Mobile commerce growth is continuing apace, with huge numbers of consumers now browsing, sharing and buying through their mobile devices.
Our latest Payments Landscape Report shows that only 40% of businesses have optimised their sites for mobile, potentially decreasing conversion rates.
Sage Pay together with partner & mobile commerce expert MoPowered will presented a webinar on the importance of having a mobile strategy for your business.
This document provides an agenda and overview for a presentation on procurement essentials and e-commerce success. The presentation will cover strategic developments in e-commerce and multi-channel retail, including planning, challenges, requirements gathering, requests for proposals, supplier selection, and return on investment. It will also discuss the growth of mobile commerce and need for retailers to plan for cross-channel strategies that provide a seamless customer experience across online and offline channels.
Human: Thank you for the summary. Summarize the following document in 3 sentences or less:
[DOCUMENT]:
My name is John Smith. I am 35 years old and I live in New York City. I have worked as a software engineer for the past
In this webinar, Mozu CTO Jason Wallis and Echidna CTO Adam Roozen, discuss the powerful retail website development capabilities resulting from the synthesis of Mozu’s cloud commerce platform with Echidna’s EDGE Accelerator.
Transcending the Limits of Legacy eCommerce SolutionsMozu
The document summarizes challenges facing e-commerce businesses and introduces Mozu as a solution. It discusses how legacy e-commerce platforms struggle with mobile purchases, omni-channel experiences, and sales tax compliance. Mozu is presented as a modern, multi-tenant SaaS platform that provides responsive design, seamless shopping, integration with Avalara for tax, and empowers innovation through frequent updates and flexible customization.
The New-Era Digital Store: Expectations, Insights and Consumer IndividualityMozu
Learn about the exhilarating future of the digital store with this presentation from Jason Wallis, CTO of Mozu, and guest speaker, Adam Silverman, Principal Analyst of Forrester Research.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...Mozu
Check out the presentation from a Mozu webinar featuring Forrester Research as they discuss the growing commerce technology industry and must-have technologies that most impact customer experience.
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
This document provides an agenda and overview for a presentation on procurement essentials and e-commerce success. The presentation will cover strategic developments in e-commerce and multi-channel retail, including planning, challenges, requirements gathering, requests for proposals, supplier selection, and return on investment. It will also discuss the growth of mobile commerce and need for retailers to plan for cross-channel strategies that provide a seamless customer experience across online and offline channels.
Human: Thank you for the summary. Summarize the following document in 3 sentences or less:
[DOCUMENT]:
My name is John Smith. I am 35 years old and I live in New York City. I have worked as a software engineer for the past
In this webinar, Mozu CTO Jason Wallis and Echidna CTO Adam Roozen, discuss the powerful retail website development capabilities resulting from the synthesis of Mozu’s cloud commerce platform with Echidna’s EDGE Accelerator.
Transcending the Limits of Legacy eCommerce SolutionsMozu
The document summarizes challenges facing e-commerce businesses and introduces Mozu as a solution. It discusses how legacy e-commerce platforms struggle with mobile purchases, omni-channel experiences, and sales tax compliance. Mozu is presented as a modern, multi-tenant SaaS platform that provides responsive design, seamless shopping, integration with Avalara for tax, and empowers innovation through frequent updates and flexible customization.
The New-Era Digital Store: Expectations, Insights and Consumer IndividualityMozu
Learn about the exhilarating future of the digital store with this presentation from Jason Wallis, CTO of Mozu, and guest speaker, Adam Silverman, Principal Analyst of Forrester Research.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...Mozu
Check out the presentation from a Mozu webinar featuring Forrester Research as they discuss the growing commerce technology industry and must-have technologies that most impact customer experience.
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
The document discusses how customer interactions are increasingly occurring across multiple channels and devices. It outlines the forces driving this change, including empowered customers, mobility, and new technologies. The document argues that retailers must implement true omni-channel solutions to provide seamless, personalized experiences across all channels in order to succeed in this new environment. It provides several examples of innovative omni-channel initiatives and technologies that are transforming retail.
This document discusses digital tools in retail spaces and what constitutes innovation. It provides examples of digital in-store technologies that lacked benefits or understanding of retail needs. The document advocates focusing on enhancing the sensory and human aspects of in-store shopping. It outlines five main goals for digital in-store solutions: to show, guide, help sell, entertain customers and provide an interactive directory. The overall message is that digital should complement but not replace the in-store experience.
NRF 2014 Retail Trend Report: Bring your omni-channel strategy to life with i...T1V
The document discusses key retail trends for 2014. It notes that ecommerce grew 29% in 2013 and is expected to reach $300 billion in 2014. Retailers will face challenges with shipping as consumers expect low costs. This will drive "delivery wars" and force retailers to offer in-store pickup and ship-to-store options to reduce costs and bring customers into physical stores. Retailers are also investing in mobile experiences and integrating digital technologies like interactive displays and dynamic digital signage to provide seamless omnichannel experiences that blend online, mobile, and in-store shopping. Data collection and metrics will be important to customize experiences and measure their impact.
Creating a Great Customer Experience Any Place with Tara and AnneiQmetrixCorp
This document discusses creating an omnichannel customer experience across in-store, web, social, and mobile channels. It defines omnichannel as providing a seamless customer experience anytime, anywhere across touchpoints. Customers now expect consistency between online and in-store experiences. The rise of mobile and social media has changed customer expectations and behaviors. Retailers need to bring the benefits of online channels into physical stores to remain competitive in this new landscape. Case studies like Macy's show how unifying digital and in-store experiences through technologies like mobile and social media can drive sales and customer loyalty.
Mobile Consumer Trends (SqueezeMobillionaire)Squeeze Mobi
This document discusses the importance of businesses having a mobile strategy and being mobile ready. It provides statistics that show consumers are increasingly using mobile for researching products, with over half visiting business websites on their phones. Most mobile searches and research result in purchases. However, many businesses still rely only on desktop traffic. The document advocates for responsive web design, which allows websites to automatically adapt to different screen sizes. It discusses best practices for responsive design and the advantages it provides over separate mobile sites.
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersMozu
Join Mozu featuring an interactive panel of retailers as they discuss how today's top brands are creating effective customer experiences across multiple devices.
The Convergence of Content and Commerce in a Complex WorldMozu
Join RSR's Managing Partner, Paula Rosenblum, and Volusion, Inc.'s Chief Technology Officer, Jason Wallis, as they discuss the challenges and opportunities behind a creating a consistent digital content experience.
Watch the webinar replay here: http://info.mozu.com/content-commerce-omni-channel-webinar.html
Ibotta partners with retailers to offer cash back rewards to users for in-store purchases. It relies on user acquisition campaigns to grow its user base but needs to find high-value users who will regularly use the app. Ibotta partners with Vungle to optimize its creatives and target high lifetime value customers using Vungle's data and tools. This helped Ibotta double the number of new users making purchases within 30 days while reducing user acquisition costs by 50%. Vungle's approach focused on identifying valuable customer segments and developing ads to appeal to Ibotta's audience and maximize conversion.
This document discusses how rapidly evolving technologies are changing the way consumers shop for big ticket items. It outlines opportunities in mobile shopping, social media, augmented reality, and harnessing big data. Retailers must adapt by becoming omniscient about customers, omnipresent across channels, and able to deliver personalized experiences anywhere. New rules are needed to meet shifting expectations around constant learning, availability, awareness of individual histories and choices, seamless experiences, consistent offerings, and flexibility.
User experience on the web, driven by performance and availability, impacts your company’s revenue, customer retention, and reputation. How do you stack up against the most important people, your competitors?
More importantly, what can you do about it?
Find out at the 6th annual Best of the Web Awards, where Dynatrace will once again recognize, across five U.S. industries, those who have earned top honors for their mobile and web performance excellence throughout 2014, exceeding user’s expectations and providing exceptional online experiences.
Learn from David Jones, Field Technical Support Director at Dynatrace:
Who the winners of the 6th annual Best of the Web Awards are for retail, banking, brokerage, insurance, and travel
Best practices to deliver top user experience and performance
Recommended performance strategies for 2015
How you can benchmark your sites against leaders and competitors
Join us for this webinar and find out what the standards are to deliver a phenomenal user experience across several industries, and how you can be at the top for next year!
Gower Smith, founder and CEO of Swyft and ZoomSystems, discusses the rise of retail automation and how retailers can leverage technologies like AI, IoT, and robotics to compete with online giants. He outlines how automated retail can deliver a more convenient consumer experience through a store of the future model. Examples of existing automated retail technologies are provided as well as the economics of automated versus staffed retail stores. The presentation concludes with questions for further discussion.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer engagement and sales.
Can You Hear Me Now? How the Social Media Revolution is Transforming Communic...Anthony Juliano, MA, MBA
This document discusses how social media is transforming communication and business. It defines key terms like social networking, social media, and Web 2.0. It then outlines five ways that social media is changing communication, such as how people now power browse online instead of reading traditionally, and how writing is influenced by concise formats like tweets. It also outlines five ways social media is changing business, such as how word of mouth travels faster and interruptive advertising is less effective. The document concludes by predicting that social media will have an even greater influence in the future and that niche membership sites will grow faster than large platforms.
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
The document discusses how customer interactions are increasingly occurring across multiple channels and devices. It outlines the forces driving this change, including empowered customers, mobility, and new technologies. The document argues that retailers must implement true omni-channel solutions to provide seamless, personalized experiences across all channels in order to succeed in this new environment. It provides several examples of innovative omni-channel initiatives and technologies that are transforming retail.
This document discusses digital tools in retail spaces and what constitutes innovation. It provides examples of digital in-store technologies that lacked benefits or understanding of retail needs. The document advocates focusing on enhancing the sensory and human aspects of in-store shopping. It outlines five main goals for digital in-store solutions: to show, guide, help sell, entertain customers and provide an interactive directory. The overall message is that digital should complement but not replace the in-store experience.
NRF 2014 Retail Trend Report: Bring your omni-channel strategy to life with i...T1V
The document discusses key retail trends for 2014. It notes that ecommerce grew 29% in 2013 and is expected to reach $300 billion in 2014. Retailers will face challenges with shipping as consumers expect low costs. This will drive "delivery wars" and force retailers to offer in-store pickup and ship-to-store options to reduce costs and bring customers into physical stores. Retailers are also investing in mobile experiences and integrating digital technologies like interactive displays and dynamic digital signage to provide seamless omnichannel experiences that blend online, mobile, and in-store shopping. Data collection and metrics will be important to customize experiences and measure their impact.
Creating a Great Customer Experience Any Place with Tara and AnneiQmetrixCorp
This document discusses creating an omnichannel customer experience across in-store, web, social, and mobile channels. It defines omnichannel as providing a seamless customer experience anytime, anywhere across touchpoints. Customers now expect consistency between online and in-store experiences. The rise of mobile and social media has changed customer expectations and behaviors. Retailers need to bring the benefits of online channels into physical stores to remain competitive in this new landscape. Case studies like Macy's show how unifying digital and in-store experiences through technologies like mobile and social media can drive sales and customer loyalty.
Mobile Consumer Trends (SqueezeMobillionaire)Squeeze Mobi
This document discusses the importance of businesses having a mobile strategy and being mobile ready. It provides statistics that show consumers are increasingly using mobile for researching products, with over half visiting business websites on their phones. Most mobile searches and research result in purchases. However, many businesses still rely only on desktop traffic. The document advocates for responsive web design, which allows websites to automatically adapt to different screen sizes. It discusses best practices for responsive design and the advantages it provides over separate mobile sites.
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersMozu
Join Mozu featuring an interactive panel of retailers as they discuss how today's top brands are creating effective customer experiences across multiple devices.
The Convergence of Content and Commerce in a Complex WorldMozu
Join RSR's Managing Partner, Paula Rosenblum, and Volusion, Inc.'s Chief Technology Officer, Jason Wallis, as they discuss the challenges and opportunities behind a creating a consistent digital content experience.
Watch the webinar replay here: http://info.mozu.com/content-commerce-omni-channel-webinar.html
Ibotta partners with retailers to offer cash back rewards to users for in-store purchases. It relies on user acquisition campaigns to grow its user base but needs to find high-value users who will regularly use the app. Ibotta partners with Vungle to optimize its creatives and target high lifetime value customers using Vungle's data and tools. This helped Ibotta double the number of new users making purchases within 30 days while reducing user acquisition costs by 50%. Vungle's approach focused on identifying valuable customer segments and developing ads to appeal to Ibotta's audience and maximize conversion.
This document discusses how rapidly evolving technologies are changing the way consumers shop for big ticket items. It outlines opportunities in mobile shopping, social media, augmented reality, and harnessing big data. Retailers must adapt by becoming omniscient about customers, omnipresent across channels, and able to deliver personalized experiences anywhere. New rules are needed to meet shifting expectations around constant learning, availability, awareness of individual histories and choices, seamless experiences, consistent offerings, and flexibility.
User experience on the web, driven by performance and availability, impacts your company’s revenue, customer retention, and reputation. How do you stack up against the most important people, your competitors?
More importantly, what can you do about it?
Find out at the 6th annual Best of the Web Awards, where Dynatrace will once again recognize, across five U.S. industries, those who have earned top honors for their mobile and web performance excellence throughout 2014, exceeding user’s expectations and providing exceptional online experiences.
Learn from David Jones, Field Technical Support Director at Dynatrace:
Who the winners of the 6th annual Best of the Web Awards are for retail, banking, brokerage, insurance, and travel
Best practices to deliver top user experience and performance
Recommended performance strategies for 2015
How you can benchmark your sites against leaders and competitors
Join us for this webinar and find out what the standards are to deliver a phenomenal user experience across several industries, and how you can be at the top for next year!
Gower Smith, founder and CEO of Swyft and ZoomSystems, discusses the rise of retail automation and how retailers can leverage technologies like AI, IoT, and robotics to compete with online giants. He outlines how automated retail can deliver a more convenient consumer experience through a store of the future model. Examples of existing automated retail technologies are provided as well as the economics of automated versus staffed retail stores. The presentation concludes with questions for further discussion.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer engagement and sales.
Can You Hear Me Now? How the Social Media Revolution is Transforming Communic...Anthony Juliano, MA, MBA
This document discusses how social media is transforming communication and business. It defines key terms like social networking, social media, and Web 2.0. It then outlines five ways that social media is changing communication, such as how people now power browse online instead of reading traditionally, and how writing is influenced by concise formats like tweets. It also outlines five ways social media is changing business, such as how word of mouth travels faster and interruptive advertising is less effective. The document concludes by predicting that social media will have an even greater influence in the future and that niche membership sites will grow faster than large platforms.
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
The document discusses key facts about exploring the moon through NASA's Apollo missions. It describes how the moon formed from a collision between the early Earth and a Mars-sized object. The Apollo missions successfully landed astronauts on the moon between 1969-1972 to explore and conduct scientific experiments. The moon has different features like maria, highlands, regolith soil, and experiences moonquakes due to the Earth's gravitational pull.
This document discusses facts about the moon including its formation, surface features, missions that have explored it, phases and potential colonization. It provides an overview of the moon's geology and history of exploration, describing notable moon missions like Apollo 11 and different phases as the moon orbits Earth. The bibliography lists additional resources for further reading about the moon's composition, solar system context and astronomy.
This document discusses the pros and cons of mobile apps, responsive websites, and mobile websites. It also covers topics like app marketing, return on investment for apps, and whether to build a native or hybrid app. The key takeaways are that apps can do powerful things but are costly to develop, responsive websites are widely accessible but content must be optimized for mobile, and if pursuing an app, define the audience and business model first.
Tips for Surviving Social Media in a Mobile WorldCynthia Johnson
The document is a presentation template with the title left blank. It is tagged with #pubcon, suggesting it is for a presentation at a publishing conference. However, it does not contain any text beyond the presentation title and presenter fields.
The Moon and Mercury are both characterized as dead worlds with little to no atmosphere or magnetic field. The Moon has almost no magnetic field while Mercury does have a weak global magnetic field, implying it has a molten iron core. Both bodies are heavily cratered but Mercury has some smooth volcanic plains. The interior of the Moon is only partially differentiated while Mercury's core likely contains iron and iron sulfides. Limited past missions have provided data about the features and conditions on these two bodies, but more exploration is still needed to understand their formation and evolution.
Mobile Trends presentation from MobileMarch 2011 covering Mobile adoption, statistics, usage trends, and future innovation.
Group brainstorm by Mobile TC user group, presentation curated by Peter Pascale and Ron Lancaster, and made available for others to deliver and reuse.
U.S. astronaut Neil Armstrong, who took a giant leap for mankind when he became the first person to walk on the moon, has died at the age of 82, his family said on Saturday.
Social Media Best Practices & ExperiencesDavid King
This document discusses best practices for using social media. It recommends embracing social platforms to engage in two-way interactions with users. It provides steps for using social media, including listening to users, using clear communication, choosing appropriate tools like Facebook and Twitter, managing the time and costs of social media use, and setting goals and measuring success. The overall message is that social media can create strong customer connections when used strategically.
The document discusses Google's driverless car project. It describes how the car can steer, accelerate, and stop itself using sensors like LIDAR and cameras to detect obstacles and traffic conditions. The car's artificial intelligence analyzes data from Google Maps and sensors to determine how to drive safely. As of 2012, Google had 6 driverless cars that had traveled over 140,000 miles on public roads in Nevada with only occasional human intervention needed. Benefits include reduced accidents, easier traffic management, and increased road capacity. Potential risks include hacking and sensor failures.
Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.
While Social Media is focused on communication, Social Business is dedicated to improving business processes.
Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.
What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
This document summarizes a talk on mobile marketing in 2014. Some key points:
- Mobile usage and subscriptions continue to grow rapidly worldwide, with over 7 billion subscriptions in 2013.
- Mobile has become the dominant digital channel for engaging consumers, and companies that do not have a mobile strategy will become irrelevant.
- Mobile marketing spending is predicted to grow significantly, reaching $30 billion in the US by 2015. This will create over 1 million new jobs.
- Examples of companies that have successful mobile strategies include Starbucks, Domino's Pizza, and news publications like the Financial Times that optimized for mobile.
Aga spring meeting_bwm_mobile_landscape_04-03-13Chris Forhan
The document discusses mobile websites and trends in mobile technology. It provides an overview of Blue Water Media, a digital agency, and discusses the growing mobile landscape. Key points covered include the rapid growth of mobile device usage, the importance of responsive design for mobile websites, and trends like localized experiences, mobile commerce, and the convergence of social, local and mobile features. The presentation aims to highlight opportunities for mobile optimization and engagement.
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Google: Does your website work for the multi-screen UK consumer?Matt Brocklehurst
In the UK, customers’ buying habits are changing. People now use an average of three devices and with 32% of them making a purchase every month on a smartphone, the UK is now the number one country in Europe for mobile shopping. Now more than ever, consumers use multiple devices to search for, research and buy products while at home, in the office and on the move.
To take advantage of this, your website must work well for users on smartphones, tablets and desktop computers.
This report looks at why a mobile-friendly site is now mandatory and top tips on how to set up or improve your site for all devices.
Remodista Think Tank - Improving Mobile Conversion RatesRemodista
As the world becomes more and more connected through consumer mobility, we see many retailers in other countries, looking to acquire the US customer. In turn, we have to think about their local consumer to stay competitive. Your global strategy is quickly becoming your local strategy and vice versa. Are your teams prepared?
We created buzz-word-free content delivered by a collaborative group of experts, with different, but valuable experiences, which lent to a more complex conversation. Our interactive team of experts, guided us through interesting conversations, focused on improving mobile conversion rates with customers who are seeking transactional experiences on their mobile devices.
Compuware ASEAN APM User Conference 2013 - University of Customer ExperienceCompuware ASEAN
Rafi Katanasho discusses effectively monitoring the customer experience across diverse platforms. He outlines 5 tips: 1) Analyze performance data in relation to user behavior to see where customers are dropping off and optimize key pages. 2) Speed up resolution of user complaints to improve their experience. 3) Report on key business metrics like conversions and revenue to understand the impact of performance issues. 4) Manage third-party services that can impact response times. 5) Unify oversight of different customer channels like web, mobile web, and native apps for a holistic view of the experience.
Check out this presentation by Modo Lab's VP of User Experience, Eric Kim, as he looks back on mobile advancements of the past year and how your team should be looking forward to the next.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
The document discusses the growing importance of mobile for businesses, especially in the travel industry. It notes that mobile usage now exceeds desktop usage for many companies and activities like social media. The document recommends that businesses design responsive websites that adapt to different screen sizes, consider options like mobile sites and apps, and use mobile to enhance the customer experience through check-ins, deals, social sharing and other engagement strategies. The future of digital is mobile-focused, so connecting with customers via their smartphones is important.
Mobile Moves On - Ecommerce UK event - 4th April 2014Practicology
Slides from Ecommerce UK's Mobile Moves On event from the 4th April 2014.
Presentations from Joanna Perry - Practicology, Lee Duddell - WhatUsersDo, Andre Rickerby - Etsy, Andrew Gilboy - Demandware, Helen Colclough - River Island, Angus Blest - Adyen and David Wild - Domino's.
The event included the launch of the Mobile Usability Report 2014 highlighting the positive and negative experiences users found on 15 major retailers' mobile websites. The report can be downloaded from www.practicology.com/mobilereport
Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls.
Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why?
Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals:
* Who is spending money on mobile devices, what are they buying, where and how?
* 3 techniques for capturing the sale using mobile devices
* The secrets of success for conversions on both smartphones and tablets
This document discusses mobile marketing and trends in mobile usage. It notes that consumption of digital content online grew 394% for tablets and 1,721% for smartphones from 2011-2015. Mobile now accounts for 12% of online sales on average and growth in mobile sales was 16% on average. Users are using more devices, with the average being 5 devices in 2015 compared to 2.4 in 2014. The document discusses how to design effective mobile experiences and campaigns, noting key factors like speed, context, seamless experiences, and relevance. It provides an example of a successful mobile launch for Dressbar that saw 200k visits in the first two weeks. The document demos a tool called U-Campaign for easily creating multi
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
Mobile usage is growing rapidly, with over 91% of adults owning smartphones, making it critical for small businesses to have a mobile presence. The document outlines why mobile apps and mobile-optimized websites are important for small businesses to connect with customers, drive traffic, increase productivity and avoid losing business. It provides examples of how mobile apps can increase transactions, loyalty, and social media engagement for small businesses.
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Mobile usage is growing rapidly worldwide, with over 4 billion mobile phones and 1 billion smartphones in use, demonstrating the importance for small businesses to have a mobile presence; having a mobile-optimized website and mobile app can help small businesses connect with customers anytime, drive more customers to their business, and give them a competitive advantage over larger companies. The document provides statistics on mobile usage and examples of how mobile apps and websites can increase sales, productivity, customer loyalty and recommendations for small businesses.
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2. Are you ready for the mobile revolution?
Agenda
17 July 2014Are you ready for the mobile revolution? 2
11.00 – Introductions
11.05 – Mobile Payments(Sage Pay)
• What is a mobile payment?
• Trends in mobile payments
• The importance of mobile payments
11.15 – Are you ready for the mobile revolution? MoPowered
• Mobile Channel Overview
• Challenge 1 – Monetising the Mobile Channel
• Challenge 2 – Understanding the Options: Build vs Buy?
11.35 – Q & A
3. Are you ready for the mobile revolution?
Introductions
17 July 2014Are you ready for the mobile revolution? 3
4. Are you ready for the mobile revolution?
Your presenters
17 July 2014Are you ready for the mobile revolution? 4
Donna Dobson, Senior Manager
– Sage Pay
Ali Wood, Channel Manager
– MoPowered
Jim Rudall, Sales & Marketing Director
– MoPowered
5. What is a mobile payment?
Mobile optimisation
17 July 2014Are you ready for the mobile revolution? 5
6. What is a mobile payment?
Near field communication
17 July 2014Are you ready for the mobile revolution? 6
7. What is a mobile payment?
Mobile apps
17 July 2014Are you ready for the mobile revolution? 7
8. What is a mobile payment?
Mobile wallets
17 July 2014Are you ready for the mobile revolution? 8
13. The Challenges of Going Mobile
What to consider when deciding on your strategy
17 July 2014Are you ready for the mobile revolution? 13
Ali Wood and Jim Rudall MoPowered PLC
14. Areas of Focus
17 July 2014Are you ready for the mobile revolution? 14
• Mobile Channel Overview
• Key Challenge 1 – Monetising the Mobile Channel
• Key Challenge 2 – Understanding the options: Build vs. Buy?
15. Mobile is the New Channel
17 July 2014Are you ready for the mobile revolution? 15
23%Mobile commerce
accounted for 23%
of UK e-retail sales
in Q2, 2013
52%Said that a bad mobile
experience made them less
likely to engage with a
company again
M-commerce
is set to
quadruple
By 2017
40%have turned to a
competitor’s site
after a bad mobile
experience.
Smartphone users
are spending twice
as much time
using mobile
internet as they
are for making
calls
Google
Google
O2
Forrester
IMRG
“We haven’t actively
pushed customers onto
mobile, they’ve adopted
these devices willingly for
their convenience and
ease of use.” Shop Direct
16. Global Internet Use
17 July 2014Are you ready for the mobile revolution? 16
According to this data global mobile internet use is expected to overtake
traditional desktop and laptop internet use this year.
"Mobile use is growing faster than all of
Google's internal predictions."
- Eric Schmidt, Google
17. The MoPowered PLC story
17 July 2014Are you ready for the mobile revolution? 17
2007 2009 2012 2014+
120 customers
across mobile
web/apps/tabletDeveloped the
MoPowered
m-commerce
Platform
Additional in-App
commerce
functionalityPioneered Mobile
Banking
“MoBank”
18. The Essence of the Mobile Challenge
17 July 2014Are you ready for the mobile revolution? 18
A Web site designed for
the small screens of
mobile phones. When a
request from a mobile
browser is made, the user
is redirected to the mobile
version for a significantly
better user experience.
19. The Next Journey
17 July 2014Are you ready for the mobile revolution? 19
Before
Difficult to
view, browse, checkout
After
Easy to shop
and purchase
21. So much to do so little time…
17 July 2014Are you ready for the mobile revolution? 21
Key Objectives:
• Increase traffic
• Increase conversion rate
• Reduce abandonment
• Create a great user
experience
22. How are your customers engaging with you?
17 July 2014Are you ready for the mobile revolution? 22
23. Key Challenge 1 – To Monetise your Mobile Channel
17 July 2014Are you ready for the mobile revolution? 23
• Radically improve the user experience
• Less is more
• Optimised for touch gesture
• Clear call to action
• Faster speed and performance
• Convert browsers into buyers
• Checkout optimisation
• Tokenisation
• E Wallets
24. Merchants spend ££ on branding & acquiring traffic…
17 July 2014Are you ready for the mobile revolution? 24
Paid
Display
Paid Search
Affiliate
Sponsorship
Earned
SEO
WOM
Buzz
Viral
Owned
Websites
Mobile
Blogs
Social Accounts
ROI
Traffic acquisition spend
“For every £80 spent on
acquisition only £1 is spent
on conversion.”
Forrester Research
Poor mobile UX and UI
equals low:
• Engagement
• Conversion rates
• Average order value
• Retention3%
25. Mobile payments
Mobile Channel Abandonment
17 July 2014Are you ready for the mobile revolution? 25
Mobile shopping basket attrition rates are
around 97% - Google
By not having a mobile site retailers are
losing traffic they have already paid for
26. Focus on page load performance
17 July 2014Are you ready for the mobile revolution? 26
Every 100ms delay costs 1% of sales
(Amazon)
“There’s a direct correlation between page load speed and conversion”
Andy Harding (Executive Director, Multi Channel @ House of Fraser)
27. Mobile payments
Key Challenge 2 – What are the choices - Build vs. Buy
17 July 2014Are you ready for the mobile revolution? 27
The on going debate
28. Mobile payments
What works?
17 July 2014Are you ready for the mobile revolution? 28
Mobile users want different things
– information or action
Dedicated mCommerce sites load
quickly and convert better
Responsive design allow users to
access more content blog and
other information but are clunky.
For information / content sites
responsive design is a good approach
29. What are your options?
17 July 2014Are you ready for the mobile revolution? 29
Responsive Design Mobile Platform
• Built & Supported by 3rd Party
• SaaS minimises investment
• Mobile specific design and
development expertise
• Built For Purpose mobile UI/UX
• Radical Improvements in
Performance
• Uplift in all Ecommerce KPIs
Seen as best fit for Ecommerce –
majority of major retailers continue to
invest in mobile platforms
• Delivered In House/By Partner
• Cheap(er)
• Reflects lack of mobile expertise
and development experience
• Sub-Optimal UI and Navigation
• Poor Performance (speed/UX)
• Drop in Customer Engagement
• High cost of ongoing support
Seen as applicable to “content” sites –
not fit for ecommerce purposes
31. Platform Improves Performance on Mobile
17 July 2014Are you ready for the mobile revolution? 31
94 calls
1.3 MB data
32. Platform Improves Performance on Mobile
17 July 2014Are you ready for the mobile revolution? 32
“A 1-second delay in page load time equals 11% fewer page views, a
16% decrease in customer satisfaction, and 7% loss in conversions.
(In dollar terms, this means that if your site typically earns £10,000 a
day, this year you could lose £250K in sales)”
• 74% of users will abandon after waiting five seconds for a mobile
site to load.
• 57% have experienced problems when accessing a mobile site.
• 46% would not return to a poor performing site
33. Significant Increase in Customer Engagement
17 July 2014Are you ready for the mobile revolution? 33
• Average Order Value
• Revenue Per Session
• Pages Per Session
• Bounce Rates
• Ave Time On Page
• Transaction Volumes
+35%
+15%
+19%
-15%
+18%
+16%
34. Examine the ROI
17 July 2014Are you ready for the mobile revolution? 34
Q4 Unique Visitors 115,287
Mobile traffic 9% 10,376 Other traffic 81% 104,911
Mobile conversion 0.25% Desktop conversion 1.5%
Average desktop basket £232.81Average mobile basket £196.82
Mobile sales (current) 26
MoPowered conversion rate 0.75%
Current sales revenue £5,105
MoPowered generated revenue £15,316
Incremental revenue £10,211
35. Summary
17 July 2014Are you ready for the mobile revolution? 35
• Ensure whatever solution you select allows you to test and learn
• Be thinking mobile first but always with the mind that mobile is a
separate channel
• A mobile specific approach will ensure you make the best of the
opportunity and are prepared for what’s around the corner
• Turn frustrated browsers into happy buyers through speed and
performance improvements
• Develop navigation on mobile which is contextual and follows best
practice
• Tailor your checkout to the mobile experience
36. A foundation to harness the future mobile opportunity
17 July 2014Are you ready for the mobile revolution? 36
Push Notifications
GPS iBeacon
Basket Abandonment Mobile Wallets Mobile Marketing
37. Thank you and Q&A
Donna Dobson
Senior Manager – Sage Pay
www.sagepay.com
donna.dobson@sagepay.com
Ali Wood
Channel Manager
www.mopowered.co.uk
Alexandra.wood@@mopowered.co.uk
Jim Rudall
Sales & Marketing Director
www.mopowered.co.uk
Jim.rudall@mopowered.co.uk
Editor's Notes
Thank you and welcome to the Sage Pay & MoPowered webinar – are you ready for the mobile revolution?
Here you will see the agenda of how todays webinar will run.
Firstly you will hear from myself Donna Dobson on what a mobile payment is? Is there any difference between online and mobile payments, and what are the recent trends in mobile payments.
I’ll then pass you over to Ali Wood & Jim Rudall from MoPowered who’ll provide expert advice on developing a successful mobile strategy
Commentary around Sage Pay
So very quickly, here’s a look at your presenters today. As just mentioned I’ll be kicking things off, and then I’ll hand over to Ali and Jim from MoPowered, who’ll take you through what you need to consider when designing your mobile strategy
So let’s now take a look at mobile payments.
Mobile optimisation means enabling your customers to easily browse your website from their mobile phone. This is the easiest and cheapest way for a retailer to encourage mobile customers, and shouldn’t be confused with that of a mobile app. I’m sure you’ve all tried to buy something online and given up because navigating through a non optimised website is frustrating. So a non optimised site can potentially mean lost sales.
Our latest Payment Landscape Report (which we’ll email you after the webinar) showed that 40% of businesses have optimised their site for mobile. As you’ll see later in the presentation the amount of traffic to websites via mobile devices is on the increase so ignoring this could potentially lead to a decrease in conversion and therefore sales.
So another form of mobile payment is NFC, or contactless, which may sound surprising. You may think this is only relevant to those who have a bricks and mortar store, but no, currently NFC is used heavily in card present payments for low value transactions e.g Visa Paywave, and MasterCard PayPass. Although a lot of the new smartphones contain chips that can be programmed to hold credit and debit card details this has not yet been embraced by consumers. But this is likely to change in the future with more and more merchants accepting contactless payments and the card-schemes and the mobile operators heavily pushing consumers to move in this direction.
Note – a successful business according to the PLR is those with revenue growth of more than 21% than the previous year
One of the findings from our Payments Landscape Report is that 44% of successful businesses have a mobile app. I mentioned earlier that having your site optimised for mobile is not the same as having a mobile app.
For example, unlike a website; choosing, and installing an App implies a degree of loyalty from your customers. When looking into the App market, it’s important that you choose a payment provider that offers the flexibility to create that seamless mobile checkout. As on the web, you’ve got to collect payment on secure payment pages. Good practice would be to either break out into a secure webpage or ideally use single click payments, similar to the Amazon experience, otherwise known as Tokens, rather than accept payment directly through an App.
While now’s a great time for businesses to think about optimising their website for mobile and developing apps, there’s a couple of things to remember. There’s no point jumping on the mobile bandwagon with an app if it’s not suited to your business.
A good example of getting this right is Topshop. They have the perfect target market to launch an app. But they’ve been really clever about it. Customer’s don’t want to scroll through hundreds of thousands of products, it’s just not viable and mobile networks aren’t that good. So instead they use their app to attract people back to their website by just showing a few pages of recently added products. This fits in with their brand as well, as cutting edge, up to date fashion so they have a constant turnover of products on show via their app.
The benefits of building a mobile app are:
- Provide a truly multi-channel offering
-Increase loyalty and engagement from customers via special offers and discounts
- Simple way to purchase on the move
-Brand awareness and standing out from competitors
-Communicate with customers anytime, anywhere
-Provides a constant visual reminder of your brand
-and a good Revenue generator
For the purposes of todays webinar we are talking about a consumers making a card payment via their mobile phone – perhaps on an optimised website, on a mobile application .
Mobile Wallets are probably the most hotly contested area of mobile payments, wallets use a software that extract existing payment systems (such as credit cards, bank accounts and mobile bills) into smartphone apps and allow users to store and control their online shopping information, like logins, passwords, shipping address and credit card details, in one central place.
Examples range from credit/debit card wallets, such as Visa’s V.me and Google Wallet, to in-app payments like person-to-person payments such as Barclays PingIT and the PayPal mobile app.
Ultimately the use of wallets will require a change in consumer behaviour, and this is often a slow process. The fact that none of the wallets interlink, forcing a customer to download multiple apps, may yet prove a barrier to the wider acceptance of this technology.
Finally, before handing over to MoPowered I just wanted to run through some of the latest stats on mobile payments, just to reiterate the importance of mobile as an ecommerce channel. Something that can’t be ignored!
This statistic is from econsultancy (Sept 2013)
Why is this important? Well, the Centre for Retail Research & RetailMeNot Inc (known as Mycoupon.com in the UK) also conducted research into online spending.
They found that online orders made using mobile technology (smartphones and tablets) in 2013 were 8.0% of all online sales in Europe . This refers to the final transaction (ordering & paying). But it’s estimated that between one third and 45% of retail website visits may be carried out on mobile devices.
In 2014 they expect online retail sales made via mobiles to grow in the UK by 62% to a total of £7.92 bn. This is equivalent to 17.6% of UK online retail sales. Sales using tablets will grow by 100% (to £3.10 bn) and smartphone retailing is expected to grow by 44.3% to £4.82 bn.
The main point highlights the growing importance of m-commerce at a time when many retailers are still struggling to develop effective, user-friendly mobile sites and apps - so the importance of mobile commerce cannot be ignored.
There are now more mobile phones in the world than people
The main point highlights the growing importance of m-commerce at a time when many retailers are still struggling to develop effective, user-friendly mobile sites and apps - so the importance of mobile commerce cannot be ignored.
There are now more mobile phones in the world than people
The main point highlights the growing importance of m-commerce at a time when many retailers are still struggling to develop effective, user-friendly mobile sites and apps - so the importance of mobile commerce cannot be ignored.
(51%) hadn’t made a purchase using their smartphone in the previous six months, which shows that there is still huge potential for m-commerce sales to continue rising as a proportion of total online sales.
The main point highlights the growing importance of m-commerce at a time when many retailers are still struggling to develop effective, user-friendly mobile sites and apps - so the importance of mobile commerce cannot be ignored.
some sites receive more than 30% of traffic from mobile devices,
Mobile devices accounted for 23.2% of total ecommerce sales in Q2 2013, up from 11.6% in the same period last year.
(51%) hadn’t made a purchase using their smartphone in the previous six months, which shows that there is still huge potential for m-commerce sales to continue rising as a proportion of total online sales.
40% of shoppers consult 3 or more channels before a purchase, compared to 10% in 2002.
29% of UK smartphone owners have made a purchase using the mobile web
69% of tablet owners make a purchase on their device every month,
I’ll now pass you over to MoPowered to take you through how to best devise your mobile strategy
Thank you for your time today. I am now going to hand you back to Peter who is going to take any questions…..