The document describes a Google Ads campaign to advertise an A/B testing course on Udacity. The campaign used two ad groups targeting awareness and interest audiences. The marketing objective was to get 100 clicks to the course landing page in 5 days. The campaign received 660 impressions, 31 clicks, and 1 conversion. Keywords "ab testing online" and "email ab testing" performed best. Recommendations include focusing on top keywords, testing additional ads, and increasing budget and duration to improve conversions.

1. Evaluate Google Ads for Udacity A/B testing

2. Campaign approach & Description
I was assigned to advertise the following course for my Adwords project. And I have
used below campaign approach to advertise it:
 Course: A/B Testing
URL: https://www.udacity.com/course/ab-testing--ud257
Location: India
 Daily Budget: $10
 For this Google Adwords campaign I have used following approach to advertise the above
Udacity course:
1. I will be creating two Ad groups, each group will have two Ads of its own. I have created two
categories for the keyword selection. Keywords will fall under Ad group #1: Awareness and Ad
group #2: Interest categories.
2. Adgroup #1: Awareness, target audience will be the individuals who aren’t much aware about
A/B testing.
3. Ad group #2: Interest, target audience will be the individuals who are interested in taking up
course and actively looking for the valuable courses available online.
I have included head keywords, Long tail keywords and Branded keywords.I have used
Keyword suggestions to find the keywords.

3. Marketing Objective and KPI
1. What marketing objective do you aim to achieve with your campaign?
Our marketing objective for this Adwords campaign is to get (100 Clicks) from students in the
India to udacity AB Testing Landing Page (conversion) in a 5 days period.
2. What primary KPI are you going to track in your campaign?
No. of clicks we will be getting on the AB Testing Landing Page in 5 days period.

5. Ad Group#1 : Awareness
Keyword list
 a b testing tools
 mobile ab testing
 app ab testing
 a b testing marketing
 web a b testing
 ab test online
 a b testing platforms
 multivariate testing tools
 ab testing process
 a b testing ideas
 email a b testing
 website split testing
 optimize ab testing
 landing page split testing
 a b multivariate testing
 a b testing companies
 ab testing course
 ab testing digital marketing
 a b testing email marketing
 a b testing analysis
 multivariate split testing
 a b testing pricing

6. Ad Group#2 - Interest
Keyword list
1. What is ab testing?
2. Best a b testing course
3. how to do ab testing ?
4. learn AB testing by udacity
5. Improve digital marketing results
6. what is a b testing framework
7. udacity testing
8. Udacity AB Testing Course
9. Udacity split testing course
10. Free Udemy Ab testing Course
11. Free coursera AB testing course
12. Udacity AB testing online Training,
13. Free online google ab testing course
14. Learn AB testing by Udacity
15. Udacity AB testing Nanodegree program
16. google analytics AB testing
17. landing page AB testing
18. Free Online AB testing courses with certificates
19. best Online AB testing Course
20. Best Online Split testing course

8. Key Campaign Results(Campaign & Ad
Groups)
Ad
Group
Max
CPC
Bid
Impr CTR Click
s
Avg
Cost
Per
Click
Conv CR Cost
Per
Conv
Cost
Ad group
#1 :
Awareness
$3.00 570 4.91% 28 $1.83 $3.00 10.71% $17.11 $51.33
Ad group
#1 :
Awareness
$3.00 90 3.33% 3 $0.94 0 0 $0.00 $2.83
Total 660 4.7% 31 $1.75 $3.00 9.68% $18.05 $54.16

9. Key Campaign Results(Ad Groups)
Ad
Group
Click
s
CTR Impr Avg
Cost
Per
Click
Conv CR Cost
Per
Conv
Ad
Group
1, Ad 1
28 4.91% 570 $1.83 $3.00 10.71% $17.11
Ad
Group
1, Ad 2
0 0 0 0 0 0 0
Ad
Group
2, Ad 1
3 3.33% 90 $0.94 0.00 0 0
Ad
Group
2, Ad
2
0 0 0 0 0 0 0

10. Key Campaign Results(Keywords)
Keyword
s
Clicks CTR AvgCost
PerClick
Conv CR Cost Per
Conv
Ab
testing
online
6 9.84% $1.95 0 0 0
Email ab
testing
6 18.18% $1.86 0 0 0
Optimize
ab testing
Testing
4 2.35% $2.10 1.00 25% $8.38

11. Campaign Evaluation
 Positive ROI? Yes, my ad campaign for AB testing by Google had
positive ROI with total no. of 660 impressions, 31 clicks and Conversion
1
 Conversion rate of my campaign is low than the expectation as there
which only 31 clicks against the 100 clicks target set.
 The highest paid Ad is Ad group1 Ad1with average cost per click $1.83
 The “Interest” ad group had highest clicks with ab testing online and
email ab testing keywords having 6 clicks each
 Keywords ab testing online, email ab testing and optimize ab testing
performed well in my campaign.

12. Recommendations for future campaigns
 I would give more consideration to keywords ‘ab test online’ & ’Email ab
testing’ of Ad group Awareness as they have 6 clicks each (maximum clicks
among all other keywords) out of total 31 clicks.
 I would setup an A/B testing for 2nd ads of each ad group and see if they would
perform better
 The landing pages which I have chosen are very appropriate for the Ads. They
provide necessary information to the potential audience to make decision in
whether or not to enroll in the course
 I would discard all other keywords keeping only the top performing keywords
as they are the ones to produce 31 clicks
 I would also increase Cost per click to minimum of $ 20.00 per day to improve
cost per conversion rate
 And also I would run the ads for more days to increase the rate of conversion

13. Screenshots for Reference

14. Ad Groups

15. Ads

16. Keywords

17. Thank You