Somerset Hoa Binh - launching
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This document proposes a communication and branding concept to introduce the Somerset Hoa Binh serviced apartment brand in Hanoi. The goals are to raise brand awareness among target audiences, help increase sales, and add value to the Ascott International brand. The proposed methodology includes local media pitching, a comic print ad campaign, media tours, a soft opening launch event, and branding at key sites and events. The agency presenting the concept, VEC, has experience with large brands and event organizing in Vietnam.
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This document provides an overview of the history and development of advertising in the United States from early forms in colonial times to modern practices. It discusses the rise of advertising agencies and national campaigns in the 1800s with the growth of industries and mass media. The document also examines the influence of visual design, emerging media platforms, and debates around regulating advertising related to health, children, and commercialism. Key trends include the rise of mega agencies, growth of online targeted advertising, use of myths and stories, and issues regulating advertising for tobacco, alcohol, and pharmaceuticals.
Advertising Effectiveness
The document discusses the history and concepts of advertising. It defines advertising as a form of communication used by companies to promote their products and services. The document outlines the advertising planning process, including setting objectives, deciding budgets, creating messages, and media planning. It also discusses measuring the communication and sales effects of advertising, and different types of advertising such as print, broadcast, outdoor, covert, and public service. Famous pioneers in the field of advertising like John Caples, Claude Hopkins, and Leo Burnett are also mentioned.
services of advertising agency and development of t.v in pakistan before cabl...
The document provides information about the history and development of advertising agencies and television. It discusses how advertising agencies evolved from early wholesalers of newspaper space in the 19th century to full service agencies offering creative services, media planning, and more. It also outlines the typical processes and departments within an advertising agency. Regarding television, it discusses how it developed from experimental broadcasts in the 1930s-40s to become a worldwide medium by the 1960s-70s, with Pakistan launching its first TV broadcasts in the early 1960s.
CMN Profile edit final
CMN Ads aims to attract international media companies to Vietnam by providing media consulting services. Its mission is to help the Vietnamese economy grow through advising the government and businesses on media and advertising industries, and by offering targeted outdoor advertising solutions to local and international marketers. CMN has an experienced team and partnerships with international consultants to build Vietnam's media infrastructure and sales capabilities.
OUT OF HOME ADVERTISMENT AND IT'S TYPES.
Out of home (OOH) advertising refers to advertising outside the home, including billboards, bus shelters, digital displays, and other public spaces. OOH aims to increase brand awareness and capture audiences while they are out. It allows advertisers to place ads in high-traffic areas, providing a cost-effective way to reach consumers. OOH works by exposing potential customers to ads during their daily activities outside the home. Its benefits include high volumes of impressions from strategic placement of displays and billboards, as well as influence from using a large network of inventory placements across an area.
Chapter No.4 - Advertising, Sales Promotion, IMC & Creativity by Muhammad Ali
The document introduces the advertising industry, including the key players (advertisers, agencies, media, suppliers), their roles, and types. It discusses how advertisers can be local, regional, or national. Agencies develop marketing plans, ads, media buys, and have many departments including account management, creative, planning, and media. Agencies earn compensation through media commissions, markups, and fees. The document also outlines the stages in a client-agency relationship from development to termination.
Advertising effectiveness
The document provides an overview of various advertising and promotion techniques used by companies to communicate with customers. It discusses different media channels like electronic media (radio, television), print media (newspapers, magazines), outdoor advertising and sales promotion activities. It also explains the concepts of advertising, publicity, personal selling and public relations. The document concludes by discussing methods to measure the effectiveness of advertising such as assessing communication effects, sales effects and using progress tests.
Advertising effectiveness
The document provides an overview of various advertising and promotion techniques used by companies to communicate with customers. It discusses different media channels like electronic media (radio, television), print media (newspapers, magazines), outdoor advertising and sales promotion activities. It also explains the concepts of advertising, publicity, personal selling and public relations. The document concludes by discussing methods to measure the effectiveness of advertising such as assessing communication effects, sales effects and using progress tests.
Advetising Basics.ppt
This document discusses the key components and evolution of advertising. It outlines five basic components: advertising is paid communication, identifies a sponsor, tries to influence consumers, reaches a large audience, and uses mass media. Four fundamental elements of effective advertising are strategy, creative idea, execution, and media use. The document also discusses the functions of advertising, key players like advertisers and agencies, and the development of advertising from the age of print to the current interactive, integrated and global advertising landscape.
M11 L2 Marketing a Small Business
The document provides an overview of developing a promotional plan for a small business. It discusses key steps like preparing descriptions, selecting promotional mix elements like advertising and personal selling, computing costs, and scheduling and implementing activities. It then defines important promotion and marketing terms and explores various promotional media channels like print, broadcast, direct mail and their advantages and disadvantages.
Introduction to advertisement - Basics of advertising
This session entails the basic introduction of advertisement, where students will see how advertisement influences the nation.
advertising and advertising agencies
These slides includes the detailed history of advertising and how advertising agencies start working and when the first advertising agency came into existence. These slides include data about Pakistani advertising agencies.
Get Sponsors Vegas 08
The document provides guidance on obtaining event sponsorship from various organizations. It discusses identifying potential sponsors based on demographics and existing community support. Sponsorship levels are outlined detailing various benefits like logo placement, materials inclusion, and event recognition. Retail partnerships and leveraging media sponsors through ads and remotes are also addressed. Creating professional sponsorship proposals and contracts with fulfillment timelines is recommended. Maintaining sponsor relationships through follow up, feedback, and appreciation is emphasized.
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Chapter No.4 - Advertising, Sales Promotion, IMC & Creativity by Muhammad Ali
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Introduction to advertisement - Basics of advertising
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