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