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PERSONAL BRAND EXPLORATION


Ellis M Salas


Project & Portfolio I: Week 1


March 6, 2022
If I were to describe myself, I would say
that, to you, on the outside, I may appear
to be laid back and relaxed. I may seem
quiet and isolated. However this is not
because I am an introvert, or because I am
a veteran who just got home. Though I may
be all of those things, I do not feel that I
am, because If I were to let you peek into
my mind, you would overwhelmed with the
amount of ideas and thoughts constantly
fl
owing through it. One thing that shows on
both the inside and the outside, is my
creativity.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:


• Marketing Manager


• Sales Manager


• Search Marketing Strategist


BRAND ARCHETYPE - My brand
archetype is the Explorer. I am
always in search of new
experiences or new ideas to
implement.
Sales/Marketing for Technology
Picture Relevant
to Your Industry
Goes Here
Hiring Managers
TARGET AUDIENCE
Santana Revankar
Outreach Plan:


• I will ensure my online presence is professional
and ready for hiring managers to view to prepare
for initial contact.


• I will use LinkedIn’s messaging feature to make
initial contact.


• One week after messaging them the
fi
rst time, I
will send an email to follow up with them.
Hiring Manager at OnePlus
Maria Copello
Outreach Plan:


• I will ensure my username and pro
fi
le pictures
are professional before making initial contact.


• I will use Apple’s Career page to submit an
application to make initial contact.


• After one week I will send a message on LinkedIn
to Maria to follow up with my application.
Recruiting at Apple
Bryan Allen
Outreach Plan:


• I will ensure my resume is up to par and contains
all credentials needed to qualify for the position.


• I will message Bryan on LinkedIn to make initial
contact.


• After one week I will send an email to follow up.
HR Director at Samsung
GOALS
Short Term: (Immediately After Graduation, 2023)


• Land an internship at a large tech company.


‣ Receive diploma.


Mid Term: (2030)


• Get promoted to Marketing Manager at tech
company.


‣ Perform above quota and out perform
coworkers.


Long Term: (2050)


• Own and maintain a successful marketing
agency.


‣ Retire from tech company to start my
own agency.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Supply Chain Ops
SOFT
HARD
Adept
Transportation Ops Adept
Leadership Adept
Creativity Expert
SEO
SOFT
HARD
Novice
Market Research Novice
Teamwork Expert
Empathy Adept
I help tech companies market their
products by conducting thorough
market research.


PROMISE
CREDENTIALS
Work Experience:


• Logistics Specialist, US Navy


• Mobile Expert, T-Mobile
Education:
• Digital Marketing, B.S., Full Sail University (2023)
Awards:


• Navy Good Conduct Medal


• Global War on Terrorism Service
Medal


• National Defense Service Medal
Picture Relevant
to Your Industry
Goes Here
BRAND POSITION
For Hiring Managers who need marketers, I
provide thorough market research because
it’s the part of the job nobody wants to do.
“NICKNAME?”
NETWORKING &
MARKETING
Industry Events & Organizations


• N/A
Digital Marketing


• Primary Content: Social Media Marketing Tutorials


• Primary Tools: TikTok, Instagram, Twitter


• Website: All of my social media contain a link to my
portfolio website.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor


• For my mentor, I need someone who is already at
my end goal which would mean they need to own
a marketing agency. Partnership will be
established in 2050.
Formal Education


• Digital Marketing Bachelor’s (2021-2023) at Full
Sail University
Technical Skills


• Learn SEO, 2022


• Learn Market Research, 2022


• Learn Graphic Design, 2022
Soft Skills


• Lead a project for school, 2022


• Aid a coworker through a dif
fi
cult time, 2022


• Maintain a status of being on time, 2022
Ellis M Salas
You know how tech companies need to sell
products? Well, what I do is conduct thorough market research to
help them do that. In fact, I worked as a sales representative for T-
Mobile and helped them sell phones.
“
REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved
March 6, 2022, from https://www.onetonline.org/link/summary/
11-2021.00


11-2022.00 - sales managers. O*NET OnLine. (n.d.). Retrieved March 6,
2022, from https://www.onetonline.org/link/summary/11-2022.00


13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.).
Retrieved March 6, 2022, from https://www.onetonline.org/link/
summary/13-1161.01


Bryan Allen - Chief human resources of
fi
cer - linkedin. (n.d.). Retrieved
March 6, 2022, from https://www.linkedin.com/in/bryandallen


Careers. OnePlus. (n.d.). Retrieved March 6, 2022, from https://
recruit.zohopublic.in/recruit/Portal.na?
digest=LN%40TPV3Mvf0el6bBA.0JxQmINGNsv.wxQgEMVyonNHM
-&iframe=false&mode=home&embedsource=CareerSite


Ellis Salas - linkedin.com. (n.d.). Retrieved March 6, 2022, from https://
www.linkedin.com/in/ellis-salas-b131ab221


Inc., A. (n.d.). Work at Apple - careers at Apple. Apple. Retrieved March
6, 2022, from https://www.apple.com/careers/us/work-at-
apple.html


Maria Copello - corporate recruiter - apple | linkedin. (n.d.). Retrieved
March 6, 2022, from https://www.linkedin.com/in/mariacopello


Samsung Careers. Samsung us. (2021, December 10). Retrieved March
6, 2022, from https://www.samsung.com/us/careers/


Sanjana Revankar - deputy manager - recruitment - linkedin. (n.d.).
Retrieved March 6, 2022, from https://in.linkedin.com/in/
sanjana-revankar

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Salas_Ellis_PersonalBrand.pdf

  • 1. PERSONAL BRAND EXPLORATION Ellis M Salas Project & Portfolio I: Week 1 March 6, 2022
  • 2. If I were to describe myself, I would say that, to you, on the outside, I may appear to be laid back and relaxed. I may seem quiet and isolated. However this is not because I am an introvert, or because I am a veteran who just got home. Though I may be all of those things, I do not feel that I am, because If I were to let you peek into my mind, you would overwhelmed with the amount of ideas and thoughts constantly fl owing through it. One thing that shows on both the inside and the outside, is my creativity. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Marketing Manager • Sales Manager • Search Marketing Strategist BRAND ARCHETYPE - My brand archetype is the Explorer. I am always in search of new experiences or new ideas to implement. Sales/Marketing for Technology Picture Relevant to Your Industry Goes Here
  • 4. Hiring Managers TARGET AUDIENCE Santana Revankar Outreach Plan: • I will ensure my online presence is professional and ready for hiring managers to view to prepare for initial contact. • I will use LinkedIn’s messaging feature to make initial contact. • One week after messaging them the fi rst time, I will send an email to follow up with them. Hiring Manager at OnePlus Maria Copello Outreach Plan: • I will ensure my username and pro fi le pictures are professional before making initial contact. • I will use Apple’s Career page to submit an application to make initial contact. • After one week I will send a message on LinkedIn to Maria to follow up with my application. Recruiting at Apple Bryan Allen Outreach Plan: • I will ensure my resume is up to par and contains all credentials needed to qualify for the position. • I will message Bryan on LinkedIn to make initial contact. • After one week I will send an email to follow up. HR Director at Samsung
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Land an internship at a large tech company. ‣ Receive diploma. Mid Term: (2030) • Get promoted to Marketing Manager at tech company. ‣ Perform above quota and out perform coworkers. Long Term: (2050) • Own and maintain a successful marketing agency. ‣ Retire from tech company to start my own agency.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Supply Chain Ops SOFT HARD Adept Transportation Ops Adept Leadership Adept Creativity Expert SEO SOFT HARD Novice Market Research Novice Teamwork Expert Empathy Adept
  • 7. I help tech companies market their products by conducting thorough market research. PROMISE
  • 8. CREDENTIALS Work Experience: • Logistics Specialist, US Navy • Mobile Expert, T-Mobile Education: • Digital Marketing, B.S., Full Sail University (2023) Awards: • Navy Good Conduct Medal • Global War on Terrorism Service Medal • National Defense Service Medal Picture Relevant to Your Industry Goes Here
  • 9. BRAND POSITION For Hiring Managers who need marketers, I provide thorough market research because it’s the part of the job nobody wants to do. “NICKNAME?”
  • 10. NETWORKING & MARKETING Industry Events & Organizations • N/A Digital Marketing • Primary Content: Social Media Marketing Tutorials • Primary Tools: TikTok, Instagram, Twitter • Website: All of my social media contain a link to my portfolio website. Picture of You Goes Here
  • 11. PROFESSIONAL DEVELOPMENT Mentor • For my mentor, I need someone who is already at my end goal which would mean they need to own a marketing agency. Partnership will be established in 2050. Formal Education • Digital Marketing Bachelor’s (2021-2023) at Full Sail University Technical Skills • Learn SEO, 2022 • Learn Market Research, 2022 • Learn Graphic Design, 2022 Soft Skills • Lead a project for school, 2022 • Aid a coworker through a dif fi cult time, 2022 • Maintain a status of being on time, 2022
  • 12. Ellis M Salas You know how tech companies need to sell products? Well, what I do is conduct thorough market research to help them do that. In fact, I worked as a sales representative for T- Mobile and helped them sell phones. “
  • 13. REFERENCES 11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved March 6, 2022, from https://www.onetonline.org/link/summary/ 11-2021.00 11-2022.00 - sales managers. O*NET OnLine. (n.d.). Retrieved March 6, 2022, from https://www.onetonline.org/link/summary/11-2022.00 13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.). Retrieved March 6, 2022, from https://www.onetonline.org/link/ summary/13-1161.01 Bryan Allen - Chief human resources of fi cer - linkedin. (n.d.). Retrieved March 6, 2022, from https://www.linkedin.com/in/bryandallen Careers. OnePlus. (n.d.). Retrieved March 6, 2022, from https:// recruit.zohopublic.in/recruit/Portal.na? digest=LN%40TPV3Mvf0el6bBA.0JxQmINGNsv.wxQgEMVyonNHM -&iframe=false&mode=home&embedsource=CareerSite Ellis Salas - linkedin.com. (n.d.). Retrieved March 6, 2022, from https:// www.linkedin.com/in/ellis-salas-b131ab221 Inc., A. (n.d.). Work at Apple - careers at Apple. Apple. Retrieved March 6, 2022, from https://www.apple.com/careers/us/work-at- apple.html Maria Copello - corporate recruiter - apple | linkedin. (n.d.). Retrieved March 6, 2022, from https://www.linkedin.com/in/mariacopello Samsung Careers. Samsung us. (2021, December 10). Retrieved March 6, 2022, from https://www.samsung.com/us/careers/ Sanjana Revankar - deputy manager - recruitment - linkedin. (n.d.). Retrieved March 6, 2022, from https://in.linkedin.com/in/ sanjana-revankar