3. Marketing Objective & KPI
● Marketing Objective – To obtain 100
new DMND enrollments through the
email channel during July 2021
● KPI - Number of new DMND
enrollments acquired from email
channel during July 2021
4. Target Persona : DMND
PHOTO from Pıxa bay
Background and
Demographics
Target Persona
Name
Needs
1-Age :25-35 year old
2-Gender: Male or
female
3-Live in Egypt
4- Bachelor's degree
5- interested in
marketing
Marwa
Ahmed
1-To obtain valuable
certificate
2-good instructors
Hobbies Goals Barriers
Reading
Travelling
Listening to music
1- to work as a digital
marketer
2-become certified in
digital marketing
1-Not have enough
money to get courses
2- lack of time
5. Email Series
Email 1: Building interest / engagement
Why to study digital marketing ?
Email 2: Title : Booste desire /
consideration
Become a certified digital marketer
with Udacity DMND
Email 3: conversion
Enroll now a track in digital marketing
DMND .
7. Content Plan: Email 1
Overarching Theme: 3-5 Sentences
General Tell them about digital marketing in general
To build awareness and interest
Subject Line 1 Why to study digital marketing ?
Subject Line 2
(for A/B
testing)
Digital marketing is a future
Preview Text The best to acquire powerful certificate
Body Digital Marketing is a future .
It is your opportunity to learn digital marketing to apply new
technique to develop your skills
Participate in free scholarship in digital marketing from Udacity
Outro CTA 1 Learn more :
Outro CTA 2
(for A/B
testing)
Read more :
8. Content Plan: Email 2
Overarching Theme: 3-5 Sentences
General This email sent to increase awareness and boost desire to DMND
Subject Line 1 Become a certified digital marketer with Udacity DMND
Subject Line 2 Don not let this chance to become certified digital marketer with
udacity
Preview Text Enjoy The free scholarship from udacity
Body In DMND , you will learn new technique, how to analyze data
It offer free scholarship in digital marketer online to save time
Outro CTA Learn now
9. Content Plan: Email 3
Overarching Theme: 3-5 Sentences
General This email will be sent to start enrollment in DMND
Subject Line 1 Enroll now a track in digital marketing DMND .
Subject Line 2 Get free access now to DMND
Preview Text It is a big opportunity Don not leave it .
Body DMND consists of Three tracks Challenger , professional and
advanced you can enroll that suitable for you for free
Outro CTA Enroll now
10. A/B Test Overview
AB test used to test out versions of your email, to understand
which version performs best ,also to segment list to send
targeted messages to subscribers so they only receive relevant
emails from you.
An AB test of an email is the test of various elements of an email,
the subject line, pre-header, e-mail content, e-mail images, or
even call to action, where the A version is the original and the B
version has only one change from the original
You can use an AB test to determine which email performs best.
an AB test you will send out your version A email to one half of
your email subscriber list and your version B email to the other
half or you can select a subgroup to test against.
In each case the group that receives either email should be
random. Also whether you use your whole list or a subgroup ,
each group should be sufficiently large. When you analyze the
result The highest conversion rate . It is the best .
11. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 1&4July 5 July 6 July 8 July
Email 2 5 &6 July 7 July 8 July 11 July
Email 3 7&8 July 11 July 12July 14 July
Week One Week Two Week Three
S M T W T S M T W T S M T W T
Color Key Planning
Phase
Testing Send Phase Analyze
Phase
Email 1
Email 2
Email 3
16. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22% 225
17. Results Continued Email #1
Results can be monitored within the first 24 hours of
an email send, after a couple days or even after a
week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8% 75 3.3% 30
18. Final Recommendations
Unsubscribing:
I will remove him from my list because
it against his privacy
Email 2: I will put attractive call to
action or Discounts
Email 3: make A/B testing
Change picture
Change the color of call to action
