This document discusses Marico, an Indian FMCG company. Some key points:
- Marico was founded in 1987 and is headquartered in Mumbai, with an annual turnover of 63 billion INR. It markets brands in hair care, skin care, edible oils, and other categories.
- The FMCG sector in India includes household care, personal care, food and beverages, and is the 4th largest sector, contributing to employment.
- A survey was conducted of 100 customers to analyze brand and product awareness of Marico's Saffola Fittify protein shakes and determine customer satisfaction levels. The results found 30% of customers were highly satisfied with the product while 50% were satisfied.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
This was part of the solution that we suggested towards SCM & Operations case study competition Marico - Over the wall. However, the idea was not accepted we believe that this will make an impact.
Launching Krispy Natural: Cracking the product management code Mayank Thar
It is the analysis of a Harvard Business School case about a company that initially failed to launch its product but then was able to relaunch it successfully.
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Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
This was part of the solution that we suggested towards SCM & Operations case study competition Marico - Over the wall. However, the idea was not accepted we believe that this will make an impact.
Launching Krispy Natural: Cracking the product management code Mayank Thar
It is the analysis of a Harvard Business School case about a company that initially failed to launch its product but then was able to relaunch it successfully.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
The marketing mix of Maruti suzuki discussion along with Suzuki journey in the market. How research team of the company makes an analysis of the current market.
MBA Summer Internship Project Report On Dabur India LimitedJOYDIP CHAKRABORTY
• Project Title – INCREASING THE SALES AND EXPANSION OF THE DISTRIBUTION NETWORK OF DABUR’S HEALTH CARE PRODUCTS IN KOLKATA
• Project Profile –
-In current scenario the existing number of chemist outlets of Dabur in Kolkata is approx 2600.(AS PER RETAIL MASTER REPORT)
-Dabur vision is to increase the number of chemist outlets in Kolkata by reaching near about 3300.
• Project Achievement-
I found 403 new uncovered chemist outlets for WBTA, S.M Enterprises, K.D Enterprise, APARNA Agency, KALPANA Agency and HERITAGE stockiest areas in DABUR distribution network for its Health Care product.
I convinced 29 chemist outlets to stock DABUR Health Care products for WBTA & ARNIV TRADERS stockiest areas.
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
The marketing mix of Maruti suzuki discussion along with Suzuki journey in the market. How research team of the company makes an analysis of the current market.
MBA Summer Internship Project Report On Dabur India LimitedJOYDIP CHAKRABORTY
• Project Title – INCREASING THE SALES AND EXPANSION OF THE DISTRIBUTION NETWORK OF DABUR’S HEALTH CARE PRODUCTS IN KOLKATA
• Project Profile –
-In current scenario the existing number of chemist outlets of Dabur in Kolkata is approx 2600.(AS PER RETAIL MASTER REPORT)
-Dabur vision is to increase the number of chemist outlets in Kolkata by reaching near about 3300.
• Project Achievement-
I found 403 new uncovered chemist outlets for WBTA, S.M Enterprises, K.D Enterprise, APARNA Agency, KALPANA Agency and HERITAGE stockiest areas in DABUR distribution network for its Health Care product.
I convinced 29 chemist outlets to stock DABUR Health Care products for WBTA & ARNIV TRADERS stockiest areas.
H. What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
Real juice history,branding strategy of real,Ansoff model,
real brand communication,real brand competitor, Did you facts about real juice,history of dabur
A simple presentation analyzing the past, present and the future scope of the company. A close insight into its marketing strategy.
How far it evolved over the years.
A PROJECT REPORT ON
STUDY OF CYBER INSURANCE WITH REFERENCE APEX INSURANCE BROOKING SERVICES
IN PARTIAL FULFILLMENT OF THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES
In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person. Impression accuracy varies depending on the observer and the target (person, object, scene, etc.) being observed.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. INDUSTRYBACKGROUND- FMCG
• FMCG SECTOR generally deals with FMCG products or
‘Fast Moving Consumer Goods’
• India’s FMCG sector is 4th largest sector in the economy
and contribute to around 3million employment
opportunities.
• This sector can drive growth, enhance quality of life,
create jobs and support penetration of technology.
• It includes household care, personal care, food &
beverages
3.
4. MARICO
• Founded in 1987 and Headquarters is
at Bandar, Mumbai, India.
• Annual turnover of INR 63 billion
(Financial Year 2017 - 2018).
• Marico has nurtured multiple brands
in the categories of hair care, skin
care, edible oils, health foods, male
grooming, and fabric care.
11. SWOTANALYSIS
• Already numerous
growing competition.
• Government
regulation
• Risk of home made
protein shakes.
• Easy to promote this
product
• Highly profitable
market.
• Market is become
extremely popular.
• Lack of awareness
• The expense of
research
• Expensive for the
customer to consume
• Healthy Gourment
product with plant
based food.
• Large Market
• Create/ Promote
healthy lifestyle
Strength Weakness
ThreatsOpportunities
12. RESEARCH DESIGN
Objectives To Analyse brand and product
awareness among customers.
To find out the customers response
towards Saffola Fittify.
To determine the customers
satisfaction level.
Research Design Explorative Research
Sampling Method Questionnaire Method
Sample Size 100
Data Collection method Primary Data
Data Analysis tool Excel
Statistical Tool The store survey and using graphical
data excel Graph as like as Pie chart.
13. INTERNSHIPSUMMARY
• Conducted motivational sales training to promote
professional development and sales attitude in new
promoters of Company in the store.
• Excelled in participating in team selling in order to model
best practices in sales.
• Addressed customer questions and concerns regarding
product prices, awareness & availability as needed, which
improved customer satisfaction.
• Managed stock , Delivery Inventory
15. HOW WELL DO OUR PRODUCT MEET YOUR NEED.
Extremely Well
Very well
Somewhat well
Not so well
Not at all Well
16. HOW WOULD YOU RATE THE QUALITY OF
PRODUCT
Very High Quality
High Quality
Neither High nor
Low
Low Quality
17. HOW WOULD YOU DESCRIBE YOUR OVERALL
OPINION OF OUR BRAND?
Extremely
Favorable
Very Favorable
Somewhat
Favorable
Not so favorable
Not Heard of this
brand
18. ANALYSISAND INTERPRETATION
• 30% customers are Highly satisfied and 50% are satisfied
with the product.
• 55% Customers say product quality is high.
• 55% Customers gave positive response to brand.
• 30% Customers not heard about the product.
19. LEARNING
• Important of Customer Relation in selling.
• Learned Cross selling to increase the sale.
• Look and Feel Concept.
• Being Presentable while selling.
• You CAN SELL GOOD PRODUCT AT GOOD PRICE.
20. SUGGESTION
• Promotion Policy
• Capturing of Rural area.
• Quantity should raise against price.
• There must be Marico’s own selling site.
