Personal Brand Presentation

1. PERSONAL BRAND EXPLORATION
Isaiah Williams
Project & Portfolio I: Week 1
October 1st, 2023

2. My name is Isaiah, something that makes me
who I am is my ambition. I thrive to learn more
and gain a vast knowledge in the career
fi
eld I'm
working towards. I grew up in California and
have lived in different states because of my
ambition to continuously learn and grow. I spent
4 years active duty in the US Navy and now I'm
in school for marketing, soon to be moving to
Seattle to start my career in marketing.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Digital Paid Media Specialist
• SEO/SMO Specialist
• Marketing Content Specialist
BRAND ARCHETYPE -I go above
and beyond for my work, I get what I
need done in a timely manner and I
make sure my work is done
professionally. The work I do helps
businesses big or small, I work my
best to help the businesses I work
for succeed.
Digital Marketing Specialist for Marketing
Picture Relevant
to Your Industry
Goes Here

4. Employers
TARGET AUDIENCE
Sasha Hemmingly
Outreach Plan:
• I mentally go through a practice interview with myself to
get my nerves down.
• I send an email after I send my application to make
sure they see my application and know I am actively
looking for word back.
• I shall send an email 2 days after I send in my initial
application.
PROFILE
PICTURE
[Supervisor at Rocket Clicks
Andrew Langley
Outreach Plan:
• I mentally go through a practice interview with myself to
get my nerves down.
• I send an email after I send my application to make
sure they see my application and know I am actively
looking for word back.
• I shall send an email 2 days after I send in my initial
application.
PROFILE
PICTURE
Supervisor at INFUSEmedia
Daniel Williams
Outreach Plan:
• I mentally go through a practice interview with myself to
get my nerves down.
• I send an email after I send my application to make
sure they see my application and know I am actively
looking for word back.
• I shall send an email 2 days after I send in my initial
application.
PROFILE
PICTURE Supervisor at Wizard
International Inc.

5. GOALS
Short Term: I want to get a entry level marketing job in
Seattle and complete my META Digital Marketing
certi
fi
cate by the end of 2023
Mid Term: After a few years of working in my career
fi
eld I want to start my own business for digital
marketing to help local businesses.
Long Term: (YEAR)
• I want to have my own business and have employees
working for me.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Ad Budgeting
SOFT
HARD
Novice / Adept / Expert
Ad Managing Novice / Adept / Expert
Good Communication Novice / Adept / Expert
People Skills Novice / Adept / Expert
Content Creating
SOFT
HARD
Novice / Adept / Expert
Content Scheduling Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Multi Tasking Novice / Adept / Expert

7. I make sure my work helps your business
grow.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• US Navy.
• Rooms to go
Education:
• Digital Marketing Associate, META
• Digital Marketing B.S/ FullSail University
Awards:
• N/A
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Brooke Sorensen
Industry Experience:
• 2017-present
Education:
• Marketing B.S/ Nebraska-Lincoln University
Leadership Experience:
• Sorority Member
Skills and Pro
fi
ciencies:
• SEO Certi
fi
ed
• Content Marketing
Isaiah Williams
Overall Online Presence:
• From just viewing her Linkedin account I can see how
her presence is viewed, headshot is professional, and
all her achievements and certi
fi
cations she has.
• Grade: Great 10/10
HEADSHOT HEADSHOT
Industry Experience:
• 1 year
Education:
• Digital Marketing B.S/ FullSail University
Leadership Experience:
• US Navy
Skills and Pro
fi
ciencies:
• Digital Marketing Associate/ META
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• Linkedin pro
fi
le is short and underdeveloped, not a big
presence or even noticeable.
• Grade: Poor 3/10

10. BRAND POSITION
I understand that one-size-
fi
ts-all approaches
don't work in digital marketing. I take the time to
understand your unique business, goals, and
target audience to create a customized strategy
that suits your needs perfectly.
“NICKNAME?”

11. NETWORKING &
MARKETING
Industry Events & Organizations
‣ Job Fair for Tech & Digital Professionals /
November 2nd 2023, Berlin Germany
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools:Facebook, Instagram, other media outlets.
• Website: Continue to grow and add to my portfolio
Picture of You
Goes Here

12. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a mentor that has plenty of experience
especially with owning and running their own business.
Formal Education
• Digital Marketing B.S/ Digital Marketing Associate
Certi
fi
cate- META
Technical Skills
• Ad managing
• Content Stratagies
Soft Skills
• Communication publicly
• Content Creation

13. Isaiah Williams
Businesses struggle to make their mark in the
crowded digital landscape. I deliver tailored digital marketing strategies
backed by a proven track record of boosting brand visibility and driving
impressive results
“
Picture of You
Goes Here

14. REFERENCES