Presented by #Abdinasir Ahmed Ali Postgraduated Deploma in supply chain managment
One of the 24 Best PowerPoint Presentation Examples Every Marketer Should See in slideshare thank u Mr Abdinasir We proud having you
Datasense Concept - Detailed customer viewRajath D M
Very rough plan for a data and analytics pool model. The project was later dropped/renamed. I don't really like this kind of stuff but this is where we're all headed.
This is already 2-3 years old. There are companies doing similar stuff and affluence index using AI.
Datasense Concept - Detailed customer viewRajath D M
Very rough plan for a data and analytics pool model. The project was later dropped/renamed. I don't really like this kind of stuff but this is where we're all headed.
This is already 2-3 years old. There are companies doing similar stuff and affluence index using AI.
SAMSUNG LCD TELEVISION - DISTRIBUTION CHANNEL RELATIONSHIP AND MARKET SHARE A...1990prabhjot
# PRIMARY OBJECTIVES
The primary objective of the study is to analyse the market share and understand the distribution channel relationship with reference to SAMSUNG ELECTRONICS INDIA PVT LTD.
# SECONDARY OBJECTIVES
To find out the counter share of SAMSUNG LCD TVs.
To find out the counter size of the dealer as well as the different brands kept by different dealers.
To record who are the major players of LCD TVs.
To find out the largest selling model among all the segments.
To know whether the dealer is aware of current pricelist.
To find out whether the dealer is having brochure of the product.
To know the benefits a dealer wants so that he is satisfied by selling the products.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
Website Conversion Best Practices for High Tech Companiesedynamic
Learn how best of breed high tech marketers leverage digital technologies to improve their customer engagement initiatives to drive higher conversion rates
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. Presentation on:
Supply Chain Management
Topic:
Distribution Channels
Presented by:
Abdinasir Ahmed Ali
Program: Post graduated Diploma in
Supply chain management
Presented to
Professor,
Mohammed Shamsuddoha
11th
November,
2016
2. Distribution Channels
A distribution channel - set of
independent organizations involved in the
process of making a product or service
available to the consumer or business user
Used to move the customer towards the
product or the product to the customer
Organic development of an industry
3. Place = Distribution
The 4Ps
Product, Price, Place, Promotion
What the “P” of Price is to Revenue
Management, the “P” of Place is to
Distribution
4. Distribution also describes
Locations for hotel brand distribution
Franchising
Ownership
Management contracts
The sales staff and system
Group sales or volume accounts
Reservations and transient sales
National sales offices
Representation firms, consortia
5. Distribution
Today “distribution” in the hospitality industry
generally references transient sales today
Revenue management and distribution merging
together
Internet marketing includes distribution issues
6. Distribution Channel Functions
Information: consumer behavior “search
stage”
Promotion: messaging
Negotiation: price and other terms
(how is this done online?
Physical distribution: think e-tickets?
Prospecting: finding, communicating, and
tracking prospective buyers
7. Digitalization and Connectivity
Digitalization - converting text, data,
sound, and image into a stream of bits
that can be dispatched at high speeds
from one platform to another
Connectivity - building networks
connecting people and companies;
social and mobile convergence
8. Direct versus Indirect Channels
Direct Channels
Employed sales staff
National sales staff
Brand.com
Voice/CRS/Mobile
Indirect – Intermediaries
Why use them?
Why so many of them?
9. Push vs. Pull strategies
Pushing the product “down” through the
distribution channel TO the customer
Incentives to travel agents and intermediaries
Pulling the customer “up” through the
distribution to the channel
Traditional media/private sales/CRM
10. Why Use Intermediaries?
History of travel
Selling through wholesalers and retailers usually is
much more efficient and cost effective than direct
sales
Fragmentation of the travel purchase and travel
inventory, transportation (idea of “lift”), hotels,
attractions, meeting facilities, restaurants, and so on.
11. E-Commerce & E-Marketing
E-commerce involves buying and selling
processes supported by electronic means,
primarily the Internet
E-marketing is company efforts to
communicate about, promote, and sell
products and other services over the Intranet;
also web or Internet Marketing
Not easy to separate but different issues
12. E-Commerce Domains
B2C (business to consumer)
Branded websites
B2B (business to business)
Passkey
C2B (consumer to business)
User groups
C2C (consumer to consumer)
Blogs; review sites are blends of above
13. Internet Intermediaries
History of the internet as a discount channel
Price and convenience key drivers still
Dominance about inventory allocation
Consistency of all 4Ps by channel
How Product is described
Pricing parity
Channel profitability
Communication needs to vary by segment (channel)
14. Major Issues/Challenges
Costs have risen as has competition
Global differences in systems
Technology also flattening this
System hard to change and complex to manage
Historical controls of GDS, OTA
Diversity of travel “parts” makes all of the
distribution points part of the experience and if an
intermediary fails, so does the experience
15. Evaluation of Channels
Control and cost of each channel
Tracking of statistics to better negotiate
contracts in the future
Understand when and why to use a channel
Good channel management ensures
customer satisfaction AND revenue
optimization AND profit maximization