Build Your Personal Recruiting Brand
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Presented at the TMA Social Recruiting conference in NYC on July 22. Discussing how recruiters can build a personal recruiting brand.
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Build Your Personal Recruiting Brand
- 1. Build Your Personal Recruiting Brand @alexputman @muzebranding #beyou
- 2. TODAY’S DISCUSSION • Why a Personal Recruiting Brand? • Discover Your Why • Recruiter Types • Social + Candidates @alexputman #BeYou
- 3. MY STORY
- 4. NAME THE BRAND + EMOTION @alexputman #BeYou
- 6. WHY A PERSONAL RECRUITING BRAND? • Recruiting is loyalty based vs. transactional • You are a media outlet for your company • Seeking “joiners” • Tradition says ___ differentiation says ____ • Building trust around a top life decision • Connecting with humans (your not a vet) @alexputman #BeYou
- 7. MY JOURNEY 1996 agency bill raden “big biller” 2008 big title big desk who cares 2006 loathe bored connect 1999 corporate hr career 2013 + disruptive truth happy 2009 toronto blog mind blown
- 10. RECRUITING TYPES • What do you enjoy? • What are you good at doing? • What do you dread/loathe? 3 Types of “Recruiter” Personality 1. I like you, we can be Facebook friends and then work together 2. I can find you without talking to you or even liking you 3. Our company is better than your company and here’s why @alexputman #BeYou
- 11. TELL YOUR STORY VISUAL youtube periscope vine instagram INDUSTRY ARTICLES quoted guest post FORUMS quora user groups comments SOCIAL facebook twitter linkedin blogs PORTFOLIO behance slideshare instagram BRANDED SITES about.me flavors.me branded.me @alexputman #BeYou
- 12. BLOGS • Guest blog • Showcase expertise • SEO • Comment Where to start? • RecruitingBlogs.com • LinkedIn Pulse @alexputman #BeYou
- 13. VISUAL • Create an intro video • Vlog • 53x • Clips Where to start? • Vine / Instagram • Interview with industry related blogs @alexputman #BeYou
- 14. SOCIAL • Open • Connect • Share relevant content • Be part of convo Where to start? • Twitter • Linkedin @alexputman #BeYou
- 15. TWEET THIS… @alexputman is discussing building a recruiter brand; step one #BeYou
- 16. EVERY RECRUITER DOES IT
- 17. CANDIDATE SCREENING During the hiring process which social networks do you use to screen candidates? Facebook 76% Twitter 53% LinkedIn 48% source: Reppler @alexputman #BeYou
- 18. CANDIDATE VERIFICATION % of employers who found something on social media that caused them not to hire 2012 34% 2013 43% 2014 51% 45% of employers use a search engine source: careerbuilder @alexputman #BeYou
- 21. Tweet something to: @alexputman #BeYou QUESTIONS? alex@muzebranding.com www.muzebranding.c om
Editor's Notes
- In order to discuss building your personal recruiting brand, let me tell you my journey.
- 2008: Who am I? 36 years old, back on the staffing side, VP of RPO….but was not fulfilled Got into recruiting by complete accident – STORY of resume drop 1996 heard Bill Radin speak and got a copy of his book 1999-2005 – Panasonic 2005-2006 – Datapath (learned what I did not want) Began the network 2006 – 2011 – Bored by 2009 2009 – started the process Blog contributors Started a blog (socialtrex) – story of the PJ’s Toronto (like minded folks) Volunteer in social media management roles Vlogging Write a book
- 2008: Who am I? 36 years old, back on the staffing side, VP of RPO….but was not fulfilled Got into recruiting by complete accident – STORY of resume drop 1996 heard Bill Radin speak and got a copy of his book 1999-2005 – Panasonic 2005-2006 – Datapath (learned what I did not want) Began the network 2006 – 2011 – Bored by 2009 2009 – started the process Blog contributors Started a blog (socialtrex) – story of the PJ’s Toronto (like minded folks) Volunteer in social media management roles Vlogging Write a book