1. REFERENCES AVAILABLE UPON REQUEST
AMANDA RAIDART
1506 Deer Run Rd. Gurnee, IL⏐(847) 602.8289⏐amandaraidart624@gmail.com
MARKETING & COMMUNICATIONS PROFESSIONAL
Marketing Manager successful at personal relations and business marketing with the ability to deliver quality content for
digital, traditional and social marketing. High achiever who produces results individually, as well as part of a results-focused
team. Possesses a strong work ethic, as well as exceptional creative, writing, editing and research skills.
Strategic Partnerships
Vendor Management
Copywriting & POS
Project Management
Identity Creation
Creative Problem Solving
Integrated Marketing
Market Research
Graphic & Web Design
EXPERIENCE
Buff & Coat
Marketing & Communications Director ⏐ 2011 to 2016
Brought on board to establish and lead the entire marketing function for three new Northern Illinois Franchises.
§ Developed and executed marketing strategies and business development initiatives that generated $4million+
in leads and potential business inside the first fifteen months in operation.
§ Created and deployed unique web, print and broadcast advertising campaigns proven successful in
positioning the company with a competitive distinction. Utilized PPC, SEO, social media, including Facebook,
Twitter and LinkedIn, marketing strategies and Digital Location Management Software.
§ Designed website, proofed and approved production and printing of promotional materials.
§ Wrote and edited articles, web content, email campaigns, advertising copy, periodicals and publications for
internal and external audiences including Facebook, Twitter and LinkedIn.
§ Defined and tracked campaign effectiveness, conducted market analysis, monitored competitive activity and
adjusted strategies accordingly.
§ Coordinated and participated in promotional activities and trade shows.
§ Provided materials necessary for sales staff to succeed in addition to managing administrative office staff.
Send Out Cards
Senior Manager⏐ 2009 to 2011
Took on the challenge of spreading CEO Kody Bateman’s vision of Appreciation Marketing by helping individuals and
businesses act on their promptings. Rapidly climbed the multi-level-marketing ladder by recruiting a sales staff, training
people, and influencing others to join the cause.
§ Fine-tuned Networking and Managerial skills
§ Created creative, industry specific campaigns
Arc Health
Corporate Relations Executive ⏐ 2007 to 2009
Initially hired to cold-call and generate new patient leads before earning promotion to establish larger scaled sources of
warm leads via relationships with corporations throughout the community.
§ Reinvented how team interacts with prospective clients by developing innovative and creative sales pitch that
was implemented into sales team strategy in 2007.
§ Identified and qualified customer needs, developed sales strategies and negotiated and closed profitable
projects with an 85% success rate.
§ Developed partnerships with local businesses to secure third party promotions.
COMPUTER SKILLS
Proficient with both Mac and PC, Mac iWork programs, MS Word, Excel, and Power Point in addition to Illustrator,
Photoshop, InDesign, Bridge and Muse in the Adobe Creative Suite.
EDUCATION
DePaul University – Chicago, IL Bachelor’s Degree in Marketing and Communications, 2007
Graphic Design Masters Certification