Future Group is a large Indian retailer established in 1994 with a vision to provide diverse retail and business services. It operates over 16 million square feet of retail space in 73 cities across India. Future Group's core business is retail, along with business process outsourcing, new media, security, and construction. Big Bazaar is Future Group's flagship hypermarket brand, applying a "selling concept" to attract customers with large product selections and promotional offers. Customer research found that staff could improve support and that some customers were unaware of special offers.

1. International Management
Of Future Group

2. INTRODUCTION OF COMPANY
• Future Group is India’s largest retailer and one of the leading
CEO is Mr. Kishore Biyani.
• Future Group India was established in 1994 with a
vision to provide diverse services in Indian and Global
markets. The business areas of Future Group cover BPO
(Business Process Outsourcing), New Media, Security
Management, and Construction. Through their strategic
investment and services, the future of Future Group shows a
rising star in the business sky of India.
•
• Led by its flagship enterprise, Pantaloon Retail, the
group operates over 16 million square feet of retail space in
73 cities and towns and 65 rural locations across India.
Headquartered in Mumbai (Bombay), Pantaloon Retail
employs around 30,000 people and is listed on the Indian
stock exchanges. The company follows a multi-format retail
strategy that captures almost the entire consumption basket
of Indian customers. In the lifestyle segment, the group
operates Pantaloons, a fashion retail chain and Central, a
chain of seamless malls. In the value segment, its marquee
brand, Big Bazaar is a hypermarket format that combines the
look, touch and feel of Indian bazaars with the choice and
convenience of modern retail.

3. PRODUCT PORTFOLIO OF
FUTURE GROUP
As mentioned in the introduction of the company, Future
Group’s core business activity is retail, along with BPO (Business
Process Outsourcing), New Media, Security Management, and
Construction. So here below are the logos of their various
brands.
Please see the IMPORTANT NOTE given below the brand images.

4. COMPANY ORIENTATION TOWARDS MARKET
PLACE
• There are mainly five concepts related to company orientation towards
market place which are:
• 1. The Production concept
• 2. The Product concept
• 3. The Selling concept
• 4. The Marketing concept
• 5. The Holistic marketing concept
• The concept which applies to Big Bazaar is The Selling concept.
• The concept says that the consumer if left alone will not buy enough.
This is true and Big Bazaar applies this concept by displaying all the product
of different brand and its private brand on the shelves.so that the customer
have a huge variety of products and can select the best out of it and some
schemes are also available which attracts the customer to buy more and even
purchase other product.
• Their need to be aggressive communication with the customer. There
is sales person at the counter which helps the customer in finding out the
best product for himself. Sometimes the customer might be in confusion
whether to buy a product or not, at that time the salesperson tell them about
the product and its requirement in their lives. After communicating all this
about the product the customer then finally makes a decision of making a
purchase. So aggressive communication is required with the customer.
• This concept also says that their needs to be aggressive marketing of
the product so that buyer make a purchase.
• The main purpose of this concept is to sell more and earn more.
• This concept overall means that sell what you want to instead of
what the customer want to buy.

5. ANALYZING THE
MACROENVIRONMENT
• NEEDS and TRENDS
• Successful companies recognize and respond profitably to
needs and trends which could not be carried out earlier.
• Enterprising individuals and companies manage to create
new solutions to unmet needs. Similarly, Big Bazaar identified the
need for cheap and discounted products. They started the
operation with the tag line “Is se sasta aur accha kahin nahin” by
providing best products at best price.
• We distinguish among fads, trends and megatrends.
• A fad is unpredictable, short-lived, and without social,
economic, and political significance. A company can cash in on a
fad, but this is more a matter of luck and good timing than anything
else. E.g. Beanie Babies.
• A trend is a direction or sequence of events that has some
momentum and durability. Trends are more predictable and durable
than fads. A trend reveals the shape of the future and provides
many opportunities. The percentage of people who value physical
fitness and well-being has risen steadily over the years, especially in
the under-30 group, the young women and upscale group.
• Mega trends have been described as large social, economic,
political and technological changes that are slow to form, and once
in place, they influence us for some time between seven and ten
years, or longer.

6. CUSTOMER PERCEIVED VALUE
• Consumers are more educated and informed than
ever, and they have the tools to verify companies’
claims and seek out superior alternatives.
• How then do customers ultimately make choices ?
they tend to be value maximizers, within the bounds
of search costs and limited knowledge, mobility and
incomes. Customers estimate which offer will deliver
the most perceived value and act on it. Whether the
offer lives up to the expectations affects customer
satisfaction and the probability that the customer will
purchase the products again.
• Customer-perceived value is the difference between
the prospective customer’s evaluation of all the
benefits and all the costs of an offering and the
perceived alternatives.
• Total customer benefits is the perceived monetary
value of the bundle of economic, functional and
psychological benefits customers expect form a given
market offering because of the products, services,
personnel and image involved.
• Total customer cost is the perceived bundle of costs
customers expect to incur in evaluating, obtaining,
using and disposing of the given market offering,
including monetary, time, energy and psychological
costs.

7. ANALYZING CONSUMER BEHAVIOR
• Consumer behavior is the study of how individuals, groups and
organizations select, buy, use, and dispose of goods, services,
ideas, or experiences to satisfy their needs and wants.
• A consumer’s buying behavior is influenced by cultural, social,
and personal factors. Cultural factors exert the broadest and
deepest influence.
• Factors affecting consumer behaviour :-
• Cultural factors :-
• Culture, subculture and social class are particularly
important influences on consumer buying behaviour.
• In the case of big bazaar, the frequency of visits by the
customer and the kind of products they buy influence their
buying behaviour pattern.
• The cultural values of the customer also influence their
visit to buy the required products at the big bazaar.
• Social factors :-
• Social factors such as reference groups, family and social
roles, statuses affect our buying behaviour.
• Reference groups involve family, friends and neighbours.
• Customers of big bazaar might influence others persons of
their reference groups to buy products from big bazaar.
• Social status of the people influences their buying
behaviour.
• For example, high class people go to big bazaar for
shopping.
• Personal factors :-
• Age and stage in the life cycle are the personal factors
which influence customer buying behaviour.

8. FIVE PATTERNS OF TARGET
MARKET SELECTION
• Single segment concentration
• Selective specialization
• Product specialization
• Market specialization
• Full market coverage
PRODUCT LIFE CYCLE
 A company’s positioning and differentiation stratergy must change as the product,
market and competitors change over the Product life cycle (PLC).
 Prodcut life cycle is made up of four things:
1) Products have a limited life.
2) Product sales pass through distinct stages, each posing different challenges,
opportunities and problems to the seller.
3) Profit rise and fall at different stages of the product life cycle.
4) Products require different marketing, financing, manufacturing, purchasing and
human resource stratergies in each life-cycle stage.

9. FINDINGS
• Fbb have a very vast scope in future ,It
has built very emotional & cordial
relationship with its customers.
• Customer’s are looking for more of
premium brands in store.
• Sometimes customers gets confused in
the store as the store layout is ambiguous
and no one is there to help them.
• Most of the Customers are unknown
about the special offers , so more
advertisement is needed for them.
• Many customers are dissatisfied with
the unsupportive behavior of staff members.
• Salesmen are not approaching to the
customers as they are always busy with
maintenance of their sections.
• Stock for various sizes is not sufficient.

10. CONCLUSION
• The conclusion of my one week research is that fashion at
Big Bazaar stores have a very wide scope for future in
India. Fbb stores have cordial relationship with customers
. Most of the customers are satisfied with Fbb products
and people like its schemes very much. Fbb have created
a very good image in the minds of its customers so they
have a very high expectation level from Fbb. Moreover
Fbb can fly on the path of ultimate growth if they can
bring more premium brands and variety of quality
products at a decent cost. Fbb stores can retain
customers if they use many loyalty programs & IT
techniques. Customers will only become loyal if they
would be provided with more pleasant and satisfactory
service experiences in stores and Fbb will be able to bring
it by adopting more innovative strategies as
recommended.
• REFERENCES
• Search engine :- WWW.GOOGLE.COM
• WEBSITES :- WWW.FUTUREGROUP.IN
•
HTTP://EN.WIKIPEDIA.ORG/WIKI/FUTURE_GROUP